freo workshop the hall - fremantle markets · 2017. 3. 15. · la boqueria markets, barcelona !...
TRANSCRIPT
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Retail Study Tour & Christmas Visual Merchandising Ideas
PRESENTATION OUTLINE• Recap of key trends from
the tour
• Great case studies
• Christmas inspiration for
visual merchandising
• CONCLUSIONS
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Westfield World Retail Study Tour
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ONLINE INSTORE MOBILE
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A seamless shopping experience
SOCIAL MEDIA
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FREE WIFI
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COMMUNITY & PERSONALISATION
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Giving something back to the community that supports your business.
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Personalising
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La Boqueria Markets, Barcelona !Creating a community with your customers.
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SOCIAL CONSCIENCE & PROVENANCE
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Nudie Jeans, Stockholm
FIXTURES & FITTTINGS
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• Customisation
• Still a recycle reuse style of
fixtures
• Inspired by pop-ups
• Inventive and creative uses of
materials
• Artisan
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13Urban Outfitters, San Francisco
14Urban Outfitters, Seattle
15Urban Outfitters, London
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16Industrial
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Simple fit-outs
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Your Vintage Sunglasses, Barcelona
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Tricycles & Carts
VM TECHNIQUES
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Anthropologie
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Anthropologie
ACTIVATIONS
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• Pop-ups
• Workshops
• Photo booths
• Other in-store events
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Nordstrom, Seattle
Westfield, San Francisco
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SIGNAGE
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THEATRE & PERSONALITY
!What is your point of difference in service and store environment?
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Pike Place Markets
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GREAT CONCEPTS
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• Case Studies
• Brands that pull together all
the existing trends
Box Park, London
Mood, Stockholm
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Box Park, London
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Social media, digital & wifi messages
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MOOD, Stockholm
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REI, Seattle
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& Other Stories, Stockholm
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Walgreens, San Francisco
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WATS, Stockholm
44Bianchi Cafe & Cycles, Stockholm
45Bianchi Cycles & Cafe, Stockholm
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AMAZING FOOD MARKETS
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• Pike Place Markets, Seattle
• Borough Markets
• Santa Caterina Markets
• La Boqueria
47Santa Caterina Market, Barcelona
48La Boqueria Markets, Barcelona
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TOP TOUR TIPS TO TAKEAWAY
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• Ways to connect with your customer online,
social channels and in store- GOOD CONTENT
• Temporary activations- create change
• Community & provenance
• Stores & service have to offer something more
CHRISTMAS VM IDEAS
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CHRISTMAS DISPLAYS
• What is your product?
• What is your brand style?
• Choose a colour palette and materials for your xmas VM
• Make a plan
• Set a date to set-up
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Contemporary, colourful, fun, crafty etc
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Natural, organic, eco, green etc
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Lighting
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Twists on traditional Christmas symbols
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Creating a narrative
Window decals
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Ribbons & wrapping
TOP XMAS TIPS TO TAKEAWAY
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• Plan your Christmas displays, sourcing
decorations or making/adapting
• Set a date for your Christmas displays
• What festive activities or add-ons could you
offer your customers?
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QUESTIONS