francesca tassistro - mobile revolution - digita for business
DESCRIPTION
I dispositivi mobili rappresentano uno dei fenomeni più rivoluzionari degli ultimi anni. Nati come estensione del telefono, si sono progressivamente evoluti diventando il primario strumento usato dalle persone per interagire non solo con l’informazione, ma addirittura con la realtà.TRANSCRIPT
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MOBILE REVOLUTIONCosa cambia per le persone, cosa cambia per i designer.
Francesca Tassistro | Creative Lead @ Avanade
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QUANTIUSANOIL MOBILE?
NIELSEN | FEBBRAIO 2013
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1.000.000APPLICAZIONI DISPONIBILI
1.000.000.000SMARTPHONE POSSEDUTI
150.000.000TABLET VENDUTI
FORRESTER RESEARCH
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DA DOVE SIAMO PARTITI?
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People want to talk to other people - not a house, or an office, or a car. Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973.
1973
Martin Cooper
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© Copyright 2013 Avanade Inc. All Rights Reserved.
People want to talk to other people - not a house, or an office, or a car. Given a choice, people will demand the freedom to communicate wherever they are, unfettered by the infamous copper wire. It is that freedom we sought to vividly demonstrate in 1973.
1973talk to other people
Martin Cooper
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Chiamata
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ChiamataConnettivitàFotocamera
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eMailMultimedia
Touchscreen
ChiamataConnettivitàFotocamera
eMailMultimedia
Touchscreen
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Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.
2013
Ricerca IDC per Facebook
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© Copyright 2013 Avanade Inc. All Rights Reserved.
Among smartphone owners age 18-44, making phone calls accounts for only 16% of the total time spent with their devices, whereas the remaining 84% of time is spent texting and interacting with email and social networks.
2013
Ricerca IDC per Facebook
making phone calls accounts for only 16%
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QUALCOSA E’ CAMBIATO...
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COSA CAMBIAPER LE PERSONE
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L’INTERAZIONECON I DEVICE DIGITALI
#1
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GRAPHICUSER INTERFACE
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USER INTERFACENATURAL
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EXPERIENCE DIVIDE16
EXPERIENCE DIVIDE
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EXPERIENCE DIVIDE17
EXPERIENCE DIVIDE
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L’INTERAZIONECON IL CONTESTO
#2
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INTEGRARE
SECOND SCREEN
FIRST SCREEN’
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ARRICCHIREREALTA’
AUMENTATA
REALTA’
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ARRICCHIRE
REALTA’
REALTA’ AUMENTATA
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MANIPOLARE
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MANIPOLARE
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COSA CAMBIAPER I DESIGNER...
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DISEGNARE PERUN’INTERAZIONENATURALE
#1
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ARE NOT
NATURALINTERFACES
NATURAL
DONALD NORMAN
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NUOVE CONVENZIONISVILUPPARE
TURN OVER TO
MUTE
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L’APPRENDIMENTOFAVORIRE
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CULTURECOMPRENDERE
DIVERSE
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SFRUTTARELE CARATTERISTICHEDEL MOBILE
#2
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GEOLOCALIZZAZIONE
ACCU WEATHER
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GEOLOCALIZZAZIONE
GOOGLENOW
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AUDIOAUDOINPUT
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AUDIOAUDOINPUT
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GIROSCOPIOACCELEROMETRO
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FOTOCAMERASCREEN UNLOCK
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FOTOCAMERA
AIRGESTURE
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SENSORE PROSSIMITA’
DIRECTCALL
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NEAREST TUBE
GEOLOCALIZZAZIONE
REALTA’AUMENTATA
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NEAREST TUBE
ORIENTAMENTO
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DISEGNAREPER ECOSISTEMI
#3
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ECOSISTEMI
TV
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CONSIDERARECONTESTO FISICO
#4
E SOCIALE
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CONTESTO FISICO
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CONTESTO FISICO
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CONTESTO FISICO
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CONTESTO SOCIALE
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CONTESTO SOCIALE
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?
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HUMAN
BEING
AT THE
CENTER
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GRAZIE!