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FRESH HANDMADE COSMETICS
“““i would continue to
buy these products
even if i didn’t do this job”
- vogue (anne-marie solowij)
health and beauty editor
STOP!100% NATURAL FAIR
TRADE COCOA BUTTER MASSAGE BARS
“““FOR THOSE CONCERNED ABOUT
CHEMICAL OVERLOAD”- NOW
FRESH HANDMADE COSMETICS
“LUSH -INJECTING FUN
INTO BEAUTY WITH INNOVATIVE
PRODUCTS MADE FROM NATURAL INGREDIENTS”
THE LONDON GUIDE 2006
Self-appointed cosmetics grocer Lush is the ultimate beauty delicatessen. Think handmade, natural and fresh merchandise: butchers’ blocks of soap, myriad orbs (fizzing Bath Ballistics) displayed like fruit, chilled cabinets displaying our unique Bio Fresh face masks on crushed ice, prices by weight, greaseproof paper wrapping (or served naked) and best-before dates.
“I’ve always loved the way fruit and vegetables are displayed in a grocery store,” says Mark Constantine, Lush’s Managing Director, who set up the company in 1995, in Poole, Dorset, with a close-knit team with whom he has worked for some 20 years. The Lush head office is based in Poole and there are currently 87 shops in the UK and Ireland, with over 678 worldwide.
FRESH, EXTREMELY FRESH Freshness is intrinsic to Lush; it’s at the heart of our philosophy. It means we can minimise the
use of preservatives and we can create wonderfully effective products when the ingredients are at their most potent. When Lush products reach the customer, they are just weeks
or days old.
We’ve been working with fresh produce for many years and have vast
experience on how to formulate products that incorporate whole fruits
and vegetables.
At Lush, we believe that using the whole fruit or vegetable is infinitely
more beneficial than isolating an ingredient and removing it from its
source, or recreating it synthetically.
Of the 272 or so products manufactured by Lush, around 163 are
unpreserved. We add preservatives to products containing water,
such as moisturisers and lotions, which need preserving to give
them some shelf life. Lush uses minimal levels of two
preservatives in its products (as opposed to the industry
standard five or six). We use those with the longest history of
safety we know, Methylparaben and Propylparaben.
SOLID PRINCIPLE Lush have spent decades developing solid products that work really
effectively. Why? Because solid products don’t need preservatives
or much packaging, which is altogether kinder for the environment.
Simple really. During the 12 months from July 2008 we sold over
6,500,000 naked items in the UK. That includes solid
shampoos, solid conditioners, soaps, solid massage bars, solid hair
dyes, solid deodorants, solid bath oils and the like.
RECYCLING & WASTE PRINCIPLE
We believe that the best way to tackle recycling is to not create the waste in the first place. Lush try to remove it at the design stage by creating solid products. All of our pots and bottles are made from 100% post consumer waste and our bags and the Lush Times are printed on recycled paper containing no chlorine.
All of our UK stores have local recycling schemes or send their waste back to the factory to be recycled there. In the last 12 months our UK factory has recycled 110 tonnes of cardboard, 12 tonnes of plastic and composted 30 tonnes of organic waste.
Taking into account the amount of recycled material bought by Lush and the amount of material sent for recycling by the Lush factory, we are now ‘Waste Neutral’ in that we buy at least as much recycled material as we are recycling ourselves.
LUSH SHOPS AND COUNTRIES BY FINANCIAL YEAR
Shops & Countries graph
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HANDMADE
We prefer people to make our products in big kitchens, as opposed to faceless industrial machines. This philosophy
also works out to be much more energy efficient – it’s better for the environment to fuel people with food than it is to
power big industrial machines with electricity. We like to produce cosmetics with a human personalised touch, whilst
creating local jobs and using local resources. It gives us our unique edge and enables us to keep an eye on quality.
You should be able to spot a fake a mile off!
To reinforce the message, we’ll even add stickers to all products telling
you who made it - along with when each product is made and when
it goes out of date.
STILL AGAINST ANIMAL TESTING
Here at Lush we believe that our products should be effective, fun and
safe for you to use. We believe that the most effective and humane
way to safety test both the ingredients we use and our finished products
are through modern non-animal tests and a panel of human volunteers.
Lush are firmly committed to a policy
which not only precludes testing its
products and ingredients on animals,
or engaging with third-party suppliers
to do so on their behalf, but we will
also not buy any ingredient from any
supplier that tests any of its materials
on any animals for any purpose.
This policy is unique in its field and is
pioneering a new way to stop animal tests for cosmetics.
In 2006 Lush ran a campaign in all their EU stores, urging customers to
sign postcards to MEPs asking for animals to be kept out of REACH
(Registration, Evaluation and Authorisation of Chemicals). Over 68,000
cards were signed. Being against animal testing was a founding principle
and will continue to be an intrinsic value of Lush.
Lush Total Sales
Sale
s £
M’s
WWw.LUSH.COM
HANDMADE We prefer people in big kitchens to make our products, as opposed to large industrial machines. This philosophy also works out much more energy efficient in practise – it’s better for the environment to fuel people with food than it is to power big industrial machines with electricity. We like to produce cosmetics with our personal touch, creating local jobs and using local resources. It gives us our unique edge and enables us to keep an eye on quality. You should be able to spot a factory-made fake a
mile off!
To reinforce the message, we even add stickers to all products telling you who made it, along with when each product is made and its use-by it goes out of date.
HANDMADEWe prefer people to make our products in big kitchens, as opposed to faceless industrial machines. This philosophy
also works out to be much more energy efficient – it’s better for the environment to fuel people with food than it is to
power big industrial machines with electricity. We like to produce cosmetics with a human personalised touch, whilst
creating local jobs and using local resources. It gives us our unique edge and enables us to keep an eye on quality.
You should be able to spot a fake a mile off!
To reinforce the message, we’ll even add stickers to all products telling you who made it - along with when each product is made and when it goes out of date.
STILL AGAINST ANIMAL TESTINGHere at Lush we believe that our products should be effective, fun and safe for you to use. We believe that the most effective and humane way to safety test both the ingredients we use and our finished products are through modern non-animal tests and a panel of human volunteers.
Lush are firmly committed to a policy which not only precludes testing its products and ingredients on animals, or engaging with third-party suppliers to do so on their behalf, but we will also not buy any ingredient from any supplier that tests any of its materials on any animals for any purpose. This policy is unique in its field and is pioneering a new way to stop animal tests for cosmetics. In 2006 Lush ran a campaign in all their EU stores, urging customers to sign postcards to MEPs asking for animals to be kept out of REACH (Registration, Evaluation and Authorisation of Chemicals). Over 68,000 cards were signed. Being against animal testing was a founding principle and will continue to be an intrinsic value of Lush.
Lush Total Sales
Sale
s £
M’s
WWw.LUSH.COM
STILL AGAINST ANIMAL
TESTING Here at Lush we believe that our products should be effective, fun and safe
for you to use. We test our products on humans for safety because humans
are going to be using them. Although testing products on animals is illegal in
the EU, testing ingredients is not. We continue to campaign against this.
Lush will not buy any ingredient from any supplier that tests any of its
materials on any animals for any purpose. This policy is unique in cosmetics
and is pioneering a new way to stop animal tests for cosmetics.
In 2006 Lush ran a campaign in all their EU stores, asking customers to sign
postcards to MEPs asking for animals to be kept out of REACH (Registration,
Evaluation and Authorisation of Chemicals). We collected over 68,000 signed
cards. Being against animal testing was a founding principle and will continue
to be an intrinsic value of Lush.
We are continuing to campaign against REACH using animal tests, and also
to fund the development of practical non-animal testing methods.
CHARITY POTWe believe in supporting good causes and acting responsibly as a company. Lush has created the Charity Pot body lotion in order to raise money and awareness about charities and campaigns for a better, fairer world.
All sales from this product (apart from the V.A.T. which goes to the government) will go into our Lush Charity Pot Fund, which is then given to the various organisations we support. Each pot has a label on it telling you a little story about one of the charities, good causes, and hand-picked groups that we have supported. Projects include the Animal Rights Action Network, Tower Hill Stables, Knoxwood Wildlife Rescue, Environmental Justice Foundation, Fresh Start Foundation and Earth Restoration Service.
OUR NUMBERS
• 100%nottestedonanimals.
• 100%suitableforvegetariansandapprovedbytheVegetarianSociety.
• 67%ofLushproductsaresuitableforvegansandapprovedbytheVeganSociety.
• 100%fresh,handmadeproducts.Madewithorganicproducewherepossible.
• 67%ofproductsarepreservativefree.
• 46%ofproductsareunpackaged.
Winner of a RSPCA Good Business Award 2009 – for animal welfare ethics
Winner of a Vegetarian Society Award 2009 - for our Happy Hippy shower gel
Winner of a Green Award 2008 – for our Squeaky Green Shampoo Bar (in the most environmentally
friendly packaging category)
Winner of a PETA Trailblazer Award 2006 - for work in animal welfare
Winner of a reader’s choice Cosmopolitan Beauty Award 2006 – for our Bath Ballistics
We’ve also featured in the Sunday Times Best Companies to Work For seven years running, consistently
topping lists for fun at work.
LUSH BUYS...
1/6th of the
worlds harvest
of Orange Flower
absolute from
small orange
groves in Tunisia.
1/8th the worlds Neroli oil, hand harvested from
the Bitter orange trees of Tunisia
1/10th the worlds crop of Turkish Rose absolute, gathered by the nomadic Roma people
5 villages worth of Benzoin
resin from the inaccessible
climbs of Northern Laos; one
of the poorest countries in
South East Asia
“Soon to be Fair trade” Shea
butter, supporting One
hundred and FIfty women in remote areas of Ghana
One Tsunami stricken island in Indonesia
worth of sustainable coconut oil
Nearly 1/5th of the UK’s henna imports, a whopping 30 tonnes
One Island in the South PacifIc’s worth of sandalwood oil (to avoid kidnappers, mafIa and smuggling in India.) Its sustainably felled by the indigneous Kanak tribesmen.
1/3rd of Hungary’s entire
crop of their best Blue
Chamomile oil
150 bunches of fLowers a week or
about 8,000 bunches a year for use
in our fresh products.
25 tonnes of organic fruit a year and 50 tonnes of fresh fruit and veg a year, both organic and conventional, locally sourced weather permitting
Lush has also stopped using approximately 250 tonnes of Palm oil in an effort to save the Oran-gutan and its threatened habitat in
Indonesia’s rainforests.
10 tonnes of Fairtrade and
Organic cocoa butter from
Costa Rica and the Dominican
Republic
WHERE IS LUSH?
Lush currently has over 678 shops worldwide and are present in 45 countries, with manufacturing sites across the world. Look out for us in …
Australia, Austria, Belgium, Bosnia, Canada, Chile, Croatia, Cyprus, Czech Republic, Estonia, Finland, France, Germa-ny, Greece, Hong Kong, Hungary, India, Ireland, Italy, Japan, Kazakhstan, Kosovo, Kuwait, Luxembourg, Macedonia, The Netherlands, New Zealand, Norway, Philippines, Qatar, Romania, Russia, Saudi, Slovenia, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Turkey, United Arab Emirates, Ukraine, United Kingdom, USA.
BECOMING A MEMBER OF THE WORLD-WIDE LUSH FAMILY...It is always a pleasure to welcome new business partners to bring Lush to new countries. If your country is not listed above then you may well be the person to bring Lush to your home nation. Unfortunately there are still some countries we are unable to expand into at present; if this is the case we will let you know and keep your details on file until the situation changes.
WHAT IS A PARTNERSHIP AND HOW DOES IT DIFFER FROM A FRANCHISE?Here at Lush we are very keen to make sure our local partners can make their own Lush businesses successful. One of the ways we do this is by offering partnerships to trade Lush exclusively in a given region such as an entire country. This helps our business partners to be confident that they can invest in the business without the fear of competition from another Lush store opening nearby. It also allows our local partners to build the brand identity over the entire market.
This does mean that we do not offer single store franchises neither do we supply any other retailers on a wholesale basis. The only exceptions to this are in France, Italy, Netherlands and Spain where our local partners are currently working with some franchise holders. For more information on starting a Lush franchise in one of these regions please find the appropriate contact details from the Partnerships and Franchises section at www.lush.com
HOW TO BECOME OUR NEXT LUSH PARTNERIf you are excited about the idea of bringing Lush to a country where we are not already established then we would love to hear from you.
Simply send an e-mail including your country name in the subject line to [email protected] (please be patient with us as we do receive a lot of e-mails to this address) and we will let you know whether this is a country we are looking to expand into at the moment. If it is we will then send you a copy of our new partnership application form.
WE BELIEVE...We believe in making effective products
FROM fresh organic* fruit and vegetables,
the fInest essential oils and safe synthetics,
without animal ingredients, and in writing
the quantitative list on the outside.
We also believe in buying only from companies
that test for safety without the involvement
of animals and in testing our products
on humans.
We believe in making our own fresh* products by hand,
printing our own labels and making
our own fragrances.
We believe in long candlelit baths, massage,
Filling the house with perfume and in the
right to make mistakes, lose everything
and start again.
We believe that our products ARE good value,
that we SHOULD make a profIt and
that the customer is always right.
*We also believe words like fresh and organic
have honest meaning beyond marketing.
WWw.LUSH.COM