freedom crossing at joint base lewis - mcchord. px (aafes) comparable to a top performing target...

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Freedom Crossing at Joint Base Lewis - McChord

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Page 1: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Freedom Crossingat Joint Base Lewis - McChord

Page 2: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

• PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise

• Commissary comparable to a Top Performing Grocery

• Pharmacy for active duty & retirees refilling 3500 prescriptions per day

• High Volume Military Clothing Store & Class VI

• AAFES operates Shoppettes on Ft. Lewis

Freedom Crossingat Joint Base Lewis – McChord

Existing Situation

Page 3: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Coach CliniqueEstee Lauder Ralph LaurenTommy Hilfiger NauticaLancome Liz ClaiborneOakley FossilJones GodivaUnder Armour L’OrealJones New York Columbia

Freedom Crossingat Joint Base Lewis – McChordPX Brand Representation

Page 4: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Freedom Crossingat Joint Base Lewis – McChord

Site Facts

• 24,000 Vehicles per day

• High Discretionary spending

• 175,000 sq. ft. Specialty Shop Space

• Movie Theater & sit down Restaurants

Page 5: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Ft. Lewis Ft. McChord Total

Active Duty 27,426 12,377 39,803

Active Duty Family 28,399 14,197 42,596

Retired Military 4,755 15,196 29,951

Retired Family Members 8,881 19,866 38,747

National Guard & Reserve 6,164 6,799 12,963

National Guard & Reserves Families 6,659 7,314 13,973

Total 102,284 75,749 178,033

Freedom Crossingat Joint Base Lewis – McChord

Customer Population

Page 6: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

AAFES1 dot = 10 Miliary sponsors/dependents

Fort Lewis Washington

Page 7: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Freedom Crossingat Joint Base Lewis – McChord

Customer Data

• Customer Data Customers -- 51% Female, 49% Male

$ Spend -- 54% Female, 46% Male

Active duty vs. non Active $ Spend 35% of dollars spent by Active Duty Personnel 65 % of dollars spent by non Active Duty Personnel

(Retirees, Spouses, Civilians, etc)

Off base personnel represents 74% of sales

Page 8: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Civilian Job Army JobTelecom Engineer II Signal Corps

Officer

Salary $ 64,449 $ 47,908Housing $ 0 $ 13,092Food Allowance $ 0 $ 2,433Special Pay $ 0 $ 1,800Tax Advantages $ 0 $ 2,916Health Care - $ 12,100 $ 0TOTAL $ 53,349 $ 68,149

Freedom Crossingat Joint Base Lewis – McChord

Civilian/Military Wage ComparisonOfficer

Page 9: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Freedom Crossingat Joint Base Lewis – McChord

Civilian/Military Wage ComparisonEnlisted

Civilian Job Enlisted Army Job Military

Police Officer Police Sergeant

Salary $ 48,127 $ 26,967Housing $ 0 $ 11,700Food Allowance $ 0 $ 3,533Special Pay $ 0 $ 1,800Tax Advantages $ 0 $ 2,262Health Care - $ 12,100 $ 0TOTAL $ 36,027 $ 46,262

Page 10: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 11: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 12: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 13: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 14: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 15: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 16: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 17: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 18: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 19: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary
Page 20: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary

Freedom Crossingat Joint Base Lewis - McChord

Page 21: Freedom Crossing at Joint Base Lewis - McChord. PX (AAFES) comparable to a Top Performing Target with addition of Department Store Merchandise Commissary