france australie webzine - tourism & gastronomy issue - july 15

48
FRANCE A publication by the French-Australian Chamber of Commerce & Industry Australie July 2015 Tourism Gastronomy &

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France Australie is the online magazine of the French-Australian Chamber of Commerce & Industry (FACCI). This issue of France Australie provides insights and views of ten industry leaders and experts on the future and opportunities of the Tourism and Gastronomy Industry in Australia.

TRANSCRIPT

1Tourism amp Gastronomy

FRANCEA pub l i ca t i on by t he F rench-Aus t r a l i an Chamber o f Commerce amp I ndus t r y

AustralieJu l y 2015

Tourism

Gastronomyamp

2 Tourism amp Gastronomy

3Tourism amp Gastronomy

France-Australie is a publication of the French-Australian Chamber of Commerce amp Industry It is distributed to all member organisations Australia-wide French

and Australia Government officials EU representatives in Australian the French Chambers of Commerce in the Asia Pacific region and the CCI network in France

The French-Australian Chamber of Commerce amp Industry was founded in 1899 At the time Australias trade relations with France were almost solely dependent on the export of wool More than a century later this relationship now includes a host of many other industries

The French-Australian Chamber is an important not-for-profit organisation governed by 15 Board of Directors and comprising more than 750 members Our head office is based in Sydney and we also have four other Chapters and offices in Melbourne Brisbane Perth and Adelaide

The Chamber is affiliated to the CCI France International a worldwide network of 112 French Chanbers operating in 82 countries

The Chambers main mission is to promote our members and help French companies to succeed in Australia through information networking and business support services

Our team

Olivier DeschangVIC Chapter Manageramp National Coordinator

Claire KassesNSW Chapter Manager

Gemma JonesNSW Chapter - Membershipamp Communication Manager

Jeremy OrsquoConnorNSW Chapter - Membership amp Marketing Coordinator

Claire DupreacuteQLD Chapter Coordinator

Bertrand CauvinHead Of Business Services

Geacuteraldine AndreacuteBusiness Development amp Trade Assistant

Madelaine KenihanBusiness Development amp Trade Assistant

Veacuteregravene IssautierVIC ChapterEvents amp Partnership Coordinator

Virginie CasseVIC Chapter Communication Assistant

Kevin QuemarrecGraphic Designer

Discover our PREVIOUS FRANCE-AUSTRALIE PUBLICATIONS

4 Tourism amp Gastronomy

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

wwwfaccicomau

Sydney Melbourne

Brisbane Perth

CanberraAdelaide

NETWORKING

INDUSTRY KNOWLEDGE

CORPORATE EVENTS

BILATERAL BUSINESS SERVICES

BUSINESS LEADS

MEMBERSHIP

5Tourism amp Gastronomy

Editorial

Dear Readers

The French-Australian Chamber of Commerce and Industry is proud to release the latest edition of the France-Australie webzine highlighting Tourism and Gastronomy in Australia

The tourism industry remains a key contributor to the Australian economy generating $102 billion in tourism expenditure and contributing almost 3 per cent to Australiarsquos GDP in 2014 This industry has been identified as one of the economyrsquos five lsquosuper-growth sectorsrsquo according to Deloitte employing almost 5 per cent of the Australian work force and contributing $27 billion to Australian exports

A contributing factor to the increasing number of tourists to Australia is undoubtedly the flourishing gastronomic scene With a strong diversity of culture emerging in Australia over the past few decades Australians (and overseas tourists) have embraced new tastes and value a complete food and wine experience This edition reveals how industry insiders believe Australiarsquos high quality food and wine has contributed to this thriving epicurean scene Tourists who have visited Australia have noticed this pronounced change and now consider Australia as the second best destination for a gourmet food and wine experience in the world according to Tourism Research Australia

French companies such as Accor Club Med and Ponant have taken advantage of this increasingly more sophisticated demographic by entering the market with their French expertise and style as a point of difference

This issue will also discuss the economic opportunities that tourism provides especially the creation of improved and more dynamic infrastructure in cities The contribution of Tourism and Transport Forum gives an insight of the vital economic role that better transport networks can play in the modern economy This matter will also be one of the key subjects in the Smart City Forum on Wednesday 16 September 2015 which will discuss solutions to create more effective transport networks and lsquosmartrsquo cities

This France-Australie aims to highlight the current trends and opportunities within the Australian tourism and gastronomy industry thanks to the insights of our contributors industry leaders and experts in their field Our special thanks to John OrsquoSullivan Managing Director ndash Tourism Australia who will introduce the Chamberrsquos webzine with a foreword overviewing the sector today and to the Members and the Companies who contributed to this issue

Bonne lecture

Olivier DeschangVIC Chapter Manager amp National Coordinator The French-Australian Chamber of Commerce and Industry

6 Tourism amp Gastronomy

V

V

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M100 Y80

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7Tourism amp Gastronomy

8 Tourism amp Gastronomy

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ITIO

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Enjoy a stay where style and elegance are always in season A place where you

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9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

2 Tourism amp Gastronomy

3Tourism amp Gastronomy

France-Australie is a publication of the French-Australian Chamber of Commerce amp Industry It is distributed to all member organisations Australia-wide French

and Australia Government officials EU representatives in Australian the French Chambers of Commerce in the Asia Pacific region and the CCI network in France

The French-Australian Chamber of Commerce amp Industry was founded in 1899 At the time Australias trade relations with France were almost solely dependent on the export of wool More than a century later this relationship now includes a host of many other industries

The French-Australian Chamber is an important not-for-profit organisation governed by 15 Board of Directors and comprising more than 750 members Our head office is based in Sydney and we also have four other Chapters and offices in Melbourne Brisbane Perth and Adelaide

The Chamber is affiliated to the CCI France International a worldwide network of 112 French Chanbers operating in 82 countries

The Chambers main mission is to promote our members and help French companies to succeed in Australia through information networking and business support services

Our team

Olivier DeschangVIC Chapter Manageramp National Coordinator

Claire KassesNSW Chapter Manager

Gemma JonesNSW Chapter - Membershipamp Communication Manager

Jeremy OrsquoConnorNSW Chapter - Membership amp Marketing Coordinator

Claire DupreacuteQLD Chapter Coordinator

Bertrand CauvinHead Of Business Services

Geacuteraldine AndreacuteBusiness Development amp Trade Assistant

Madelaine KenihanBusiness Development amp Trade Assistant

Veacuteregravene IssautierVIC ChapterEvents amp Partnership Coordinator

Virginie CasseVIC Chapter Communication Assistant

Kevin QuemarrecGraphic Designer

Discover our PREVIOUS FRANCE-AUSTRALIE PUBLICATIONS

4 Tourism amp Gastronomy

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

wwwfaccicomau

Sydney Melbourne

Brisbane Perth

CanberraAdelaide

NETWORKING

INDUSTRY KNOWLEDGE

CORPORATE EVENTS

BILATERAL BUSINESS SERVICES

BUSINESS LEADS

MEMBERSHIP

5Tourism amp Gastronomy

Editorial

Dear Readers

The French-Australian Chamber of Commerce and Industry is proud to release the latest edition of the France-Australie webzine highlighting Tourism and Gastronomy in Australia

The tourism industry remains a key contributor to the Australian economy generating $102 billion in tourism expenditure and contributing almost 3 per cent to Australiarsquos GDP in 2014 This industry has been identified as one of the economyrsquos five lsquosuper-growth sectorsrsquo according to Deloitte employing almost 5 per cent of the Australian work force and contributing $27 billion to Australian exports

A contributing factor to the increasing number of tourists to Australia is undoubtedly the flourishing gastronomic scene With a strong diversity of culture emerging in Australia over the past few decades Australians (and overseas tourists) have embraced new tastes and value a complete food and wine experience This edition reveals how industry insiders believe Australiarsquos high quality food and wine has contributed to this thriving epicurean scene Tourists who have visited Australia have noticed this pronounced change and now consider Australia as the second best destination for a gourmet food and wine experience in the world according to Tourism Research Australia

French companies such as Accor Club Med and Ponant have taken advantage of this increasingly more sophisticated demographic by entering the market with their French expertise and style as a point of difference

This issue will also discuss the economic opportunities that tourism provides especially the creation of improved and more dynamic infrastructure in cities The contribution of Tourism and Transport Forum gives an insight of the vital economic role that better transport networks can play in the modern economy This matter will also be one of the key subjects in the Smart City Forum on Wednesday 16 September 2015 which will discuss solutions to create more effective transport networks and lsquosmartrsquo cities

This France-Australie aims to highlight the current trends and opportunities within the Australian tourism and gastronomy industry thanks to the insights of our contributors industry leaders and experts in their field Our special thanks to John OrsquoSullivan Managing Director ndash Tourism Australia who will introduce the Chamberrsquos webzine with a foreword overviewing the sector today and to the Members and the Companies who contributed to this issue

Bonne lecture

Olivier DeschangVIC Chapter Manager amp National Coordinator The French-Australian Chamber of Commerce and Industry

6 Tourism amp Gastronomy

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

our Patron Members

24 rue Salomon de Rothschild - 92288 Suresnes - FRANCETeacutel +33 (0)1 57 32 87 00 Fax +33 (0)1 57 32 87 87Web wwwcarrenoircom

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7Tourism amp Gastronomy

8 Tourism amp Gastronomy

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ND

ITIO

NS A

PP

LY

LUXURYISNT SEASONAL

Enjoy a stay where style and elegance are always in season A place where you

will adore this time of year

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Book your retreat now at

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S Y D N E Y M E L B O U R N E

B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

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PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

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Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

3Tourism amp Gastronomy

France-Australie is a publication of the French-Australian Chamber of Commerce amp Industry It is distributed to all member organisations Australia-wide French

and Australia Government officials EU representatives in Australian the French Chambers of Commerce in the Asia Pacific region and the CCI network in France

The French-Australian Chamber of Commerce amp Industry was founded in 1899 At the time Australias trade relations with France were almost solely dependent on the export of wool More than a century later this relationship now includes a host of many other industries

The French-Australian Chamber is an important not-for-profit organisation governed by 15 Board of Directors and comprising more than 750 members Our head office is based in Sydney and we also have four other Chapters and offices in Melbourne Brisbane Perth and Adelaide

The Chamber is affiliated to the CCI France International a worldwide network of 112 French Chanbers operating in 82 countries

The Chambers main mission is to promote our members and help French companies to succeed in Australia through information networking and business support services

Our team

Olivier DeschangVIC Chapter Manageramp National Coordinator

Claire KassesNSW Chapter Manager

Gemma JonesNSW Chapter - Membershipamp Communication Manager

Jeremy OrsquoConnorNSW Chapter - Membership amp Marketing Coordinator

Claire DupreacuteQLD Chapter Coordinator

Bertrand CauvinHead Of Business Services

Geacuteraldine AndreacuteBusiness Development amp Trade Assistant

Madelaine KenihanBusiness Development amp Trade Assistant

Veacuteregravene IssautierVIC ChapterEvents amp Partnership Coordinator

Virginie CasseVIC Chapter Communication Assistant

Kevin QuemarrecGraphic Designer

Discover our PREVIOUS FRANCE-AUSTRALIE PUBLICATIONS

4 Tourism amp Gastronomy

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5Tourism amp Gastronomy

Editorial

Dear Readers

The French-Australian Chamber of Commerce and Industry is proud to release the latest edition of the France-Australie webzine highlighting Tourism and Gastronomy in Australia

The tourism industry remains a key contributor to the Australian economy generating $102 billion in tourism expenditure and contributing almost 3 per cent to Australiarsquos GDP in 2014 This industry has been identified as one of the economyrsquos five lsquosuper-growth sectorsrsquo according to Deloitte employing almost 5 per cent of the Australian work force and contributing $27 billion to Australian exports

A contributing factor to the increasing number of tourists to Australia is undoubtedly the flourishing gastronomic scene With a strong diversity of culture emerging in Australia over the past few decades Australians (and overseas tourists) have embraced new tastes and value a complete food and wine experience This edition reveals how industry insiders believe Australiarsquos high quality food and wine has contributed to this thriving epicurean scene Tourists who have visited Australia have noticed this pronounced change and now consider Australia as the second best destination for a gourmet food and wine experience in the world according to Tourism Research Australia

French companies such as Accor Club Med and Ponant have taken advantage of this increasingly more sophisticated demographic by entering the market with their French expertise and style as a point of difference

This issue will also discuss the economic opportunities that tourism provides especially the creation of improved and more dynamic infrastructure in cities The contribution of Tourism and Transport Forum gives an insight of the vital economic role that better transport networks can play in the modern economy This matter will also be one of the key subjects in the Smart City Forum on Wednesday 16 September 2015 which will discuss solutions to create more effective transport networks and lsquosmartrsquo cities

This France-Australie aims to highlight the current trends and opportunities within the Australian tourism and gastronomy industry thanks to the insights of our contributors industry leaders and experts in their field Our special thanks to John OrsquoSullivan Managing Director ndash Tourism Australia who will introduce the Chamberrsquos webzine with a foreword overviewing the sector today and to the Members and the Companies who contributed to this issue

Bonne lecture

Olivier DeschangVIC Chapter Manager amp National Coordinator The French-Australian Chamber of Commerce and Industry

6 Tourism amp Gastronomy

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Date 281108

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100 75 80 60

our Patron Members

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REacuteFEacuteRENCES COULEUR

M100 Y80

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7Tourism amp Gastronomy

8 Tourism amp Gastronomy

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LUXURYISNT SEASONAL

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9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

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42 Tourism amp Gastronomy

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43Tourism amp Gastronomy

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E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

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ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

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accessible for people businesses and governments worldwide

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transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

4 Tourism amp Gastronomy

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

wwwfaccicomau

Sydney Melbourne

Brisbane Perth

CanberraAdelaide

NETWORKING

INDUSTRY KNOWLEDGE

CORPORATE EVENTS

BILATERAL BUSINESS SERVICES

BUSINESS LEADS

MEMBERSHIP

5Tourism amp Gastronomy

Editorial

Dear Readers

The French-Australian Chamber of Commerce and Industry is proud to release the latest edition of the France-Australie webzine highlighting Tourism and Gastronomy in Australia

The tourism industry remains a key contributor to the Australian economy generating $102 billion in tourism expenditure and contributing almost 3 per cent to Australiarsquos GDP in 2014 This industry has been identified as one of the economyrsquos five lsquosuper-growth sectorsrsquo according to Deloitte employing almost 5 per cent of the Australian work force and contributing $27 billion to Australian exports

A contributing factor to the increasing number of tourists to Australia is undoubtedly the flourishing gastronomic scene With a strong diversity of culture emerging in Australia over the past few decades Australians (and overseas tourists) have embraced new tastes and value a complete food and wine experience This edition reveals how industry insiders believe Australiarsquos high quality food and wine has contributed to this thriving epicurean scene Tourists who have visited Australia have noticed this pronounced change and now consider Australia as the second best destination for a gourmet food and wine experience in the world according to Tourism Research Australia

French companies such as Accor Club Med and Ponant have taken advantage of this increasingly more sophisticated demographic by entering the market with their French expertise and style as a point of difference

This issue will also discuss the economic opportunities that tourism provides especially the creation of improved and more dynamic infrastructure in cities The contribution of Tourism and Transport Forum gives an insight of the vital economic role that better transport networks can play in the modern economy This matter will also be one of the key subjects in the Smart City Forum on Wednesday 16 September 2015 which will discuss solutions to create more effective transport networks and lsquosmartrsquo cities

This France-Australie aims to highlight the current trends and opportunities within the Australian tourism and gastronomy industry thanks to the insights of our contributors industry leaders and experts in their field Our special thanks to John OrsquoSullivan Managing Director ndash Tourism Australia who will introduce the Chamberrsquos webzine with a foreword overviewing the sector today and to the Members and the Companies who contributed to this issue

Bonne lecture

Olivier DeschangVIC Chapter Manager amp National Coordinator The French-Australian Chamber of Commerce and Industry

6 Tourism amp Gastronomy

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

our Patron Members

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B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

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How we can help you soar to new heights

42 Tourism amp Gastronomy

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SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

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E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

5Tourism amp Gastronomy

Editorial

Dear Readers

The French-Australian Chamber of Commerce and Industry is proud to release the latest edition of the France-Australie webzine highlighting Tourism and Gastronomy in Australia

The tourism industry remains a key contributor to the Australian economy generating $102 billion in tourism expenditure and contributing almost 3 per cent to Australiarsquos GDP in 2014 This industry has been identified as one of the economyrsquos five lsquosuper-growth sectorsrsquo according to Deloitte employing almost 5 per cent of the Australian work force and contributing $27 billion to Australian exports

A contributing factor to the increasing number of tourists to Australia is undoubtedly the flourishing gastronomic scene With a strong diversity of culture emerging in Australia over the past few decades Australians (and overseas tourists) have embraced new tastes and value a complete food and wine experience This edition reveals how industry insiders believe Australiarsquos high quality food and wine has contributed to this thriving epicurean scene Tourists who have visited Australia have noticed this pronounced change and now consider Australia as the second best destination for a gourmet food and wine experience in the world according to Tourism Research Australia

French companies such as Accor Club Med and Ponant have taken advantage of this increasingly more sophisticated demographic by entering the market with their French expertise and style as a point of difference

This issue will also discuss the economic opportunities that tourism provides especially the creation of improved and more dynamic infrastructure in cities The contribution of Tourism and Transport Forum gives an insight of the vital economic role that better transport networks can play in the modern economy This matter will also be one of the key subjects in the Smart City Forum on Wednesday 16 September 2015 which will discuss solutions to create more effective transport networks and lsquosmartrsquo cities

This France-Australie aims to highlight the current trends and opportunities within the Australian tourism and gastronomy industry thanks to the insights of our contributors industry leaders and experts in their field Our special thanks to John OrsquoSullivan Managing Director ndash Tourism Australia who will introduce the Chamberrsquos webzine with a foreword overviewing the sector today and to the Members and the Companies who contributed to this issue

Bonne lecture

Olivier DeschangVIC Chapter Manager amp National Coordinator The French-Australian Chamber of Commerce and Industry

6 Tourism amp Gastronomy

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

our Patron Members

24 rue Salomon de Rothschild - 92288 Suresnes - FRANCETeacutel +33 (0)1 57 32 87 00 Fax +33 (0)1 57 32 87 87Web wwwcarrenoircom

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7Tourism amp Gastronomy

8 Tourism amp Gastronomy

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ITIO

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Enjoy a stay where style and elegance are always in season A place where you

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S Y D N E Y M E L B O U R N E

B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

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international franchising and entrepreneurial experience

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Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

6 Tourism amp Gastronomy

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

our Patron Members

24 rue Salomon de Rothschild - 92288 Suresnes - FRANCETeacutel +33 (0)1 57 32 87 00 Fax +33 (0)1 57 32 87 87Web wwwcarrenoircom

TOTALTOTAL_brand_block_CMYK30012014

REacuteFEacuteRENCES COULEUR

M100 Y80

M48 Y100

C100 M80

C70 M30

M100 Y80

K70

7Tourism amp Gastronomy

8 Tourism amp Gastronomy

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RM

S amp CO

ND

ITIO

NS A

PP

LY

LUXURYISNT SEASONAL

Enjoy a stay where style and elegance are always in season A place where you

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With our lsquoSo Gourmetrsquo exclusive youll enjoy breakfast daily and receive a $60

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S Y D N E Y M E L B O U R N E

B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

7Tourism amp Gastronomy

8 Tourism amp Gastronomy

TE

RM

S amp CO

ND

ITIO

NS A

PP

LY

LUXURYISNT SEASONAL

Enjoy a stay where style and elegance are always in season A place where you

will adore this time of year

With our lsquoSo Gourmetrsquo exclusive youll enjoy breakfast daily and receive a $60

gift to spend at any of our award winning Sofitel bars and restaurants

Book your retreat now at

SOFITELCOM

S Y D N E Y M E L B O U R N E

B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

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We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Becoming a FranchisorTransform your existing business

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

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SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

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Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

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wwwfaccicomau

8 Tourism amp Gastronomy

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RM

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ITIO

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Enjoy a stay where style and elegance are always in season A place where you

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S Y D N E Y M E L B O U R N E

B R I S B A N E G O L D C O A S T

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

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Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

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A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

9Tourism amp Gastronomy

Contents

05____Editorial

10____Foreword - John OrsquoSullivan - Tourism Australia

12 ____Our Contributors

14 ____Overview of the Tourism amp Hospitality Industry in Australia

18_____Attractiveness of the Australian Tourism amp Hospitality Market for International Companies bull Australia A World-leading Tourist amp Destination bull French Expertise in Australia Accorrsquos success story bull Market Opportunities within Hospitality amp Tourism in Australia bull Australian Tourism in France A Growing Opportunity

32____New Gastronomy Trends bull Overview of the current Gastronomic Trends in Australia bull La Carte des Vins French vs Australian wines bull French Top Sellers Fine Selection of Gourmet products bull A Country of ldquofoodiesrdquo An analysis of Australianrsquos growing culinary culture

40____References

40____Chamber Section bull Calendar of Events bull New Members bull Business Services

p16

p18

p22

p28

p32

p34

p38

10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

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We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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42 Tourism amp Gastronomy

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SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

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E FR

ENCH-AUSTRALIAN CHAMBER O

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ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

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17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

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To find out more about FACCI Business amp Trade Services contact tradefaccicomau

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As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

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47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

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LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

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48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

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Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

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10 Tourism amp Gastronomy

Foreword

Irsquom pleased to say that Australian tourism is performing well with our international arrivals and spending both at record levels growing around 8 in the last year

The good news - and what every destination marketing organisation yearns for - is we possess a great product Fundamentally Australia is a destination with enormous international appeal consistently ranked highly for our world class nature and our warm and welcoming people But all this is only a competitive advantage if it can be successfully converted into more visits particularly from high yielding visitors likely to stay longer travel deeper and spend more during their trips

Our marketing must engage and inspire consumers to take the next step towards booking an Australian holiday whether that means visiting Australiacom searching the internet or visiting a travel agent

This means targeting our marketing resources towards those international markets that present the best growth prospects It also means investing in areas that will drive increased spend and conversion One of these areas wersquove found through our own recent research is food and wine

For generations people have travelled to Australia to experience our world-class nature and wildlife Increasingly however more people are discovering that Australiarsquos exceptional food and wine experiences are also one of its greatest assets

With a range and quality of produce that is second to none combined with a rich history of migration Australia has become home to one of the most exciting and multicultural cuisines in the world Chefs winemakers and producers revel in the creativity of a food and wine culture unbridled by tradition

Combined with a superb climate Australiarsquos food and wine experiences lead us outside to enjoy some of the worldrsquos finest flavours against a backdrop of stunning scenic beauty Yet remarkably the appeal of Australian food and wine has remained one of our best-kept secrets And therein lies our opportunity and the inspiration for our current Restaurant Australia campaign which we launched in June last year

GLOBAL TOURISM IS A FIERCELY COMPETITIVE LANDSCAPE WITH UP TO

190 OTHER DESTINATIONS ALL VYING FOR THEIR OWN SLICE OF THE TOURISM PIE

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

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PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

11Tourism amp Gastronomy

By tapping into the groundswell of interest globally and the boom in gourmet tourism we want to showcase the way food and wine will make any visit to Australia memorable ndash whether it be for business or leisure The aim has been to expand our successful campaign ldquoTherersquos nothing like Australiardquo and for the first time give food and wine a dedicated focus

Whilst Australia is not automatically associated with having a good food and wine offering amongst those who havenrsquot visited once people visit Australia the destination catapults to near the top of the culinary rankings Ironically enough just behind France

Closing this perception gap and highlighting the reality of our exciting world-class food and wine offer is a huge opportunity and what the Restaurant Australia concept is all about

Now is the time to bring our culinary assets to the fore and put Australia on the global food and wine map once and for all

While it is still early days in terms of measuring the full impact of the campaign the results to date have been impressive We set a goal to increase the amount of expenditure on food and wine to $5 billion by the end of the calendar year Wersquore on track

Wersquove also seen a 30 percent increase in the perception of Australia as a food and wine destination to people who havenrsquot been here Wersquove done major consumer events in fifteen of our key markets including in France with a Restaurant Australia-themed food truck touring a dozen locations across Paris in September and October last year

I think one of the key successes of Restaurant Australia has been to increase access and connectivity between tourism and the hospitality sector which have been really important for us because the two are so reliant on one another for success

Tourism Australia will continue to incorporate Australiarsquos food and wine experiences in its global marketing push over the coming year

John OrsquoSullivanManaging Director

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

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SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

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accessible for people businesses and governments worldwide

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transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

12 Tourism amp Gastronomy

Contributors

JohnOrsquoSullivan

John OrsquoSullivan was announced as the new Managing Director of

Tourism Australia on 28 January 2014 commencing the

role on 31 March 2014As the Managing Director of

the nationrsquos global tourism marketing agency he is

responsible for driving Tourism Australiarsquos strategies to grow

demand internationally for Australiarsquos tourism experiences

ndash helping to grow the sector to between $115 and $140

billion annually by the end of the decade as part of the Tourism

2020 plan

JOEYTEMPLIN

Joey Templin has been working for Club Med for 21 years Today he holds a dual role of both HR manager and Business Development Manager for Groups amp Incentives Joey started his career in Club Med working as a Gentil Organisateur overseas 7 years later he became Australiarsquos first Resort Manager (Chef de Village) He has proudly worked in over 30 Club Med resorts spanning 15 countries

LisaCornish

Lisa Cornish is a survey manager within Tourism Research AustraliaPreviously she has worked as a data journalist with News Corp Australia providing insights into varying topics using data-driven journalism She has also worked as the manager of the federal governmentrsquos open data portal datagovauLisa has a wealth of experience in data analysis data management geospatial analysis data visualisation and open data and is enjoying bring insights from the most detailed tourism data available in the world

SimonMcGrath

Simon McGrath is Chief Operating Officer for Accor Pacific responsible for over 250 hotels 33000 rooms and 12000 employees in the Pacific regionSimon has worked in management positions domestically and overseas and in senior executive positions in Australiarsquos major city and tourist destinations including Sydney Gold Coast Cairns Hamilton Island and Ayers Rock Resort as well as internationally in Malaysia and Thailand

MargyOsmond

Margy Osmond is the Chief Executive Officer of the Tourism amp Transport Forum assuming the role on 1 October 2014 Margy has extensive experience in policy development and advocacy politics membership organisations management media and public relationsBefore joining TTF Margy was the inaugural CEO of ANRA which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia Prior to this Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

13Tourism amp Gastronomy

MoniquePonfoort

With a passion for cruising and over 20 yearsrsquo experience in Australia and internationally in the travel sector Monique brings an international perspective to PONANT in the Asia Pacific markets Having held senior positions at Qantas Airways as National Advertising Manager and International Marketing Manager she provides a strong understanding of what Australians expect when planning and travelling on holiday Monique is Vice President of Australasia for the French luxury and expedition cruise line PONANT and has led the operation since opening in Sydney in 2013

PatrickBenhamou

Patrick Benhamou is the Director of Atout France since 2001 Thanks to his experience as the Director of Maison de France in Australia Netherlands and Canada he has gained a strong expertise in the tourism industry

JacquesReymond

Reaching the pinnacle of his career after receiving his 80th Hat and with the timely handover of his eponymous restaurant Jacques Reymond Restaurant to his sous chefs whom have re-opened as Woodland House chef restaurateur Jacques Reymond continues to embark on culinary adventures

IngridKocijan

Ingrid Kocijan started with Rail Europe in April 2014 in the role of Manager Australasia and is responsible sales amp marketing through their 6 General Sales Agents in Australia amp NZ as well as online channels Ingrid graduated from RMIT University with a Bachelor of International Studies amp started her travel career at Flight Centre head office in Melbourne From there she moved to one of Rail Europersquos General Sales agents Rail Plus Her 8 years at Rail Plus cemented a love of European rail travel so when the role to head up the Australian amp NZ Rail Europe business came up it made perfect sense

MarkDorrell

Mark is an experienced international executive with a strong track record in global business development and strategic marketing within the premium beverage industry He has acted as an RampCA Restaurant Judge Judge of the Apprentice of the Year Awards and has created menus for countless functions including

7 years managing the FampB operations of the Moet amp Chandon Marquee at the Flemington Melbourne CupAs a passionate lsquofoodiersquo Mark has been selected by GaultampMillau to complete studies in Paris to qualify him in the role of Chief Judge and to oversee the reviewing process of Australiarsquos leading restaurants

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

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Becoming a FranchisorTransform your existing business

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

14 Tourism amp Gastronomy

TOURISMrsquoS DIRECTCONTRIBUTION TO THE ECONOMY

28GDP

Overview of The Tourism amp Hospitality Industry in Australia

Tourism amp Hospitality Industry in Australia

Australian Travellers

in France (2014)French Travellers

in Australia (2014)

REVENUE

$1172bnPROFIT

$19Bn13

TOURISM BUSINESSES OF THE TOTAL BUSINESSES IN AUSTRALIA

12M 116200

Favorite Australianrsquos attractions in France

Australians make 10of guided tours in the

Bordeaux area

Le Louvre attracting

350000Australians a year

(3rd international market)

The Eiffel Tower attracting

264000Australians a year

(7th international market)

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

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Patron

Corporate

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

15Tourism amp Gastronomy

French Travellers

in Australia (2014)

International visitors Domestic visitors

Consumer profile in australia

Transport - 314

Accomodation - 166

Operation of tourist venues amp retailing - 277

Hospitality services - 243

Products amp Services

0 400 800 1200

New ZealandChina

UKUS

SingaporeJapan

MalaysiaKoreaIndia

Hong Kong

Visitors by country of residence

66Mvisitors in 2014

(over 43 from Asia)

$301bnSpend in 2014

814Movernight trips

$544bnSpend in 2014

Consumer profile in australia

807000 visitors

$2352M spend

280000 visitors

$425M spend2121000 visitors

$4103M spend

3156000 visitors

$6992M spend

181000 visitors

$373M spend

168000 visitors

$254M spend

390000 visitors

$735M spend2098000 visitors

$4857M spend

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

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Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

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As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

16 Tourism amp Gastronomy

Overview of The Tourism amp Hospitality Industry in Australia

bull In Australia local residents make up the majority of tourists however the number of international visitors is currently rising What is the national revenue generated by both international and domestic tourists and how does it differ between statesThe percentage growth of international visitors is increasing faster than domestic tourism Between September 2013 and September 2014 international tourists increased by 8 per cent compared to a small growth of 03 per cent in domestic But domestic tourism remains Australiarsquos strongest marketAt year ending September 2014 Australians made 163 million daytrips made and 80 million overnight trips International trips totaled 63 millionExpenditure statistics for this period have international expenditure accounting for 22 per cent of national tourism expenditure rising from 21 per cent the year beforeBy state the role of international tourism in overall tourism revenue varies from 108 per cent in Tasmania to 251 per cent in New South Wales

bull Australia has many pristine natural landscapes as well as vibrant cities and cultural and sporting attractions Which of these are most attractive to international tourists who visit Australia According to data from our International Visitor Survey international tourists tell us that their most memorable experience of Australia followed by our coast and beachesBut our survey also asks about a select number of places visited and the preference of international tourists varies in each state between sites of historical significance environmental significance and cultural significance

bull New South Wales Historic and cultural Sydney including Sydney Opera housebull Victoria Historic and cultural Melbourne including Queen Victoria Marketbull Queensland Coastal regions and the Great Barrier Reefbull South Australia Cultural Adelaide including Adelaide Central Marketsbull Western Australia Fremantlebull Tasmania Historic and natural Tasmanian including the Tasman Peninsula and Port Arthurbull Northern Territory the Red Centrebull Australian Capital Territory Historic Canberra including Parliament House and the Australian War Memorial

bull From which countries do the largest numbers of international tourists visiting Australia come from How significant is the economic impact from these countries aloneFor year ending September 2014 the top five countries or origin for international visitors werebull New Zealand 11 million visitorsbull China 735650 visitorsbull United Kingdom 630342 visitorsbull United States of America 508521 visitorsbull Singapore 321023 visitors

These five countries play a significant role on Australian tourism ndash last year visitors from these countries accounted for 53 per cent of all international visitors and 48 per cent of the $203 billion foreign tourists spent in Australia

bull While Australians travel extensively domestically overseas travel by Australians is expected to grow to 93 million people in 2014-2015 and to 123 million in 2022-2023 What factors are influencing this growth Between September 2006 and September 2014 international travel by Australian for holiday has more than doubled from 22 million outbound trips to 47 million International travel for business and to visit friends and relatives have also grown strong but not to the extent of international travel for holidayThe strong Australian dollar has had a significant impact on this growth and it will be interesting to see the impact the recent decline plays on outbound tourismIncreased airline competitiveness and an increasing global society have also opened up Australia to the world encouraging Australian to travel more and experience a world outside their own

bull What advice would you give Australian tourist operators to make their services more appealing in order to make the most of the influx of Asian touristsTourism Research Australia would certainly encourage tourist operators to look at our data There is a wealth of insight that can be generated from analysing the travel habits of our international visitors For example operators can analyse our data by region to find out who is visiting their area and how long they will stay Or they can analyse they behavior of visitors by their country of origin ndash where they are likely to travel to what activities they will do and how much will they spend And they can discover much more Analysis can help tourist operators tailor services that will meet the needs of a variety of markets including Asian tourists and can help for the basis of business and marketing plans

LISA CORNISHSurvey Manager

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

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Becoming a FranchisorTransform your existing business

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

17Tourism amp Gastronomy

But we would also encourage tourist operators to look at other groups that are showing strong growth For example between September 2006 and September 2014 we have seen a 70 per cent increase in tourists visiting from France

bull International tourists coming to Australia are among the highest spenders and stay for the longest period compared with other tourist destinations How do you explain this phenomenon To understand this trend we need to analyse visitors by the purpose of their tripOn average at year ending September 2014 visitors to Australia stayed for an average of 35 nights and spent an average of $3244 each while in Australia This figure excludes any money going towards their trip before coming to Australia including airfares tours and accommodation paid for at homeBut these statistics are thrown out by some of our longer staying visitorsFor the same period international visitors coming to Australia for education stayed for an average of 137 nights and spend an average of $16437Visitors coming to Australia for employment stayed an average of 118 nights and spent an average of $8866When we look purely at the holiday market the average nights drops to 26 and expenditure to $2398Business travelers such as those visiting Australia for a conference stayed an average of just 14 nights and spent an average of $2384People visiting friends and relatives stayed longer than the holiday market (an average of 28 nights) but spend significantly less ndash an average of $1620 while in AustraliaThe shortest stays in Australia tend to be for our nearest neighbours including New Zealand and Singapore suggesting that visitors who need to travel a longer distance will spend more time here to make the long trip worth the effort bull

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business StrategyExpand and enhance your

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Becoming a FranchisorTransform your existing business

into a franchised system

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

18 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIA A WORLD-LEADING TOURIST amp DESTINATION

bull How long has Club Med been operating Australia How has Club Med adapted its all-inclusive holiday villages model to the Australian marketClub Med has proudly been operating in Australia for over 40 years and today we are the worldwide leaders in premium all-inclusive holidays By listening to the Australian market we understand the true importance of personalisation attention to detail more innovation and most importantly in delivering an exceptional service

bull Since 2008 Club Med has put a lot of effort on its rebranding in Australia to fit the upscale strategy launched in Europe and globally in 2004 What is Club Medrsquos strategy to attract both domestic and international touristsClub Med are continuing to evolve our upscale offering through developing our Exclusive Collection a range of private Villas Chalets and 5 Trident Resorts in the worldrsquos most coveted destinations In February this year we opened the Finolhu Villas in the Maldives a collection of 52 exquisitely designed Eco Nature Villas and plan to open many more in the next five yearsItrsquos important for us to not only have beautiful accommodation but to truly look after our Gentil Membres (GMs) and give them an experience they will remember for a lifetime Our exclusive services

including breakfast in bed daily and free flowing champagne from 5pm are part of the little details that make Club Medrsquos Exclusive Collection so unique

bull Club Med has recently optimised its organisation in Asia with the creation of two offices to manage its activities in China and Asia Pacific What is Club Medrsquos competitive advantage to approach the Asian tourism market in both Asia and AustraliaClub Med are the pioneers of the Premium all inclusive concept and we truly do it like no one else From the minute our GMs set foot in our Resorts they truly feel the Club Med spirit and warmth from our multicultural Gentil Organisateur (GO) staff ndash and itrsquos something that is so unique to us and our brandWe embrace the local culture within our Resorts both through gastronomy and architectural design and experiences are all taken care of within a GMrsquos holiday ndash giving them the freedom to choose how to spend their time Whatrsquos more as evident in our upscale strategy Club Med are constantly evolving to meet the needs and desires of the tourism industry With our partners Fosun we are proactively seeking opportunities to deliver new and exciting experiences for our GMs

JOEY TEMPLINHR manager amp BusinessDevelopment Manager

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

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SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

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wwwfaccicomau

19Tourism amp Gastronomy

both in Australasia and beyond

bull The tourism industry is even more competitive today with the arrival of online competitors such as Airbnb online booking platforms or price comparison websites How does Club Med face the digitalisation of the industryClub Med currently have a strong presence in the digital world both through our website online booking services and our social media channels so we are available to our GMs no matter which way they choose to communicate with us We also are dedicated to digitising our Resorts and provide a seamless experience for our GMsOur Val Thorens Snow Resort in France is a perfect example of this we provide hands free ski passes for greater convenience and Wi-Fi on the slopes so GMs can stay connected to friends and family no

matter where they are

bull What are Club Medrsquos objectives in the next 5 years Have you identified new promising areas of development in Australian regionsOur objectives are to continue to be leaders in premium all-inclusive holidays and to continue opening 5 Trident Villas Chalets and Resorts in the worldrsquos most breathtaking destinations ndash which include our recent Finolhu Villas and the upcoming Club Med Dongrsquoao off the coast of Macau in China Above all we are committed to keeping our GMs at the heart of the Club Med experience and maintaining that unique Club Med spirit and warmth that has led us to where we are today bull

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

20 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesFRENCH EXPERTISE IN AUSTRALIA ACCORrsquoS SUCCESS STORY

bull Accor is present in 92 countries with 2800 hotels When did you enter the Australian market What does it represent for AccorThe very first Accor hotel in Australia Novotel Sydney on Darling Harbour opened in July 1991 almost 25 years ago Since then AccorHotels has grown rapidly through the acquisition of management contracts and selective investment in specific hotel projects and companies Today AccorHotels is Australiarsquos largest hotel group with over 200 hotels ranging from luxury to economy located across prime city and regional destinations as well as the countryrsquos most popular resort locations AccorHotels has a presence in every state and territory with well-regarded brands such as Sofitel Pullman MGallery The Sebel Quay West Grand Mercure Novotel Mercure and the ibis family of brands ndash ibis ibis Styles and ibis budget A priority of AccorHotels in recent years has been to grow our franchise hotel division There are over 70 franchised hotels in the AccorHotels network across Australia with the company providing international branding distribution loyalty programs and sales and marketing support while the owners retain independent control of their operations In 2012 AccorHotels added properties in the Ayers Rock Resort complex to our network reflecting the companyrsquos high profile in Indigenous tourism In 2014 AccorHotels added the famed Crocodile Hotel and Cooinda Lodge in Australiarsquos Kakadu National Park in the Northern Territory to our iconic Australian offerings placing greater focus on Indigenous employment and engagement After almost 25 years of solid growth AccorHotels is proud to be one of the Australian tourism industryrsquos largest employers providing not only a job but career paths for more than 10000 people

bull How do you adapt your value proposition to each market and more specifically to the Australian market Is your French expertise always a competitive advantageBeing part of a global hotel group adds another dimension for travellers so that when they experience a Sofitel Luxury Hotel in Australia they can take comfort in the fact they can expect the same high levels of service design and product wherever they stay with Sofitel in over 40 countries Being French-owned we certainly leverage our French heritage and take pride in the French elegance that Sofitel offers Daily rituals from food and beverage to polishing the Sofitel Name Plate each morning and the evening candle lighting ceremony are all a way of embracing our French traditions while enhancing the guest experience

bull Considering the high level of competition in the tourism industry as well as increasingly demanding guest expectations to what extent is the guest experience important to Accorrsquos business modelWe have an obsessive approach to customer service and the guest experience is absolutely at the core of our business Warmly welcoming people into our hotels is what gets us out of bed in the morning and we continually strive to not only meet but exceed our guestsrsquo expectations Many businesses talk about issues such as emotional engagement connectivity social media and individualisation but AccorHotels is the first hotel group in Australia to design an innovative programme which has already begun to redefine hospitality service We have recognised that the landscape of customer behaviour has changed and so we have empowered our teams to have the confidence and ability to animate guest

SIMON MCGRATHChief Operating Officer

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

21Tourism amp Gastronomy

engagement in a fundamentally different way Our staff are committed to making genuine and heartfelt connections with our guests and this really sets us apart from our competitors We also believe that the guest experience starts before a guest arrives - at the dream plan and booking stages of a trip - which is why we have devoted euro225million into a global digital investment strategy Through mobile technology and new digital programs we can make real connections with our guests before they set foot in our hotels Loyalty is also an important piece of this puzzle and we remain focused on making our Loyalty guestsrsquo experience exceptional across all stages of the customer journey

bull Asia is one of the largest sources of Australiarsquos overseas tourists How does Accor manage to attract these tourists to its hotels in AustraliaWe are fortunate that our international brands have a large and rapidly expanding presence in Asia so leisure and business travellers are already familiar with our brands AccorHotels has been quick to capitalise on the growth of inbound travel from China and India which continue to be powerhouses along with other Asian destinations such as Indonesia Malaysia and Singapore In 2011 AccorHotels Australia launched Optimum Service Standards program for Chinese and Indian inbound travellers and we now have over 50 hotels accredited to the program Optimum Service Standards are our way of pulling out all the stops to ensure travellers from China and India are provided with the best possible service and some comforts of home These services include Mandarin and Hindu speaking staff translation of hotel welcome kits business cards area maps and in-room menus adaptor plugs and Chinese and Indian newspapers Hotel mini-bars also stock special teas and country-specific items are available on the breakfast buffet We have also introduced specific training that ensures our staff are attuned to the sensitivities and preferences of Chinese and Indian guests so that they experience Australia in the best way possible

bull The number of Australian residents travelling internationally has been growing at a rapid pace in recent years How successful is Le Club Accorhotels in increasing Australian touristsrsquo loyalty at Accorrsquos hotels all over the worldWith over 19 million members worldwide our Le Club AccorHotels program has reinvented itself in the past two years by extending more benefits generosity and member events to different travellers Proudly one in 20 Australianrsquos belong to an AccorHotels loyalty program and hotels are reaping the benefits as loyalty members stay twice as often and spend up to three times as much as other travellers Loyalty to AccorHotels extends well beyond our shores with Australianrsquos preferring to stay at our hotels overseas to not only

receive personal recognition but take comfort in the fact they are staying with brands they trust and love In a tremendous achievement Le Club AccorHotels was recently awarded four prestigious awards at the 2015 Annual Freddie Awards including Program of the Year in Middle East amp Asia PacificOceania and Europe amp Africa A member vote this accolade is testament to our hotel teams and our inexorable focus on our customers and rewarding them for their loyalty to AccorHotels

bull Accor recently announced a five-year euro225-million digital transformation strategy What is Accorrsquos vision regarding its position in the next 10 years globally and in AustraliaFurther to this significant investment to transform our business in the digital arena we have also announced a new name and identity With our new name AccorHotels the Group proudly upholds its hospitality business Our aim is to increase the visibility of AccorHotels by connecting it to its digital platform AccorHotelscom We also have a new simple striking and universal signature that encapsulates the generosity and the very essence of hospitality It is a promise addressed to all our audiences - customers employees and partners so that they feel expected unique and privileged Feel Welcome To keep pace with a rapidly-changing industry we have set out plans to address a myriad of challenges Our new digital strategy will see an expansion of our operational expertise to better anticipate customersrsquo expectations and cement our leadership position over the long term The digital investment plan addresses the full range of digital challenges and aims to make AccorHotels the leader of a fast-changing industry in Australia and across the globe We are proud of our rich French heritage which sets us apart from other hotel groups Our ambition is to become an even more widely recognised hotel group through brands such as Sofitel which brings a French elegance to the world through a collection of locations offering guests and partners personalised service with passion performance and excellence bull

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Becoming a FranchisorTransform your existing business

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

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accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

22 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull PONANT opened a subsidiary in Australia just over one year ago Can you introduce us to your activities in Australia and explain why you decided to expand to the Australian market Our team in Marseille foresaw the growth of cruising in this region - latest statistics released by industry group CLIA confirm this extraordinary growth Discussing opportunities for expansion into this part of the world with Sarina Bratton regarded as the leader of luxury expedition cruising in Australasia convinced us that PONANT had the right balance of modern fleet and expedition experience which when combined with French ambiance provides a unique and appealing cruise product for Australians Situated in North Sydney with offices opening in February 2014 our Cruise Agency is a subsidiary of the French company PONANT Yacht Cruises amp Expeditions based in Marseille and founded in 1988 Our prime activity is to provide high quality personal service advice and assistance on our extensive global range of voyages available to Australian amp New Zealand travellers and travel agenciesOur modern fleet of environmentally responsible small ships explore the globe from Arctic to Antarctic with a range of itineraries that include Asia South America Russian Far East the Mediterranean Baltic Alaska South Pacific Caribbean and the sub Antarctic islands Some voyages are relaxed cruises others more adventurous expeditions The choice is yours

bull PONANT offers travellers the chance to ldquodiscover the world with French chic and elegancerdquo and is the only French company cruise in the world Why do you think a cruise with the lsquoFrench touchrsquo is so appealing Many cruise products are indistinguishable from the next with similar or interchangeable product offerings and destinations PONANT takes a fresh approach that sets us apart from all other cruise products Our French touch a PONANT signature that embodies Francersquos great shipping tradition small ships of character flying the French flag French chefs for

inspired gastronomy accompanied by inclusive fine wines French beauty house treatments French chic style and luxuryhellip this results in a certain French art of living that permeates on board Our passengers truly enjoy the relaxed informal elegance of the atmosphere This French Touch is reflected in our choice of partners whose expertise and passion for their field mirror our own quest for excellence interior design by Jean Philippe Nuel beauty salons by Sothyrsquos fabrics by Pierre Frey travel beauty from LrsquoOccitane the fragrant aromas of the Palais des Theacutes or the perfumed atmosphere of Fragonardhellip Lastly the French Touch is quite simply that subtle blend of relaxed elegance and conviviality the ldquoje ne sais quoildquo that our passengers so appreciate enhanced by the elegant authenticity of our journeys and the personality of our yachts

bull PONANT prides itself on offering an authentic French culinary experience while incorporating local products Why do you place so much emphasis on the on board food experience Our emphasis on food and wine embodies the French attitude to living life well Whether you are enjoying breakfast among friends with the horizon as special guest a sun-kissed lunch on one of

our outside decks or a delicious dinner in the elegant setting of our gastronomic restaurants with their intimate atmosphere this is an excellent opportunity to enjoy fine food throughout your time on boardEvery day our French chefs will take you on an aromatic voyage of discovery accompanied by selections of fine cheeses carefully chosen by our master cheese mongers delicious artisan breads and rich pastries created by Lenocirctre all accompanied by a selection of fine wines and completed by a superb ldquoagrave la carteldquo selection of grands crus that our onboard sommelier will be delighted to talk to you aboutOn board our restaurants serve an elegant sophisticated and refined cuisine in the finest French gastronomic tradition

MONIQUE PONFOORTVice President Australasia

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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42 Tourism amp Gastronomy

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SMARTSUSTAINABLE EFFECTIVEamp

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43Tourism amp Gastronomy

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E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

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ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

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As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

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26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

23Tourism amp Gastronomy

We also propose barbecues as well as entertainment and themed buffetsOur products are carefully selected the service is elegant and discreet and our talented chefs showcase their expertise by bringing out the very best in local flavours You will enjoy our refined and varied cuisine accompanied by an inclusive selection of fine wines presented by our expert sommeliers in a setting that is worthy of the top French restaurants

bull PONANTrsquos fleet consists of five intimate yacht-style vessels offering a cruise experience without the crowds Has this point of difference been helpful in establishing your business in Australia Our four ships are the most modern in the world with just 122 to 132 cabins 95 with private balcony you are assured of intimate travel more akin to a private mega yacht than typical large cruise liner Plus for our more traditional passengers our 3 masted sailing yacht Le Ponant maintains an important link to the traditions of cruising under sail with only 32 cabinsThe Australian market is highly competitive so a point of difference is important in order to stand out from the crowd These ships represent the very latest in modern luxury design and eco-responsibility Designed and built to operate in the icy waters of the Arctic and Antarctica (PONANT is the largest carrier of expedition guests to the polar regions) the ships are equally at home plying the Amazon River or Chilean fjords crossing the Pacific to visit Easter Island or cruising the Greek islands As our ships are purpose designed for expeditions as well as luxury

they all feature a fleet of Zodiacs perfect vessels for exploration Zodiacs provide an excellent mode of transport to quickly and efficiently convey guests from ship to points of interest - perhaps for snorkelling to land on an iceberg or enter a flooded calderaThe integrated marina platform at the back of each ship skims the water inviting you to swim enjoy some water sports board Zodiacshellip another point of difference really important for usBeing small ships we are able to venture where large ships simply cannot go Transiting the iconic Corinth Canal being one example and a shallow draught allows the captain to get as close as possible to beaches islands and rivers for exceptional experiences and moorings and thatrsquos what Australians want to experience

Our Australian and New Zealand guests also appreciate the informal atmosphere onboard able to visit the bridge to see the operations of the ship speak with the captain and officers discuss the finer points of expedition itineraries with members of the expedition team or the finer points of wine selection with the sommelier - this all adds up to an involving and memorable travel experience

bull PONANT offers cruises in an extremely wide range of glorious destinations such as polar regions in Antarctica and the Arctic cultural countries like Mediterranean and Asia as well as tropical paradises in the Caribbean Australia or Pacific Islands to name a few What makes these cruises uniquePONANT offers a selection of cruises to suit most tastes Relaxing cruises in popular areas that include the Mediterranean and Aegean

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

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accessible for people businesses and governments worldwide

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transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

24 Tourism amp Gastronomy

Caribbean Northern Europe and Alaska are balanced by a range of expedition itineraries These are more adventurous yet no less luxurious exploring the far reaches of Kamchatka and Kuril Isles crossing the Northwest Passage venturing far up the Amazon and Orinoco rivers or closer to home for Australian and New Zealand travellers the Spice Islands and a voyage to the sub Antarctic islandsOur small ships offer opportunity to moor closer to shore access shallower waters launch the fleet of Zodiacs to transit ashore to visit a remote village explore the upper reaches of a small river or beach on a coral cay Voyages designated as expeditions all have a professional team of qualified marine biologists historians ethnologists naturalists or other voyage-appropriate lecturers onboard as part of the Expedition Team to help enhance the experiences onboard and ashore providing insight into geological cultural fauna and flora and historic aspects of each destination On these expeditions the Captain may decide to change course to better follow a pod of whales or hold position to view an active volcano On our luxury yacht cruises in the Mediterranean for example there are guest lecturers onboard to provide interesting background relevant to the points of interest along the way On shore we work with the best available guides with local knowledge to ensure the best possible access to sites and insider information for stimulating experiences The uniqueness is a combination of French ambiance with an outstanding fleet of ships and extensive range of itineraries

bull Which cruisesdestinations appeal the most to Australians With one year of operations in Australia we have seen that there has been great interest in PONANT voyages to the traditional destinations of the Mediterranean and northern Europe - our Baltic voyages are proving a popular way of seeing the highlights of St Petersburg as we spend three days in portAs the largest operator of Antarctic and Arctic cruises (we have three ships positioned in Antarctica this coming season) we have attracted a great deal of interest through our new Sydney office and this in turn has helped generate interest in our voyage to the Arctic and Alaska as well

The visit of LrsquoAustral to Australia in January and February this year allowed us to present the ship to over two thousand travel agents and potential clients - this has generated enormous reaction and we have seen a big increase in requests for information across all our voyages with numerous forward bookings for our next season of visits to this part of the world late this year when we have Le Soleal venturing through Asia southward to Australia and New Zealand with voyages that include New Guinea and the Solomon Islands For those who appreciate the concept of cruising lsquonear to homersquo these voyages have sold very well 2016 will see LrsquoAustral in the Pacific with voyages to Tahiti and Easter Island so we expect that too will attract a lot of attentionLe Ponant our sailing ship has been very popular just recently with a themed golf cruise in the Caribbean as well as interest in her classic voyages in the Mediterranean from Nice and Marseille In summary the Mediterranean polar voyages Asia and Oceania attract the most sales currently however the other destinations are now attracting a lot of sales so we anticipate a wider spread of sales during the latter part of 2015 and into 2016 as people learn of the diverse range of destinations and itineraries available

bull How popular are PONANTrsquos themed cruisesWe have mentioned the sell-out golf cruise but we have other themed voyages specifically designed to appeal to special interest groups as well These include special music themed voyages family voyages (where greater attention is focused on the needs of younger voyagers) and being French of course we have gastronomic cruises that are proving popular with Australians inquisitive to expand their knowledge of food and rediscover lsquoold worldrsquo wines On these voyages outstanding Michelin-starred chefs and the rising stars of the future in French gastronomy will take over LrsquoAustralrsquos kitchens and share their talents during a week-long cruise of culinary discoveriesOn the menu will be gala dinners and cooking demonstrations presented by the chefs who will reveal their little secrets And what would fine dining be without fine wines The worldrsquos best sommeliers will also be conducting tastings and talks about wine and whisky and to choose just the right chic bottles and unexpected discoveries to accompany each of your meals bull

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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Business StructuringCompanies trusts joint ventures

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Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

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How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

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Patron

Corporate

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

Tour Brochure or more information contactChef Christophe or Josephine Gregoire

Le Tregraves Bon Restaurant 40 Malbon St Bungendore NSW l T 02 6238 0662 l infoletresboncomau l wwwletresboncomau

2015 Food amp WineTour to France

Alsace amp Les Vosges18 - 29 September

Travel with a French Chef

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

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42 Tourism amp Gastronomy

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43Tourism amp Gastronomy

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E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

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ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

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17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

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46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

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PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

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As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

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ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

26 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesMARKET OPPORTUNITIES WITHIN HOSPITALITY amp TOURISM IN AUSTRALIA

bull Tourism and Transport Forum (TTF) is a nationally industry group for tourism transport aviation and investment founded in 1989 What achievements in enhancing tourism and transport networks in Australia are you most proud of since your inceptionTTF was established in 1989 to provide a strong voice for the tourism transport and aviation sectors across Australia Since our inception we have fought for government support for these vital industries ndash which together form a major part of our national economic output ndash and have argued successfully for a range of positive outcomes including the construction of a third runway at Sydney Airport and new exhibition and convention spaces around AustraliaRecent achievements include our work to support the construction of a new airport at Sydneyrsquos Badgerys Creek and securing increases in tourism marketing funding We have also been successful in arguing for visa reform for Chinese visitors and for investments in critical infrastructure projects like Sydneyrsquos CBD and South East Light Rail Project and the new 66km Sydney Metro rapid rail links

bull Drawing on your extensive research and wealth of experience which Australian city would you view as the most tourist-friendly How do the infrastructure and transport services elevate this city above othersAustralia offers a great and diverse experience for visitors with each major city excelling in different and unique waysFor example Brisbane has led the way on integrated ticketing with the introduction of a tourist smart card allowing for unlimited travel on the public transport network for a set period as well as discounted entry to local attractionsIn Sydney construction is underway to create a new world-class exhibition and convention precinct that ndash when completed in late 2016 ndash will offer some of the best facilities for business events in the Asia-PacificMelbourne has traditionally set the benchmark when it comes to marketing major events and cultural tourism and has experienced phenomenal visitor growth over the past few years although other States have since followed their leadHobart has achieved international recognition since the opening of the groundbreaking Museum of Old and New Art (MONA) and Tasmania is currently leading the way in sustainable tourism development in national parksIn Perth visitors can take in some of the finest sandy beaches in the world or head south for whale watching and wine tours at the Margaret RiverI could go on however I must point out that Australia is so much more than our major cities Our regional areas offer diverse and authentic experiences that cater for all types of visitors From Uluru and the

Outback to the beaches in Broome there are fantastic places to visit throughout the country With so much to see explore and discover it is little wonder so many people are keen to visit Australia

bull Your 2014 report Better Public Transport Better Productivity acknowledged the vital economic role that better transport networks can play in a modern economy What priorities do you identify for making transport networks easier for tourists in AustraliaA well-functioning transport system is not only vital for economic productivity it is also fundamental to the visitor experienceMost tourists connect with a city through the public transport network A good experience helps our cities present themselves as modern and well-functioning which in turn helps attract more visitors Therefore making it easier for tourists visiting Australia to use our public transport networks should be a priority for all governmentsThe first step has to be an acknowledgment from governments of the importance of integrating transport and tourism planning The NSW and Queensland Governments are working on such a plan (following calls from TTF) and it is encouraging to see other states now adopting the same approachThere is a range of other ways to make our transport networks easier for tourists including introducing special visitor-only transport tickets that allow unlimited travel on public transport and access to cultural institutions like museums and art galleries and other visitor attractionsWe can also improve the transport networks for tourists in Australia by introducing clearer wayfinding and signage This is already happening in Brisbane where multi-lingual signage has been installed in areas frequented regularly by tourists

bull Transport from the airport to the city is undoubtedly one of the most important services for tourists Do you think the current airport transportation options in Australia are adequate How could they be improvedAirports are often the first impression a visitor gets of a country so itrsquos vital the experience at our airport and the onwards journey is made as easy pleasant and convenient as possibleWhile our airports offer a high quality of customer service it is important this is supported by quality transport options to and from the airport This includes transport by car taxi and in particular rail and bus For example Sydney and Brisbane airports have great public transport connections and a new link to Perth Airport will soon commence constructionIn Sydney the second airport at Badgerys Creek will be constructed in the coming years and it is important governments build appropriate transport infrastructure to service this hub While we are

MARGY OSMOND Chief Executive Officer

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

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PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

27Tourism amp Gastronomy

seeing a substantial investment towards improving the surrounding road network effort needs to be made to connect the new airport to the existing rail network This will ensure easy access not only for passengers but also for the thousands of people who will work at the airport

bull The number of international tourists coming to Australia is increasing each year heightening the need to equip cities with the necessary infrastructure to accommodate for the increase in tourists In your opinion is enough progress being made to cater for this influxAs the Australian economy transitions away from manufacturing and the end of the mining investment boom industries like tourism have the greatest potential to create prosperity and jobs for the futureThe rise of Asia also provides Australia with an enormous opportunity in this space With the number of Chinese citizens taking overseas trips expected to break 100 million again this year tourism can convert these opportunities into income and jobs in every part of the countryGiven this it is important for governments across Australia to invest in demand-driven infrastructure to help support the industry and attract and accommodate more visitors We also need to make it easier to invest in Australia All levels of government need to cooperate and coordinate to reduce green and red tape and remove regulations that hinder rather than promote development especially with regards to visitor accommodation With our network of national parks and diverse environments nature-based tourism is an area of great potential for Australia By allowing greater private investment in and around national parks we could improve the visitor experience attract more visitors and better preserve our wonderful natural assets

bull Asian tourists account for a large slice of tourism traffic to Australia and their interest continues to grow Can you identify any initiatives you have taken or any specific infrastructure or transportation projects which have may have better facilitated travel between Asia and AustraliaOn the raw numbers Australia is seeing ever-increasing numbers of Chinese visitors In fact every year we have more than 700000 Chinese visitors comes to our shoresHowever while Australia has experienced strong visitation and expenditure growth from China other competitor destinations like the United States and Canada have even higher rates of growth With more than 100 million Chinese nationals travelling internationally in the last year there is enormous potential for Australia to grow its market share

A key priority in growing our share of Chinese visitors is to make visiting Australia easier and the visa system plays a big part in this Following calls from TTF the Commonwealth Government recently introduced three-year multiple-entry visas for Chinese visitors and introduced online application forms This is a positive step however there is still room for improvement on the cost of visa application fees for Chinese nationalsWith the rest of the world fighting hard to secure a greater share of Asian and Chinese visitors we must redouble our tourism marketing efforts Australia is a marvelous visitor destination but itrsquos important we are getting the word out through innovative and well-funded marketing campaigns

bull How does Australiarsquos infrastructure and transport options compare to the dynamic lsquoglobal citiesrsquo with enormous appeal to tourists such as London New York and ParisLondon New York and Paris all have public transport systems that are high-capacity high-functioning and above all else iconic This makes these destinations competitive allowing visitors to move around efficiently and experience moreAustralia has iconic public transport whether it is Melbournersquos trams or Sydneyrsquos ferries but there is still room to grow in terms of capacity and accessibilityFor these reasons (as well as the economic imperative) we have been vocal in calling for the introduction of integrated tourism and transport strategies and for greater investment in Australiarsquos public transport network This includes better infrastructure with rail lines to major airports and visitor precincts as well as services that are easily accessed by visitors including multi-lingual wayfinding and visitor smart card ticketing

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

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PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

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Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

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Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

28 Tourism amp Gastronomy

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull 12 million Australian tourists visited France last year Why is France such an attractive tourist destination for Australians How significant is their economic impact for tourism operators in France Tourism has always been important to France from the first Michelin touring guides to the multimillion euro business it is today France has retained its place as the most popular country to visit in the world but attracting new markets is key to this Australians are no longer an emerging market with over one million Australians visiting each year it is a very mature market Despite being 16000km away Australians are the ninth largest inbound travel market for France contributing almost 1 billion euros into the economy Australians are also incredibly valuable to the industry because of their travel patters they tend to travel longer spend more per day and visit in the lower seasons helping to sustain tens of thousands of small tourism businesses across France

PATRICK BENHAMOUGeneral Manager

bull Atout France is the official French tourism development agency aimed at promoting France to tourists around the world How do you promote France to Australians and is this different from how you would endorse it to people of other countriesThere are some market specifics to the Australian market but much of it is leveraging Francersquos traditional appeal of high quality experiences fashion and gastronomy We have the scenery but on top of that we have unique product in wineries in shopping and in charming cities that other countries do not have Some of the unique aspects of the Australian market are things like apartment hotels which Australians use more than other nationalities or car leasing and rail pass options unavailable to European travellers We work with travel agents ad wholesalers to ensure Australian market specifics are easy to sell to customers

bull Australians are extremely passionate about food and have access to varied cuisines and high quality local products Is the French gastronomic experience a large reason for Australian tourists visiting FranceThe gastronomic experience is a large reason for anyone to visit France But the Australian explosion in culinary arts and food experiences has catapulted France into pole position The appreciation not only of fine dining but of the role food plays in culture which is now very central to Australian identity and this translates into Australianrsquos travel expectations France has a great story to tell in sourcing fresh local produce and this also resonates with Australiansrsquo growing interest in sustainable food movement

bull France offers many food and wine experiences historical architecture natural landscapes and cultural events Do Australian tourists tend to pursue one or many of these experiences What type of activities and destinations are most appealing to Australian tourists What is particularly appreciated by French tourism providers about the Australians visiting is that they will combine many different aspects into one trip So they will be some sightseeing of the major sites but also visits to museums art galleries and churches Then the next day they may drive to the countryside taking in a vineyard and the the countryside before staying in a small gicircte somewhere Many also like to anchor their visits around historical events such as the events on the Western Front 100 years ago to remember their forefathers during a wider itinerary

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

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Business AcquisitionBuying or selling a business or

a franchise due diligence

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PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

29Tourism amp Gastronomy

bull Australia has one of the wealthiest populations in the world and therefore represent an attractive market segment for luxury hotels and boutique accommodation in France How does Atout France take advantage of thisFrance invented the luxury palace style accommodation and recently added a new category in its star rating system to officially recognise this for the first time Itrsquos like the sixth star and it is reserved for the truly luxurious hotels chacircteaux and lodges that are found all across France It is not just opulence for the sake of it but rather the personal touch that guests demand The attention to detail at such palaces is their key selling point ensuing that guests are left wanting for nothing

bull Describe a typical travel itinerary for Australians who come to France There is no typical Australian itinerary to France because there is no typical Australian The Australian market is a very sophisticated market that knows France incredibly well The repeat visits by Australians is at an all-time high so it is no longer the taster tours of 20 years ago Inevitably most trips will include Paris but Champagne Burgundy and the Cocircte drsquoAzur are all popular But this year with the opening of a new high-speed rail line to the east of the country we are expecting many Aussies to jump on board the TGV and head to Alsace bull

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

30 Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

31Tourism amp Gastronomy

TRIANGLEBASELINE PANTONE Process Cyan C

TYPOGRAPHIEDEacuteGRADEacuteCYAN + MAGENTA + JAUNE

EacuteQUIVALENCE PANTONE

FEacuteVRIER 2007

w w w r a i l e u r o p e h k

www r a i l e u r o p e j p

ENJOY FRANCETRAVEL BYTRAIN

Types of rail products available

- Point-to-point tickets single or return ticket from one city to another- Rail Passes they offer unlimited travel in a specific region during a set

time frame and are usually the best value for money if the itinerary includes3 journeys or more

- Reservations they guarantee the traveller a seat during their whole journeyand are mandatory on high speed scenic and night trains

Rail Europe is the leading distributor of European rail products worldwide Its range of products includes passes for single or multiple countries as well as point-to-point tickets and reservations

For the best pricing be sure to book in advance of your trip at wwwraileuropecomau

French Australian Chamber of Commerce amp Industryindd 1 05062015 101006

Attractiveness of the Australian TOurism amp Hospitality market for international companiesAUSTRALIAN TOURISM IN FRANCE A GROWING OPPORTUNITY

bull Rail Europe is the Number 1 distributor of train tickets in Europe How does Rail Europe manage to differentiate itself from its competitorsRail Europe provides a one stop shop for consumers to purchase all European rail tickets from one website using our online distribution system It means there is no need to purchase from many different carriers you can purchase in AUD amp you have access to our Australian based customer service amp ticketing team for any enquiries before or after the purchasing process

bull There is a broad range of options to travel in Europe from buses to planes with some highly competitive offers from low-cost providers What are the main advantages of travelling by trainTrain travel allows you to travel from the middle of one city to the next Therefore eliminating the need for lengthy amp expensive airport transfers security amp check-in delays amp waiting for your baggage You can relax on board enjoy a glass of wine watch the world pass by your window or even read a book You also donrsquot have the traffic issues you might experience with buses amp cars Trains are how the locals travel around Europe so why wouldnrsquot you do the same

bull Australian tourists are the second biggest buyers of Rail Europe tickets after American tourists What are the main characteristics of Australian tourists that make them more valuable compared to other tourists Australian Tourists are what we refer to as mature travelers They know what they want they travel often amp they travel independently They are always looking for new experiences and we at Rail Europe love that Train travel can offer Australian tourists the opportunity to not only travel between major cities in Europe but also get off the beaten track and visit places they might not otherwise see

bull Is there a typical rail itinerary in Europe for Australian tourists What are the most attractive destinations for these visitorsActually there is no real typical itinerary Thatrsquos what is so special about Australian tourists They all want to try something different In saying that however our most popular service is definitely Eurostar between Paris amp London or VV plus of course Australians have always loved visiting France

bull What advice would you give to Australian tourists visiting Europe by train Are there any pitfalls to avoidAlways book as far in advance as possible Most European trains works similarly to low cost airlines in that the further out you book the cheaper the ticket will be Trains usually open for reservations between 90 -120 days in advance (except Eurostar which we open a minimum of 6 months in advance) So we always recommend to book as soon as you know your dates to ensure the best possible fares

bull According to you how will Australian tourism in Europe and more specifically in France evolve over the next 10 yearsWe are already seeing Australian Tourism in Europe evolve and I believe over the next 10 years it will continue along the same lines Australian travelers will become even more independent They will be looking for unique experiences amp untouched destinations This means more Australians will travel to single countries in Europe for longer periods of time They will be looking to base themselves somewhere rather than constantly moving around So I believe we will see more Australians discovering regional areas of France which is absolutely perfect for train travel Allowing people to travel with ease from one city to the next is exactly what Rail Europe do best bull

INGRID KOCIJANManager Australasia

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

32 Tourism amp Gastronomy

New Grastronomy TrendsOVERVIEW OF THE CURRENT GASTRONOMIC TRENDS IN AUSTRALIA

bull You have been a constant presence in the Australian restaurant scene for decades How has the culinary landscape in Australia developed in that time and how do you see it developing over the next 10 years The culinary landscape in Australia has changed dramatically in the past 15 years By the fact that Australians have been travelling a lot overseas discovered other cultures and cuisines and come back with an appetite of new culinary experiencesThis has also been impacted by our chefs and restaurateurs gaining overseas experiences and returning with new learnings greater access to new and more ingredients and a knowledge and discovery of how to use all this paired with new kitchen technology Over the next 10 years the same phenomenon will become bigger and better for our level of cuisine

bull How strong is the Australian appetite for French food and wine In what ways have you taken advantage of thisAustralians have an appetite for every type of cuisine French cuisine is not the most popular in this country as it is expensive to produce but it is to the taste of our locals In our Bistro and our Hotel we buy the best and freshest local ingredients to provide the simplest and most palatable French cuisine We view this as an adaptation of French cuisine to the desires and understanding of the Australian audience

bull Your feted restaurant Jacques Raymond opened in 1989 and operated for 24 years Bistro Gitan and Hocirctel Gitan opened in 2011 and 2014 respectively both to great fanfare How have you managed to maintain the popularity of and genuine interest in your dynamic businesses to retain loyal patrons and attract new onesIn our first restaurant Jacques Reymond we were the first to introduce the degustation menu as well as the first to present a full vegetarian offering Along with this was a continuous innovation from new product discoveries from my suppliers new techniques and pushing myself and my team to do better each day Bistro and LrsquoHotel Gitan are both very popular venues as we provide patrons French food adapted to the Australian palate at reasonable prices and of high quality

JACQUES REYMONDHead Chef

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

33Tourism amp Gastronomy

bull The interest in fine dining in Australia has grown exponentially as illustrated by the plethora of cafes and bars in hidden laneways in Melbourne and Sydneyrsquos waterfront venues How do you think Australiarsquos thriving culinary scene has impacted tourismYou will always attract a higher quality of tourist if your country has a reputation for the level of quality of its cuisine and wines It attracts tourists for a special trip just to dine out from the Asia Pacific regionThe recent support of Tourism Australia with the restaurant Australia campaign has also been a great help communicating the caliber of hospitality we have here that is highly varied and world class This is further supported by the industryrsquos acceptance of using PR companies (like my daughterrsquos) to promote globally what we are doing

bull How important is maintaining an identity and reputation as providing an authentic French food and service experience in attracting local patrons and tourists to your restaurants We have adapted the authentic French food and service experience to the local market and this has been one of the reasons of our success as well as the quality and stability of our staff and the partnership and huge energy of all the whole Reymond family

bull Coupled with a booming dining scene Australia also produces many high quality food products and an extensive amount of wine Do you think the prospect of sampling these products and visiting the places they are made is alluring to tourists Yes definitely the better your product is the more successful yoursquoll become bull

ldquoWE HAVE ADAPTED THE AUTHENTIC FRENCH FOOD AND SERVICE EXPERIENCE TO THE LOCAL MARKET AND THIS HAS BEEN ONE OF

THE REASONS OF OUR SUCCESSrdquo

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

34 Tourism amp Gastronomy

New Grastronomy TrendsLA CARTE DES VINS FRENCH VS AUSTRALIAN WINES

CANNIBAL CREEK CHARDONNAY 2013 (AUS)

RRP $28Barrel fermented in French Oak and matured for 10 months using partial malolactic fermentation this Chardonnay delivers apricots and almond with ripe peach characters on the nose This is integrated nicely with the natural acidity of the wine and the subtle notes of honey on the palate The 2013 vintage was awarded gold at the Canberra Small Vignerons Awards in 2014 and been selected for the 2015 Winewise National Championships

GRAND SUD CHARDONNAY (FR)

RRP $1299The nose of this wine is very expressive it gives off a wide variety of aromas including citrus white peach acacia flowers and buttery notes The palate is fresh and harmonious developing some mid- palate weight supported by flavours ranging from lemon zest to exotic fruits

Chardonnay

Sauvignon Blanc

CANNIBAL CREEK SAUVIGNON BLANC 2014 (AUS)

RRP $28Our Sauvignon Blanc has been compared to the best from the Malborough region This vintage boasts an aromatic blend of ripe lime strawberry and passionfruit with a textural and vibrant minerality to the length and finish It recently claimed top gold at the GippslandWine Show in 2014

CHAcircTEAU DE LA BOUYEgraveRE 2013 BORDEAUX BLANC (FR)

RRP $2250A stylish Bordeaux blend of Sauvignon Blanc and Semillon so perfect with Asian food has consistently been a DiscoverVin success holding its own against New Zealand Sauvignon Blanc that is still the top selling white wine variety in Australia When reordering the Bouyegravere sommeliers tell of return customers asking for ldquothat French white we had last timerdquo

The Grand Sud range of wines is sourced mainly from vineyards in the Languedoc region in the south of France It is packaged in 1L bottles a size virtually unseen in Australia until SVS began to import them

Australian wine sceneldquoBoutique wines like ours are attracting attention as Australian consumers become increasingly interested in provenance and quality The Australian scene was traditionally all about big fruit tannins residual sugar and high alcohol As our palates get more sophisticated people have started to appreciate the subtleties of what they are drinking and how it complements food Australians are seeking out the complete food and wine experience Despite the glut of big name cheap brands out there consumers are seeking the story behind the wine and are more willing to pay a fair price As the Australian scene matures itrsquos interesting to compare it to the French industry which has had centuries to balance its tightly controlled appellations In our young industry many vineyards build on traditional knowledge with new and exciting ideas Introducing regulation might benefit the national scene by increasing overall wine quality and assuring the industryrsquos profitability However the lack of rules encourages flexibility and innovationrdquo

Kirsten Hardiker Cannibal Creek

VIVE LA DIFFERENCE IN WINES FEATURED ON THESE PAGES ARE A SELECTION OF FOUR TYPES OF WINES FROM WINERIES AND WINE IMPORTERS CANNIBAL CREEK CHAPOUTIER DISCOVERVIN SINGLE VINEYARD SELLERS AND SUTTON GRANGE THE FOLLOWING COMPARISONS MADE BETWEEN AUSTRALIAN AND FRENCH WINES OFFER AN INSIGHT INTO THE WINE MARKET IN AUSTRALIA AS WELL AS REVEALING HOW CERTAIN IDIOSYNCRATIC FEATURES MAKE THESE WINES UNIQUE

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

35Tourism amp Gastronomy

TOURNON MATHILDA ROSEacute 2015 (AUS)

RRP $2000A French style of roseacute made from Grenache this is benchmark roseacute totally dry and light in alcohol A perfect aperitif or with summer salads

DOMAINE DE LA CROIX IRREacuteSISTIBLE AOC COTES DE PROVENCE 2013 (FR)

RRP $2990Made from Cinsaut (40) Grenache (30) and Shiraz (30) this roseacute has a quite leafy Cabernet nose which follows through on the palate Nice structure and concentration More mineral than full-on fruit flavours

Roseacute

ldquoThe devastating 2003 European heat wave has been reported as the catalyst for the beginning of soaring consumption of roseacute in the Northern Hemisphere The sunny Australian climate combined with the global push of The Roseacute Revolution summer campaign has exponentially lifted roseacute production and consumption in Australia in recent years The invigorated demand for better quality drier style roseacutes has seen DiscoverVinrsquos roseacutes Domaine de la Croix Irreacutesistible from Provence and Chacircteau La Rayre from Bergerac consistently among the companyrsquos top 10 selling winesrdquo

Craig Underhill Discover Vin

Shiraz

TOURNON SHAYS FLAT VINEYARD SHIRAZ 2012 (AUS)

RRP $1299A single vineyard wine from Victoriarsquos Pyrenees wine region this shiraz has a dark red colour with a complex nose of black fruits (cherry blackberry) with hints of tobacco and spice Aged in old French oak barrels for 12 months the tannins are well integrated and silky smooth Age for 5+ years Great match with Angus steak

GRAND SUD SHIRAZ (FR)

RRP $1299This Shiraz has a dark ruby red colour with garnet hues His nose is rich with warming notes of dark plum cassis and blackcurrant The palate is medium bodied style with white pepper and clove spices along with dark black fruits and a short length

A Taste of France New discoveries from the

Old WorldAustralia has been producing wine from the early 1800s with the first commercial vineyards using pre-Phyloxera vine stock from Europe Over the centuries it has developed globally popular lsquonew worldrsquo wine drinking styles that are born of Australiarsquos varied climate and geography to become the worldrsquos fourth largest wine exporter Even with its comparatively small population Australians have become the twelfth highest consumers of wine in the world and patriotically most of that is Australian wine

In recent years discerning consumers have re-embraced the lsquoold worldrsquo wines and followed the trend of looking to grape varieties and regions less known Boutique Australian importer of French wines DiscoverVin is riding that wave

ldquoWe have done the hard work to select the best value wines from the best producers and often independent producers We import French wines that we know Australian wine drinkers will love We focus on wines that offer authentic French flavour and impressive quality together with value for money and represent them exclusively In addition to atypical classic regions we have sought some of the best and most representative wines from areas known predominately to French connoisseurs such as Juranccedilon Madiran and Cahors Other South West region wines we carry include Bergerac Bordeaux Fronton Gaillac Monbazillac Saint Mont Pecharmont Pacherenc Du Vic Bilhrdquo

Craig Underhill Discover Vin

From wine to cocktails MAiDENii vermouth

ldquoIn 2011 my encounter with Shaun Byrne and Vernon Chalker from Gin Palace gave rise to a new project MAiDENii vermouth This is the first vermouth to be produced with native Australian botanicalsVermouth is a fortified wine where botanicals add to the complexity of the flavour Along with the use of indigenous botanicals MAiDENiirsquos point of difference is the care taken in the production of the single vineyard base wine from Heathcote - a high quality wine region

This new wave vermouth range is expressed in three different styles the Dry for mixing your Martini but also proving very popular neat the Sweet as a mixer making your Negroni even more satisfying and finally the Classic designed to be consumed neat as you would a sherryThe renaissance of vermouth coincides also with the rise in interest in the world of cocktails And just as a chef will spend a lot of time and energy researching the best produce we now see bartenders looking for the finest of ingredientsrdquo

Gilles Lapalus Awarded Best Aperitif in Cocktail Spirit 2015 Paris

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

36 Tourism amp Gastronomy

New Grastronomy TrendsFRENCH TOP SELLERS FINE SELECTION OF GOURMET PRODUCTS

ldquoA Taste of Parisrdquo Force 5 Imports is a company driven by the love a gourmet food

We are dedicated to introducing and connecting French artisan producers with Australian consumers We import from France some of the finest French gourmet food Our selection is produced by French artisans with amazing artistry

OUR PRODUCTS ndash SURPRISING AND hellip DELIGHTING

Our Collections of products really add something special unique and elegantWe are working very closely with our suppliers to reach this exceptional quality Only artisanal producers can offer you this level of products in terms of quality and visual

If the sound of gold-flecked truffle mustard Gold Himalayan Salt Gold SugarhellipOrganic Black Truffle Mustard amp Black Pepper intrigues you then you really need to take a look at A Taste of Parisrsquos incredible range of gourmet French fine foods

CHANGES IN AUSTRALIArsquoS GASTRONOMY

Gastronomy in Australia has evolved significantly over a short space of time As recently as 30 years ago focus was purely on the local produce With such a diverse land and varied climate came an extensive range of excellent produce Whether it was lamb and beef from the cattle farms seafood from the exotic coastlines or vegetables and fruits from the vast farmlands the produce available in Australia then (and still today) rivalled any from around the world This lead to produce being the

primary focus of Australian Cuisine at the time

With the increase of immigration throughout the 80rsquos and 90rsquos came an exposure to a variety of cuisines and different flavours As the new lsquoAussiesrsquo arrived in Australia they brought with them their flavours of the world which remained in their hearts and evoked so many memories As these new flavours became more available gastronomy in Australia began to change quickly evolving into the sophisticated and world renowned cuisine that it is today

With a diverse culture and demographic emerging in Australia food and cuisine from around the world became more readily available as the importation of products began occurring regularly Despite enthusiasm to replicate some of these imported products locally some products simply could not (and still cannot) be replicated which also drove increases in imports

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

37Tourism amp Gastronomy

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

38 Tourism amp Gastronomy

New Grastronomy TrendsA COUNTRY OF ldquoFOODIESrdquoAN ANALYSIS OF AUSTRALIANrsquoS GROWING CULINARY CULTURE

bull Australia has a thriving restaurant scene with many existing guides How does Gault amp Millau differentiate its guide from existing Australian publications GaultampMillau restaurant guides are published in 11 countries and because each of these countries uses similar criteria in the reviewing process we are able to benchmark the performance of Australian chefs and restaurants in relation to their global peers No other Australian restaurant review guide can benchmark on a global scale and we embrace our international connections to promote the Australian restaurants and chefs

bull Gault amp Millau is one of the most trusted brand names in Europe with restaurant guides produced in Germany Italy and the Netherlands to name a few How will Australiarsquos culinary scene benefit from your unique point of view and expertiseBecause itrsquos internationally recognised a GaultampMillau hat rating enables chefs and restaurateurs to travel the world and be instantly recognized for their culinary achievements In Europe thousands of readers have come to trust the GaultampMillau rating system over many years and now Australian restaurant goers can trust the same scale when deciding where to dine

bull The first Gault amp Millau Australian Restaurant Guide was released in 2014 As new entrants into the Australian food scene how do you think French food and wine are perceived in AustraliaAustralian diners are sophisticated and well-traveled and they are regularly exposed to French (and French-influenced) cuisine and wines ndash and given that Australiarsquos French restaurants and French-

trained chefs are so highly patronised our restaurant goers clearly appreciate fine French cooking Interestingly there are more French Restaurants in Melbourne and Sydney today that there were when we published our fist guide (2014) in 2013

bull Armed with the most up-to-date information obtained through completing a wide range of reviews of Australian restaurants can you identify any current food trends in Australia which are influenced by FranceLike French chefs Australian chefs are working harder to better understand both local

and international produce ndash and to take account of seasonality and sustainability ndash which enables them to use the freshest produce make the most flavoursome and harmonious pairings and apply the best techniques in order to present diners with outstanding fare

MARK DORRELLChief Judge

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

39Tourism amp Gastronomy

It is true that consumers all over the world are becoming more aware of sustainability and respect for produce than ever before chefs who share this interest are in most cases enjoying the commercial benefits

bull The guide currently reviews restaurants solely in Melbourne and Sydney Why were these two cities chosen and do you anticipate other cities being included in future publicationsMelbourne and Sydney were chosen because they have the highest densities of both population and restaurants within Australia However we are keen to lsquospread our wingsrsquo throughout Australia in the coming years so that we can showcase the unique culinary contributions of other centres and regions

bull Upon completing your first ever Australian restaurant guide what differences did you discover between the Australian and European culinary scenesIn Europe it has long been common for chefs to work and form solid relationships with particular local producers Australiarsquos top-rated chefs are now beginning to embrace this practice with the most passionate chefs of smaller restaurants following suitAustralia also needs to recognise that the goodwill generated by talented front of housersquo staff whom can make or break a restaurant In Europe such team members receive higher accolades and more respect within the industry bull

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

40 Tourism amp Gastronomy

References

bull Australiarsquos International Tourism Industry Australian Government Productivity Commission Research Paper February 2015

bull The changing face of Australian tourism IBISWorld December 18th 2014

bull Tourism Australia Annual Report 2013-2014

bull Tourism Australia France Market Profile 2014

bull Tourism Australia New tourism campaign puts focus on food and wine experiences May 2014

bull Tourism Research Australia State of the Industry 2014

bull Tourism Research Australia international visitors in Australia December 2014 Quarterly Results of the International visitor Survey

bull Tourism in Australia Industry Report IBISWorld Travelling well Australia will remain a popular holiday destination boosting industry revenue October 2014

bull Building the Lucky Country 3 Positioning for prosperity Catching the next wave Deloitte 2014

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

41Tourism amp Gastronomy

6108 PMB 90 Gold Coast Mail Centre QLD 9726 Australia

A L B A T R O S S L A W Y E R S C O M

Albatross Lawyers Pty Ltd - ABN 38 165 485 825 | infoAlbatrossLawyerscom

We are a specialist Australian law firm focusing on franchising commercial and business migration matters We combine expert legal guidance with extensive

international franchising and entrepreneurial experience

Business StructuringCompanies trusts joint ventures

shareholdersrsquo agreements

Business AcquisitionBuying or selling a business or

a franchise due diligence

Intellectual PropertyTrade marks licence agreements

confidential information

PremisesCommercial or retail leasesoutlet licence agreements

Business StrategyExpand and enhance your

business in Australia or overseas

Becoming a FranchisorTransform your existing business

into a franchised system

Becoming a FranchiseeFranchisor selection advice

franchise agreements

Existing FranchisorImprove your systems operations amp manuals

Franchising Code compliance amp updates

Overseas Franchisors in AustraliaAssist overseas franchisorsenter the Australian market

Migration amp VisasBusiness amp investment options

Employer sponsored or skilled migration

How we can help you soar to new heights

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

42 Tourism amp Gastronomy

TRADE INVESTMENT

WED

SEPT

SMARTSUSTAINABLE EFFECTIVEamp

THE COMPETITIVE EDGE DRIVING AUSTRALIArsquoS SMART CITIES

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

43Tourism amp Gastronomy

bull TH

E FR

ENCH-AUSTRALIAN CHAMBER O

F CO

MM

ERCE amp INDUSTRY PROUDLY PRESENTS

TH

E 20

15 TourFranceLunch

de

Calendar of Events

10 JulyNSWBastille Day Champagne Breakfast

10 JulyWABusiness Seminar Visas amp Taxation

14 JulyWABastille Day Celebration

SABastille Day Lunch

17 JulyQLDBastille Day Business Breakfast with John Buchanan

18 - 19 JulyVIC

22 JulyWABusiness Seminar - Share the success of our French Franchises in WA

24 JulyVIC

12 AugustVICEconomic Outlook with Paul Bloxham Chief Economist HSBC

12 AugustWaBusiness Seminar - How to protect manage amp develop your company with IT

16 SeptemberNSWbull Smart Sustainable amp Effective the competitive edge driving Australiarsquos smart cities

bull National Business Awards

3 OctoberWAGala Dinner ldquoParis 1915rdquo

17 OctoberVICGala at Chantilly

23 NovemberNZA Taste of French Terroirs Trade Mission

25 NovemberNSWA Taste of French Terroirs Trade Mission

26 NovemberVICA Taste of French Terroirs Trade Mission

26 NovemberVIC

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

44 Tourism amp Gastronomy

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

45Tourism amp Gastronomy

Ramsay Health Care was established by Paul Ramsay in Sydney Australia in 1964 and has grown to become a global hospital group operating 212 hospitals and day surgery facilities across Australia France the United Kingdom Indonesia and Malaysia It is one of

the top five private hospital operators in the world

As the Global Specialist in Energy Managementtrade and market leader in industrial automation and software Schneider Electric

enables people to experience and transform efficiency where they live and work from home to enterprise across the grid and the city

Welcome to our New Members

Alcatel-Lucent is the leading IP networking ultra-broadband access and cloud technology specialist We are dedicated to making global communications more innovative sustainable and

accessible for people businesses and governments worldwide

Capgemini is one of the worldrsquos foremost providers of consulting technology and outsourcing servicing enabling its clients to

transform and perform through business and technology solutions Capgemini is headquartered in Paris France and is present in over 40 countries It is above all a people company with more than 140000 people worlwide

Patron

Corporate

Small Business

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

46 Tourism amp Gastronomy

Business Services

As a member of CCI France International The French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

BUSINESS DEVELOPMENT Evaluating your potential and finding the best possible partners for your company

SETTING UP A BUSINESS FACCI benefits from an extensive network of professional members and service providers specialised in the procedures in setting-up a business in Australia or in France (chartered accountants immigration agents business lawyers)

DOMICILIATION The Chamber provides domiciliation services to any company wishing to establish themselves in Australia

HOSTING OFFICE RENTALS FACCI offers hosting solutions in our business development missions Available in our Sydney Melbourne Brisbane Perth and Adelaide Chapters

COMMUNICATION AND MARKETING The French-Australian Chamber of Commerce and Industry offers customised solutions and services to ensure the success of your communication campaigns

PUBLICATIONSFACCI publishes regular market reviews sectoral sheets and France-Australie webzine

To find out more about FACCI Business amp Trade Services contact tradefaccicomau

Business ServicesAdelaide l Brisbane l Canberra l Melbourne l Perth l Sydney

As a member of CCI France International the French-Australian Chamber of Commerce and Industry (FACCI) offers a comprehensive range of business services and communication tools to provide you with the necessary infrastructural support should you be looking to expand find new commercial partners or establish your business in Australia and France

A TASTE OFFrenchTerroirs

NOVEMBER 2015

23 - AUCKLAND25 - SYDNEY

26 - MELBOURNE

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

47Tourism amp Gastronomy

Sat amp Sun 18-19 JulyState Library Victoria

bastilledaymelbournecomau

ldquoFrom Paris to Melbourne Revolutionary by naturerdquo

V

V

LOGO AIRFRANCENordm dossier 2007399E

Date 281108

alidation DADC

alidation Client

100 75 80 60

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau

48 Tourism amp Gastronomy

Adelaide (SA Chapter)co Agence Consulaire de France drsquoAdelaide

429 Gilles StreetAdelaide SA 5000

T (+61 8) 8232 3103safaccicomau

Brisbane (QLD Chapter)Level 3 370 Queen Street

Brisbane QLD 4000T (+61 7) 3339 7016F (+61 7) 3003 0499

qldfaccicomau

Melbourne (VIC Chapter)Level 10 155 Queen Street

Melbourne VIC 3000T (+61 3) 9600 0000F (+61 3) 9600 0005

vicfaccicomau

Perth (WA Chapter)Level 24 Allendale Square

77 St Georges TerracePerth WA 6000

PO Box 7506Cloisters Square PO WA 6850

T (+61 8) 6141 3384F (+61 8) 6141 3384

wafaccicomau

Sydney (NSW Chapter)Level 26 31 Market Street

Sydney NSW 2000PO Box Q1553QVB NSW 1230

T (+61 2) 9099 1320F (+61 2) 8283 8876

nswfaccicomau

wwwfaccicomau