From Dreams to RealityFrom Dreams to Reality

city of Plano

EDS Sports Involvement

• 1992 Barcelona Olympic Games

• 1994 World Cup

• Indy Car

• Formula One

• 1996 Atlanta Olympic Games

• 1998 World Cup

EDS Sports InvolvementGlobal PerspectiveGlobal Perspective

• Olympic Cycling

• World Cup Soccer

EDS Sports InvolvementOlympic Cycling ProgramsOlympic Cycling Programs• Team EDS – 1988

• Official Business Partner to USA Cycling – 1992

USA Cycling PartnershipWhat does EDS do?What does EDS do?

• Using Technology as an Enabler to Assist Our Partner in Becoming More Competitive

– Business Management

– Consulting

– Sports Science

– Office Management

– Coaching Tools and Processes

USA Cycling PartnershipWhat does EDS get?What does EDS get?

• Global Recognition as USA Cycling Partner

• Title Sponsorship of Championship Events

• Olympic Entitlements

• Technology Story

• Marketing Rights

EDS Cycling ProgramsWhat is the future focus?What is the future focus?

• Team EDS

– Retain World Championship Titles

– Gold Medal at 2000 Olympics

• Leverage Events

– Track Series

– National Championships

– World Championships

• Developmental Programs

– Youth

– Minority

– Elite

• Velodrome

EDS Superdrome In PlanoWhat is a velodrome?What is a velodrome?

• 250 Meter Track

• 45 Degree Banking

• Synthetic Surface

• Inexpensive to Maintain

• User Friendly

• Children Adults

• Family Environment

EDS Superdrome In PlanoHow does a velodrome benefit Plano?How does a velodrome benefit Plano?

• Involvement in an Olympic Sport

• Connection to Leading Governing Body

• Secured Bid for Olympic Trials

• Ability to Host Local, Regional, National and International Events

• World-wide Media Exposure

• Youth and Minority Development Programs

• Involvement in a Positive, Healthy, Life-Style Sport

• Valuable Community Property

• Positive Economic Impact

• Active, Involved Partner

EDS Superdrome In Plano

• Purchase Track

• Annual Marketing Budget

– Team EDS

– USA Cycling

– Velodrome

• Focused Annual Marketing Budget

– Velodrome

• 8-Year Operational/Technology Budget

What will EDS deliver?

EDS Superdrome In PlanoWhat will EDS deliver?

• Donation of Track Superstructure, Transportation and Set-up

• Dedicate Resources and Personnel, Including Loaned EDS Marketing Executive

• Fund and Manage Cycling Events and Activities

• Provide Developmental Programs

• Provide Timing and Scoring Services

• Leverage Team EDS and USA Cycling Relationships

• Create an Internet Presence

• Provide Access to Elite Championship Events

• Provide Consulting on Building and Construction of Facility

• Provide Services and Support of Business Management and Operations

• Solicit Advertising and Promotional Dollars

EDS Superdrome In PlanoWhat will Plano deliver?What will Plano deliver?

• Donation of Land

• Building, Construction and Design of Velodrome Infield, Parking, Lighting, etc.

• Annual Maintenance and Operations Budget

EDS Superdrome In PlanoEDS Proposed EntitlementsEDS Proposed Entitlements

• Naming Rights

• Consultation on Facility Layout and Design

• On-Site Office and Storage Space

• On-Going Input to Management and Operation

• Share the Long-term Vision of Excellence

EDS Superdrome In PlanoProposedProposed Action PlanAction Plan

• Plano and EDS Reach Agreement

• Facilitate Discussions with Builder and Architect

• Host Press Conference

• Target Ground-Breaking Date – 1st Qtr. ‘97

• Plano International Grand Prix – 2nd - 3rd Qtr. ‘97

From Dreams to RealityFrom Dreams to Reality

city of Plano