freshers’ media pack · (bam freshers’ report 2012) 03 freshers’ week media pack. trade fair...

Freshers’ Media Pack7th - 15th September 2013

Edinburgh UniversityStudents’ Association

INTRODUCTION 03

TRADE FAIR 04Standard Stall 04Premium Stall 04Prime Site Stall 05reFreshers’ Fair 05

PROMOTIONAL OPPORTUNITIES 06Outdoor Promotions 06Flyer / Product Distribution 06Volunteer T-Shirt Sponsorship 07Plasma Screens 07Event Sponsorship 08

DIGITAL MEDIA 09Freshers’ Week Website Banner 09EUSA Social Media 09Welcome Email 09

PRINT ADVERTISING 10Survival Guide 10The Student 11The Journal 12

02

CONTENTS Your opportunity to make that great first impression to over 30,000 students.

FRESHERS’ WEEK MEDIA PACK

EUSA Advertising & Sales TeamT: 0131 651 4572W: www.eusa.ed.ac.uk

WHO WE AREWe represent the students of the University of Edinburgh.

Our services range from bustling cafés, retail outlets and premier club nights, to representation of student interestsand societies.

WHAT CAN WE DO FOR YOU?EUSA can offer you the ideal locations and means to reach out to the diverse student market, build your business and develop customer loyalty.

Often this is a student’s first time living away from home and their spending habits have not yet been decided.

Now is your opportunity to make that greatfirst impression.

INTRODUCTION There are currently 2.5 million university students in the UK with an estimated spending power of over £15.5 billion.

Can you afford not to engage this market?

(BAM Freshers’ Report 2012)

03 FRESHERS’ WEEK MEDIA PACK

TRADE FAIR

Trade Fair offers businesses front line access to students at one of the largest events of the Freshers’ Week.

KEY FACTS

Monday 9th September 11am – 4pm at Potterrow.

Thousands of new students visit the Trade Fair to find out about local businesses as well as snap up great offers and freebies.

Early booking is advised due to high demand for this event.

BOOKING DEADLINE: 2ND SEPTEMBER 2013

STANDARD STALL

04 TRADE FAIR

1 table with 2 chairs

6 foot space

Up to 3 members of staff attending

Electricity and Wi-Fi available upon request

National company £800

Local company * £450

Charity & Healthcare ** £300

* Local company is a business or organisation whose product or service is only available in Edinburgh. Multi branch companies based locally are not eligible for a local company rate.

** Charity registration number required. Healthcare stalls are available only to doctors, dentists and medical centres.

PREMIUM STALL

1 table with 3 chairs

6 foot space near the entrance where student footfall is at its maximum



PLUS: Inserts into 2, 000 Freshers’ Goodie Bags FREE

Premium stall £1,300

Students would like to see more of the following stalls at Trade Fair . . .

Fashion Technology Health & Beauty

[BAM Freshers’ Report 2012]

All prices are exclusive of VAT except Stall Hires (including Trade Fair stalls) which are VAT free.

EUSA ADVERTISING & SALES

T: 0131 651 4572W: www.eusa.ed.ac.uk


FRESHERS’GOODIE BAGS

We distribute 2,000 bags full of freebies andpromotional items at Freshers’ Week Trade Fair.

Insert a product £100 per 2,000

Insert a product and a flyer £150 per 2,000

Insert a flyer £200 per 2,000


PRIME SITE STALL

2 tables with 4 chairs

12 foot space near the entrance where student footfall is at its maximum



PLUS: Inserts into 2, 000 Freshers’ Goodie Bags FREE

Prime site stall £2,000

reFRESHERS FAIR

Purchase a standard stall for reFreshers FairJanuary 2014 now for HALF PRICE.

REDUCED RATES

National company £250

Local company £150

Charity & Healthcare £100

Offer valid only with purchase of Freshers’ Week Standard, Premiumor Prime Stall.

EARLY BIRD RATE

GET A 10% DISCOUNT ON ANY TRADE FAIR STALL BOOKINGS IF YOU BOOK BEFORE1ST JUNE 2013.

(excluding reFreshers Fair)

05 TRADE FAIR

60% of students rank freebies as the number one reasonto attend Trade Fair.

(BAM Freshers’ Report 2012)





OUTDOORPROMOTIONS

Bristo Square is located in central campus and is a main thoroughfare for students and the community. It is the perfect place to host your promotion and attract attention.

Please contact us for more information.

Prices from £1,500

EARLY BIRD OFFER - RECEIVE A 10% DISCOUNT IF YOU BOOK BEFORE 1ST JUNE 2013


FLYER / PRODUCT*DISTRIBUTION

Don’t worry about staff costs - we can distributemarketing material on your behalf in ourStudent Union.

£150 per day up to 1,000 items


* Rates may vary depending upon the size of product to be distributed.

06 PROMOTIONAL OPPORTUNITIES

The staff were all friendly, helpful and made the set up run as smoothly aspossible.

Thank you!Wowcher.co.ukFreshers’ Trade Fair 2012





PLASMA SCREENS

Situated in prime locations throughout the4 student union buildings, our 12 plasma screens are a great way to get attention.

RATES FOR SEPTEMBER 2013

1 Week £250 2 Weeks £350

3 Weeks £450 4 Weeks £550


Artwork dimensions and requirements:1360px (w) x 768px (h), supplied in full colour 72 dpi jpeg file with5 mm safe area on all edges


Footfall was super all day – welladvertised.Festival and King’s TheatresFreshers’ Trade Fair 2012

We were very pleased . . .Royal Scottish OrchestraFreshers’ Trade Fair 2012

Excellent.Endsleigh InsuranceFreshers’ Trade Fair 2012


VOLUNTEER T-SHIRTSPONSORSHIP

Logo will appear on Freshers’ Week Volunteer T-Shirts who participate in all Freshers’ Week activities as well as EUSA Staff Freshers’ Week T-Shirts.

£1,800 (over 250 EUSA Volunteers and Staff)

BOOKING DEADLINE: 2ND AUGUST 2013




EVENTSPONSORSHIP

Regular sell out club nights of up to 1200 students attending.Please contact us for details and rates.


Over 50,000students from Edinburgh’s other universities and colleges are also frequent usersof our facilities.





FRESHERS’ WEEKWEBSITE BANNER

The Freshers’ Week website is the most visited of our websites with over 25,000 weekly views.

3 rotating ad slots available £1,250 each

Adverts live from mid-July to end of September 2013.

EUSA SOCIALMEDIA

Promote your business on our Social Media channels during the largest growth periods of July, August and September.

Facebook / Twitter social sites £100 per post

Maximum 2 commercial posts available each week on our Facebook and Twitter pages ensures your ad gets noticed.*

* Restrictions apply.

WELCOME EMAIL

Be the first featured ad as part of the ‘Welcome Email’ sent directly to all students the first week they return. Featuring click through capability to your company website.

HTML Email £800

Artwork dimensions and requirements:600px (w) x 105px (h), supplied in full colour 72 dpi jpeg.

09 DIGITAL MEDIA



The Freshers’ Week website receives over 25,000 page views every week

[Website live: July-September]



SURVIVAL GUIDE

Why not promote to the students before they even arrive?

The Survival Guide is posted directly to new students as part of their Freshers’ Pack. (7000 Copies)

This is the only advertising opportunityavailable in the Freshers’ Pack.

Students refer to this guide during the entire academic year as it contains information on academic, wellbeing and social affairs.

ADVERTISING OPTIONS

Inside Back Cover210mm(w) x 148.5mm(h)

Full Page210mm(w) x 148.5mm(h)

Half Page148.5mm(w) x 105mm(h)

Artwork requirements:Artwork should be supplied in full colour, 300dpi eps, tif or pdf file.

£1800

£1500

£800

10 PRINT ADVERTISING

In 2012, the average student annually spent:

AccommodationFoodLeisureUtility BillsClothesBooks & EquipmentDaily TravelLaundry & ToiletriesTravelling Home Household GoodsInsurance

TOTAL SPEND £9,254(excluding tuition)

* Based on full time students studying in HE institutions (source unistats.direct.gov.uk) using The LV Cost of University Study 2012 (sample size 2010 across the top 40 UK Universities)

[BAM Freshers’ Report 2012]

£4,159£1,440£1,311

£616£396£344£332£241£151 £135£129





THE STUDENT

Special Freshers’ Week edition of ‘The Student‘ newspaper.

The Freshers’ Week edition will be released on Tuesday 10th September 2013 and every week of term after that.

It will also be distributed at the Clubs and Societies Fair on Wednesday 11th and Thursday 12th September 2012 as well as at its termtime locations.

KEY FACTS

With 125 year history, The Student is an independent weekly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh.

4000 copies to be distributed in all main university and Student Union buildings as well as local businesses and student hotspots around the centre of Edinburgh.

BOOKING DEADLINE: 23RD AUGUST 2013

ARTWORK DEADLINE: 4TH SEPTEMBER 2013

ADVERTISING OPTIONS

Full Wrap (front, back and 2 inside pages)270mm (w) x 335mm (h) x 4 pages

Back Page270mm (w) x 335mm (h)

Inside Front 270mm (w) x 335mm (h)

Full Page 270mm (w) x 335mm (h)

Front Page Banner 270mm (w) x 60mm (h)

Half Page 270mm (w) x 167mm (h)

Quarter Page 105mm (w) x 131mm (h)

Quarter Page Column 50mm (w) x 295mm (h)

Banner 270mm (w) x 60mm (h)

Eighth Page 105mm (w) x 70mm (h)

THE STUDENT OFFERS 30% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.


£3700

£1095

£1095

£895

£550

£550

£325

£325

£325

£195






There are over 11,000 international students representing over 140 countries at The University of Edinburgh.

(The University of Edinburgh Factsheet 2011/2012)

THE JOURNAL

Special Freshers’ Week edition of The Journal newspaper.

The Freshers’ Week Edition will be released on Wednesday 11th September and will also be distributed at the Clubs and Societies Fair on Wednesday 11th and Thursday 12th September 2012 as well as at its regular term time locations.

The Journal also has a Glasgow edition distributed across three Universities and 10 further education Colleges. Please inquire if you would like to advertise in the Glasgow edition. Special offers available on ad bookings for both the Edinburgh & Glasgow editions.

KEY FACTS

Independent fortnightly 32 page newspaper covering a wide range of features and guides to what’s on in Edinburgh and Glasgow.

8000 copies distributed (including hand-to-hand distribution) in all four Edinburgh Universities as well as Edinburgh College.

BOOKING DEADLINE: 23RD AUGUST 2013

ARTWORK DEADLINE: 4TH SEPTEMBER 2013

ADVERTISING OPTIONS

EDINBURGH EDITION

Full Page265mm (w) x 330mm (h)

Three Quarter Page211mm (w) x 250mm (h)

Half Page265mm (w) x 160mm (h)

Tall100mm (w) x 330mm (h)

Banner260mm (w) x 60mm (h)

Quarter Page130mm (w) x 160mm (h)

Eighth Page130mm (w) x77mm (h)

THE JOURNAL OFFERS 15% DISCOUNT FOR CHARITIES AS WELL AS DISCOUNTS FOR REPEAT ADVERTISING, UNIVERSITIES AND COLLEGES.


£925

£630

£550

£550

£375

£375

£200


The University of Edinburgh is the third most popular in the UK by volume of applicants.

(UCAS Applications Digest - January 2012)





If you are interested in more than one advertising channel during Freshers’ Week please let us know and we will be happy to tailor a package according to your budget and interests.

EUSA offers additional marketing opportunities to external companies and organisations throughout the year featured in our Term Time Media and Sponsorship opportunities. If you require further information please contact us and we will be happy to answer any enquiries you may have.

Opportunities range from print and online media to onsite student engagement and we can tailor promotional packagesto meet your business needs.

For bookings and enquiries please contact:

Irina NavolochnayaAdvertising & Sales Executive, EUSA

T: 0131 651 4572E: [email protected]: www.eusa.ed.ac.uk

Edinburgh University Students' Association (EUSA) is a charitable body registered in Scotland under registration Number SC015800.

13 FRESHERS’ WEEK MEDIA PACK

freshers’ media pack · (bam freshers’ report 2012) 03 freshers’ week media pack. trade fair...

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