How the internet is changing relationship management

in franchising and

what to do about it

• Managing expectations

• Perceptions

• Relationships

• Grow franchise sales

Focus

Pre and Post recession

• Pre and post recession

• What has changed in franchise recruitment?

• Ideas…?

Franchise buyer focus

1. Franchisee experience

2. Customer experience

3. What you promise

4. Parity and belief

5. Ethical and credible leadership

Manage your on line reputation

Pay-Per-Click

Search Engine Optimised Results

Google Places

Facebook Pages

Publish & distribute power

LinkedIn

Personal Recommendations

Product and service recommendations

Blogs

Twitter

Recruitment websites

Franchisor website

What will franchise buyers look for?

• Search engine visibility

• Facebook Page LIKES and comments

• LinkedIn recommendations - personal - products - services

• Twitter followers and # themes

• Brand on line behaviour

• SMART phone compatibility

In summery

• Visibility

• Franchisee comment

• Customer comment

• Parity between third party content and franchisor claims

Best on line behaviour

• Listen

• Respond

• Resolve

• Thank

• Reward

Franchisee buyer insights from the web

• Your brand reputation

• Brand values

• Franchisee experience

• Vision of their future

Outcome of BAD on line reputation

Outcome of GOOD on line reputation

What not to do

• Nothing

• Hide

Action points

• Know your goals

• Have a plan

• Take your staff and franchisees with you

• Work with an expert

• Be empowered

Impact points

• Franchise sales

• MSF

• Franchise Re-sales

Nick Strong

Authority – Empowerment – Control

• nick@franweb.co.uk

• 023 8027 3434

• 079 1988 7954