from big complex website to mobile apps
DESCRIPTION
From big complex website to mobile apps. Slideshow accompanying a talk I gave in Mind the Product meetup, Hamburg, GermanyTRANSCRIPT
From big complex website to mobile app
Liraz Axelrad
Wednesday, December 11, 13
Don’t sit back and wait for users to come
Wednesday, December 11, 13
The users are on Mobile• In Germany: 115 millions mobile subscribers
• (6) 91% of all people on earth have a mobile phone
• 56% of people own a smart phone
• In 2013 mobile sales overtook PC
• By the end of 2013 there will be more mobile device
on earth than people
Wednesday, December 11, 13
Wednesday, December 11, 13
Designing your product for mobile is designing your
product for the future
Wednesday, December 11, 13
Technology is NOT a feature
Wednesday, December 11, 13
Wednesday, December 11, 13
Remember that?
Cool! i can edit my profile
Edit my pages!
Wednesday, December 11, 13
The hybrid days“Write Once, Run Everywhere”
http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA
Wednesday, December 11, 13
Today
1 2
5
3
4
Where did the profile
go?
Pages? Groups?
6
Wednesday, December 11, 13
Small screen is NOT a feature
Wednesday, December 11, 13
Mobile and web are not the same
Wednesday, December 11, 13
New context of useNew patterns of usage
Wednesday, December 11, 13
No peak hours
Wednesday, December 11, 13
Finding
Wednesday, December 11, 13
Snacking
Time spent in app per day: 3.2 minutes
Wednesday, December 11, 13
Attention = 0
Wednesday, December 11, 13
Simplicity
Wednesday, December 11, 13
Connectivity
Wednesday, December 11, 13
Flip it around
Wednesday, December 11, 13
Features
Wednesday, December 11, 13
Goals
Wednesday, December 11, 13
Don't make your current offering a burden.
Free yourself
Wednesday, December 11, 13
Use the platform
Wednesday, December 11, 13
Communication, Notification Airbnb.com
Wednesday, December 11, 13
Mobile, walk with megoogle maps
Wednesday, December 11, 13
Mobile and web are not the same
Wednesday, December 11, 13
Amazon.com
Wednesday, December 11, 13
Wednesday, December 11, 13
Align the web experience to the mobile
Wednesday, December 11, 13
Put mobile in the center
Wednesday, December 11, 13
Your mobile product IS your product
Wednesday, December 11, 13