FROM AUTO PILOT TO ATTACK FORMATION

WHEN SLEEPING CITIZENS AWAKE

1941PEARL HARBOR

AMERICA AWAKES“AMERICAN CENTURY”

BRITISH-AMERICAN COOPERATIONTHAT SPECIAL RELATIONSHIP

2016RUSSIANS ATTACK

TRAUMA, TRIGGERING, TRUMP…IS THIS OUR AMERICA?

• Mexicans: “murders, rapists”• Islam demonized• Jews attacked• White nationalism• All PoC under fire• Women degraded, hated• Crooked Hillary• Lyin’ Ted• Little Mario

CELEBS FLEE!NOT OUR COUNTRY

IT CAN’T HAPPEN HERE

SUBVERTED ELECTIONDISMANTLED GOVERNMENT

STRIPPED AGENCIESCOMPLICIT GOP

FRACTURED MEDIAFRACTURED CITIZENRY

TRUMP’S “TRAVEL” BAN

WILL WE FLEEOR FIGHT?

WOMEN’S MARCHWHEN SLEEPING CITIZENS AWAKE

12 DAYS • 7 DAYS, REALLYHOUSTON WOMEN’S MARCH

• 12 days - contacted WM• 11 days - contacted City Hall,

400 marchers• 10 days - 900 marchers• 9 days - contacted allies, 1200

marchers• 8 days - 2 team members, 2500

marchers• 7 days - team meeting, 3600

marchers• 6 days - GoFundMe launched,

5000 marchers• 0 days - 23,000+ marchers,

$38,000

HUNDREDS OF CITIES, MILLIONS OF MARCHERSUS & WORLD

• millions of people marching for freedom, equality, kindness, health, education…

• millions of newly activated citizens asking “what’s next”

US VOTING RATES ARE ATROCIOUSREBOOTING DEMOCRACY

• Texas among the most populous states

• Texas bottom of the barrel in voting participation

• Urban areas blue-red, rural areas red-blue

• Gerrymandering, apathy, gridlock, money, habits

• Voting Rights Act overturned

• Texas voter laws unconstitutional

• Majority minority population growing more progressive

BRAND SHIFT FOR MOMENTUM, MOVEMENTHOUSTON WOMEN MARCH

• Houston —> Texas —> America

• 4th largest city, most diverse, welcoming immigrants, refugees

• Low voter turn-out

• cultural and generational

• sleepy, apathy, same-same, MVDM

• barriers to voting (education, trusted sources, timing, locations, on-demand thinking)

• Opportunity

CONVERSATIONS ABOUT OUR HOMEA MILLION WOMEN

• 6 million in Houston MSA (and growing)

• Women are 51-54% of population

• Reaching 1 in 3 women

• 40th Anniversary

• Super neighborhood plan for 150,000 new* voters

• 18 months

• Volunteers and a non-profit organization

SUPPORTED BY DIGITALHUMAN TO HUMAN

• in-person conversations

• in-person actions

• who lives near me? who doesn’t? (gated communities)

• meet our neighbors

• pioneers, prospectors, settlers

• diversity, including the socio-economic divide

18 MONTHS

WHAT WOULD YOU DO?

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