from digital panopticon to noosphere
DESCRIPTION
Dark Age of Transparency or bright future? This talk given at LIFT Asia in Korea explores the evolution of social media with insights from Asia.TRANSCRIPT
Benjamin Joffe | Plus Eight Star | Jeju, Korea, 2009.09
Social Media & EvolutionFrom the Digital Panopticon to the Noosphere
벤자민
本杰明
ベンジャミン
Benjamin Joffe
4 years
1 year
4 years
www.plus8star.com
mobilemondaybeijingthe mobile professionals community
3D Web Games Team
Agenda
1. Predicting Social Media Evolution
2. The New Public Sphere
3. Social Media & Evolutionary Biology
4. Social Media & Philosophy
5. What can we do today?
Why are we so poor at predicting howsocial media evolves?
Offline Social Media
Drinks with Denis
건배!
More is different!
From 1-to-1 to many-to-many
Idea #1Do not judge new services
by their first iteration
Idea #2Learn from emerging behaviors
The new Public Sphere
BRAND
Are we forced to participate?
Panopticon(Prison Concept, 1785)
Creates a sentiment of an“invisible omniscience”
Digital Panopticon
YOU
Dark Age of Transparency
Privacy = Momentary Anomaly?
“Overreaction Man”
In Korea
In China: “Human Flesh Search”(人肉搜索)
• Cruelty to animals
• Insensitivity to Sichuan Earthquake victims
• Judging a marital affair
• Corruption case
• Reckless driving
Invisible Killer(无形杀)
August 2009
Who killed Yin Lan?
Human Search @ LIFT Asia
Recognized someone? Raise your hand!
Did you notice?
Online & Offlineare not
Separate
Offline Twitter
Offline Twitter
Public Place?
Google Street View
Google Street View in Japan
• 2009.02 - Japan: Municipal opposition to Street View• 2009.02 - Japan: Tokyo gov't invites Google to discuss Street View• 2008.12 - Japan: Fukuoka Bar Association requests halt to Street View• 2008.11 - Japan: Suginami Ward proposes removal of Street View images• 2008.11 - Japan: Street View and the Burakumin• 2008.10 - Machida city council requests regulation of Street View• 2008.10 - Japan: Street View and Public Space• 2008.10 - Japan: Google, the anti-social corporation• 2008.09 - Japan: The true revolution of Google Street View• 2008.09 - Japan: Street View's Missing Streets• 2008.08 - Japan: Debate over Google Street View continues
• 2008.08 - Japan: Letter to Google about Street View
Facial Recognition on Video
What is your country’s definitionof a Public Place?
Idea #1“Privacy” is being constantly redefined
Idea #2Be part of the process
(since you’re involved anyway)
What Evolutionary Biologycan tell us about social media
Charles Darwin
“The Origin of Species”(1859)
Voyage of “The Beagle”
IT Infrastructure3
G u
sers
Internet connections measured above 5Mbps(Source: Akamai, 4Q08)
China
0%
20%
40%
60%
80%
100%
0% 20% 40% 60% 80%
www.plus8star.com
Avg. 15 Mbps
Avg. 7 Mbps
Avg. 4 Mbps
“Japan’s cellphones are like the endemic species that Darwin
encountered on the Galápagos Islands — fantastically evolved
and divergent from their mainland cousins”
Takeshi Natsuno
Inventor of i-mode
Techno-Darwinism
Idea #1Advanced Asian countries
are a rich field for observingnew services & behaviors
Robin Dunbar
“Dunbar Number”(1992)
Dunbar Number?
Dunbar Number
• Cognitive limit to the number of individuals with whom any one person can maintain stable relationships.
Current humans = 150
Idea #2Social media is limited
by the human brain
What Philosophycan tell us about the future
Planet-Sized & Social Brain
Jean K. Minplanetsizebrain.tistory.com
Isaac Maowww.isaacmao.com
Some Examples1
2
3
Idea #0.5The planet-sized brain
needs some work
Twitter & Social media toolsare plugs into people’s thoughts
“Make smart mobs smarter,not mobbier”
Howard Rheingold
Idea #1We need to improve
our handling of those new tools
Good for today & tomorrow
How aboutthe day after tomorrow?
“The Phenomenon of Man”(1959)
Philosopher, Jesuit Priest, Paleontologist, Geologist
Pierre Teilhard de Chardin
The Noosphere
Geosphere
Biosphere
Noosphere
Energy
Matter
Life
Thought
Beginning of thephysical universe
Energy
Matter
Life
Thought
Beginning of thephysical universe
SpiritEnd of thePhysical Universe
Idea #2We just scratched the surfaceof something mind-boggling
What can we do today?
Social Media = Hype?
1. Social Media tools are evolving
2. Understand what they can do for you
3. Improve critical thinking
4. Pay attention to emerging signs
You’re Involved!
1. Pictures, videos, text
2. Redefine privacy
3. Redefine accountability
4. Earn your Netizen title!
www.plus8star.com
benjamin0123
http://twitter.com/plus8star
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star
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