from authorship to authority: a journey to quality search results
DESCRIPTION
Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"TRANSCRIPT
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Image Credit: h.p://bit.ly/sj8l4 @mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/RFAigM
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@mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/RFAigM
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They should make you feel like this place!
Image Credit: h.p://bit.ly/7gmykG @mike_arnesen #SMX #24C
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Image Credit: h.p://www.heelsandwheelsonline.com/
Great content comes from great authors, and we’re looking closely at ways this ma rkup c ou ld h e l p u s
and .
@mike_arnesen #SMX #24C
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Image Credit: h.p://bit.ly/Wxt1Pu @mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C Image Credit: h.p://mz.cm/15omagZ and h.p://bit.ly/3uVHjd
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@mike_arnesen #SMX #24C Image Credit: h.p://bit.ly/WuBxo8 and h.p://bit.ly/Xu6CFg
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We all just want to connect with other people.
Image Credit: h.
p://bit.ly/AsCyhN
@mike_arnesen #SMX #24C
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Image Credit: h.p://bit.ly/Wmv4et @mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C
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This could be big!
PR-‐based rankings + AR = BETTER RESULTS
@mike_arnesen #SMX #24C
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where a patent is filed for “Agent Rank”.
Let’s go back to 2005…
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But there were obstacles
Photo Credit: h.p://bit.ly/ZSmq8J
…unjl Google+ @mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C
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Authorship & AuthorRank picking up steam
@mike_arnesen #SMX #24C
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So are YOU ready to become an author?
@mike_arnesen #SMX #24C Photo Credit: h.p://bit.ly/13v2yts
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@mike_arnesen #SMX #24C
1) Contributor To from G+ to Website
2) Rel=author from content to to Google+ or
2) Rel=author from content to about page,
then rel=me from about page to Google+
Resources • blindfiveyearold.com/how-‐to-‐implement-‐rel-‐author • swellpath.com/2012/04/author-‐rich-‐snippets-‐google/
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But you can read this, if you want: h.p://mz.cm/P6NEiX
There are no shortcuts in building AuthorRank.
Photo Credit: h.p://www.flickr.com/photos/thetorpedodog/458336570/
@mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C
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vs.
@mike_arnesen #SMX #24C
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@mike_arnesen #SMX #24C
Authorship is about people and it’s a powerful tool.
Photo Credit: h.p://bit.ly/WmuTjx
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@mike_arnesen #SMX #24C Photo Credit: h.p://bit.ly/VTN6T6
Use it wisely. Use it well.
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