freelance & web 2.0
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TRANSCRIPT
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Web 2.0 @ your service
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This lecture aims to:
• Define the concepts of convergence and web 2.0 • Describe a series of opportunities related to using web 2.0
to promote freelancing creative services• Discuss and discover the key elements of a successful
online portfolio • Illustrate how web 2.0 can serve research
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Home Media Availability - 1975Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album
Local news mail
Advertising newspaper delivery phone
Radio Stations
non-electronic
Tom Wolzien, Sanford C. Bernstein & Co, 2002
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Home Media Availability – post 2000
Tom Wolzien, Sanford C. Bernstein & Co, 2002
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Source: IPligence.com
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Convergence
• (1980s) 2005 - Convergence media culture
• the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers
• expected to at a device/technological level• In reality: Hardware DIVERGES & Content CONVERGES
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Web 2.0
• 2007 - Web 2.0
• a new challenge • a paradigmatic shift from the media hegemony thesis to one of
conversational content or presenting content, as the connection among dispersed media content
• Media genres boundaries blurred
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Web 2.0 features• Websites as dynamic applications with functionalities spreading across
convergent media
• More standards (Application Programming Interface - APIs)
• User generated content (USG)• User generated functionalities• User directed content
• The expert prosumer = consumer + producer – Bottom-up hierarchy
• Each community member is responsible for contributing information to the rest of the users (Open Source
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Participatory media in Web 2.0
• 2/3 of the world’s Internet population visit a social network or blogging site
• Social networking & blogging - 10% of all internet time.
• ‘Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications
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Where to start?
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Watch out!
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Your portfolio
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Be creative
• Video Sharing • Video streaming platforms • Make some money
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Social media considerations
• A place for free expression (within some legal limits)
• Copyright? – The individual creative enjoys less protection
than the recognized or official creative
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Research
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Conclusions
• Web 2.0 provides communicators with a very dynamic environment
• Most of the online communications are multi-channel
• Web 2.0 offers a variety of resources to develop and present you and your business online
• Know your rights and obligations before joining any platform
• Respect other people’s work