frank b.fuhrer wholesale company volume 1, issue 1 …
TRANSCRIPT
FRANK B.FUHRER WHOLESALE COMPANY
Volume 1 , Issue 1
D.G. Yuengling & Son turns 190 this year,
1/02/2019
Special points of inter-
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point of interest here.
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point of interest here.
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I N S I D E T H I S I S S U E :
Inside Story 2
Inside Story 2
Inside Story 2
Inside Story 3
Inside Story 4
Inside Story 5
Inside Story 6
JANUARY & FEBRUARY NEWSLETTER
which is a testament to a hard-working family, a long line of good beers
and of course passionate fans. Ring in the big year with a toast to 190
years!
To celebrate its 190th anniversary, Yuengling is digging back into its own
history books.
This month the nation's oldest brewery, D.G. Yuengling & Son, Inc., begins
releasing a series of five limited-edition commemorative Yuengling Lager
beer cans. Each month between now and April, a new can design will hit
stores showcasing how the brewery's label has evolved since 1829, when
it was originally called the “Eagle Brewery.”
Yuengling is also tapping a limited-edition Bourbon Barrel Reserve beer,
available Jan. 11, at its Pottsville, Pennsylvania, brewery. The beer was
aged for 120 days in bourbon barrels stored in caves originally used for
beer fermentation in the 1800's.
Visitors touring the brewery have been able to tour the caves, which had
not been used in the making of beer since Prohibition. Now those who
take the tour can taste the celebratory brew.
Two contests will give consumers a chance to win during the celebration.
You can now post pictures involving Yuengling on social media with the
hashtag #YuenglingGoodTimes for chances to win prizes including gift
cards from Uber, StubHub, Uber Eats and online movie ticket site Atom
Tickets.
And beginning in January, specially-marked 12-packs and 24-packs
Yuengling Traditional Lager will have codes for prizes from Atom, Martin
Guitars, StubHub and Uber.
They have 0 Sugar, 90 calories and 4.5% ABV. New flavors include; Prickly Pear,
Cranberry, Black Cherry Rosemary Lemon Lime. and Variety Pack.
Available beginning January 28th
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F R O M T H E M A K E R S O F T H E O R I G I N A L C O C K T A I L I N A C A N , L I M E - A - R I T A
I N T R O D U C I N G T H E R E F O R M U L A T E D B O N & V I V S P I K E D S E L T Z E R S .
Introducing a new twist on the wine-inspired cocktail.
RITAS Spritz – Sparkling Rose and Sangria Cocktails.
RITAS White Peach Rose Spritz and RITAS Pear Orange Sangria Spritz 12oz Slim Can 6/4
Packs and RITAS Spritz Variety 12oz Slim Can 2/12 will be available January 21st.
Volume 1 , Issue 1
ANHEUSER-BUSCH DIVISION EVERYDAY PACKAGES
Corona Premier coming in draught
February 2019.
Coming Soon: Landshark Lager
25oz Cans
January & February Newslet ter
Page 3
S I T B A C K A N D R E L A X , I T ’ S N A T U R D AY !
A sessionable, light lager brewed with phenomenal strawberry lemonade
flavor that is perfect for brining the fun to every occasion.
For those who like strawberry lemonade…and drinking beer.
Available February 25th in 18-pack 12oz Cans as well as 2/12 pack 12oz
cans.
Stella Artois Spritzer is an effervescent, subtly sweet, delightfully dry European style cider.
Stella Artois Spritzer is craft4ed at 3.5% ABV from a special blend of crisp green apples,
and fresh hibiscus that perfectly balances the lightly sweet cider notes with refreshing
bubbles. its refreshing effervescence and light flavor is the ideal partner to keep the
afternoon going.
Always sparkling and always refreshing. With the taste of tart apples and botanicals,
Stella Artois Spritzer is crisp and sharp. Crafted to be naturally gluten free, keeping the
spritzer light and delicious.
Stella Spritzer will be available February 4th in 12oz Can 4/6 packs.
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
STE L LA ARTO IS SP RITZ E R
Brewdog Brewing Products coming to Fuhrer Eagle Sales and
Service February 11, 2019.
Brewdog was founded in Scotland, UK in 2007. They are the largest craft brewer in the
UK. In 2017 they began US Operations with a brewery, hotel and brewpub in
Columbus, Ohio.
Look for Brewdog Punk IPA, Hazy Jane New England IPA, Elvis Juice Grapefruit Infused
IPA, Clockwork Tangerine Citrus Session IPA and Lost Lager Dry-hopped Pilsner.
RITAS launches flavors of the tropics variety pack 12oz NR
Bottles 2/12 packs featuring Lime, Mango, Coconut and
our summer seasonal Passionfruit. Available February 25th.
SPF is a crisp and refreshing fruit ale with hints of passionfruit and pineapple.
This beer is tropical, aromatic, but not overly sweet. SPF is graced with quenching
notes of bright citrus, delicate acidity, and familiar tropical aromas of guava, pineapple,
and mango.
Available February 4th in 12oz can 4/6pk and 12oz NR 4/6pk
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GOOSE ISLAND NEXT COAST IPA
GOOSE ISLAND SPF FRUIT ALE
It’s not an East Coast IPA or a West Coast IPA… It’s Next Coast IPA.
It’s 7%, but totally crushable – it’s not quite like any other IPA you’ve had. Big, bracing,
piney hop flavors meet a tropical bouquet of Nugget, Citra, and Mosaic hops. There’s a
balanced bitterness that blends seamlessly into the light to medium body. Sip it or rip it.
Available in 12oz NR 4/6, 16oz Can 6/4, a1/2 and 1/6 barrel draught.
Available late January.
Volume 1 , Issue 1
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
We are excited to announce the launch of Passion-Fruit-Rita as
the newest Spring/Summer seasonal from RITAS.
Available beginning February 25th in 24/8oz Can 2/12 packs
January & February Newslet ter
The dudes from the Chicago band, Twin Peaks, came to the brewery to create an ideal beer
for Pitchfork Music Festival with our Brewmaster, Jared.
They brewed the perfect beer to drink in your garage, your front porch, and any
music festival. Whether you’re in a garage or not, the lightly bready qualities of this golden
lager are balanced by a mild hop character that is simply refreshing.
Available February 25th in 12oz NR 4/6pk and 12oz Can 4/6pk.
A traditional German-style spring beer. Light copper in color with hints of fresh bread and a
smooth lager finish.
Available Late February in 12oz bottles 6-pack as well as ½ barrel draught.
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DEVILS BACKBONE HIBISCUS HARD LEMONADE
G O O S E I S L A N D N AT U R A L V I L L A I N
D E V I L S BAC K B O N E M A I B O C K
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
There are a lot of fruited malt beverages out there, but not many are craft. Hibiscus Hard
Lemonade changes that. The lemon taste comes from…lemons. Specifically, Meyer lemon
juice and lemon zest.
Plus, we crafted it up a notch with Lemondrop hops, Belgian candy sugar, and hibiscus – a
popular herbal tea. Oh, and it’s low calorie and gluten free. Win win. Available now in 12oz
NR 4/6.
This juicy East Coast Style IPA was brewed with Simcoe, Mosaic, and Equinox hops to
provide an enticing hop aroma.
Subtle sweetness from 84 pounds of Blood Orange juice and zest balance the aggressive
hop flavor.
Available February in 12oz Can 4/6 and ½ Barrel Draught.
Passing Haze IPA is an off-the-charts exploration of the India Pale Ale. We’ve
loaded the hop cannons and fired a late addition blast bursting this incredibly
sessionable IPA with juicy, tropical citrus hops.
The result is an easy drinking treasure trove of hop gold.
Available late January in 12oz Can 4/6 and ½ Barrel Draught.
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N E W B E L G I U M B RU T I PA
1 0 BA R R E L 1 0 RU N S C O L D E A S T I PA
BA L L A S T P O I N T PA S S I N G H A Z E H A Z Y I PA
Bubbly, dry, crisp and refreshing, Brut IPA is inspired by our favorite sparkling wines. With
hints of tropical fruits and champagne, this effervescent brew is the perfect cheers to the
New Year.
Available now in 12oz NR 4/6, ½ and 1/6 barrel draught.
Volume 1 , Issue 1
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
January & February Newslet ter Page 7
I T H A C A B L U E B E R R Y S O I R E E B E R L I N E R S T Y L E W E I S S E A L E B R E W E D W I T H B L U E B E R R I E S
N E W B E L G I U M B R E W I N G R E L E A S E S V O O D O O R A N G E R L I Q U I D P A R A D I S E I PA
I T H A C A P U L P A D D I C T I O N # 2
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
New Belgium Brewing is ringing in 2019 with the debut of a new Voodoo Ranger Rotating
IPA Series. This year, three hoppy brews will be
released under the new line in 12-ounce cans
and on draft, beginning with Voodoo Ranger
Liquid Paradise IPA, a delicately bitter and
extremely aromatic IPA boasting a mélange of
tropical notes.
This series was born out of New Belgium’s de-
sire to further experiment with hop-forward
flavors while highlighting the brewery’s ground-
floor collaborations with hop producers to culti-
vate cutting-edge, experimental varieties.
Available now in in 12oz Can 4/6 and ½ barrel
draught.
Our newest sour ale showcases bright blueberry fruit flavor with a unique and
refreshing beer that strikes a perfect balance between tart and sweet.
Available January in 12oz NR 4/6 and ½ barrel draught.
More Citra He Said…
Next in the Random Acts New England IPA series is brewed with a heavy hand of Citra
hops, boasting juicy qualities of orange, grapefruit, lemon and lime, along with a tropical,
floral finish. Supporting role of Galaxy hops boosts the tropical notes with unmistakable
passion fruit.
Coming late January in 16oz Can 6/4pk and 1/6 barrel draught.
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A U S T I N E A S T C I D E R S T E X A S B R U T
PLATO N IC LOV E DO UB LE IPA
T W I S T E D T E A R A S P B E R R Y – N OW AVA I L A B L E I N 1 2 O Z 2 / 1 2 P K C A N S .
A B V: 5 % A VA I L A B L E : E N D O F J A N UA RY 2 0 1 9 Y E A R R O U N D
Inspired by dry champagne and with only 3 grams of sugar,
Texas Bruit is a lighter and drier cider that will help get
your year started off right.
Available January 21 in 12oz Can 4/6
Volume 1 , Issue 1
ANHEUSER-BUSCH DIVISION SEASONAL OFFERINGS
Ithaca Beer’s first new brand of 2019, releasing on February 14.
Named for our Head Brewer’s love of meticulously measuring liquid plato gravity and for
sharing great big juicy IPA’s. This citrus-forward IPA packs a healthy amount of Citra hops,
but the secret star is a unique and carefully selected lot of
Cascade hops.
These Cascade hops add a distinct tropical note that pairs
beautifully with the addition of grapefruit purée, lemon and
orange zest. HOPS: Citra, Cascade, Amarillo. MALTS: 2-Row
Pale, Oats, Wheat, Honey. ABV: 8.0%.
COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES
January & February Newslet ter
Molson Canadian 67 is a Canadian import, specially brewed to 67 calories with a real beer
taste that’s about half the calories of wines or mixed drinks.
Will replace Molson Canadian Light nationally. ABV: 3%
Available end of January 2019, year round. Packages: 11.2oz NR, 12oz 30pk Can, 16oz
4/6pk Can.
Hazy, mellow Pale Ale is brewed with Citra, Comet and Mosaic delivering fruity
notes of mango and peach. ABV: 5.5% Package: 12oz Can 4/6
Available: January 2019 year round
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S A M A DA M S B AVA R I A N L A G E R – N E W !
MO LSO N CA N A D IA N 67 – NEW!! !
S A M A DA M S N E W E N G L A N D P A L E A L E – N E W !
Hazy golden & bright in flavor, this unfiltered lager has lively citrus notes and crisp
maltiness that herald the warmer months to come.
A single hop brew with Noble Tettnang hops from the foothills of the Alps, it’s smooth,
refreshing and unique. ABV: 5.5%
Package: 12oz NR 4/6 Available: January 2019, year round
COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES
A N G RY O R C H A R D V A R I E T Y S L I M C A N – N E W !
Angry Orchard is changing their variety pack to 12oz Slim Cans.
Included in the variety is Crisp Apple, Rose Cider, Easy Apple and Pear.
Available January 2019 year round
Included in the variety are 3 new flavors: Pineapple, Passionfruit, Mango and
Pomegrante. Each flavor has an ABV: 5%, 100calories and Gluten Free!
Package: 12oz Can 2/12 Available: End of January 2019 year round
Subtle balance of sweet and tart from blueberries, and exotic rich berry flavors from
Brazilian acai come together perfectly. ABV:5%, 100calories, 1g sugar and 2g carbs.
Gluten Free.
Package: 12oz Can 4/6pk Available: February 2019 year round
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T R U L Y B L A C K C H E R R Y – N E W !
T R U L Y T R O P I C A L V A R I E T Y – N E W !
T R U L Y B L U E B E R RY A C A I – N E W !
Includes some of the world’s best black cherries from the pacific NW. ABV:5%,
100calories, 1g sugar and 2g carbs. Gluten Free.
Package: 12oz Can 4/6pk
Available: February 2019 year round
Volume 1 , Issue 1
COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES
January & February Newslet ter
An all-star lineup of ingredients that includes a healthy dose of hops, sea salt, buckwheat,
and chair work together to create this quenching pale ale.
Low in alcohol, light in calories and just a little hazy, Rec League was crafted to be your #1
cool down companion. ABV: 3.8%
Package: 12oz Can 15pk Available: January/February 2019 year round
"Love Beer. Love Life." is all about having a great beer with your friends and teammates.
It's not about winning or losing, it's about how you play the game - and the beer you drink
afterwards.
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S H I N E R R U B Y R E D B I R D
H A R P O O N R E C L E A G U E – N E W !
G U I N N E S S 1 4 . 9 O Z 8
PA C K C A N S – I N T R O D U C I N G A N E W
P A C K A G E C O N F I G U R A T I O N .
G U I N N E S S D R AU G H T 1 4 . 9 O Z C A N I N
3 / 8 PA C K S
Now available in 12oz 2/12pk Cans! ABV: 4.0% 95 Calories 1g sugar and
3.1g carbs.
Brewed with genuine Texas Rio Red Grapefruit, the signature sweet citrus
of the Rio Grande Valley, and ginger. This lager beer features grapefruit
tartness and finishes with a ’lil kick of ginger.
Available: January 2019 year round
COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES
NEW!! Take a sip of one of life’s simple pleasures… Not Your Father’s now in Lemonade!
ABV:5.9%
Package: 12oz NR 4/6 and 16oz Can Available: January 2019 year round
NOT YOUR FATHER’S LABEL/PACKAGING CHANGE
A Filtered beer crafted with clover honey balanced by a hint of citrus.
Packages: NR 4/6 and ½ Barrel. Available: January
to June 2019
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N O T Y O U R F A T H E R ’ S L E M O N A D E
B L U E M O O N H O N E Y W H E A T
Four Loko Sour Grape
NEW Flavor!!! 24oz Can ABV: 14%
Available: End of February 2019 year round
Volume 1 , Issue 1
COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES
COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS
January & February Newslet ter
Including Boston Lager, Sam ’76, NEW Bavarian Lager and Cold Snap
Consumers most preferred configuration of a variety pack: 4 different beers
w/ 3 bottles of each beer
Updated Spring Variety
including IPA, Rec. League, The Craic, Double
IPA, New England Pale Ale and Oatmeal IPA
Package: 12oz Can 2/12
Available: January 2019 seasonal
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S W E E T WA T E R G U I D E B E E R
S A M A DA M S G A M E D AY B E E R S S P R I N G V A R I E T Y
H A R P O O N H O P - O - R A M A S P R I N G V A R I E T Y
A Lager. Moore beer for your outdoor adventure, weekend excursion or
simply your cooler.
The first set of Guide Beer cans feature 4 iconic outdoor recreational
locations tied to sporting. Chattahoochee River, Cape Hatteras in Outer
Banks, Gauley River and Florida Keys. ABV: 4%
Package: 16oz Can2/12. Available: February 2019
COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS
H A R P O O N T H E C R A I C
Irish Red Ale, toasted malty flavor that balances citrusy and fruity character of the hops
ABV: 6.9%
Package: 12oz NR 4/6 and draft
Available February 2019 returning seasonal
Returning Spring variety including UFO White, UFO Pineapple, UFO Raspberry and UFO Big
Wit
Package: 12oz Can 2/12 Available: January 2019 seasonal
Page 14
S H I N E R B I R T H D AY B E E R - S ’ M O R E S – N E W ! !
H A R P O O N U F O J E T P A C K S P R I N G V A R I E T Y
N O R T H C O A S T T A R T C H E R R Y M A D E W I T H T H E J U I C E O F M I C H I G A N
M O N T M O R E N C Y C H E R R I E S . A B V: 4 . 1 % P A C K A G E : 1 2 O Z N R 6 / 4
A N D D R A F T A VA I L A B L E : E N D O F F E B R U A R Y 2 0 1 9 S E A S O N A L
B E R L I N E R W E I S S E
Toasting 110 years of Shiner! Porter brewed with toasted
marshmallow and chocolate. ABV: 5%
Package: 12oz NR 4/6, 12oz Can 2/12 and draft.
Available: January 2019 seasonal
Volume 1 , Issue 1
COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS
H A R P O O N U F O B I G W I T
Wheat beer with orange peel, extra coriander and white pepper ABV:6.8%
Package: 12oz NR 4/6, 12oz Can 2/12, Draft
Available: January 2019 seasonal
N O R T H C O A S T B E A C H M A S T E R I M P E R I A L
I PA I M P E R I A L I PA A B V: 9 % P A C K A G E : 1 2 O Z
N R 6 / 4 A N D D R A F T A VA I L A B L E : F E B R U A R Y
2 0 1 9 S E A S O N A L
Available in 16oz Cans 12%ABV
MXD Strawberry Daiquiri has a very balanced taste, typical of a classic daiquiri. Ripe
strawberry notes along with rum and lime come through. Despite its 12% ABV, very little
alcohol burn is evident. It is quite drinkable, not overly sweet or cloying, with a clean,
balanced finish and just the right amount of alcohol kick. ABV: 12%
Package: 16 oz. cans only
Timeframe- Year round beginning February 1st
Page 15
R O G U E O U T T A L I N E
A bright honey colored West Coast IPA with an enticing fruity aroma. Flavors of
tangerine and mango up front and a balance of malt sweetness and bitterness to
finish. 6.9% ALC. BY VOL. 66 IBU 11.8 SRM – Available in 12oz Can and 50 Liters
At the very core of Rogue is the idea of getting outta line. That is to save you don’t
need to follow the plan laid out in front of you, you don’t have to fit in and you don’t
have to follow the crowd. We brewed this IPA as a reminder that there is no limit when
you have the courage to get outta line.
MXD STRAWBE RRY DA IQUI RI
Volume 1 , Issue 1
P A C K A G I N G R E F R E S H S H I P P I N G J A N UA RY
2 0 1 9
Y U E N G L I N G / I M P O R T / S P E C I A L T Y E V E RY DAY P A C K A G E S
January & February Newslet ter
This 100-calorie, session IPA is boldly dosed with a glorious fortune of dry hops and a
toasty malt foundation to satisfy your every need. But, at 4% ABV, it still lets you stay in
the game to do what needs to be done. 12 oz. cans of DayTime will replace 12 oz.
bottles in 2019. ABV: 4%
Availability: Year-round, beginning in January
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L A G U N I T A S I PA 1 9 . 2 O Z . C A N S
L A G U N I T A S D AY T I M E 1 2 O Z . C A N S
S I E R R A N E VA D A VA R I E T Y PA C K
Laguintas’s crazy popular, well-rounded and highly-drinkable IPA will soon be available in
19.2 oz. cans in addition to 12 oz. bottles and draught! Made with 43 different hops and
65 various malts, this redolent IPA will likely float your boat, whatever planet you’re on.
Try this ruthlessly delicious brew with mild blue cheese or Hamachi Kama. ABV: 6.2%
Availability: Year-round, beginning in January
Y U E N G L I N G / I M P O R T / S P E C I A L T Y E V E RY DAY P A C K A G E S
Contains six different styles in Sierra’s newest 12-pack variety, which
includes:
Pale Ale, Tropical Torpedo, Ruthless Rye IPA, Sidecar IPA and two
new additions to the Sierra Nevada family, Hop Solo and Helles in
the Tropics.
Now Availability: Year-round,
BRIGHT HOP AROMA. CRISP, CLEAN FINISH.
A hoppy session lager brewed with Citra® and Mosaic® hops for fresh, juicy aromas and
flavors of tropical fruit. Crisp and easy drinking, it represents a new kind of refreshing.
4.7% ALC./VOL. | 30 IBUs
Availability: Year-round 1/2 bbls now available cans coming soon !
I N T R O D U C I N G L A B A T T B L U E C I T R A
January & February Newslet ter
Swift in body and mind, Cheetah sprints ever forward. A blur of pure instinct. Buena onda. Pure,
crisp, clean. Blissful simplicity. Savor this moment.
All we have and all we need is now. Feel free and therefore you are free.
Now Available year round! 1/2 BBL, 1/6 BBL and 12oz cans
Page 17
S O U T H E R N T I E R N U J U I C Y I PA
2 X P A C K V A R I E T Y T O T A K E T H E P L A C E O F T H E S U P E R PA C K
R H I N E G I E S T C H E E T A H L A G E R
Y U E N G L I N G / I M P O R T / S P E C I A L T Y E V E RY DAY P A C K A G E S
The beer is spun to a golden clarity – this is juicy, not hazy. As an added bonus, bitterness
has been reduced to an epically low 15 for what could be the smoothest IPA ever brewed.
Now that is something Nu! Light bodied, smooth, Juicy, ripe fruit-like aromas FLAVOR:
Juicy, with incredibly low bitterness for an IPA
6.0% ABV
AVAILABILITY: Year-round in bottles, Can and Draught
Available in ½, 1/6, 4 packs 16oz cans NEW FOR 2019!!!!! Three words to describe Lake
Shore Fog: hazy, juicy, refreshing. Three more: aromatic, delicious, golden. A year of
brewing development has captured these attributes and rolled them into a brilliant
new beer. We are using absurd amounts of hops, dry hopped on 4 different days,
making it a juicy flavor and aroma bomb. A slight malty sweetness balances a dry and
very mild finish which melds perfectly with its hazy appearance.Tropical, citrus, and stone
fruit, and pleasingly floral character is marked with notes of big, dank, resinous Mosaic,
Citra,and Amarillo hops. Enjoy!
2XPack is a the perfect pack to savor each of our three ‘2X’ beers.
It’s twelve high gravity ales featuring 2XStout, 2XSMASH and, New York State’s #1
double IPA – 2XIPA! From super hoppy and aromatic IPAs to a big creamy milk stout,
this bottle variety pack delivers again and again and again.
12 pack • Year round • 4 of each: 2XSmash, 2XIPA, 2XStout
S O U T H E R N T I E R L A K E S H O R E F O G H A Z Y
A pint for Pa Conway! Our co-owners’ grandfather and policeman who’d likely uphold that
an Irish Ale with full-bodied caramel malt flavors is just the ticket.
Flavor: Arrestingly smooth with a rap sheet of toasty biscuit and caramel malt flavors.
ABV: 6.3%
IBU: 25
Seasonal: January
Package: 6-Pack Bottles, 12-Pack Bottles, 1/6 BBL, ½ BBL
Bursts of juicy citrus zip across friendly, lightly filtered wheat skies in our high-flying tribute
to the historic Cleveland Air Races.
Flavor: Citrusy hop flavors and aromas barrel roll through a cloud cover of pillowy wheat
and crisp malt.
Seasonal: March
Package: 6-Pack Bottles, 12-Pack Bottles, 1/6 BBL, ½ BBL
Page 18
G R E A T L A K E S C H I L L WAV E D O U B L E I PA
G R E A T L A K E S C O N WAY ’ S I R I S H A L E
G R E A T L A K E S C L O U D C U T T E R
Inspired by the North Coast’s dedicated (and sometimes chilly) surf community, our Double
IPA will melt the ice in your beard and never lose its balance.
Flavor: Earthy, tropical Mosaic hops ride frontside here, followed by a deft cutback of sweet
honey malt ABV: 9.0% IBU: 80
Seasonal: February
Package: 4-Pack Bottles (New Look and “Legendary Series Packaging), 1/6 BBL, ½ BBL
Volume 1 , Issue 1
YUENGLING /IMPORT/SPECIALTY DIVISION SEASONAL OFFERINGS
January & February Newslet ter
Brut IPA is a new take on the IPA, brewed for a bone-dry, champagne-style finish. Late
hop additions give this beer balanced bitterness and a bright pop of citrus flavor.
It’s as intriguing as it is drinkable.
ABV: 6.2% Packages: 12 oz. bottle and draught Availability: January
New Look! Uplifting, Tropical and Hoppy!
Golden hop is courageously brewed bright and floral IPA with hoppy notes roaring through
with every sip.
6.0 % ALC/VOL Seasonal February Release
Page 19
S I E R R A N E VA D A R E S I L I E N C E
S I E R R A N E VA D A B R U T I PA
Y A R D S G O L D E N H O P I PA
Butte County roots run deep. Forested hills, winding rivers, towering pines, mighty oaks and
even mightier people – it’s Sierra Nevada’s home. And in the aftermath of the Camp Fire,
the most destructive wildfire in California history, they will rebuild.
This IPA was brewed to support those impacted by the
Camp Fire. In Butte, they stand united.
ABV: 6.7%
Packages: 12 oz. cans and draught
Availability: February
YUENGLING /IMPORT/SPECIALTY DIVISION SEASONAL OFFERINGS
Flying Dog Lucky SOB Irish Red Ale
IRISH RED ALE, TOASTED HONEY- SWEET MALT FLAVOR WITH SUBTLE HOP
BALANCE. Ingredients: BREWED WITH REAL FOUR-LEAF CLOVERS
5.5% ABV 28 IBUs Hops: Galaxy Malts: Irish Malt, Caramel Specialty
Available in 12oz Cans and 1/2bbls,1/6bbls
Page 20
M I K E ’S HA R D P I N E A P P L E MA N DA R I N
IRISH BLE SS IN G S
G E T L U C K Y A N D G E T I T I N A
Available in 4x6 Bottles 5% ABV Timeframe – Seasonal timing December 15th- April
Tasting Notes- A perfect and refreshing balance of tangy pineapple and juicy
mandarin. Just the right balance of tartness and sweetness.
Volume 1 , Issue 1
IRISH BLESSING is a dark Stout brewed with an abundance of black
and chocolate malts for a bittersweet chocolate finish.
We collaborated with our friends and local roasters at OZO Coffee in Boulder to deter-
mine the perfect roast to complement our stout, choosing their OZO Blend to use in the
brew adding earthy, roasted coffee flavors to the beer.
We then age Irish Blessing on Tullamore D.E.W.™ Irish Whiskey soaked oak, imparting
the
finishing touches of whiskey and wood.
Limited availability in 12-oz 6-pk cans, CO2 and Nitro Draught. Slainte!
YUENGLING /IMPORT/SPECIALTY DIVISION SEASONAL OFFERINGS
January & February Newslet ter
STYLE: MILK STOUT
Our Winter stout offering is brewed with a hefty amount of 2-Row barley, as well
as Victory, Munich, and Carapils malt. We round it out with some lactose sugar
and flaked oats for sweetness and body.
While the hops in this beer certainly don’t play a central role, we balance all that
malt with a good dose of East Kent Goldings, Fuggles, and Wilamette hops.
6.5% ABV.
Style - Wheat DIPA 9%
9.0% ABV Double IPA brewed with barley and white wheat, and hopped with Apollo,
Chinook, Simcoe, Equinox, and Amarillo, then dry hopped for two weeks with
Simcoe and Amarillo.
Bursting with tropical, citrus, and pine notes, this brew is dank, and resinous and
coats your pallet with a metric ton of Hops
Page 21
CO CO N UT MUD BA N K M IL K STO U T
MUD BA N K M IL K STO UT
DA NK H IL L WHE AT DIPA
STYLE: COCONUT MILK STOUT
A limited release version of our Winter stout offering brewed with two row barley,
Munich, and Caramel malts, as well as coconut cream and milk added to the kettle;
all ran through a hop back filled with 60 pounds of toasted shredded coconut
before it hits the fermenter.
The combination of bready malt, chocolate, coffee, and sweetness
from the coconut and lactose give this beer a complexity beyond the
ordinary.
7.2% ABV and only available in odd numbered years.
YUENGLING /IMPORT/SPECIALTY DIVISION SEASONAL OFFERINGS
Slightly sweet and full-bodied with hints of complex roasted malts and chocolate,
Calfé delivers a kick to the corral.
This pillowy, silky and aromatic Coffee Milk Stout is infused with java roasted
locally by the team at Cincinnati's Deeper Roots Coffee - a multidimensional brew
that delivers on rich, smooth and delicious.
ABV: 6% IBU: 25 Available: Draft / Can
Hops: Bravo, Cascade Malts: Marris Otter, Crystal Dark, Chocolate, Flaked Barley,
Flaked Oats, Roasted Barley, Carafa III, Lactose
Barroom Hero is an English pub-style ale with a roasted, coffee aroma inviting you into
a smooth caramel and chocolate finish.
This traditional pub ale benefits their Claddagh Fund charitable foundation.
Malts: Pale Ale, crystal 45, Victory, Munich 120, Chocolate Hops: Northern Brewer
ABV: 4.2% IBUs: 15 SRM: 30
In Market: Jan - Mar
Page 22
V A N H U N K S B E L G I A N G O L D E N A L E
CA LF E CO F F E E M ILK STO UT
M G I C H A T B A R R O O M H E R O
There they sit, the Dutchman and the devil, foes enveloped in fumes and plumes. Now it is
peace they seek, a liquid respite from their intense duel. Van Hunks proffers a Belgian style
brew — dry, fruity, with a touch of spice —a golden ale sparkling like the sun.
ABV: 8% IBU: 22 Available: Draft / Can
Hops: Magnum, Saphir
Malts: 2-row, Pilsner, Flaked Wheat, Acidulated, Dextrose
Volume 1 , Issue 1
Y U E N G L I N G / I M P O R T / S P E C I A L T Y S E A S O N A L O F F E R I N G S
January & February Newslet ter
FIFCO USA is going to be first-to-market in the FMB segment with Ready-to-Drink Hemp Cocktails!.
Hemp has proven both popular and versatile in a variety of industries……Leading to the Emerging Use
of Hemp Seeds in Beer and Spirits
✓ 8.0% ABV
✓ Made with organic, sterilized hemp
seeds
✓ Great taste
✓ Low sugar
✓ NO psychoactive ingredients
1. Hemp'd
2. Citrus Gold
3. Passionfruit Express
In-Market: 2/1/19
Coors Light is coming off the mountain and into its drinkers’ backyards, tailgates and taverns.
The nation’s No. 2-selling brand is rolling out a new marketing campaign that aims to re-establish
Coors Light as the World’s Most Refreshing Beer. And it intends to do so by reconnecting with
consumers in a way it hasn’t for several years.
“For six years, we’ve been asking people to join us in the mountains,” says Ryan Reis, the brand’s
new vice president. “But we are much more relevant to our drinkers when we bring the mountains
to them, when we bring cold refreshment into their world. With that in mind, we have to get back
to talking about what makes us special, which is Coors Light’s ownership of ‘cold refreshment,’
and we have got to get back to where our consumers are, which is in bars, tailgates, backyards,
hanging with their friends.”
The brand today is rolling out two new 15-second television spots that put the brand back in the
same environment as most of its drinkers: at a hot tailgate and in a warm bar.
Page 23
M A I L I N R E BA T E S
( 12 /27 -5 /1 )
H E M P , H E M P , H O O R A Y : C H E E R I N G O N A G R O W I N G I N G R E D I E N T
C O O R S L I G H T M OV I N G O F F T H E M O U N TA I N A N D I N T O T H E BA R
B R E W E RY N E W S A N D H A P P E N I N G S
“FIFCO USA is going to be
first-to-market”
January & February Newslet ter Page 24
Natural Light will give away $1+ Million in college loans in 2019! Consumers can enter the giveaway by showing
off their green $ tab or green tab wrap for a chance to win money to go towards paying off their college debt. See
package details on 15pk, 18pk and 30pk 12oz Cans. Program runs January 7 – April 29, 2019
AB InBev’s economy brand Natural Light is using the Super Bowl to announce a new contest that looks to pay back college students for all those less-than academic nights spent drenched in its affordable, boozed-up glory.
The brand is launching a contest called #NattyStories to give 25 students and former students a chance to win $40,000 each–from a pot of $1 million overall–to pay off student debt. To enter, all you have to do is post a video describing your “inspiration for going to college,” that includes a shot of a green pull-tab from cans of limited-edition Natty Light packs.
Chelsea Phillips, vice president of value brands at Anheuser-Busch, says the connection between Natty Light and college students is a natural fit. “When we looked at Natural Light consumers and the role the brand plays in their lives, it felt like a no-brainer to have a conversation about student debt,” says Phillips. “We want to use fun, Natty Light stories to make sure people are remembering the good times of college and not have it overshadowed by the debt they have to repay.”
Get your stories ready, Phillips says the campaign will be running over the first half of the year, with all the winners announced by college graduation season.
B R E W E RY N E W S A N D H A P P E N I N G S
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When Demand Exceeds Supply Many of our Seasonal and specialty releases are available
in limited or extremely limited quantities.
This publication is compiled prior to the decision made by the brewery to allocate their
products to the wholesaler. Variations in production for some of these limited release of-
ferings will fluctuate, resulting in lower quantities than anticipated.
If you are interested in something you see in this publication and it is out of stock when
you place your order, please contact your Frank Fuhrer Sales Representative to discuss a
similar option.