[fr] marketing b2b et b2c : convergences, divergences et mythes

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marketing B2B – B2C Même combat ? Yann Gourvennec Visionary Marketing Agence de marketing digital 13 janvier 2017 Images flickr et wikimedia commons copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Jan 2017 1

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Page 1: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

marketingB2B – B2CMême combat ?

Yann GourvennecVisionary Marketing Agence de marketing digital13 janvier 2017

Images flickr et wikimedia commons

copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Jan 2017 1

Page 2: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 2

marketing B2B et B2Cconvergences, divergences et mythes

Page 3: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 3

Le nouvel entonnoir des ventes en B2BSteve Patrizi

Page 4: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 4

Journal of Marketing Revolution #6

http://bit.ly/mktgrevolution6 dossier complet à télécharger gratuitementintroduction par Visionary Marketing

télécharger le journal of marketing revolution #6

Page 5: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

Some of our clients

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Here are some of the engagements carried out with B2B and B2C clients:Digital assessments and training sessions for banks, healthcare companies, high tech businesses and various international training organisations. Client support with regard to change management in the field of digital marketing. Expert blog creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big Data. We have also worked for businesses dealing with consumers, have trained top managers, communications experts, and various staffers in all sorts of companies. We have led induction seminars, crash courses, in-depth sessions and strategic sessions. We have also led social media and word of mouth marketing campaigns, optimised websites (SEO, SEM, content optimisation), created white papers dedicated to Web matters and developed personas for businesses mostly in IT, cloud computing and Telecoms.

Jan 2017 5copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg

Page 6: [Fr] Marketing B2B et B2C : convergences, divergences et mythes

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About Visionary Marketing

Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg