free pint the business information community community interaction and service adaptation...
TRANSCRIPT
![Page 1: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/1.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Communities>> Promoting Interaction>> Adapting Services
Presented byWilliam HannManaging Editor, Free Pint
![Page 2: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/2.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Content
• Knowing who your users are
• Knowing what they want
• Promoting interaction & repeat visits– Repeat traffic– Quality of the Bar– Content– Customer service
![Page 3: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/3.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
What is Free Pint?
• Community of 28,000 business information searchers
• Twice monthly newsletter seen by over 100,000 readers
• Research forum (the “Bar”), book reviews, events, news, “tipples”
![Page 4: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/4.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
![Page 5: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/5.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Knowing your users
• Registration
– Short
– Optional
– Terms of Use andLegal Notices
![Page 6: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/6.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Knowing your users
• Manual tally sheets• Telephone responses• Customer service
– Speed of response– Politeness and respect– Reliability– Hand written compliments slips– Beermats
![Page 7: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/7.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Knowing what they want
• Reading lists(LIS-LINK, BUSLIB-L etc.)
• Keeping in touch (articles, Favourite Tipples, book reviews)
• Read all postings at the Bar
![Page 8: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/8.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Free Pint Bar
![Page 9: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/9.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Repeat Traffic
• Bar Digest– All postings emailed 3 times a
week
• Daily Tipple
• Bar submissions by email
![Page 10: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/10.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Repeat Traffic
• Bar summary in newsletter
![Page 11: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/11.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Repeat Traffic
• Account Management
![Page 12: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/12.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Repeat Traffic
• Personalisation
![Page 13: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/13.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Quality and Content
• Quality– Quality of Bar postings and
correction of errors– Delete rude postings
• Content– Quick Tipples on homepage– Newsfeed, events and book
reviews with purchase options
![Page 14: Free Pint The Business Information Community Community Interaction and Service Adaptation Communities >> Promoting Interaction >> Adapting Services Presented](https://reader036.vdocuments.site/reader036/viewer/2022062417/5514f648550346b0338b61c1/html5/thumbnails/14.jpg)
Community Interaction and Service Adaptation
Fre
e P
int
The Business
InformationCommunity
Communities>> Promoting Interaction>> Adapting Services
Presented byWilliam HannManaging Editor, Free Pint