30 Minute Crash Course:Free vs. Paid Tools on LinkedIn

Wednesday 6th May 2015

15:00

Housekeeping Notes:• Everyone on the line is muted by default. Please type

any questions into the chat box addressed to All Panelists.

• The presentation & recording will be sent via email after the webinar.

Valentina NapoliCustomer Success Consultant

Riccardo CaseriniAccount Executive

3 topics being covered

Recent changes to LinkedIn.com

#linkedinitalia

Live demo of the LinkedIn Recruiter Platform

Tips to better utilise what’s available for free

1

2

3

LinkedIn.com Changes

##linkedinitalia

Visibility increased to 3rd degree connections

Introduction of a commercial usage limit

Capitalising on the ChangesBoolean Searching

6

Boolean Searching

AND finance AND accounting

OR finance OR accounting

NOT finance NOT accounting

“ ” finance AND “project manager”

() (manager OR director) AND (java OR C+)

Capitalising on the Changes Profile Tips

Add a professional photo

1

More likely to be viewed if have photo

14x

Write an attention-grabbing headline

2

Explain what it is you do

Show your passion and value

3

Draft a compelling summary

40 words or more – about you

Include keywords but not buzzwords

Write for your target audience

Add a company overview & your role specifics

More likely to be viewed if have more than 1 position listed

12x

4

Premium Accounts

• Personal upgrades offering same level of network visibility as standard (free) accounts with additional InMails.

Job Seeker

Job seekers

Business Plus Recruiter Lite

Business enthusiasts

HR Generalists in SMEs

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn.com and LinkedIn Recruiter Professional Service

Buildyour brand

Get news

Make connections

Conduct research

Stayconnected

Post jobs

Source candidates

Send InMail

Join Groups

Manage candidate profiles

Collaborate with your team

Organize profiles

Endorse people

Recruiter Demo

Daily RPS Workflow

©2013 LinkedIn Corporation. All Rights Reserved.

Post

Collaborate Contact

Organize

Find

Training Dedicated customer

support Webinar, online tipsheet

and on site workshop Reporting and Monitoring Social Recruiting and

Selling Consultancy Data import & Talent

Pipeline

##linkedinitalia

Return On InvestmentRecruiter

259

A number of professionals found new employers after engaging with you through

LinkedIn Jobs & Recruiter

Recipients moved to a new company within 90 days

of accepting an InMail or applying to one of your jobs

Feb 2014 to Oct 2014

Top Employers of Placements Placements by Month

18

RECRUIT

1 RecruiterR.O.I.

Questions

?

1. Download: 6 Steps to Building Your Recruiter Brand on LinkedIn

2. Boolean Tips Sheet

Resources