free falling towards a content strategy
DESCRIPTION
Being tasked with developing an enterprise wide content strategy can be both an exhilarating and daunting experience. The same thing could be said about jumping out of a plane! Alan J. Porter, author of The Content Pool, uses the example of his own recent skydiving experience as a model for mapping your progress through the content strategy development process. The presentation will introduce and discuss seven stages of the content strategy journey and illustrate them with practical examplesTRANSCRIPT
![Page 1: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/1.jpg)
FREE FALLING TOWARDS A CONTENT STRATEGY
Alan J. Porter
@alanjporter / @the contentpool
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27th April, 2013Above Waco, Texas
@alanjporter / @the contentpool
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Stage 1: ON THE PLANE
@alanjporter / @the contentpool
![Page 4: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/4.jpg)
@alanjporter / @the contentpool
Stage 2: ON THE EDGE
![Page 5: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/5.jpg)
Stage 3: THE FALL
@alanjporter / @the contentpool
![Page 6: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/6.jpg)
@alanjporter / @the contentpool
Stage 4: FREE FALL
![Page 7: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/7.jpg)
@alanjporter / @the contentpool
Stage 5: THE PARACHUTE DEPLOYS
![Page 8: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/8.jpg)
@alanjporter / @the contentpool
Stage 6: THE DESCENT
![Page 9: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/9.jpg)
@alanjporter / @the contentpool
Stage 7: THE LANDING
![Page 10: Free falling towards a Content Strategy](https://reader035.vdocuments.site/reader035/viewer/2022081519/555cf3e1d8b42a08668b4d86/html5/thumbnails/10.jpg)
WOULD YOU DO IT AGAIN?
@alanjporter / @the contentpool