What is Search Engine Optimization?

Promoting a website or blog to improve its search results through keywords on Search Engines is known as SEO. Listing your business or Personal website by promoting with White Hat SEO techniques will enhance your search results and search positions. By SEO you can gain more profit through new customers and existing customers. More promotion with perfect SEO techniques will give more profit. How to optimize Search Engines? You can optimize your website in search engines through 2 methodologies:

1. On Page Optimization 2. Off Page Optimization

SEO Techniques There are 3 types of SEO techniques

1. White Hat (Ethical SEO) 2. Grey Hat (Unethical SEO) 3. Black Hat SEO (Unethical SEO)

      

  

On Page Optimization Optimizing all the SEO techniques on your website or blog is called as On Page Optimization. It is related to Coding, Images, Videos, Meta Tags, Titles, Descriptions, Keywords, Content, URL etc. Off Page Optimization Optimizing your SEO techniques on external websites like Social Media, Press Release, Blog Pages, Article Submission, Directory Submission, Document Sharing etc is the Off Page Optimization methods. This Off Page Optimization is done to get High Quality Back links. It is not controlled by Page Coding. What is Page Ranking (PR)? A website is ranked by Search Engines or third party online application by calculating Page Speed, Quality back links and Content of every individual webpage’s. Define Back link An external website that has your website link in its directory or database is called as Back link.

What are Outbound Links? A link that redirected from your website to the destination is known as Outbound or External Links. What are Inbound / Incoming / Inward links? Back links are called as Inbound links. Getting back links from High PR websites increase your website strength and SEO score. You should get back links from rel=”follow” web pages. What is Internal Links? Links that redirect within your website is called as Internal Links. You can redirect your internal links through Anchor Text or Images. What is a Keyword? Words that are keyed in search engines query field is called as Keywords. If a user type a word in search field, search engines like Google, Bing, Yahoo fetch those words as Keywords and list websites related to your query. What is Keyword Density? Repeated words or keywords on a webpage are called as Keyword Density. On every individual webpage the keyword usage should be low.

What is Anchor Text? Hyperlink redirected in a Text format like Heading, Title or normal text is called as Anchor Text. Organic Search results A page view of your website visitor through Off Page Optimization is called as Organic Search results. It is calculated by keywords, title and description that you already optimized on your webpage’s. Googlebot It is search bot software which is used by Google for indexing webpage’s. Caching, Indexing, Crawling of a webpage is processed through Googlebot. Meta Tags HTML tags that are used for Title, Description, Keywords and robots tags are called as Meta Tags. Meta Title Providing a Title for a web page with HTML tag is known as Meta Title. A title tag density is 60 characters.

Meta Description A short descriptive content that explains the whole content of a web page is called as Meta Description. It should be 150-160 characters of density. Meta Keywords Very short words entered before </head> tag on your web page to target your entire content including title and description for best search results. What is White Hat SEO? Following ethical SEO technique methods to list your website or blog on top search results as per Search Engine guidelines is called as White hat or Ethical SEO. What is Gray Hat SEO? This technique falls in between White Hat and Black Hat SEO. Your website has a chance to recover from this technique to White Hat by following the right SEO techniques and recent SEO updates.

What is Black Hat SEO? Black Hat SEO is the spamming techniques implemented to cheat Search Engines. This technique refers to violating policies and regulations of Search Engine guidelines. Do you want to become a SEO expert? We are training on SEO and Internet Marketing techniques. SEO is a part in internet marketing or online marketing. With the help of SEO training you can list your website on top search results. If you plan to join a company as SEO analyst, this SEO training will be very useful. We train our SEO candidates by providing live projects for practical experience. We also refer SEO course completed candidates to the top IT companies in Chennai, Tamilnadu. Contact Web Rifer Technologies - www.webrifer.in

2/44, Mounasamy madam cross street, Venkatapuram, Ambattur, Chennai – 600053, Tamilnadu, India. Mobile: +91 9884878817 / 9043078817 Email: ganesh@webrifer.com / info@webrifer.com