freedom of movement - brand presentation
TRANSCRIPT
ORIGINAL LEATHER GOODS,CLOTHING & ACCESSORIES
BRAND PRESENTATION - EUROPE
WWW.FREEDOMOFMOVEMENTBRAND.COM
2
Index3 About Us
6 Store Concept
8 Retail Footprint
9 Social Media
Products
11 The Ava
13 The Bobby
15 The Doctor
17 The Franklin
19 The Jane
21 The Jamie
23 The Little Box Bag
25 The Ralph
27 The Russell
29 The Ted
31 Original Timepieces
35 Lifestyle & Accessories
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FOM specialises in the design and manufacturing of bespoke leather products, clothing and accessories. We are a proudly South African premium lifestyle brand.
Freedom of Movement was found-ed in 2013 by two brothers with a shared passion for design and entrepreneurship.
Fiercely passionate about their be-loved South Africa, the Chartered Accountant and Civil Engineer resolved to boost the local econ-omy through job creation and skill empowerment.
All our products are lovingly designed by our design team based in Stellenbosch, with an exceptional focus on detail, functionality and timeless aesthetic appearance.
Our leather bags are manufactured in South Africa in compliance with international Fairtrade standards using premium raw materials.
Our methods are based on tradi-tional principles of leather crafts-manship, utilizing the same tools that have been used to create authentic leather goods for decades. This is then blended with more modern techniques to ensure that the manufacturing process is not only efficient, but that our products are of the highest quality and craftsmanship.
who WE ARE how it started how WE do it
76
STORE CONCEPTS
Mall of Africa - Johannesburg, South Africa Dorp Street - Stellenbosch, South Africa
98
RETAIL FOOTPRINT SOCIAL MEDIA
Physical Stores
1. Cape Town, South Africa
2. Stellenbosch, South Africa
3. Midrand, South Africa
4. Pretoria, South Africa
Online Platforms
5. Amsterdam, The Netherlands
6. Victoria, Australia
7. New York, USA
Facebook49 435 likes
Twitter815 Followers
Instagram13 400 Followers
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Gracefully elegant. The
Ava won’t change the
way you move but wear
her by your side and her
elegance might just rub
off on you.
The AVA
Dimensions : 6 x 26 x 24 cm ( W x L x H )
Premium leather variations : Toffee; Timberland, Black
Product details : The Ava features an inside zip pocket to keep your valuables secure, as well as an outside zip pocket for easy access. A hidden magnetic clip for closure secures the flap.
Toffee Timberland Black
1312
The Bobby is the ultimate travel com-
panion perfectly handcrafted to accom-
pany you on any adventure.
Dimensions : 16 x 29 x 40 cm ( W x L x H )
Premium leather variations : Toffee; Pecan; Timberland
Product details : The Bobby features a front pocket, two side pockets, an inside zip pocket for valuables, as well as a conveniently placed tablet zip pocket.
The BOBBY
The Bobby is fully lined with our FOM signature canvas and has enough space for all your travel essentials. The flap is secured by solid brass buckles with hidden magnetic clips for easy access. The shoulder straps are made out of vegetable-tanned leather and secured by solid brass rivets.
Toffee Pecan Timberland
1514
In honour of the good old days, The
Doctor is the ultimate weekend travel
companion with a classy, timeless and
intelligent look.
The DOCTOR
Dimensions : 27 x 52 x 30 cm ( W x L x H )
Premium leather variations : Pecan; Timberland
TimberlandPecan
Product details : The lightweight steel-framed clo-sure ensures a solid structure as well as a comfortable packing experience. The Doctor features a large inside zip pocket and functional pockets for smaller items. The Doctor is fully lined with our FOM signature canvas.
1716
The Franklin is our signature weekender
duffle. Made with passion and exemplary
craftmanship to ensure that when you
travel, you do so in style.
The FRANKLIN
Dimensions : 20 x 55 x 40 cm ( W x L x H )
Premium leather variations : Original; Pecan; Timberland
Original Pecan Timberland
Product details : The Franklin features an outside back pocket, an inside and outside zip-pocket for valuables, and is fully lined with our FOM signature canvas.
1918
Sophisticated beauty. The Jane won’t
chase your dreams for you, but having
her on your shoulder can only help.
Dimensions : 12 x 30 x 34 cm ( W x L x H )
Premium leather variations : Toffee; Timberland
TimberlandToffee
Product details : The Jane comes with a durable zip for easy access and closure, as well as an easy access back pocket. The Jane is lined with our FOM signature canvas and features an inside zip pocket, as well as two additional jet pockets, ideal for all your valuables.
The JANE
2120
A timeless masterpiece.
The Jamie is a tradition-
al style messenger bag
designed with a unique,
creative and functional
approach.
The JAMIE
Dimensions : 6 x 40 x 30 cm ( W x L x H )
Premium leather variations : Toffee; Pecan; Timberland
Product details : The Jamie is designed with a single strap and buckle down the middle for a secure closure, as well as an easy access back pocket.
The interior is lined and cushioned and includes a foam lined latex compartment to provide perfect protection for any 13 inch (or smaller) laptop, as well as an added zip pocket to store your valuables. The Jamie is rounded off with a sturdy handle and strap for easy carry and travel.
Toffee Pecan Timberland
2322
This old fashioned style ladies handbag
is the perfect fit for a classic yet modern
woman.
The LITTLE BOX BAG
Dimensions : 18 x 33 x 22 cm ( W x L x H )
Premium leather variations : Toffee; Timberland; Black
Product details : The Little Box Bag is designed to keep her box like shape and features an inside zip pocket as well as an extra jet pocket, ideal for all your valuables and is lined with our FOM signature canvas.
Toffee Timberland Black
2524
The Ralph is an exclu-
sive handcrafted leather
briefcase. It is made to
last a lifetime and the
already vintage look will
only improve as normal
wear and tear over time
starts to tell stories of a
life well lived.
The RALPH
Dimensions : 9.5 x 41 x 28 cm ( W x L x H )
Product details : The Ralph is handcrafted out of superior veg-etable-tanned leather. The Ralph features two compartments and is designed to hold any 15 inch laptop. Our custom fit foam lined laptop pouch is ideal as an optional extra. The Ralph is furthermore secured by solid brass rivets and buckles.
Original
2726
The Russell is our classic
laptop sling bag.
The RUSSELL
Dimensions : 9 x 43 x 30 cm ( W x L x H )
Premium leather variations : Kalahari Sand; Pecan; Timberland.
Kalahari Sand Pecan Timberland
Product details : The inside of The Russell features a separate canvas lined foam compartment ideal for a laptop, a zip pocket ideal for valuables and a functional jet pocket for smaller items. Two additional pockets on the outside serve as a back up for overflow documents and files. Solid brass buckles with hidden magnetic clips secure the flap for easy access.
2928
The Ted is a uniquely
designed backpack with
a classic vintage and
sophisticated look. Only
for the brave.
The TED
Dimensions : 8 x 30 x 40 cm ( W x L x H )
Premium leather variations : Kalahari Sand; Original; Pecan; Timberland
Product details : The inside of The Ted features a separate canvas lined foam compartment ideal for a laptop, an inside zip pocket for valuables and another compartment fully lined with our FOM signature canvas. The Ted also has a conveniently placed tablet zip pocket. The Ted is secured by solid brass buckles with hidden magnetic clips for easy access, and the shoulder straps are secured by solid brass rivets for extreme durability.
Kalahari Sand Original
Pecan Timberland
3130
Freedom Of Move-
ment’s Original Time-
piece Collection infuses
the timeless design
principles used in our
premium leather goods
range with a sleek and
exquisite contemporary
aesthetic ensuring all
our Timepieces differ-
entiate themselves from
the ordinary.The original Timepiece is designed within a stainless steel case that houses a Sapphire Crystal Glass face bathed in an elegant dial. The minute and second hands ensure a timeless analogue simplicity driven by a Japanese Quartz Movement. Lovingly wrapped in a interchange-able premium leather strap this timepiece comes with a 1 year warranty for peace of mind.
original TIMEPIECES
The Jesse Brown Leather
The Nelson Black Leather
The Jesse Maroon Leather
The Nelson Brown Leather
The Jesse Grey Leather
3332
The Lincoln Natural Leather
The Lincoln Olive Leather
The Lincoln Black Leather
The Oliver Black Leather
The Lincoln Brown Leather
The Oliver Brown Leather
3534
lifestyle & ACCESSORIES
Leatherfood Stick Bowtie Notebook
Made from only the best 100% natural and certified organic ingre-dients to naturally feed, moistur-ise, condition and restore leather. 100% Natural Beeswax – Beeswax has natural waterproofing proper-ties and will reduce the effect of stubborn stains and spills.
The perfect authentic accessory for a gentleman. Our full leather bowtie is crafted and ready to be dressed up or down.
The FOM Notebook is covered by a premium leather cover that will age beautifully over time. The full leather cover is interchangeable so once your notebook is filled up, a new notebook can be purchased separately.
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The Joe - Black The Joe - Tan The Joe - Classic The Jim - Classic
The Jim is a slim, simplistic handcrafted leather wallet. Ideal for the modern day man or woman who is not interested in carrying the whole kitchen sink in their back pocket.
The Joe is a traditional style bifold wallet crafted for the man who wants his wallet to match his lifestyle. Efficient, elegant, sleek and classy.
Exceptionally crafted out of premium vegetable tanned leather. The Joe features 6 card-slot pockets and one larger pocket for cash.
Signature Laptop Pouch 13″
Signature Laptop Pouch 15″
Signature Laptop Pouch Mini
Signature Laptop Pouch Standard
Inspired by vintage design, this laptop pouch is handcrafted out of a combination of vegetable tanned leather, and a softer rustica spice leather.
The FOM Signature Laptop Pouch is handcrafted out of a combination of vegetable tanned leather, and a softer rustica spice leather. The pouch is lined with wool felt for extra protection, perfect for any laptop.