freshbook 1

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THE

I N T H I S I S S U E :

The Art of Gifting

WorkStyle: Dress for Success

Pushing the

Green Agenda

P L U S :

Surf’s Up on Cool StuffGizmos for Tradeshows

M E R C H A N D I S E F O R M E E T I N G & E V E N T P L A N N E R S

1 | fresh book FALL / WINTER 2007

Welcome to The Fresh Book and to SwervePoint.We hope you enjoy both.

Using The Fresh BookAs you browse The Fresh Book you’ll probably have questions like why is the price estimated on everything? or how big are those picture frames on page 21? or can I put my logo on them? All very good questions that we think are best answered by one of our knowledgeable people at 1-877-793-7838 or by additional product information which can be found at our StyleShop: www.spstyleshop.com in the Specialty Shops category.

The Fresh Book is a fresh, fun guide to promotional style. It’s designed

for people that work hard every day to put pizzazz into their meetings,

events, sponsorships, and promotional activities. It’s part magazine

and part catalog, so if you’d like to call it a magalog that’s fine by us.

Our intention in creating The Fresh Book is to show people that mer-

chandise can be stylish, affordable and strategic without being simply

“swag”. We’ll be featuring the best styles, brands, tips and ideas on

a Fall/Winter and Spring/Summer basis.

About SwervePointSwervePoint is a fresh communica-tions merchandise firm. We’re the best at merchandising products with purpose and mixing style with low prices. We’re all about fresh… fresh products, fresh services, fresh events, fresh communica-tions. All the things you need to make people sit up and take notice of your brand. We can help you use fresh, fun and affordable merchandise in unique ways that will surprise and delight your employees, customers and business partners.

To learn more about what we do visit www.swervepoint.com.

To find out more about work and life at SwervePoint, visit our blog at: welcometofresh.typepad.com.

The Fresh Book is a semi-annual publication of SwervePoint, LLC.

Design & Art Direction:Dave Shannon Design

Merchandising:Antonietta Palladino

Contributing Photography:Steve BriggsRick Luettke

Let’s get things started — Read on.

IDEA® – identify, develop, execute and assess.

Give the IDEA tree a shake.

Our clients are constantly asking us for ideas. In hopes of keeping up with demand we decided to plant a tree. Not just an ordinary tree but an extraordinary tree, an IDEA tree. We watered, fed and nurtured the tree and lo and behold it has produced many beautiful and fresh IDEAs of all shapes and sizes.

Sometimes we'll get lucky and one will fall off and hit us on the head, even when we're not looking for one; sometimes we'll need to climb high up into the tree and get way out on a limb and reach hard for an idea; and oftentimes we have to walk around the tree holding a bushel and catch what falls to see if we can make anything out of it.

Our IDEA tree is strong and healthy and continues to produce wonderful results for our clients. So go ahead… give the IDEA tree a shake.


the Art of Gifting

It’s time to spread some cheer.

Three Tier Chocolate TowerWS1512 Est. Price: $29.00

FALL / WINTER 2007 fresh book | 4

The Entertainer’s Cheese SetWS1530 Est. Price: $23.95

Women’s & Men’s Greg Norman Textured Fleece PulloverWS1520 & WS1521 Est. Price: $66.00

Three Bottle Stop SetWS1531 Est. Price: $21.95

A Holiday TastingWS1511 Est. Price: $67.50

Swiss Army Boarding ToteWS1533 Est. Price: $108.00

Leather Hourglass ClockWS1514 Est. Price: $9.50

Frosted Glass FrameWS1528 Est. Price: $18.00

gift tip:

Make sure that your recipient’s

company policy allows them to

accept a gift. If corporate policy

prohibits gifts, you may still be

able to give a small token of your

appreciation that the entire office

can enjoy such as a gourmet

food basket.


2008 Daily PlannerWS1524 Est. Price: $18.50

Cutter & Buck Charging StandWS1534 Est. Price: $49.90

Women’s Cutter & Buck Full Zip Signature Pima SweaterWS1522 Est. Price: $73.00

Cutter & Buck Classic BriefWS1532 Est. Price: $158.25

Perpetual Calendar WS1523 Est. Price: $15.75

Compact Journal and Pen SetWS1515 Est. Price: $20.00

gift tip:

Packaging and presentation are

very important in making a

positive impression. Logoing can

be accomplished without compro-

mising the tastefulness of the gift

by placing the corporate brand

on the ribbon, wrapping paper,

label or card.


Bose Noise Cancelling HeadphonesWS1537 Est. Price: $299.99

Cross Business Card HolderWS1517 Est. Price: $22.50

Cross CalaisWS1525 Est. Price: $14.00

Cross Padfolio and Pen SetWS1516 Est. Price: $70.25

Men’s Cutter & Buck Quarter Zip Signature Pima SweaterWS121 Est. Price: $73.00

Leather Photo EnvelopeWS1513 Est. Price: $49.25

Digital Photo Alarm ClockWS1535 Est. Price: $51.50

see more colors.find more choices.www .spstyleshop.com

writing instruments

timepieces

eyewear

leather goods

For more than 160 years, the epitome of timeless style and quality.Cross—Live well. Tell stories forever.

ASI: 47520PPAI: 114156


Fossil Valet TrayWS1234 Est. Price: $30.00

Luxurious Microfiber ThrowWS1338 Est. Price: $22.00

Men’s Fossil Leather WatchWS1519 Est. Price: $65.00

Women’s Fossil Sleek WatchWS1518 Est. Price: $67.00

Roma CoastersWS1527 Est. Price: $20.00

Neotech Technology SetWS1536 Est. Price: $44.90

Hand Painted Polka Dot OrnamentWS1526 Est. Price: $20.00

Set of Four Stemless Wine GlassesWS1529 Est. Price: $60.00

gift tip:

A gift is not a substitute for a

relationship. Deliver gifts in

person when you can to

strengthen your relationship.

Include a personal note

with every gift.

CALL US to get started!877-793-7838

9 | fresh book FALL / WINTER 20079 | fresh book FALL / WINTER 2007

Far too much of what is produced

today ends up in the trash at the

end of its useful life. Many of

the products we use every day

are made with harmful chemicals

that scar our environment. As

individuals and business opera-

tors we can help to reduce our

ecological footprint and spread

the message of environmental

responsibility.

In partnership with a number of

our suppliers we are working to

source products that are environ-

mentally friendly. Our initiative is

to provide options to our custom-

ers, offering them a responsible

choice that is less damaging to

the Earth.

Two leaders in this area are

Patagonia and Ecoapparel. Two

of our favorite suppliers. Both

companies are member organi-

zations of One Percent For The

Planet, an alliance of businesses

committed to leveraging their

resources to create a healthier

planet.

Both Patagonia and Ecoapparel

donate 1% of net sales directly

to their choice of some 600

approved organizations. We

recently met with both compa-

nies to learn more about their

products and environmental

programs.

The Ula Jacket with Eco- Carbon from Ecoapparel.

Post-consumer recycled filament ( pop bottles ) transformed into apparel.

6 Ways SwervePoint is Going Green:

1. Recycle everything: paper, plastic, glass, water bottles, soda cans.

2. Actively present eco-sensitive ap-parel & accessories to our clients.

3. Power down: desk lights, office lights, computers, monitors.

4. Carpool to meetings.

5. Print on both sides of the paper.

6. Use your SwervePoint travel mug.


Our Earth Day inspired April Stur-

dy Dozen featured products from

these two great companies.

Visit welcometofresh.typepad.

com for more posts about our

efforts to reduce our consump-

tion and promote more environ-

mentally responsible practices.

Check out the collection of green

merchandise on the following

pages from some of the most

environmentally and socially

responsible manufacturers.

One Percent for the Planet is

an alliance of companies that

recognize the true cost of do-

ing business and donate 1% of

their sales to environmental

organizations worldwide.

Through our corporate giving,

grants and philanthropy, we

encourage responsible business

and corporate responsibility.

Our environmental alliance is

designed to help our members

become sustainable businesses

and our environmental group

database aids our membership

to make choices with their cor-

porate grants to environmental

organizations.

®

Mark Trotzuk, founder of Ecoapparel and Antoinetta sporting the Plasma Schell.

Eco-Terms

“greenwashing” – corporations giving their images and products more of a greenish tint than they deserve.

“voc’s” – volatile organic compounds.

“eco-carbon technology” – embeds activated carbon from coconut shells or nano bamboo particles into fiber to improve the performance of fabric naturally.

“global footprint” – the measurement of total biocapacity per person measured in “gha” or global hectares required to sustain our living habits.


Eco-Conscious CapWS1545 Est. Price: $7.50

Hooded SweatshirtWS1544 Est. Price: $29.00

Men’s Patagonia Synchilla VestWS1551 Est. Price: $65.00

Men’s Patagonia Windproof JacketWS1553 Est. Price: $150.00

National Geographic’s true greenWS1540 Est. Price: $17.95

The Mini JotterWS1538 Est. Price: $6.90

Plant a TreeWS1550 Est. Price: $2.99

Friendly Lip BalmWS1506 Est. Price: $1.70

SmartShield SunscreenWS1508 Est. Price: $7.80

Women’s Patagonia Synchilla VestWS1552 Est. Price: $65.00

Women’s Patagonia Windproof JacketWS1554 Est. Price: $150.00


Eco-Friendly Messenger BagWS1542 Est. Price: $100.00

Long Sleeve Organic TeeWS1546 Est. Price: $12.75

Men’s Patagonia Super Guide JacketWS1555 Est. Price: $160.00

Recycled Padfolio & PenWS1539 Est. Price: $16.25

Short Sleeve Organic TeeWS1541 Est. Price: $5.50

Solar Powered ChargerWS1548 Est. Price: $104.25

Solar Powered Crank FlashlightWS1549 Est. Price: $23.95

The Modern Boat BagWS1547 Est. Price: $21.00

Women’s Dual Cargo Pocket Tote BagWS1543 Est. Price: $75.00

Women’s Patagonia Super Guide JacketWS1556 Est. Price: $160.00


always a fresh selection!

sign up for your StyleShop Acount today!www.spstyleshop.com

specialty shops

The Sturdy DozeneMailed fresh to your inbox each month!

Specialty Shopsfeature seasonalcollections to get you in the spirit!

sturdydozen

Whether you’re looking for more information on an item featured in The Fresh Book, or some fresh new merchandise for your next event, smart categories help you find what you're

looking for – fast!


D R E S S F O R S U C CWhether dressing up or dressing down, your company’s

branded apparel and accessories should convey a sense

of style and sophistication.

How many times have you been given a sport shirt

with a ginormous logo on it and your employer actually

thought you’d wear it with pride? Or maybe it was the

infamous pleather padfolio and plastic pen you were

expected to present to a client as a thoughtful gift.

C&B Bainbridge JacketWS127 Est. Price: $71.00

C&B Herringbone ShirtWS1598 Est. Price: $53.00

C&B Championship PoloWS868 Est. Price: $33.00

ON HIM: Men’s Destination Jacket WS876 Est. Price: $69.00 Diamond Polo

ON HER: Women’s Weekender Jacket WS1601 Est. Price: $104.00 V-Neck SweaterTrousers WS1603 Est. Price: $86.00

F O R H I M


S U C C E S SThe good news is that we’re here to help put an end to

those lame promotional practices. Our feeling is that

style shouldn’t stop just because you’re at work. Today’s

corporate fashion should be conceived and constructed

as an extension and expression of your personal style.

Design, color, style, and quality are what WorkStyle is all

about. It’s about applying brands in tasteful and classy

ways to better goods – to make a better impression.

C&B Bainbridge JacketWS1596 Est. Price: $71.00

C&B ! Sleeve PoplinWS1597 Est. Price: $53.00

C&B Championship PoloWS867 Est. Price: $33.00

iamond Polo WS1599 Est. Price: $60.00 Trouser Pants WS1600 Est. Price: $93.00

-Neck Sweater WS869 Est. Price: $60.00 Nailshead Woven WS1602 Est. Price: $50.00 WS1603 Est. Price: $86.00

F O R H E R

Cutter & Buck Apparel is featured exclusively on this spread.


Boxed LunchWS1571 Est. Price: $12.50

Magnetic Bulletin StripWS1569 Est. Price: $10.90

Urban BackpackWS1559 Est. Price: $41.35

Men’s Adidas Clima Cool Mesh PoloWS1605 Est. Price: $53.75

Optical MouseWS895 Est. Price: $26.50

The Oasis Writing FolioWS1242 Est. Price: $40.00

Men’s Pinpoint OxfordWS1565 Est. Price: $45.90


Leather Compact JotterWS1560 Est. Price: $9.25

Women’s Adidas Clima Cool Mesh PoloWS1604 Est. Price: $53.75

Swivel Top USBWS1570 Est. Price: $17.60

Women’s Pinpoint OxfordWS1566 Est. Price: $45.90

Colorful Ballpoint PenWS1558 Est. Price: $2.50

Harrison ClockWS1244 Est. Price: $21.00



Men’s Columbia Soft Shell JacketWS1564 Est. Price: $80.00

Crunch DuffelWS1293 Est. Price: $24.75

Leather Business Card CaseWS1557 Est. Price: $7.00

Next Great Idea JournalWS1561 Est. Price: $11.00

Men’s Half Zip Mock SweaterWS1071 Est. Price: $38.75

Grip Grommet ToteWS1210 Est. Price: $13.00


The City Corp BriefWS1296 Est. Price: $54.95

Women’s Columbia Soft Shell JacketWS1563 Est. Price: $80.00

Vegas TumblerWS1475 Est. Price: $13.00

CD Desktop CalendarWS1562 Est. Price: $5.40

Laptop SleeveWS833 Est. Price: $32.60

Women’s Half Zip Mock SweaterWS1070 Est. Price: $38.75



Reserve your lounge chair now

because we’re going to help you

make a splash with our Island

Lifestyle top picks.

We know it requires a lot of

planning to pull off a flawless

incentive trip but you can relax

and sip a Mai Tai because we’ve

got you covered with great prod-

ucts and value added services to

insure that your gifts are picked

and packaged to perfection.

Let’s hit the beach. Are you ready?

Merchandise IDEA Checklist: Save-the-Date kit/mailing

Registration Pack materials

Pillow Gifts

Dinner Gifts

Team-Building Gifts

Awards

Island Mini FramesWS1585 Est. Price: $7.99


Beach Umbrella ServerWS1594 Est. Price: $95.00

Before & After Sun KitWS1431 Est. Price: $54.00

Bright’s CollectionWS1577 Est. Price: $19.75

Cable TSA lockWS1574 Est. Price: $8.00

Camelbak Sports BottleWS889 Est. Price: $11.95

Cap N’ Tee RollWS1501 Est. Price: $25.00

Charger ToteWS1407 Est. Price : $22.90

Tiki MugWS1620 Est. Price: $7.00


Clip or Slip on Flip FlopsWS1586 Est. Price: $10.00

Key Lime BoxWS1575 Est. Price: $24.60

Men’s Adidas ClimaLite PoloWS1623 Est. Price: $49.99

Swiss Army Digital BinocularsWS1591 Est. Price: $250.00

The Toggle ToteWS1584 Est. Price: $16.00

Travel WalletWS1582 Est. Price: $9.50

Hibiscus Die Cut Luggage TagWS1572 Est. Price : $2.99


Flip Flop Jelly Bean TinWS1583 Est. Price: $4.99

Garmin Handheld GPSWS1590 Est. Price: $229.99

Global MiniatureWS1580 Est. Price: $41.90

Luggage StrapWS1606 Est. Price: $2.50

Women’s Adidas ClimaLite PoloWS1624 Est. Price: $49.99

Margarita GlassWS1587 Est. Price: $20.00

Compact Travel PillowWS1595 Est. Price: $18.95




Mailable Picture FrameWS1257 Est. Price: $4.50

Mini Digital CameraWS1589 Est. Price: $35.90

Islands Oval PlatterWS1593 Est. Price: $58.00

Surf Shack Keepsake BoxWS1588 Est. Price: $11.99

The Cool PackerWS1286 Est. Price: $35.25

Pearl Picture FrameWS1592 Est. Price: $25.00

you’ve got to be kitting!SwervePoint Kitting – Where the whole is greater than the sum of its parts.


We’ve got gizmos and gadgets and many must-have-its of all different shapes, sizes and price points to evoke responses at your booth.

USE GIZMOS FOR:

Branding – create and reinforce

awareness of your company’s name

and value proposition.

Goodwill – generate good feelings

toward your company and build per-

sonal relationships with prospects and

customers.

Lead Generation- attract target

prospects to your booth to be con-

verted into sales opportunities.

TIPS FOR SELECTING THE RIGHT GIZMOS:

State your objectives and goals for

the gizmos first, then select the gizmo

to support those objectives and goals.

Set up a brainstorming session with

us to get the IDEAs flowing and then

solicit feedback from your colleagues

to get buy-in.

Always request a sample before

placing your order to gauge the quality

for yourself.

MAKE SURE TO:

Include your company’s logo, web

address and 800 # on the gizmo if they

all can fit.

Consider your entire show schedule

and buy in bulk, we’ll store and ship

them to you as needed and you’ll save

money in the long-run.

Plan ahead and give yourself time

to consider all your options like custom

built products or special messaging

and packaging options that only time

can afford you.


Cyber Stress BallWS1616 Est. Price: $3.25

Blossom Light Up PenWS1613 Est. Price: $1.40

Bottle Opener Key TagWS1615 Est. Price: $1.40

Bungee Micro CaseWS1617 Est. Price: $5.50

Chunky MagnetsWS646 Est. Price: $6.00

Colorful KeysWS872 Est. Price: $2.95

Geometric Paper ClipsWS1614 Est. Price: $2.60

Jelly Belly TinWS529 Est. Price: $1.95

The Office AssistantWS774 Est. Price: $3.50 The Power Clip

WS1269 Est. Price: $1.00



LED Keychain FlashlightWS1618 Est. Price: $4.00

Men’s and Women’s Silky PoplinWS1607, WS1608 Est. Price: $27.70

Men’s Silk Touch PoloWS1610 Est. Price: $14.00

Women’s Silk Touch PoloWS1609 Est. Price: $14.00

Mesh Drawstring ToteWS1611 Est. Price: $4.40

Mini Jotter ComboWS1486 Est. Price: $1.85

Mint PenWS748 Est. Price: $.85

Post It Flag DispenserWS897 Est. Price: $5.75

Tech Care KitWS715 Est. Price: $2.85

The Sani-PenWS1268 Est. Price: $2.75

The Zippered Badge HolderWS1481 Est. Price: $2.99

Transport It ToteWS1612 Est. Price: $4.50

E V E R Y M O N T H . T W E LV E O F T H E B E S T. L I F E S T Y L E M E E T S W O R K S T Y L E .

Sign up to receive The Sturdy Dozen each month at www.swervepoint.com.

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call. click. visit.A L L O F T H E F R E S H W A Y S T O W O R K W I T H S W E R V E P O I N T

Call 1-877-793-7838 to reach a knowledgeable SwervePoint

representative M – F, 8:30 – 5:30 ET to handle your quote, sample and

order requests.

We bring the boutique to you! Whether it’s our quarterly ‘What’s in the Bag?’ presentations or our Mobile Boutiques, we get out to see you and keep it fresh. Call us

to set up a date.

Visit www.swervepoint.com and open your own StyleShop account.

You’ll find a destination for cool gear, gizmos, gadgets and gifts for

around the office or on the go.

What’s next for us? We hope you’ve enjoyed this issue of The Fresh Book and have found some stylish stuff and useful ideas to put into action at your place of work. It feels like we’re just getting to know each other. Where do we go from here? Well, there are a few things you can do to keep the good times rolling:

COMING IN THE NEXT ISSUE:

Business Class: luxury goods for the jet-setter.Chillin’ & Grillin’: sizzlin’ styles for spring and summer activities and events.Setting Up Shop: a simple approach to setting up online SupplyClosets and CompanyStores.PLUS: The Sporting Life and Go Go Gadget

freshbook 1

Documents

fresh fresh products

fresh ideas

fresh events

fresh services

fresh bookas

fresh book youll

idea tree

extraordinary tree