franchise as a development tool
TRANSCRIPT
Complete paper can be downloaded at http://bit.ly/Vzm30D
The use of the Franchise Model for the delivery of Social Services & Assistance
and to achieve Development Goals
SOCIAL FRANCHISE SOCIAL FRANCHISE ENTREPRISE
THE FRANCHISE AS A DEVELOPMENT TOOL
Alvaro HIDALGO November 2013
Delivery of a defined product/service
that covers target population’s needs
Company
FRANCHISE
Delivery of a defined product/service
that covers target population’s needs
Enterprise FRANCHISE
Delivery of a defined product/service
that covers target population’s needs
Franchisee
Franchisor FRANCHISE
Delivery of a defined product/service
that covers target population’s needs
Franchisees
Franchisor FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
Franchisees
Franchisor FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
Franchisees
Franchisor FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
Franchisees
Franchisor FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
Franchisees
Franchisor FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE ENTERPRISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE ENTERPRISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE ENTERPRISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE ENTERPRISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
SOCIAL FRANCHISE ENTERPRISE
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Viability studies, Performance Monitoring
Benchmarking Bankability, Credit
Bulk purchasing Standard Inputs/Supplies
Brand definition Network & Network’s clients
Product / Service definition
Standardization Training & training tools
Built- in Monitoring Benchmarking
Delivery of a defined product/service
that covers target population’s needs
Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
Complete paper can be downloaded at http://bit.ly/Vzm30D
SOCIAL FRANCHISE ENTERPRISE