Freshness From North Carolina Waters

Seafood MarketingWilliam Small, Marketing Specialist

NC Department of Agriculture & Consumer Services Steve Troxler, Commissioner

To Promote Wild and Farm-Raised North Carolina Seafood to Buyers and Consumers

To Educate Buyers and Consumers of the Diversity, Availability, and Quality of North Carolina’s Seafood Products

“Freshness From NC Waters”Program

Generic Seafood/AquacultureMarketing Program

FFNCW Label May Only Be Applied on North Carolina Produced, Harvested or Processed Products

Imported Products Are Not Eligible

“Freshness From NC Waters”State Marketing Program

Seafood Consumption Trends“Local is Better!”

The North Carolina Seafood Program’s “Seal of Quality”

Opportunities in the Marketplace

Consumers are recognizing the benefits of eating seafood

USDA food guidelines supports eating seafood twice a week

Seafood Consumption

The nation imports about 84 percent of its seafood, a steadily increasing proportion.

Imports accounted for only 63 percent of U.S. seafood just a decade ago.

Country of Origin & Traceability

Security and Health issues?

Where does it come from?

What was it fed?

When was it harvested?

How did it live?

Seafood Consumption Trends & Opportunities

Opportunities

Restaurants can get a higher margin if they make the food special

Organic/Local is a selling point for white tablecloth restaurants

State and

Outer BanksCatch

Local Programs

Work with Marketing Specialist to Discuss Your Company’s Strategies

Retail Specialist

Institutional Specialist

International Specialist

Engineering Specialist

State Program Features:

Assistance with Logo Design

Retail Cooperative AdvertisingOpportunities

“Freshness From NC Waters”Point of Sale

Promotional Materials

Posters Buttons Aprons Static Clings Table Tents

Advertising Campaign

Trade Publications

Consumer Advertising

Billboards

US Hwy 64 EastUS Hwy 64 East

US Hwy 158 EastUS Hwy 158 East

Regional Marketing Campaign

Trade Show Opportunities

International Boston Seafood Show Number One Seafood Trade Show in U.S. North Carolina Seafood Pavilion Discounted Participation Rates for North

Carolina Companies

Boston Seafood Show

Seafood Buyer Tours

Retail and Food Service Buyers Invited to Attend Sponsored Tours of Seafood Processing Facilities

Buyers Have Opportunity to Learn About Variety and Availability of North Carolina Seafood

Seafood Buyer Tours

Seafood Buyer Tours

NC Fisheries Association Exhibit

Advertising Opportunities

“Freshness From NC Waters”State Program Web Page

www.nc-seafood.org

Seafood Directory Seafood Cookbook Seafood Dealers Links