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Target Responsibility for Alcohol Connected Emergencies

MAKING TRACE HAPPEN IN OUR COMMUNITY

DOG HOUSE ANALOGYFido has fleas, they are a really big problem, what can we do?

THE DOG

THE FLEAS THE YARD/DOGHOUSE

THE PROBLEM -Young people in California have access to alcohol 53% of 11th graders have had one full drink at least once in their lifetime.

13% of 9th graders have had one full drink in the past 30 days.

7% of 9th graders have binged drank in the last 30 days (5 or more drinks in a row).

21% of 11th graders in their life have either driven a car when they have been drinking or have been in a car driven by a friend when he or she had been drinking.

77% of 11th graders and 59% of 9th graders said it was fairly easy to very easy to get alcohol.

In Glenn County young people report that they get alcohol from older friends and family members and that they see minors drinking at cultural and recreational events where adults are present.

Youth Have AccessWe have a really big problem, what can we do?

THE IDIVIDUAL

ALCOHOL THE ENVIRONMENT

ENVIRONMENTAL PREVENTIONONE SOLUTION - WHY TRACE? TRACE requires no cost. It is free!

TRACE is about getting to the root of the problem of underage drinking. Not about getting someone into trouble. It is about trying to change norms.

Alcohol Beverage Control (ABC) does the work for the police department.

The Police Department or Law Enforcement only has to make ONE call. Then a simultaneous investigation is set into motion to TRACE how the minor got access to alcohol.

Law Enforcement can call on any sort of negative alcohol related incident (crashes, sexual assaults, fights, etc.) involving a minor. It does not have to involve a death.

If merchants sold or “older others” provided the alcohol, they could be liable for damages, receive fines and/or lose their license to sell alcohol.

TRACE FACTS - Here is how it works

When an investigating officer identifies an incident where someone may have illegally bought or been served an alcoholic beverage by a licensed establishment, California Department of Alcoholic Beverage Control is notified and they can conduct a simultaneous investigation.

During the investigation Information may be obtained establishing that alcohol was illegally provided to a person under 21.

Under TRACE, investigating officers will pursue a line of questioning to identify where the alcoholic beverages were purchased or served.

Evidence collected may include false identification, receipts, bags, labels, matches and statements of witnesses.

If ABC determines that a liquor outlet illegally provided alcohol to an individual under 21, the Department of Alcohol Beverage Control will suspend or revoke the liquor license of that business.

Protocol for TRACE was developed by ABC, California Attorney General’s Office, Office of Traffic Safety, California Highway Patrol, California Police Chiefs' Association, California State Sheriff’s Association, Mothers Against Drunk Driving and Lynne Goodwin.

TRACE VIDEO

OUR FNL TRACE PROJECT Get your group together/Build capacity and follow the Roadmap, use TRACE toolkit Gather Data/Assess youth access and identify where youth get access Create letter to law enforcement asking to be on their agenda for a officer training Prepare presentation talking points Practice presentation Present to law enforcement asking them to adopt protocol Provide law enforcement with business cards Once protocol is adopted inform merchants and community about TRACE protocol Create informational packets for merchants Visit each merchant and inform them about TRACE Place information in stores about TRACE ex. Window stickers Recognize merchants that participated in merchant visits Give opportunity for community members/businesses to take Count Me In Pledge

and Receive General Window Sticker

BUSINESS CARDS

To make a TRACE notification, call

(916) 919-4445 

ANNAUL REMINDER LAW ENFORCEMENT LETTER

An annual letter to all law enforcement from youth was sent as a reminder of adopted protocol

New business cards were sent so deputies and officers had easy access to Alcohol Beverage Control

MERCHANT VISITSWINDOW STICKERS

MEDIA Pictures and thank yous posted on web

page Print media informing community of project

and thanking merchants

MERCHANT VISITS

QUESTIONS TRACE is simple TRACE is FREE Partners great with Count Me In and Social

Host Projects Project Toolkit is online

THANK YOU