franchise business model
TRANSCRIPT
www.greencloud.pk
To provide the turnkey solution
for Greenhouse infrastructureTo facilitate our business
associates and Franchisee for
Mutual Growth
To become a part of Green
EnvironmentTo save and generate
energy
Our Mission Business PlanFor GreenCloud
Leveraging out Green
Cloud and other
Recognized brand
names
Reducing risks of
failure
Ensuring Consistent
Quality & Better Prices
Enhancing Green
Energy Business
Image
Ensuring outreach to
all customers in cities,
towns and even remote
villages
Attaining Higher
productivity through
online Store/Better
Motivated Staff
Ensuring win win
situation for all
including our valued
customers
Vision for Franchise Network
Constantly Ensuring
Customers brand
Loyalty
Economies of
Scale
Who? (Introduction
of JV partners)
Strategic Marketing
@ GreenCloud
Agenda
Focus
Franchise Business
Model
How to get Start
SOHO Group as one of the biggest companies owned by Jiangsu
Province, is a comprehensive state-owned enterprises (SOE) with
following core business lines:
Jiangsu SOHO Honry Group
Financial Futures
Listed in Top 200 corporations in China
Total sales income in 2014: RMB 22 billion
Amount of international trade: approx. USD 2.5 billion
Equity Investment
Real EstateInternational & Domestic Trade
Production EntitiesCultural & Art Undertakings
1. Textile Industry:
a. 30% market share of cotton spinning machinery
b. 70% market share of flyer frame
2. Coal Fired Power Plant:
a. 6MW coal and biomass fired power plant for Nishat Mills
Limited: successful operation
b. 9MW coal fired power plant for Nishat Mills Limited
(under installation)
3. SOHO has no of Installations in Steam boilers in:
a. 1X35tons/h + 1x20tons/h coal fired boiler for Liberty
Mills Limited
b. 1x25tons/h coal fired boiler for Masood Textile Mills Ltd
c. 1X20ons/h coal fired + 1x12tons/h rich husk & coal
fired boiler
for Interloop Limited
d. 1x20tons/h coal fired boiler for Nishat Chunian Limited
e. 1x20tons/h coal fired boiler for Hira Terry Limited
f. 1x20tons/h coal fired boiler for Rupali Polyester Limited
g. 1x15tons/h coal fired boiler for NTP Gelatine Limited
h. 1x15tons/h coal fired boiler for Crescent Textile Mills Ltd
i. 1x10tons/h coal fired boiler for Soorty Enterprise
j. 1x4tons/h coal fired boiler for Soorty Limited
k. 2x6 M Kcal/h coal fired boilers for Masood Textile Mills Ltd
l. 1x6 M Kcal/h coal fired boilers for Kohinoor Mills Ltd
m. 1x6 M Kcal/h coal fired boilers for Master Textile Mills Limited
n. 1x6 M Kcal/h coal fired boilers for Crescent Textile Mills Limited
o. 1x6 M Kcal/h coal fired boilers for Abdul Rehman Corporation
p. 1x3 M Kcal/h coal fired boilers for Kalash Private Limited
SOHO ProjectReference in Pakistan
Green Energy & Solar ICT & Data Centre
Peakworx founded in 2009, has business
operations across the globe, with marketing and
support activities. Having experienced Team in
Green Energy, ICT, Infrastructure, Security,
Software Development, Video Conferencing &
Geo Thermal.
Infrastructure
Peakworx Systems Pvt LTD.
Solar Energy Solutions ranging from 1KW to megawatts for
Residential, Commercial, Industrial and Agricultural needs.
LED Lights to reduce the energy demand
EPC for large Solar Projects
Our Green Energy area of business covers the following products and services:
Project List
Pakistan Air Force (PAF)
Sui Northern Gas Pipelines (SNGPL)
Barqab Pvt Ltd
Comsats Institute
Ghani Global Glass
Ramzan PSO
Nishat Mills Limited
Red Petroleum
Vocational Training Institute
Punjab Social Security Health
Digital Plus KPK
Warid
Prima Max
ITS Lahore
PVT Sahiwal
1 Rapid Growing Company
Better Business Vision
and control
Experience and expertise in
Energy business
Highly Motivated staff to meet
defined objectives
Long term commitment with
customers
2
3
4
5
6 Countrywide presence
Strong install base with satisfied
customers
Well equipped workshop manned
by qualified engineers
MVD Factory Trained Staff
7
8
9
Peakworx - Solution Company
Power Shortfall4,000 MW ~ 6,000
MW per day
Power shortagesshortages estimated to
cost the economy 2%
of GDP each year
Price on AverageDifference in production
and sale price on
average Rs.5/unit -
contributing to the
circular debt issue Power StoragePower shortages estimated
to cost the economy 2% of
GDP each year
Worst Energy Crisis
Power Generation in PakistanElectrical Energy Sector Overview
0.21%
2.37%
33.30%
50%
Renewable
40 MWNuclear
462 MW
Thermal
12,478 MW
Hydro
6,480 MW
Solar Market Research
LED Market Research
Philips sales of
Green products
Philips Annual
sales growth 2013
Commercial Industry
Enterprise Consumer
Customer Focus – Market Segment
Comprehensive Solutions for you
Solar Internal
On-Grid System
Solar Off-Grid
System (batteries)
Solar Lighting System
(with LED) & BMS
Solar Water
Pumping System
What is GreenCloud?
Solar – LED
Solar Internal On-Grid System Top Roof
Solar Internal On-Grid System On Ground
Solar Solution for Telecom System
Solar Water Pumping System
Off-Grid Solar Power SystemDay Mode
Off-Grid Solar Power SystemNight Mode
GreenCloud Business Model
SOHO Financing Offer 70%:30%
Stockiest Incentive Program
Installer Incentive Program
Shortlist of SOLAR & LED
Manufacturer for GreenCloud
Green Cloud Master Franchisee
Premier Franchisee
Shade Analysis
Introduction
Process of Solar Site Analysis
Tree shadow on Electrical
SystemEffect of ShadingSurvey & Pre sales Process
Shade Analysis Tools in Industry
Solmetric SunEye Sun Path Finder
Solution: Green Cloud
A Mobile App
Attach
lens to
Phone
Create
Client
Create
Array/s Create
Array/s
Create
Array/s Capture
Sky
points
Create
Array/s Select
Equipment
Create
Array/s Energy
Production
Report
An Industry Changing Technology
Accuracy
1. 10% increase in accuracy
2. Superior production forecast through better ambient light
Measurement
Sales closure on the spot
Up to twenty fold reduction in cost to user
Leveraging mobile app
Leveraging of drone technology
An Industry Changing TechnologyWe make at a particular spot
Screens for Equipment Selection
1. System input screen 2-a. System Proposal
3. Client
Report/Contract
2-b. Select Own
Equipment
Typical vs Green Cloud Sales Process
Installer takes measurement.
30 mins
Goes Back to office to analyze results
1 Hr
Manually enters Data in production and
analysis tool 1.5 Hours
Calls up Home
owner to present proposal
Takes measurements
20 mins
In 2 clicks selects
equipment. 5 mins
Proposal complete and ready to make
sale
Spends 3 Hours + loses 60% of clients
Make a sale in 30 mins
Solar Lead through Green Cloud Portal
Advantage to ESCO
ESCO will know the exact equipment
installed at each location.
Energy through Solar vs Net Metering Data Manage
Allowed equipment.
Lineman Safety depends on equipment installed in
home.
Home Owner
Advantage to Consumer
Consumer protection.
Will get accurate information on how much
the system will produce.
The system will show the production from
a particular equipment
Advantages of Using the Tool
Can sell a system on the spot.
Verified production number for the client.
Very low cost tool. Only one time cost.
All data stored online forever.
Beautiful looking reports. (FREE tool)
Installer
Products Quality, Price & Range will be Ensured to
compete Market.
Best after sakes and warranty support will be
ensured.
Franchise will have their own dealers networks in
Town for max penetration.
An online one stop retail shop for solar systems and
Energy Conservation Electronics with showrooms in
all Major cities in Pakistan.
All cities will have franchise showrooms with first &
second line backup technical services and equipped labs.
All sales from online store will be forwarded to relevant
franchise for home delivery and support.
www.greencloud.pk
Free consulting Services and complete installation for
net metering.
In house trained Technical terms for installation and
repair/maintenance
Access to large inventory for bulk Deals.
A one stop shop for all residential, commercial green
energy solutions support by online store
Will offer world's leading brands names in solar panels,
inverters, batteries, charge controllers, pumps, air
conditioners, water heaters, LED lights and accessories.
Will ensure best deals in town with proper warranties
and backup services.
GreenCloud Franchisee Shop
Pre sales, installation and post sales support to
large industrial/commercial (100KW to 10 MW)
deals with up to 70% financing from SOHO Group.
Will offer multiple design offering for very dynamic
residential use.
Why Franchisee?
Franchising is more than Distributorship
Extends to an entire operation or method of business
Greater assistance, control and longer duration
Distributor merely resellers products to retailers or customers
Pre-Opening &
Operational Support
Product Line
What we offer to a Franchisee?
12
What we offer to a Franchisee?
We being the Partner will
support our Franchisee for
Medium & Large Commercial
and Industrial projects (100KW
to 10MW) in all Regions of
Pakistan with Project
Financing through a separate
contract.
Depending on requirement,
we can place our Sales and
Resident Engineers at
Franchise for support such
projects. (Excluding Lahore,
Islamabad, Karachi &
Peshawar)
All Large size Tender
Business will be taken
care of Peakworx-SOHO
directly.
Franchisee Relationship
Regulated by
Proper
Contracts
1
Royalty
Fee/Manage
ment Fee
3
Territory/Area of
operation
5
Duration of
License and
Renewal
6
IPRs
7
Initial Fee
2
30% Equity
Capital Required
from Franchise
4
Termination
8
Register fee for
applicants
250/- USD
Refundable
Processing fee
150/- USD
Setup Cost
25,000/- USD
First LC Amount
70,000/- USD
Solar Amount
40,000/- USD
None refundable
Processing fee
100/- USD
Franchise Fee
5,000/- USD
Design & Fabrication
expense of franchise shop
15,000/- USD
LED Amount
30,000/- USD
Registration ProcessFor Premier Franchise
Register fee for
applicants
500/- USD
Refundable
Processing fee
300/- USD
Setup Cost
5,00,000/- USD
First LC Amount
4,50,000/- USD
Solar Amount
1,50,000/- USD
None refundable
Processing fee
200/- USD
Franchise Fee
10,000/- USD
Design & Fabrication
expense of franchise shop
50,000/- USD
LED Amount
300,000/- USD
Registration ProcessFor Master Franchise
ObservationsFrom SOHO & Peakworx
That's a lot of Knowledge Products don't exist in a vacuum Product Managers don‘t run LOBs
but they do have a key contribution
beyond their direct responsibilities
1 Green Cloud Strategy
What is the Solution
Incentive Program?
Expectations of the
Partner
Financial Impact to
Partner
How to Get Started2
3
4
5
6 How to Learn More
How to Launch
Stockist PrequalificationPartner Pre-Requisites
1 Financial Backbone
Stock Holding capacity
Able to managed reseller in their territory
Selling model targets business decision
Maker
Sales team is solution focused
2
3
4
5Able to invest 100 million Cash and LC
opening facility at least 500 Million6
Master Franchise PrequalificationPartner Pre-Requisites
1 Financial Backbone
Stock Holding capacity
Able to managed reseller in their territory
Selling model targets business decision
Maker
Sales team is solution focused
2
3
4
5Able to invest 50 million Cash and LC
opening facility at least 100 Million6
Premier Franchise PrequalificationPartner Pre-Requisites
Financial Backbone
Stock Holding capacity
Able to managed reseller in their territory
Selling model targets business decision
Maker
Sales team is solution focused
2
3
4
5Able to invest 5 million Cash and LC
opening facility at least 10 Million6
1
Approved Vendor PrequalificationPartner Pre-Requisites
Wholesaler of electrical devices
Stock holding capacity
Able to managed reseller in their territory
Has existing installed base of customers
in target market
Selling model targets Business
Decision maker
2
3
4
5Sales team is solution focused6
1
Able in invest 1 million cash and LC
opening facility at least 5 Million
Having wholesale network for the same
domain
7
8
Approved Reseller PrequalificationPartner Pre-Requisites
Approved Installer PrequalificationPartner Pre-Requisites
Cloud based
ERP & CRM
Tools & Resources
Oracle Eloque
Blue Kai
For B2B
Responses
B2C
www.greencloud.pk
Our Support
Team
Online & Physical
Support
ERP & CRM
Cloud services
Operational Control Core Focus
Projected Sales sheet fromGreen Cloud Franchise Network
Projected Sales sheet fromGreen Cloud Franchise Network
Stockiest
GP GreenCloud GP Stockiest GP Master Franchise GP Premier Franchise
GP Approved Vendor GP Reseller GP Installer
Promotion budget
allocated by SOHO
for LUMI brand
Business Modalitywould be discuses before contract
Responsibilities - Sharing
To Partner Rewards solution investment
Provides differentiation
Improves profitability
Increases value-add opportunities
To Customer Creates greater intimacy and understanding of
business imperatives
Adds business value to the network
Improves customer satisfaction
To GreenCloud Increases business relevance of networking
Creates budget for Green Cloud Franchise networks
Improves partner profitability
Encourages channel focus on value-add
Grid-Tie Hybrid SystemSui Northern Gas Pipeline Solar Power Project
Solar Water PumpEnvironmental Farm House (Faheem and Co.)
Hybrid SystemPakistan State Oil Petrol Pump Solar Power Project
FranchiseShowroom & Lab
Photo Gallery
Thank You!
Email: [email protected] Website: www.greencloud.pk
LahoreE-379 Near Warid Franchise, Qanchi
Amer Sidhu, Main Feroz Pur Road,
Lahore.
KarachiSuit# 706 – Progressive Plaza,
Beaumont Road, Karachi.
IslamabadSuite# 302-A, 3rd Floor, Evacuee
Trust Complex, Sir Agha Khan
Road, F-5/1 Islamabad.
PeshawarSuite# 666, Dean Trade Centre,
Peshawar Cantt, KPK