friendly persuasion: conversing on the controversial
TRANSCRIPT
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Friendly PersuasionConversing on the Controversial
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What persuades you?
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People are persuaded by
trustworthinessTrustworthiness is built on
relationship
So how do you get there quickly?
A good conversation
Good conversation happens with people you’re familiar with
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How do you build
familiarity?Use Aristotle’s
Rules of Persuasion
Ethos: Your personal credibility and character.
Pathos: Your ability to empathetically engage emotionally.
Logos: Your presentation of an organized, researched, logical argument.
You’re not going to persuade if your presentation does not use these 3 elements.
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Considering your audience
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Considering your audience
Where are they likely to stand on the issue?
What is their familiarity with you and your argument?
What should you appeal to?
What are the counterarguments (in your audience’s mind)?
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Organizing your speech to persuade
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Organizing the speechIntro
Hook (Pathos)
Thesis (Rhetoric, Logos)
Preview (Logos)
Transition (Rhetoric)
Body 1
Claim
Evidence (Ethos)
Warrant (Logos)
Reasoning (Pathos)
Transition (Rhetoric)
Body 2 (and 3)
Claim
Evidence (Ethos)
Warrant (Logos)
Reasoning (Pathos)
Transition (Rhetoric)
Conclusion/Call to Action
Reiterate thesis/preview (Logos/Ethos)
Specifically state what the audience is to think/do (Nature of appeal depends on audience)
Closing “Wow” (Pathos)
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Delivering the speech
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Delivering the speechDress and posture: Builds credibility.
Tone and Expression: Builds relationship with audience.
Direct eye contact: Remember their faces.
Don’t get surprised: You planned every joke expecting a laugh.
Where will you pause?
Engage counter arguments
Get them moving: Calls to action should be immediately actionable.
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How to practice
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Practice like you play
1.Practice on your own
2.In front of mirror
3.In front of camera
4.In front of 2 friends
5.In front of 2 friends & 2 “not friends”
6.In public
7.In full dress
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On speech anxiety
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Overcoming speech nervesDo what I told you
Think about your audience first
It's a challenge, not a fight to the death
Practice in front of people, get feedback
Change the narrative: You’re excited, not nervous
Bottom line: Being nervous is fine. What you do with it is what matters.
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Go Get ‘Em!