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Free VC DirectoryWith any B-Plan Purchase425 Page Capital Director y

Through Sep. 30Custom Business Plan

$375 Flat RateNo Templates Used7 Day Turnaround

Free VC Directory

With any B-Plan Purchase425 Page Capital Direct ory

Through Sep. 30Custom Business Plan

$375 Flat RateNo Templates Used7 Day Turnaround

Free Web Development Firm Business PlanFor Raising Capital from Investors, Banks, or Grant Companies!

Please note that the financials in this complete free business plan are completely fictitious and maynot match the text of the business plan below. This free business plan demonstration purposes only.If you are interested in purchasing the completed editable MS Word and Excel documents for thisbusiness plan, please click the button below! Also, the text of the business plan is formatted with afully automated table of contents.

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It should be noted that there is no special software required to use these templates. All businessplans come in Microsoft Word and Microsoft Excel format. Each business plan features:

Excecutive SummaryCompany and Financing SummaryProducts and Services OverviewStrategic Analysis with current research!Marketing PlanPersonnel Plan3 Year Advanced Financial PlanExpanded Financial Plan with Monthly FinancialsFREE 30 Page Sample Private PlacementMemorandumFREE PowerPoint Presentationfor Banks, Investors, or Grant Companies!

All plans are updated for 2013!

1.0 Executive Summary

The purpose of this business plan is to raise $125,000 for the development of a web development andsearch engine optimization (SEO) firm while showcasing the expected financials and operationsover the next three years. The Web Development, Inc. (the Company) is a New York basedcorporation that will provide website development and internet marketing to customers in its targetedmarket. The Company was founded in 2009 by John Doe.

1.1 Products and Services

As stated above, The Web Development firm will be actively engaged in providing high impact organic

internet marketing strategies to internet based businesses and people seeking to create a webpresence. These services seek to place customers website in search engine rankings for selectedkeywords that describe the product or service offered by the customer. This is a highly technicalstrategy that involves the use of algorithms for relevant content. The Company will also helpcustomers manage their monthly advertising expenditures through pay-per-click advertising whichallows business owners to immediately appear on the first page of a website. This is a non-organicmeans of increasing the presence of a website, and Management feels that this avenue of growth isvery important as the business will be able to generate highly predictable management fees on amonth to month bass for these services. The Company also provides customers with the developmentof web application development services specifically for complicated customized computing needs.The primary focus of these services is the development of Web 2.0 technology used in conjunctionwith e-commerce websites. Web 2.0 technologies are the second generation of informationtechnology that seeks to create a network of users that can directly collaborate on projects. The thirdsection of the business plan will further describe the services offered by the Web DevelopmentCompany.

1.2 The Financing

Mr. Doe is seeking to raise $125,000 from as a bank loan. The interest rate and loan agreement areto be further discussed during negotiation. This business plan assumes that the business will receivea 10 year loan with a 9% fixed interest rate.

1.3 Missi on Statement

The Web Developments mission is to become the recognized leader in its targeted market forinternet marketing and web development services.

1.4 Mangement Team

The Company was founded by J ohn Doe. Mr. Doe has more than 10 years of experience in thetechnology industry. Through his expertise, he will be able to bring the operations of the business toprofitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financialsover the next three years.

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1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years ofoperation. Mr. Doe intends to implement marketing campaigns that will effectively target individualsand small businesses within the target market.

2.0 Company and Financi ng Summary

2.1 Registered Name and Corporate Struc ture

Web Development, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Fun ds

At this time, the Web Development requires $125,000 of debt funds. Below is a breakdown of howthese funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equit y

J ohn Doe owns 100% of the Web Development, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for asignificant earnings multiple. Most likely, the Company will hire a qualified business broker to sell thebusiness on behalf of the Web Development Firm. Based on historical numbers, the business couldfetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the website development and SEO services offered by the WebDevelopment, Inc.

3.1 Website Development

The primary revenue center for the business is the development of website applications includingcustomized websites for medium sized businesses. Within this aspect of the business, the Companywill charge $5,000 to $20,000 for each project undertaken by the Company. Customers that use these

services will be seeking to develop an expansive e-commerce, or application intensive website.Through the Owners diverse areas of expertise, they will be able to provide small, medium, andlarger sized businesses with enterprise level applications customized for any purpose.

3.2 Internet Marketing




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The secondary offering of the Company is search engine optimization services. This service works byexamining the keywords of any given website, and then applying these keywords to search enginesthat the Company enrolls its customers. This service provides users with the ability to appear on thedirect search engine results for their selected keywords. Search engines such as Google, Yahoo,MSN, Ask.com, and many others use complicated algorithms to rank specific websites based on theirrelevance to the keyword. By adding keyword rich content to a website, the Company will be able toproactively increase the clients websites visibility by integrating their keywords into these searchdirectories. The technical aspect to this service is highly complex, and Management can provide apotential investor with a technical specification document outlining the structure of how these servicesare rendered. This is the primary revenue center for the business, and Management expects that theCompany will generate $5,000 to $30,000 per client that uses the Companys line of internetmarketing services. These services will be integrated with the Companys web development services.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the technology industry, the customerprofile, and the competition that the business will face as it progresses through its businessoperations. Currently, the economic market condition in the United States is in recession. Thisslowdown in the economy has also greatly impacted real estate sales, which has halted to historicallows. Many economists expect that this recession will continue until mid-2009, at which point theeconomy will begin a prolonged recovery period.

4.2 Industry Analysis

The technical consulting industry has mushroomed in size over the last five years. Rapid increasesand developments in computer technology have caused the average user to rely on computerprofessionals to handle their web development, internet marketing, and search engine optimizationneeds. In the United States, the market for computer services is immense. Last year of $300 billiondollars was spent nationwide on computer and computer related services. The United StatesEconomic Census estimates that there are more than 200,000 businesses that provide servicessimilar or identical to that of Company. As time progresses, Management expects that the number ofbusinesses operating within the search engine optimization market will continue to grow as theseservices are heavily in demand. This segment of the computer consulting industry is relatively new asmany companies have realized that in order to thrive online, an expansive marketing and advertising

campaign is needed to continually draw traffic to their website. The popularity of these services haveskyrocketed over the last two years as many search engines now allow for special placement amongonline directories. Furthermore, the use of pay-per-click advertising has allowed many smaller internetbusinesses to thrive on the web. The Company will seek to capitalize on this service by managingPPC marketing campaigns. This service will provide the Company with an ongoing stream of revenueon a month to month basis.

4.3 Customer Profile

Any online business that is seeking to expand their online presence is a potential client of theCompany. As such, the demographic categories for these businesses is excessively large as thereare hundreds of thousands of internet entrepreneurs that are seeking to acquire the same clientele asthose of Web Development, Inc.

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The keyto writing a strong competitive analysis is that you do your research on the local competition. Find outwho your competitors are by searching online directories and searching in your local Yellow Pages. Ifthere are a number of competitors in the same industry (meaning that it is not feasible to describeeach one) then showcase the number of businesses that compete with you, and why your businesswill provide customers with service/products that are of better quality or less expensive than yourcompetition.

5.0 Marketing Plan

Web Development, Inc. intends to maintain an extensive marketing campaign that will ensuremaximum visibility for the business in its targeted market. Below is an overview of the marketingstrategies and objectives of the Company.

5.1 Marketing Obj ectives

Establish relationships with businesses planners within the targeted market.

Implement a local campaign with the Companys targeted market via the use of flyers, localnewspaper advertisements, and word of mouth.

Develop an online presence by developing a website and placing the Companys name andcontact information with online directories.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow Web Development, Inc. toeasily target people and small business owners within the target market. These strategies includetraditional print advertisements and ads placed on search engines on the Internet. Below is adescription of how the business intends to market its services to the general public. The Web

Development Firm will also use an internet based strategy. This is very important as many peopleseeking local services, such as web developers, now the Internet to conduct their preliminarysearches. Mr. Doe will register the Company with online portals so that potential customers can easilyreach the business. The Company will also develop its own online website. The Company willmaintain a sizable amount of print and traditional advertising methods within local markets to promotethe internet and web development services that the Company is selling.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as muchinformation as possible about your pricing as possible in this section. However, if you have hundredsof items, condense your product list categorically. This section of the business plan should not spanmore than 1 page

6.0 Organizational Plan and Person nel Summary

6.1 Corpor ate Organization




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6.2 Organizational B udget

6.3 Management Biogr aphies

In this section of the business plan, you should write a two to four paragraph biography about yourwork experience, your education, and your skill set. For each owner or key employee, you shouldprovide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

The Owner will acquire $125,000 of debt funds to develop the business.

The Web Development firm will have an annual revenue growth rate of 9% per year.

The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However,specialized technology services are demanded by businesses and individuals due to the simple factthat very few small and medium sized business owners can develop their own in house e-commerceplatforms. As such, only a severe economic downturn would result in a decline in revenues.

7.3 Source of Funds




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7.4 General Assumptions

7.5 Profit and Loss Statements

7.6 Cash Flow Analysis




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7.7 Balance Sheet

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7.8 General Assumptions




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7.9 Business Ratios

Expanded Profit and Loss Statements




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Expanded Cash Flow Analysis




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