franchise information
TRANSCRIPT
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Franchise inFormaTion
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Ta b l e o F c o n T e n T s
Franchise opporTuniTy brochure 3 - 21
new resTauranTs 22 - 23
The menu 24 - 25
press releases 26 -29
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FRANCHISE OPPORTUNITY BROCHURE
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F r a n c h i s e o p p o r T u n i T y b r o c h u r e
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IT ALL STARTED BACK IN 1972 IN NORTH MIAMI WHEN TONY OPENED HIS
FIRST RESTAURANT.
One weekend Tony threw some Baby Back
ribs on the grill and the rest is history.
Considered the pioneer of Baby Back
ribs, Tony Roma’s can now be found
all over the world. The sensation
that Tony started has become a
worldwide success story. Tony
Roma’s is committed to serving the
best ribs anywhere. But the Tony
Roma’s story does not end with ribs.
Crisp, fresh salads, mouth watering
char-grilled steaks, and delicious,
custom-topped seafood make up a
menu that is sure to please.
OUR
HIST
ORY
1972
1976
With over 150 restaurant locations on six continents, Tony Roma’s is one of the most globally recognizable names in the industry. From Miami to Los Angeles, Orlando to Edmonton, and Tokyo to Madrid, Tony Roma’s serves its signature ribs, world famous onion loaf, steak, chicken and seafood entrées to thousands of guests every day.
The first “Tony Roma’s” was opened in North Miami, Florida on January 20, 1972. The restaurant featured casual décor, comfortable ambience and the feel of a neighborhood bar. The menu was simple and consisted of great tasting food, reasonable prices, late evening service and nightly live entertainment. Baby Back ribs emerged as the house specialty with people traveling miles to sample the signature product. Tony Roma’s Place soon became one of Miami’s most popular and successful restaurants and firmly established its niche in the marketplace.
In January 1976, Clint Murchison Jr., a Texas financier and owner of the Dallas Cowboys was in Miami for the Super Bowl. After sampling Tony Roma’s ribs and cole slaw, he was convinced they were the best he had ever tasted. He offered to purchase the majority of the U.S. Franchise rights and establish a jointly owned company… Roma Corporation to fund aggressive growth and expansion.
Steakhouse Burger
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1982
Today
The second restaurant was opened in Broward County, Florida in 1976. In December of that year the first West Coast restaurant opened in Beverly Hills. The opening was in true Hollywood tradition with numerous celebrities and sports figures in attendance. Over the next five years, new Tony Roma’s were opened in Florida, California, Hawaii, Nevada, New York, Tennessee and Texas. The first international Tony Roma’s, a Franchise, opened in Japan on August 9, 1979.
The first domestically franchised Tony Roma’s was opened in July 1982 in San Jose, California. In 1983, Tony Roma transferred his development rights to Roma Corporation and the following year Clint Murchison Jr. sold his interest in Tony Roma’s to his children. The headquarters was moved to Dallas, Texas and the company continued to grow both in Company and Franchise restaurant development.
Under current management, we’ve established a strong presence in Latin America and the Caribbean, and continued our growth in Canada and the United States. Tony Roma’s today has Company and Franchise operations throughout the world.
The company’s worldwide sales are in excess of $290 million. The enterprise is approximately 90% operated by Franchise Partners. About 75% of the restaurants are operated outside of the U.S.
Since beginning over 40 years ago, Tony Roma’s has been focused on serving its signature Baby Back ribs. The company has won
numerous awards across the country, among them is “The Best Ribs in America”.
Tony Roma’s is not just a place for ribs anymore. We have expanded our menu to focus on variety for all guests. We have an extensive selection of steaks and seafood entrées along with the most unique appetizers and mini desserts in our segment. We have also redesigned our buildings and our service to meet the continuous high expecations of our guests.
The Company’s Mission is “Great Food Delivered by Professional, Friendly Team Members Resulting in Guest Loyalty… Worldwide. “
Tony Roma’sis the WORLD’S
LARGESTcasual
RESTAURANT CHAIN
specializing in Ribs!
Approximately 90%are operated
by Franchise Partners
Standard Prototype - McAllen, TX
First Restaurant, Miami, FL
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Question:
Answer:
WHERE CAN YOUFIND OUR WORLD FAMOUS RIBS?ALL AROUND THE WORLD.
OUR
EXPA
NSIO
NDOMESTIC LOCATIONS CALIFORNIAAnaheimCarsonEncinoFullertonPalm DesertSan DiegoSan Jose San MarcosTorranceUniversal CityFLORIDAAventuraJensen BeachMiamiOrlandoSunny IslesSunriseWellingtonHAWAIIAieaHonoluluIOWADubuqueMINNESOTABloomingtonMISSOURIHazelwoodNEVADAHendersonLas VegasNEW JERSEYNewarkNEW YORKBaysideWest Nyack
TENNESSEEPigeon ForgeTEXASBrownsvilleLaredoMcAllenSan AntonioWASHINGTONKennewickWISCONSINGreen Bay
INTERNATIONAL LOCATIONS ARUBAPalm BeachAUSTRALIAPerthBAHRAINZayed TownCANADABanffCalgaryEdmontonFort St. JohnGrand PrairieLethbridgeLloydminsterLondonMedicine HatNiagara FallsRed DeerReginaSaskatoonTorontoWinnipegCHILESantiagoCHINAShanghaiCOSTA RICAEscazuDOMINICANREPUBLICBavaroSantiago Santo DomingoECUADORGuayaquilQuito
EL SALVADORSan Salvador GERMANYBerlinGUAMAganaTumonGUATEMALAGuatemala CityINDONESIAJakartaBali JAPANAomoriChiba KyotoOkinawaTokyo MALAYSIAKuala LumpurSelangor Darul EhsanMEXICOMexico CityPueblaSan Luis PotosiTorreonNETHERLANDSANTILLESCuracaoPANAMAPanama CityPERULima PHILIPPINESMetro ManilaMuntinlupa CitySAIPAN Garapan
SAUDI ARABIADammamDhahranJeddahRiyadhSINGAPORESingaporeSOUTH KOREASeoulSPAIN Las PalmasMadridMurciaTenerife ToledoValenciaTHAILANDBangkokUNITED ARABEMIRATESDubaiUNITED KINGDOMGlasgowKingston Upon ThamesBelfastVENEZUELACaracasMaracaibo Puerto La CruzPuerto OrdazValencia
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Development of Tony Roma’s is continuing in new and existing markets around the world.
WE’VE GOT THECOMPETITIVE
EDGE!Source: 2012 Houlihan Lokey Report
WORLD MAP:
COMPETITIVE LANDSCAPE:
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Small Prototype - 4900 sq ft.
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Large Prototype - 5600 sq ft.
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What’s Inside...
We are able to keep our elements longer than the
standard 5 years assumed for most restaurants’ décor.
We change the fabrics and lights every 3 to 5 years
which adds an updated feel to the buildings.
THE DÉCOR IS DESIGNED TO BEWARM, RICH AND CLASSY WITH A TOUCH
OF MODERN FEEL
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THERE IS A WARM FEELING IN OUR RESTAURANTS . . .
It is not easily defined, but it is unmistakable. You begin to relax the moment you arrive and the door closes to the outside world. It is then, you are greeted by our friendly staff and the pleasing aromas of our superb food!
• Booths are classic design with a slightly higher back, providing a little privacy while keeping the energy of the restaurant still very much a part of the experience.
• We incorporate contemporary fabric designs while our booth construction allows a simplified change-out process when needed.
• We chose the engineered stone because of it’s warmth, richness and durability. It is also cost effective compared to real stone.
• The tiles are designed to be long lasting while providing a feeling of luxury and class.
• The entrance slate porcelain tiles are laid in a unique pattern to add texture and intrigue.
• The gas lanterns at the entry of the building capture attention and invite our guests in with the flickering flames. They project a feeling of warmth and abundance.
Tony Roma’s has redesigned the buildings and service to meet the continuous high expectations of the guests.
Interior Prototype - Corner Booth
Interior Prototype - Host Stand
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INTERIOR BOOTHS BECOME A FOCAL POINTSome of our booths are elevated, creating an enviroment in
which our guests appear separated from neighboring tables.
Interior Prototype - Open Booth Section
INTERIOR PROTOTYPE
SPECIFICATIONS:• We went above the normal to provide unique hand blown glass fixtures over the bar-top thus avoiding a cookie-cutter look. They add warmth, class and a modern feel to the restaurant.
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INTERIOR PROTOTYPE
SPECIFICATIONS:
•Our lighting package purposely adds edgier and trendier elements to our design.
• The artwork incorporates our black and white photos featuring Tony himself on canvas medium. The city skylines in color from many of our countries speak to our International presence while adding a contemporary touch.
• The bathroom tile is unique and offers dimension and texture to our facilities. Our guests want luxurious bathrooms in their homes and they are expecting it in restaurants as well.
• The bar floor tile gives guests a feeling there is a wood floor. The tile is a more durable option requiring far lower maintenance time and cost than wood over the course of wood’s shorter lifetime.
Interior Prototype - Dining Area
Interior Prototype - Men’s BathroomBar Area
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SENSATIONAL FRESH INGREDIENTS. At Tony Roma’s, we take pride in using the freshest greens, herbs, fruits,
vegetables, meats and seafood for our salads and entrées. It’s part of a
tradition that includes making dozens of items from scratch every day —
like fire-roasted vegetables, oven-baked desserts, hand-mashed redskin
potatoes with real cream, sauces, marinades, dressings and original steak
and seafood toppings. But the quality doesn’t stop there. Our innovative
cooking techniques and attention to service help us deliver individually
crafted dishes and memorable meals. Tony Roma’s captures the flavor of
fine dining at affordable prices.
INNO
VATIV
E FO
OD
At Tony Roma’s we embrace our heritage in Baby Back Ribs and Onion Loaves, but we’re so much more.Our expertise in ribs has made us masters of the grill. At any given table you may find our guests enjoying our signature steaks and seafood too. At Tony Roma’s, guests can have their steak or fish customized to their exact tastes. Filet Medallions allow them to sample up to three steakhouse toppings, like Cabernet demi-glace, Wild Mushrooms or Bourbon BBQ onions for their quality steaks.
Like Tony’s original place in North Miami, our restaurants provide a comfortable, unpretentious atmosphere to taste innovative new items like Tuscan Pesto Mahi with balsamic-glazed roasted artichoke hearts, grape tomatoes, red onion and feta cheese. Ahi Tuna Salad with wasabi broccoli slaw or the Nolita Deli Panini with Genoa salami, Havarti cheese and a homemade pepperoncini and caper sauce. Unexpected flavors in a chain concept with an unexpected bonus – all items are developed with an awareness of keeping food costs at a manageable level.
Filet Medallions
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Filet Medallions and Rib Combo - Today
Onion Loaf - TodayOnion Loaf - 1973
World Famous Baby Back Ribs - 1998
Mini Desserts - TodayBrownie Skillet - 1999
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OUR
SUPP
ORT
PURCHASING / R&D / CULINARY OPERATIONS
The role of the Purchasing / R&D / Culinary Operations Department is to be the driving force behind the menu evolution for Tony Roma’s that delivers a proven strategy for the success of our franchise partners and company restaurants.
The department develops menu strategies for the brand by continually improving food offerings to our guests. The complete process from concept inception, product sourcing to in-store testing ensures that we are providing a complete service to our partners.
Our mission is to ensure each menu item offered is flavorful, executable, and profitable while providing the guest with a high level of taste satisfaction whether choosing our World Famous Ribs, Fire Grilled Steaks with custom sauces, or Signature Seafood creations.
We view our Franchise Partners as business partners whose
success is our priority. We support franchise operations by providing
on-site, hands-on culinary training, maintaining an alliance with
a distribution system both nationally and internationally while
maintaining a vendor family that supports our goals and values.
Our department has previous operational experience and
understands the “day in the life” of a restaurant manager. We understand the foundation needed
to execute successfully while maintaining restaurant unit economics. The department functions as
a resource to franchise partners and is committed to supporting their needs and requests.
“Tony Roma’s truly has a Support Team. Whether purchasing, training, marketing or general operations, they always make themselves available. The vision and commitment of the management team for franchisees to succeed is unlike any I have been associated with in my 40 plus years in the business.”
–Rick GuerraCostillas LTD.
Executive Chef, Bob Gallagher presenting new menu items during the “The Edible Edge” at the2010 Global Conference.
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MARKETING
Tony Roma’s marketing department offers full support for the franchisee partner for sales and branding needs. With more than 25 years of combined restaurant marketing experience, our team understands and realizes the importance of strategic marketing to your business as it pertains to increasing market share, tactical program implementation and sales building. Our Support includes, but is not limited, to the following:
FRANCHISE OPERATIONS
The role of the Tony Roma’s Franchise Operations Department is that of a business consultant providing two way communication by exchanging information and ideas between the Brand and the Franchise Community.
For new Franchise Partners the Franchise Operations Department focuses on assisting with site selection, the construction stages, the opening processes, operating procedures and brand standards and culture.
Once the Franchise Partner becomes proficient in operating their Tony Roma’s, the Franchise Operations Department assists in various marketing campaigns and menu rollouts and consults on building sales and profitability. Franchise Operations also consults on appropriate infrastructure and the critical path for development to meet the Franchise Partners’ and Tony Roma’s goals.
By providing the proper tools and knowledge necessary to execute and grow while focusing on the business initiatives of the individual Franchise Partners, the Franchise Operations Department provides the necessary components that drive value to each Franchise Partner’s investment and the Enterprise at large.
FRANCHISETRAINING
Tony Roma’s Franchise Training provides all the information, systems, andtraining for our Franchise Partners so they can be successful. The Training team supports Franchise Partners during New Restaurant Openings, partner and manager training, and continual team member training. In addition to field based training support, the Training Department produces a variety of training material in print, web-based, and video formats.
WORLD CLASS FOOD DESERVES WORLD CLASS SERVICE, AND THE TONY ROMA’S TEAM DELIVERS.
OUR SUPPORT TEAM IS ONE OF THE BEST IN THE INDUSTRY.EACH INDIVIDUAL AND DEPARTMENT AT THE SUPPORT CENTER IS FOCUSED ON
PROVIDING THE BEST SERVICE TO OUR FRANCHISE PARTNERS AND RESTAURANTS.
President Ken Myres welcoming new team members on location at a VIP Grand Opening Party.
Team Bali 2012
• Advertising Production and Media Buy Assistance• Annual Promotional Calendar• Local Store Marketing Manual• Email and Digital Marketing
• Social Media Guidance, Implementation and Management• In-House Graphic Design • Public & Media Relations• Grand Opening and Special Events• Franchisee Intranet
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FRAN
CHIS
E IN
FO
• Tony Roma’s is the world’s largest casual theme restaurant chain specializing in Baby Back ribs.
• Tony Roma’s is one of the most recognized brand names in the world!
• Development of Tony Roma’s is continuing in new and existing markets around the world.
• The franchise information on our website represents only a brief overview of the Tony Roma’s franchise program. This is not an offer to sell, as offers are subject to the delivery of a Franchise Disclosure Document (FDD).
• If you are interested in a terrific franchise opportunity and have a desire to open your own Tony Roma’s Restaurant, here’s your chance!
• If you meet our required qualifications, we would be happy to discuss your particular project, situation and potential.
Wild Mushroom & Steak Flatbread
“Current management has placed the brand ahead of its competition in food flavors and décor. We have worked with other franchises in the past and never received anywhere near this much support. The support provided is not a typical 9-5 support. It is a 24 hr 7 day, get-off-the-plane-after-a-16hr-flight-and-get-to-work type of support. Tony Roma’s sees its relationship with its franchisees as a partnership and truly treats it like one.” –George & Steve MenexasQuality Star Development, LLC
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FRANCHISE REQUIRED QUALIFICATIONS:• Tony Roma’s franchise candidates, individually or corporately, should have a minimum net worth of $3 million (not including residences, automobiles and other personal assets).
• Of that net worth, $1 million should be liquid, i.e. cash or easily convertible assets.
• We require you or one of your principals to have a background in restaurant operations as an owner, multi-unit franchise partner or operations executive.
• Although Tony Roma’s allows for single unit agreements, the current focus is in multi-unit development (3 - 5 units)
“We have been the Franchise Partner for Tony Roma’s in Malaysia since 2005 and are proud to be associated with one of the best casual dining brands from the USA. From the first day we brought the brand here, the support from the franchise team has been excellent and we have always managed to work a win-win situation with the strong team led by Ken and Brad. We look forward to developing the Tony Roma’s brand regionally!” –George Ang
Grandpolitan SDN BHD
Mojo Chicken
Rustic Italian Sausage Pasta
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For more information, please visit us online!www.tonyromas.com
Great Food Delivered byProfessional, Friendly
Team MembersResulting in
Guest Loyalty… WorldwideTony Roma’s Mission Statement
F r a n c h i s e o p p o r T u n i T y b r o c h u r e
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n e w r e s Ta u r a n T s
McAllen, TX
McAllen, TX
Bayside, NYBayside, NY
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n e w r e s Ta u r a n T s
Sherwood Park, Canada
Bali, Indonnesia
Sapporo,Japan
Sapporo,Japan
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m e n u
*Consuming raw or under cooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.
STEAKHOUSE BURGER
• A 2,000 calorie diet is used as the basis for general nutrition advice, however, individual calorie needs may vary. • Nutritional information is calculated using an industry standard database, but does not account for naturally occurring variability within ingredients, variations from guest-requested substitutions or variation that may occur in our housemade items.
GRILLED CHICKEN & FIRE-ROASTED VEGETABLE SALAD
A delightful change from the usual cocktail or select vintage with plenty to share. A blend of premium wine and fresh fruit. Sip and
enjoy as a starter, or throughout your meal.
RED OR WHITE SANGRIA 12
AGAVE NECTAR ROMARITAPatrón® silver tequila, Cointreau® liqueur, lime juice, agave nectar.
PLATINUM ROMARITARomarita featuring pure Patrón® silver tequila, Cointreau® liqueur.
CADILLAC ROMARITARomarita made with Sauza® Hornitos® Reposado tequila, Cointreau® liqueur, a Grand Marnier®
liqueur float.
SUPERBERRY ROMARITARomarita with Sauza® Hornitos® Reposado tequila, Cointreau® liqueur, açaí extract, pineapple juice, lime juice, margarita mix.
CLASSIC ROMARITAThe perfect mix of Sauza® gold tequila, Cointreau® liqueur.
CITRUS HABANERO ROMARITALime and spicy habanero pepper with Tres Generaciones™ triple distilled tequila, orange juice, agave nectar.
ROMARITA 130Sauza® tequila, Cointreau® liqueur, lime juice. Made with only 130 calories.
AMSTEL LIGHTBUDWEISERBUD LIGHTCORONAHEINEKENGUINNESS MILLER LITEMICHELOB ULTRADOS EQUIS LAGERSAMUEL ADAMSSTELLA ARTOISBLUE MOONO’DOULS
BAREFOOT MOSCATO
SUTTER HOME WHITE ZINFANDEL
CHATEAU ST. MICHELLE RIESLING
ECCO DOMANI PINOT GRIGIO
ALICE WHITE CHARDONNAY
BOGLE CHARDONNAY
DREAMING TREE CHARDONNAY
MIRASSOU PINOT NOIR
MARK WEST PINOT NOIR
BEARBOAT PINOT NOIR
ESTANCIA PINOT NOIR
RED ROCK MERLOT
BLACKSTONE MERLOT
181 MERLOT
WOODBRIDGE CABERNET
14 HANDS CABERNET
LOUIS M MARTINI CABERNET
SIMI CABERNET
337 CABERNET SAUVIGNON
GASCON MALBEC
APOTHIC RED
DREAMING TREE CRUSH
BOGLE PETITE SIRAH
RAVENSWOOD ZINFANDEL
WHITES
BOTTLED BEER CRAFT BEER
REDS
9 12 36
12 15 48
6.5 oz. 9 oz. Bottle
9 12 36
12 15 48
12 15 48
9 12 36
12 15 48
12 15 48
12 15 48
12 15 48
15 19 60
9 12 36
15 19 60
12 15 48
9 12 36
12 15 48
12 15 48
9 12 36
15 19 60
15 19 60
12 15 48
15 19 60
12 15 48
9 12 36
SAMUEL SMITH’S NUT BROWN ALEAYINGER HEFE-WEIZENLINDEMANS FRAMBOISE LAMBICGREEN’S DISCOVERY AMBER ALE (Gluten-Free)
DRAFT BEER
SAMUEL ADAMS
Additional draft beers also available.
LC
Legendary for RIBS. FAMOUS for so much MORE!
Salad Dressings: Honey Mustard | Oil & Vinegar | Ranch | Bleu Cheese Pan ‑Asian | Caesar | Red Wine Vinaigrette | Fat‑Free Italian |
Tomato Pesto Vinaigrette
GRILLED ASIAN CHICKEN SALAD Asian greens, diced red peppers, sweet Thai chili sauce, cilantro, fried wonton noodles, sesame seeds. Served with Pan-Asian dressing. 10.99 CAESAR SALAD Topped with shaved Asiago, croutons. 7.99 With Grilled Chicken 10.99 GRILLED CHICKEN & FIRE-ROASTED VEGETABLE SALAD Grilled chicken, fire-roasted zucchini, yellow squash, carrots, red peppers, chives, chopped greens. Served with tomato pesto vinaigrette dressing, toasted Cheddar cheese flatbread. 10.99 ROMA’S DINNER SALADS Caesar Dinner Salad 4.99 With entrée 2.00
House Salad 3.99 With entrée 2.00
TR
Each burger is served with French fries and a pickle. Add a cup of soup or dinner salad for just 2 dollars.
Upgrade Your Burger: Bacon 1.99 |
Wild Mushrooms 1.99 | Bourbon BBQ Onions 1.99
STEAKHOUSE BURGER*
Cabernet demi-glace, Havarti cheese, rosemary bacon, lettuce, tomato, pickles. 11.99
BLEU CHEESE BURGER* Crisp bacon strips, bleu cheese. 11.99 CRISPY ONION BURGER* Fried onion rings, TR’s Original™ BBQ sauce, Cheddar cheese. 11.99 ROMA BURGER* Classic burger, Cheddar cheese. 9.99
TR
Newark_MAY13
ICED TEA | JUICES | SOFT DRINKS | KID’S BEVERAGES | BOTTLED WATER | COFFEE
Add a cup of soup for just 2 dollars.
®
Just as Delicious at Home!
TONY’S DESSERT TRIOWhy choose one luscious dessert when you can have three? Our Dessert Trio lets you sample three delicious mini desserts to finish your meal in grand style. 9.99 MINI DESSERTS The perfect finish. The perfect size. • Red Velvet Cake • Raspberry Brownie Royale • Strawberry Cheesecake Ask about our scrumptious seasonal offerings. 3.49
www.tonyromas.com
STEAK & WILD MUSHROOM FLATBREAD
TONY’S WORLD FAMOUS RIBS
FILET MEDALLIONS AND HALF RACK OF BABY BACKS
TR Chef recommended menu item.LC Lower calorie menu item.
N New menu item.
SHRIMP & SALMON PICCATA
All Deli Sandwiches are served with French fries and a pickle. Add a cup of soup or dinner salad for just 2 dollars.
NOLITA DELI PANINISmoked turkey, Genoa salami, Havarti cheese, Italian spiced pepperoncini and caper sauce, toasted Italian bread. 10.99 CHICKEN JACK & BACON SANDWICH Grilled chicken breast, Monterey Jack cheese, bacon, toasted bun, tomato, romaine lettuce, red onion rings, honey mustard. 9.99 NICK’S ULTIMATE STEAK PANINI* Grilled tenderloin, Cheddar, caramelized onions, fresh tomato, lettuce, Dijon mustard sauce, Italian bread. 11.99
TR
MOJO-GRILLED MAHI-MAHI WITH PINEAPPLE SALSA
STEAK & WILD MUSHROOM FLATBREAD*
Grilled beef tenderloin, Havarti cheese, crumbled bleu cheese, wild mushrooms, red peppers, chives, horseradish sauce. 12.99 CHICKEN CAESAR FLATBREAD Grilled chicken breast, Italian cheeses, tomato pesto salad, basil, Caesar dressing, Asiago cheese. 11.99 KICKIN’ SHRIMP Shrimp fried in a spicy cream sauce. 11.99 ONION LOAF Spanish onions, breaded, deep fried, served with TR’s Original™ BBQ sauce. 7.99 BONELESS BITES Breaded chicken breast in Buffalo sauce. Served with Asian greens, bleu cheese dressing. 8.99 Also available with Carolina Honeys™ or sweet Thai chili sauce. SPINACH ARTICHOKE DIP Spinach, artichoke hearts, Asiago, provolone, mozzarella cheeses. Served with tortilla chips, sour cream, salsa. 8.99 ROMA’S SAMPLER A trio of appetizers - Boneless Bites, Spinach Artichoke Dip, Half Onion Loaf, bleu cheese dressing, salsa, sour cream, TR’s Original™ BBQ sauce. 14.99
TR BAKED POTATO SOUPCheddar cheese, bacon, chives. Bowl 4.99 Cup 2.99 SOUP OF THE DAY Ask your server for today’s selection. Bowl 4.99 Cup 2.99
LOADED MASHED POTATOESFRENCH FRIESCOLE SLAWRICESTEAMED BROCCOLIMASHED SWEET POTATOES 144 cal.
FIRE-ROASTED VEGETABLES 62 cal.LC
*Consuming raw or under cooked meats, poultry, seafood, shellfish or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.
• A 2,000 calorie diet is used as the basis for general nutrition advice, however, individual calorie needs may vary. • Nutritional information is calculated using an industry standard database, but does not account for naturally occurring variability within ingredients, variations from guest-requested substitutions or variation that may occur in our housemade items.
An 18% gratuity will be added to all parties of eight or more.
LC
Signature Sauces: TR’s Original™ BBQ Sauce | Carolina Honeys™ | Blue Ridge Smokies™ | Maker’s Mark® Bourbon BBQ | Tony Roma’s Red Hots™
MOJO CHICKENGrilled chicken, Tony’s citrus and brown mustard mojo sauce, pineapple salsa. Served with rice, broccoli. 14.99
GRILLED CHICKEN SPINACH STACKTwo stacked chicken breasts, four cheeses, artichoke hearts, creamy spinach. Served with rice, broccoli. 14.99 FIRE-GRILLED HARVEST VALLEY CHICKEN 625 cal. Two grilled chicken breasts, citrus apple relish. Served with fire-roasted vegetables, rice. 14.99
TR
THE ORIGINAL BABY BACK RIBS Basted with TR’s Original™ BBQ sauce or choice of sauce. Full Rack 24.99 Half Rack 16.99 FILET MEDALLIONS AND SHRIMP SCAMPI* Two filet medallions, Cabernet demi-glace, shrimp lightly sautéed with garlic, basil, tomato pesto, chipotle. 24.99
TRBEEF SHORT RIBGrilled bone-in short rib, Cabernet demi-glace, fire-roasted zucchini, yellow squash, red peppers, carrots. Served with loaded mashed potatoes. 22.99 FILET MEDALLIONS AND HALF RACK OF BABY BACKS* Two filet medallions, Cabernet demi-glace, half rack of Baby Back ribs. 26.99
TR
TR
CHICKEN ALFREDO FLORENTINE Grilled chicken breast, sun-dried tomatoes, spinach, lemon alfredo sauce. Served over linguine, shaved Asiago cheese and parsley. 13.99 SHRIMP SCAMPI PASTA Shrimp sautéed with garlic, basil, tomato pesto and a hint of chipotle. Served over linguine with shaved Asiago cheese, parsley. 15.99 CAJUN SHRIMP & LOBSTER PASTA Lobster and shrimp, lemon wine chipotle sauce, mushrooms, bell peppers, linguine pasta, shaved Asiago cheese, Cajun spice blend. 18.99
Gourmet Steak Toppings: Bleu Cheese Crust | Peppercorn Sauce | Bourbon BBQ Onions | Cabernet Demi‑Glace | Wild Mushrooms
FILET MEDALLIONS*
Three filet medallions, choice of three gourmet toppings. Served with loaded mashed potatoes. 24.99
TR SHRIMP & SALMON PICCATAGrilled salmon, shrimp, lemon caper wine sauce. Served with rice, broccoli. 22.99 CAJUN SEARED MAHI-MAHI 478 cal. Pan-seared mahi-mahi Cajun seasonings. Served with fire-roasted vegetable, rice. 18.99
MOJO-GRILLED MAHI-MAHI WITH PINEAPPLE SALSA Seasoned mahi-mahi, Tony’s citrus and brown mustard mojo sauce, pineapple salsa. Served with rice, broccoli. 18.99 GRILLED SALMON Grilled salmon, garlic butter. Served with rice, broccoli. 19.99
TR
LC
LC
Add a cup of soup or dinner salad for just 2 dollars. Add a cup of soup or dinner salad for just 2 dollars.
Add a cup of soup or dinner salad for just 2 dollars. Add a cup of soup or dinner salad for just 2 dollars.
Add a cup of soup or dinner salad for just 2 dollars.
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sTeak & wild mushroom FlaTbread*
Grilled beef tenderloin, havarti cheese, crumbled bleu cheese, wild mushrooms, red peppers, chives, horseradish sauce. 12 kickin’ shrimp Fried shrimp, spicy cream sauce. 9 roma’s sampler a trio of appetizers - boneless bites, spinach artichoke dip, onion loaf, bleu cheese dressing, salsa, sour cream, Tr’s original™ bbQ sauce. 13
The oriGinal baby back ribsbaby back ribs, Tr’s original™ bbQ sauce or choice of sauce. roma rack 19 Full rack 21 beeF shorT rib Grilled bone in short rib, cabernet demi glace, fire roasted zucchini, yellow squash, red peppers, carrots, loaded mashed potatoes. 18 FileT medallions and halF rack oF baby backs* Two filet medallions, cabernet demi glace, half rack baby back ribs, loaded mashed potatoes, fresh vegetable. 24
Fire Grilled harvesT valley chicken Two grilled chicken breasts, citrus apple relish, fire roasted vegetables, wild rice blend. 13
FileT medallions*
Three filet medallions, choice of three gourmet toppings, loaded mashed potatoes, choice of dinner salad or cup of soup. 21
rusTic iTalian sausaGe pasTaslow roasted sausage, tomato sauce, red onion, pappardelle pasta, asiago cheese, italian cheeses. 13
cajun seared mahi mahipan seared mahi mahi, cajun seasonings, fire roasted vegetables, wild rice blend. 18
shrimp & salmon piccaTaGrilled salmon, shrimp, lemon caper wine sauce. 20
sTeakhouse burGer*
cabernet demi glace, havarti cheese, rosemary bacon, lettuce, tomato, pickles. 10 wild mushroom havarTi burGer* havarti cheese, sautéed wild mushrooms. 9 memphis burGer* cheddar cheese, bacon, red onion, pickles, pulled pork, memphis bbQ sauce. 10
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Contact: Monique Yeager Romacorp. Inc. 321.281.9329
Media Alert
TONY ROMA’S HELPS CELEBRATE CITYWALK’S 20TH ANNIVERSARY
June 5, 2013, Orlando FL – CityWalk is celebrating its 20th Anniversary and Tony’s is on the guest list! Tony
Roma’s has been a part of CityWalk, Universal Studios since its inception in 1993. In honor of this celebration, Tony
Roma’s City Walk will give away FREE Dinner for a Year to one lucky winner! To enter, guests can drop off their
business card OR their name & number on paper for a chance to win. The drawing will take place on Thursday, July
4th, and the winner will be announced the same day. The winner will receive twelve $25.00 Certificates -‐ one
certificate per month for a full year. Entrants do not need to be present to win. Certificates will be valid at any of
the WDI restaurants in Anaheim, Encino and Torrance. Certificates have no cash value.
Tony Roma’s will participate in City Walk’s upcoming June 13th celebration when NBC Universal continues
the festivities, hosting a reception where they will feature food from the four restaurants that have been with
CityWalk for two decades – this includes Tony Roma’s!
Address: Tony Roma’s – City Walk 1000 Universal Studios Blvd Universal City, CA 91608 Number: (818) 763-‐7674 Hours of Operation: Monday -‐ Thursday: 11:00 AM -‐ 9:00 PM Friday -‐ Saturday: 11:00 AM -‐ 11:00 PM Sunday: 11:00AM – 10:00PM Check-‐out Tony Roma’s commercials at http://youtube.com/tonyromas Like us on Facebook Follow us on Twitter
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 39 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager, Director of Marketing
Romacorp, Inc. Email: [email protected]
Phone: 321.281.9329
FOR IMMEDIATE RELEASE
NEW TONY ROMA’S LOCATION OPENS IN SHERWOOD PARK MAY 9, 2013, SHERWOOD PARK, CANADA – Albert’s Group of Restaurants, a licensed franchisee of Tony Roma’s restaurants, today announces the opening of a new location in Sherwood Park, Canada. In a relatively soft economy, this new location will employ over 100 new team members in both front and back of the “house” job functions, making a significant impact on the local economy.
The new restaurant seats over 200 comfortably and features a casual lounge area, refined dining and a full bar with several televisions. Guests can experience the Tony Roma’s legendary ribs, favorite steaks and much more. The new restaurant includes a specified take-‐out area for guest’s who place an order for pick-‐up.
Albert’s Group of Restaurants also has locations in Edmonton, Grande Prairie, Lloydminster, Red Deer, Regina and Saskatoon, Canada and in the Mall of America. The Sherwood Tony Roma’s will be the 13th Tony Roma’s location opened by Albert’s Group of Restaurants.
“We are excited about the new location in Sherwood and this opening further solidifies our development commitment both domestically and internationally and our ongoing relationship with Albert’s Group of Restaurants” said Ken Myres, President of Romacorp, Inc., parent company of Tony Roma’s. “We are very excited to open Tony Roma’s in Sherwood Park. We have seen continued growth for Tony Roma’s in Canada, and for that we thank our guests. We are confident that our guests in Sherwood will enjoy our great food and service at this new location,” added Abe Golstein. Location Information: Address: 5000, 7000 Emerald Drive Sherwood Park, Alberta, Canada T8H 0P5 General Manager: Sandi Clark Like us on Facebook Follow us on: Twitter, Pinterest, Instagram & YouTube “Legendary for Ribs, Famous for so much more.” Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. The first Tony Roma’s restaurant opened 40 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager, Director of Marketing
Romacorp, Inc. Email: [email protected]
Phone: 321.281.9329
FOR IMMEDIATE RELEASE
NEW TONY ROMA’S LOCATION OPENS IN SHERWOOD PARK MAY 9, 2013, SHERWOOD PARK, CANADA – Albert’s Group of Restaurants, a licensed franchisee of Tony Roma’s restaurants, today announces the opening of a new location in Sherwood Park, Canada. In a relatively soft economy, this new location will employ over 100 new team members in both front and back of the “house” job functions, making a significant impact on the local economy.
The new restaurant seats over 200 comfortably and features a casual lounge area, refined dining and a full bar with several televisions. Guests can experience the Tony Roma’s legendary ribs, favorite steaks and much more. The new restaurant includes a specified take-‐out area for guest’s who place an order for pick-‐up.
Albert’s Group of Restaurants also has locations in Edmonton, Grande Prairie, Lloydminster, Red Deer, Regina and Saskatoon, Canada and in the Mall of America. The Sherwood Tony Roma’s will be the 13th Tony Roma’s location opened by Albert’s Group of Restaurants.
“We are excited about the new location in Sherwood and this opening further solidifies our development commitment both domestically and internationally and our ongoing relationship with Albert’s Group of Restaurants” said Ken Myres, President of Romacorp, Inc., parent company of Tony Roma’s. “We are very excited to open Tony Roma’s in Sherwood Park. We have seen continued growth for Tony Roma’s in Canada, and for that we thank our guests. We are confident that our guests in Sherwood will enjoy our great food and service at this new location,” added Abe Golstein. Location Information: Address: 5000, 7000 Emerald Drive Sherwood Park, Alberta, Canada T8H 0P5 General Manager: Sandi Clark Like us on Facebook Follow us on: Twitter, Pinterest, Instagram & YouTube “Legendary for Ribs, Famous for so much more.” Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. The first Tony Roma’s restaurant opened 40 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager Email: [email protected]
Phone: 321.281.9329 IMMEDIATE RELEASE
TONY ROMA’S NAMES NEW CHIEF DEVELOPMENT OFFICER
ORLANDO, FL June 4, 2013 – Romacorp, Inc., the parent company of Tony Roma’s restaurants, announces the appointment of John Brisco as Executive Vice President and Chief Development Officer for the brand. Brisco will oversee the international and domestic franchise development and growth strategies for Tony Roma's and will report to Ken Myres, President of Romacorp, Inc. “John is absolutely one of the most successful and well connected franchise development executives in the casual dining industy”, said Myres. “His background in international development complements our existing growth around the world and will provide for the additon of franchise partners in many new countries. John will also be responsible for Tony Roma’s franchise development throughout the United States.”
Prior to joining Tony Roma’s, Brisco was the President of International Development for Ruby Tuesday, where during his tenure he signed 38 new international territories, all of which included multi-unit development. Brisco’s experience spans across several brands in the industry including Sbarro’s, TGI Friday’s and more. “I am very excited to join this legendary brand”, said Brisco. “Tony Roma’s is already a leader in the international casual dining market and I am confident that we can continue to grow in new and existing countries and territories. In just the past month new Tony Roma’s restaurants have opened in Sapporo, Japan, Edmonton, Alberta and yesterday in the new Global City district in Manila.” “Legendary for Ribs, Famous for so much more.” Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. The first Tony Roma’s restaurant opened 40 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager, Director of Marketing Romacorp, Inc.
Email: [email protected] Phone: 321.281.9329
FOR IMMEDIATE RELEASE
NEW TONY ROMA’S LOCATION OPENS IN BALI DECEMBER 3, 2012 ORLANDO, FL - Romacorp, Inc., the parent company of Tony Roma’s restaurant, announces the opening of a new Tony Roma’s location in the Indonesian province of Bali on December 8, 2012. The new restaurant is located at beachwalk Kuta, Bali and will feature the new Tony Roma’s prototype model with new design and décor elements, a full liquor bar and new menu items. The new location will also employ 90 team members in both front and back of the “house” job functions making a significant impact on the local economy in the most popular tourist destination in Indonesia, Bali. The new location is owned and operated by WDI Corporation, Tony Roma’s first international franchise partner since 1979 also operating in Japan, Guam and the United States. The Bali Tony Roma’s will be the 17th Tony Roma’s location opened by WDI.
“We are excited about the new location in Bali and this opening further solidifies our development commitment internationally and our ongoing relationship with WDI” said Ken Myres, President of Romacorp.
Brad Smith, Chief Operating Officer and Executive Vice President of Romacorp said, “We are very proud of the strength and commitment of our franchise partners in their continued growth. We are confident that our guests in Bali will enjoy our great food and service at this new location.”
“This new restaurant demonstrates Tony Roma’s commitment to continued growth and expansion both domestically and internationally, despite the economic downturn. We have a number of new locations planned for future development over the next several years,” added Myres. WDI Corporation celebrates its 40th year in business. WDI owns and operates 23 restaurant brands and a total of 200 locations both internationally and domestically including well-known chains such as Hard Rock, California Pizza Kitchen, Tony Roma’s, Bubba Gump Shrimp and many more. The first Tony Roma’s location was opened in Japan in 1979. Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 39 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager, Director of Marketing Romacorp, Inc.
Email: [email protected] Phone: 321.281.9329
FOR IMMEDIATE RELEASE
TONY ROMA’S RE-OPENS IN SUNTEC CITY February 11, 2013 ORLANDO, FL - Romacorp, Inc., the parent company of Tony Roma’s restaurant, announces the re-opening of Tony Roma’s Suntec City in Singapore. The restaurant is located in the Suntec City Mall and will feature new design and décor elements, a full liquor bar and new menu items. The location is owned and operated by Mas Millennium, a Tony Roma’s international franchise partner since 1992, also operating in China, Indonesia, Philippines, Australia and Thailand. The Suntec City Tony Roma’s is the 11th Tony Roma’s location owned by Mas Millennium. The opening ceremony started with the "dotting of the lion's eyes" to awaken the lions, a Chinese tradition that brings good luck. This was followed by the ribbon cutting by owner, Lucy Prananto, President & CEO of Mas Millennium. Following the ribbon cutting, the lion dance ritual, another tradition, was performed also bringing prosperity and luck to the new restaurant. “We are excited about the re-opening of this location at the Suntec City Mall and this re-opening further solidifies our commitment internationally and our ongoing relationship with Mas Millenium” said Ken Myres, President of Romacorp. Brad Smith, Chief Operating Officer and Executive Vice President of Romacorp said, “We are very proud of the strength and commitment of our franchise partners in their continued growth.” Address: 3 Temasek Boulevard #B1-123 Suntec City Mall Singapore 038983 Phone Number: +65 6337 9055 Website: www.tonyromas-mms.com Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises over 150 restaurants on six continents. The first Tony Roma’s restaurant opened 39 years ago in North Miami, Florida.
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Contact: Monique Yeager, Director of Marketing Romacorp, Inc.
Email: [email protected] Phone: 321.281.9329
FOR IMMEDIATE RELEASE
TONY ROMA’S SIGNS NEW DEVELOPMENT AGREEMENT FOR BRAZIL
DECEMBER 13, 2012. ORLANDO, FL - Romacorp, Inc., parent company of Tony Roma’s, announces the signing of an agreement with I2C for the development of up to ten new Tony Roma’s restaurants in Brazil. The first restaurant is planned to open in Sao Paulo within the next twelve months.
Carlos Passos and Carlos Miranda are the two principals in I2C and currently own and operate restaurants in the Sao Paulo market.
“We are extremely pleased to finalize this new agreement in Brazil,” said Ken Myres, President of Romacorp, Inc. “Carlos and Carlos are strong operational partners and their new Tony Roma’s will reflect our new prototypical design and décor elements as well as feature our new menu items.”
Brad Smith, Executive Vice President and Chief Operating Officer said, “We are very proud to continue our growth of Tony Roma’s in this major world market. The new restaurants which will be developed here demonstrate our commitment to ongoing franchise and international growth”. Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 40 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager, Director of Marketing Romacorp, Inc.
Email: [email protected] Phone: 321.281.9329
FOR IMMEDIATE RELEASE TONY ROMA’S OPENS THREE NEW RESTAURANTS IN THREE
COUNTRIES OCTOBER 19, 2011, ORLANDO, FL - Romacorp, Inc. announced the opening of three new Tony Roma’s restaurants in three different countries. The openings include a unique, new dual branded concept in Torrance, CA and new openings in Jakarta, Indonesia and Bangkok, Thailand.
The new openings in Jakarta and Bangkok were by Tony Roma’s Area Developer, Mas Millennium. Mas Millennium is based in Singapore and currently owns and operates Tony Roma’s restaurants in seven countries throughout Asia.
The new Torrance Tony Roma’s in the Los Angeles market was opened by WDI, International. The freestanding building also includes a Capricciosa Italian Restaurant that is the first U.S. opening. WDI was Tony Roma’s first international franchise partner and they also own and operate Tony Roma’s in Japan, Guam and Hawaii in addition to other southern California tourist locations including Anaheim and City Walk at Universal Studios.
“We are extremely pleased with these new openings both in the U.S. and internationally” said Ken Myres, President. “All three of these new Tony Roma’s reflect our new prototypical design and décor elements as well as feature our new menu items. Our international presence in 32 countries is well known, but the continued development of new Tony Roma’s in the U.S. is very important to our success.”
Brad Smith, Executive Vice President of Romacorp said, “We are very proud of the strength and commitment of our franchise partners in their continued growth. Both WDI and Mas Millennium have been long time franchisees and they continue to develop and open new Tony Roma’s in all of their markets. We are confident that our guests in Los Angeles as well as Jakarta and Bangkok will enjoy our great food and service at these three new locations.”
“These new restaurants demonstrate Tony Roma’s commitment to continued growth and expansion both domestically and internationally, despite the economic downturn. We have a number of new locations planned for future development over the next several years,” added Smith. Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 39 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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Contact: Monique Yeager Romacorp. Inc. 321.281.9329
Media Alert
NEW TONY ROMA’S IN SETIA CITY MALL OPENS Orlando, FL June 15, 2012 – Grandpolitan SDN, BHD., a licensed franchisee of Romacorp Inc., announces
the opening of the Setia City Mall location in Kuala Lumpur, Malaysia on Wednesday, June 6, 2012. Setia
is the newest store opening for Tony Roma’s with more planned (domestic and international) over the
next few years. Celebrating 40 years of continued success, Tony Roma’s is committed to expand and
grow globally. “We are extremely pleased with new openings both in the U.S. and internationally” said
Ken Myres, President. Come out and enjoy Tony Roma’s World Famous Ribs! Address: UG‐29,Setia City Mall, No.7, Persiaran Setia Dagang, Bandar Setia Alam, Seksyen U13,40170 Kuala Lumpur, Malaysia Number: +603‐35583047
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Romacorp, Inc. currently owns or franchises almost 200 restaurants in 21 states and 32 foreign countries and territories. The first Tony Roma’s restaurant opened 39 years ago in North Miami, Florida, and today the concept includes restaurant operations that span 6 continents.
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OrlANdO OffICe6300 hazeltine national drive, suite 120 | orlando, Fl 32822
p: 321-281-9300 | F: 321-281-9340
PlANO OffICe1700 alma drive, suite 400 | plano, TX 75075
p: 214-343-7800 | F: 214-343-9203
fOr MOre INfOrMATION, PleASe CONTACT:
John Brisco executive vice president & chief development officer
email: [email protected] office: 321.281.2868 | cell: 239.247.2070
Kyle cominsKy Franchise operations administrator
email: [email protected] office: 321.281.9325