frank ohlhorst big data webinar sponsored by cetas
DESCRIPTION
Frank Ohlhorst provides an overview of his new book, "Big Data Analytics: Turning Big Data into Money." Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics.TRANSCRIPT
© 2009 VMware Inc. All rights reserved
Big Data Thought Leadership Webinar
Web: www.cetas.netTwitter: @CetasAnalyticsBlog: www.cetas.net/blogYouTube: www.youtube.com/CetasAnalytics
23 Jan 2013
2
Introductions
Frank Ohlhorst
Chief Analyst, Technology Journalist & Author
“Big Data Analytics: “Turning Big Data into Big Money”
Karthik Kannan
Senior Director, Marketing at Cetas (Pivotal Initiative)
(Formerly co-founder, VP Products at Cetas)
3
Big Data Thought Leadership Webinar Series
Frank Ohlhorst is an award-winning technology journalist, professional speaker and IT business consultant with more than 25 years of experience in the technology market. He has written articles for a variety of technology and business publications, and he worked previously as executive technology editor at eWeek and director of the CRN Test Center.
His most recent work is “Big Data Analytics: Turning Big Data into Big Money”
Today’s Big Data Thought Leader:
4
The World of Big Data
Big Data Drives Rapid Changes in Infrastructure and $232 Billion in IT Spending Through 2016
5
Analytics & Insights Driven Business Decisions
Hadoop
Machine data growth
New app platforms with analytics
Mobile apps/devices data disruption
Analytics-as-a-Service – On-premise and Public Cloud
Hot new trends affecting us
6
Sources of Big Data
7
Velocity
Variety
Volume
Value
The Dimensions of Big Data
8 VMware Confidential; Do NOT Distribute
• Online App Analytics
Category
• Provide real-time visibility into business for Online companies• Insights and interpretation of Big data
Problem
• Customer Behavior Analytics and Audience Segmentation• Grow revenue and focus on monetization• Grow traffic, user engagement and user acquisition
Use Cases
Business Analytics
9 VMware Confidential; Do NOT Distribute
• Operational Analytics
Category
• Provide real-time visibility into business & IT Operations • Scalable Time-event Correlation and log processing
Problem
• Log Analytics, App Analytics• Investigative analytics and root cause analyses• Application/Infrastructure performance and management
Use Cases
IT & Operational Analytics
10 VMware Confidential; Do NOT Distribute
1. Business analysts, LOB managers, execs• Need: out-of-the-box multi-dimensional analytics
• Designed for: self-service for business
2. Data engineers/analysts• Need: power capabilities, modeling and custom
• Designed for: business users and data specialists
3. Operations• Need: interactive drill-downs, investigative analytics
• Designed for: IT/admin, ops, app developers
User profiles
11
Big Data Thought Leadership Webinar Series
What is Big Data?The Arrival of AnalyticsWhere is the Value?More To Big Data Than Meets the Eye
12
Big Data Thought Leadership Webinar Series
Why does Big Data matter?Big Data Reaches DeepObstacles RemainData Continues to Evolve
13
Big Data Thought Leadership Webinar Series
Building the Big Data TeamThe Data ScientistsThe Team ChallengeDifferent Teams, Different GoalsDon’t Forget the Data
14
Big Data Thought Leadership Webinar Series
Big Data SourcesHunting for DataSetting the GoalBig Data Sources GrowingDiving Deeper into Big Data Sources
15
Big Data Thought Leadership Webinar Series
The Evolution of Big DataBig Data: The Modern EraToday, Tomorrow, & the Next DayChanging Algorithms
16
Big Data Thought Leadership Webinar Series
Best Practices for Big Data AnalyticsStart Small with Big DataThinking BigAvoiding Worst PracticesBaby Steps
17
Big Data Thought Leadership Webinar Series
Bringing It All togetherThe Path to Big DataThe Realities of Thinking Big DataHands-on Big DataBig Data Visualization Big Data Privacy
18
Big Data Thought Leadership Webinar Series
Frank J. [email protected]://ohlhorst.net@FJO_Writes_Tech
January's Big Data Thought Leader: Available onAmazon Today
www.cetas.net/webinars
Questions & Answers
Limited Stock Available
19
Big Data Thought Leadership Webinar Series
Laura Madsen — Principal Healthcare Leader, Speaker, & Author - @lbmadsen
"Healthcare Business Intelligence: A Guide to Empowering Successful Data Reporting and Analytics."
February’s Big Data Thought Leader:
Available onAmazon
www.cetas.net/webinarsRegister Today, as space is limited for this premium webinar
20
Cetas Big Data Analytics Free Trial
Monetize Your Big Data Today!
Sign-up today for FREE Analytics @ www.cetas.net !
© 2009 VMware Inc. All rights reserved
Big Data Thought Leadership Webinar Series
Web: www.cetas.netTwitter: @CetasAnalyticsBlog: www.cetas.net/blogYouTube: www.youtube.com/CetasAnalytics
INSTANT INTELLIGENCE
Live Webinar Registration and Recorded Webinars available at
www.cetas.net/webinars