Framework for Developing Mobile Services

By Yonghyun Kwon

September 16, 2009

Framework

Policy · StrategyLead Standardization

Tech. R&D

Create Initial Mkt .

Seed Funding

DetermineService Methods

Laws and Regulations

Pilot Project

License Carriers

Maintain Competition

Allocate Spectrum

Support Overseas Entry Standardization

Technical Support

Public Pilot Project

Prevent Piracy

Demonstration

Government

Prepare for Service Launch

Invest in Technical Dev.Trial Commercialization

Expand Local & Foreign Mkt.

Build Production BaseStrengthen Cost Competitiveness Application SW

Embedded SW

Solution Project

Strengthen Exports

Industry-wide Synergy Effect

Create Jobs

Reinvestment

Promote Marketing

Package SW

Private Sector

Data Base

DetermineService Methods

Laws and Regulations

Pilot Project

License Carriers

Maintain Competition

Allocate Spectrum

Prepare for Service Launch

< Sample Major issues at the Introducing Stage >

▶ Dominant Incumbent telecom service provider?

▶ Open Access or Walled Garden?

▶ Import or Self-support?

▶ Flexible for evolutionary service?

▶ Other industry regulation?

▶ Government initiation?

▶ Interoperability?

Framework

Example

Case: Gangnam-gu

Location Located in the southeastern part of the capital city, Seoul

Population 560,000 persons / 228,000 households

Gov. employees1,387 persons

Size 39.55 km2 (6.2% of Seoul)

Case: Gangnam-gu

U-Safe for OldPerson

U-Safe for Children

U-Street

Mobile Education

Paperless Office

KIOSK for CivilService

TV government

Home PublicAdministration

Mobile Admin.On-line Service

Client CustomizedPortal

e-Tax

e-Administration

Built IT Infra

E-Government

M-Government

U-Government

Civil Appeal - Access #1472 (from Chinese Proverb “Very Fast”) with PDA - Processing all procedure for 13 major appeal items - Acceptance / Role Assign … Settlement / Notification

Mobile Applications

Case: Gangnam-gu

Field Check - Access Gangnam Ward Office DB or National DB - Items related to field check: ex) Food Poisoning, Car Accident, Illegal Ad, etc - On/Off line Processing, LBS link

Catastrophe Management - Link to Central Server (LBS, DB, etc) - Field Client Terminal : Sending Pictures, Accessing Center DB, Statistics, etc

Disabled Care - Field Interview, Facilities Check - Planning, Authorization, Field Check, Result Reporting, etc

U-Safe for Child

- Children, Intellectual Disabilities, Alzheimer, etc - About 500 persons registered / Similar service for old person (RFID/USN)

Mobile Applications

Case: Gangnam-gu

Internet

Handset

Control Server

Police Location Equipment GPS Satellite

OnlineInquiry

Mobile Inquiry(SMS, MAP)

SOS Location Info

Mobile Education - Ready for WiBro/DMB (Internet Education Base: 881,648 students enrolled)

Case: Gangnam-gu

Media Poles

Wireless Network(within 50M)Media Art GalleryField e-Survey, Digital Photo, Newspaper,

Digital Games, Map, etc.Road lamp + Pay Phone + Info KIOSK

StreetLamp

LED

Road-side Walkway-side

CCTV

LCD

KIOSK

Case: Gangnam-gu

Thank You

Yonghyun Kwonykwon@worldbank.org