from dust to trust how to make your salesforce data … · 12 identify and clean in real time use...
TRANSCRIPT
FROM DUST TO TRUST
HOW TO MAKE YOUR SALESFORCE DATA BETTER
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MANAGING DATA IN A DIGITAL ERA IS A REAL CHALLENGE
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SUPPLIERS
CUSTOMERS
CLOUD
SENSORS
PREMISE
Your business just can’t operate at
the speed of demand anymore.”
LACK OF CONTROL
LET UNMANAGED RAW DATA
POLLUTE YOUR SYSTEM
DATA
47%of data has
integrity issues
PEOPLE
60% time spent by people looking for good data
ORGANIZATION
+90%% cost of bad data
increase /year
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NO TIME TO KNIT ANYMORE
TIME TO USE MODERN APPS
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#1 DISCOVER AND CLEAN ERRORS IN REAL TIME
#2 REMOVE DUPLICATE RECORDS
#3 REAL TIME DATA MASKING
HOW TO EXTRACT HIDDEN VALUE FROM SALESFORCE
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USE CASE #1
DISCOVER & CLEAN IN REAL TIME
ENTRY ERRORS IN SALESFORCE
1111
Put a premium on correcting customer information(location, adresses, segment…)
to turn your datainto a competitive advantage
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IDENTIFY AND CLEAN IN REAL TIME Use case: clean in real time bad data entry into Salesforce with Data Prep
Profile & Enrich Salesforce Data Set
into Data Prep Data Preparation
and/or Data Catalog
Biz Ops
IT Developer
Create & Operate Job into
Talend Cloud
Talend Cloud
Get access to clean data
into Salesforce
The entire business
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USE CASE #2
REMOVEDUPLICATESTO CREATE
A GOLDEN RECORD
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REMOVE DUPLICATES TO CREATE A GOLDEN RECORD
Use case: remove, correct, merge data into salesforce
StudioIT developer
Create and Run Fuzzy Matching
Job
Correct, merge, & enrich to
create a golden record
Data Stewards Data Stewardship
Reinject golden Record in
Salesforce with Talend Cloud IT developer
Talend Cloud
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USE CASE #3
REAL TIME DATA MASKING
WITHIN SALESFORCE
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REALTIME DATA MASKING WITHIN SALESFORCE
Use case: Taking control of personal data for compliance
Studio
IT developerEstablish
metrics for compliance
Data ProtectionOfficer
Share & Manage trusted leads
into SalesforceThe entire business
Mask Data In real time
Studio orData Prep
IT developer
SUMMARY
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COLLECT GOVERN TRANSFORM SHARE
DIGITAL TRANSFORMATION PLATFORM
Cloud
On-Premises
Apps
SPEED & TRUST
Analysts Developers Stewards Data Engineers
The entirebusiness
Partners
Web / Mobile
Applications
Analytics
APPS & ANALYTICS
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TALEND DATA PREPARATION
• Self-service data integration, cleansing & preparation
• Business and IT collaboration, teamwork across data pros.
• From ad-hoc data prep to fully managed DI processes
By 2020, data preparation tools will be used in 50%+ of new data integration efforts for analytics
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TALEND DATA STEWARDSHIP
• Empower the operations to fix their data
• Orchestrate data cleansing and validation tasks as workflows
• Audit and track data error resolution actions
Establish trust and perfect data through teamwork
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TALEND DATA CATALOG
• Intelligently discover all your data
Creating a Single Source of Trusted Data for anyone in the company
• Orchestrate catalog curation
• Find the right data in a few clicks
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WANT TO KNOW MORE?
DOWNLOAD OUR DEFINITIVE GUIDE
https://info.talend.com/definitiveguidedataquality.html
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