framework analysis report – organic romania - 2011 ecor partener crpmpec plovdiv 29th, 2011, april...
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FRAMEWORK ANALYSIS FRAMEWORK ANALYSIS REPORTREPORT
– Organic Romania - 2011– Organic Romania - 2011
EcoR Partener CRPMPEC
Plovdiv 29th, 2011, April 28th -
Table of content
• 1.Short presentation of organic sector current state of organic agriculture in Romania
• 2. The current state of organic food retailing
• 3. Training need analysis of beneficiaries interested in organic food retailing
• 4. Available training programs and courses
Brief history of organic farming in
Romania • 1992 – first trial / plot in organic agriculture• 1997 – establishment of the first organic association Bioterra in Cluj• 2000 - first legal framework Gov Ordinance 34/ 2000• 2001 – within Ministry of Agriculture – office for organic farming • 2002 – National Federation for Organic Farming• 2003 – national legal framework harmonized with EU legislation• 2004 – first national inspection and certification bodies • 2005 – first time – support for organic farming• 2006 – national logo “ae”• 2007 – 2009 – rapid and continuous evolution• 2010 – EcoR Partener is founded
Actual legal framework
- EU organic legal framework is adopted since 2007- National specific legal framework (most important)
- ORDER nr.252 from 2010 to amend Order of the Minister of Agriculture, Forestry and Rural Development no. 219/2007 for approving the rules on registration of operators in organic farming
- ORDER-No. Rules 417/110/2002 approving specific labeling of organic products with subsequent amendments
- ORDER-No. 65/2010 for approving the regulations on inspection and certification system, approving the inspection and certification bodies Supervision and inspection bodies
- Order of the Minister of Agriculture and Forestry and the president of the National Authority for Consumer Protection to allow imports of organic products from third countries
4
Minsitry of Agriculture – Division for organic farming
Inspection and certification bodies
Control
Approval
Farm or processing unit
Inspection
Certification
Annual and 6 months report
OrganismeNaționale
de acreditare
Regsitration
Organic sector structure
5
County Directions for Agriculture
Organic producers and surfaces in organic farming evolution
Indicator 2006 2007 2008 2009 2010*
Number of registered organic operators
3409 3834 4191 3228 4322
Total organic area (ha) 143.194 190.129 221.411
240.000 260.000
Share of cultivated land in organic farming in total agricultural area (%)
1 1 1,5 1,7 1,86
The area cultivated in organic farming, crops on arable land (ha)
45605 65112 86454 110014,4
129336
The area cultivated in organic farming, permanent crops (ha) grassland and meadow
51200 57600 46006,5
39232,8 46000
Certified organic farming area, permanent crops (ha) of orchards and vineyards
294 954 1518 1869,4 3600
Collection of spontaneous plnts (ha) 38700 58728 81279 88883,4 81064
Terminology and Identification (Regl.(CE) no. 834/2007)
“,,organic”/,,biologic” /,,ecologic”(Annex la R(CE) nr. 834/2007)
In Romania used term ,,ecologic”
7
Organic farming dynamics
Source: Minsitry of AGriculture registration
0
500
1000
1500
2000
2500
3000
3500
4000
4500
number of operators
2006 2007 2008 2009 2010*
year
Annual evolution of organic operators
Crop structure in organic farming
9
Cereals = 80,000 ha (18%), oilseeds and protein = 42,000 ha (14%), permanent pasture and forage crops 30,000 ha (20%), collection and certification of plants and flowers from the spontaneous flora 59,000 ha Source: MAD Register
Organic surface structure evolution
10
Number of registered operators in organic farming 2006-2009
11
Number of operators by counties
12
>700 200-700 100-199 60-99 40-59 20-39 <20
SV MS BC,TL,IL AB,SB,BV,CT, BH,HD,HR,IS,BR MM,SJ,BN,CJ,AR,TM,GJ,AG,TR,PH,VN
SM,BT.NT,VS,GL,CV,CS,MH,DJ,OT,VL,DB,IF,GR,BZ
Organic products available on the market
• Products of Plant Origin: fresh fruits and vegetables, dried fruits and nuts, vegetables, Cereals, Oil seeds, Spices, oil plants, medicinal and aromatic plants, etc
• Processed Products: Bread, Baked products, Wine from organic grapes, fruit juices, milk and diary products , Fruit juices, sunflower oil, jams / marmalades, processed soy products, pasta, herbal teas, pastries,
• Products of Animal Origin: Milk, Eggs, Oils, meat products, Honey
Organic processors
Number of processors in 2009:
74 Out of which
- 48 in vegetal production- 9 in animal producs- 17 in apiculture
Processors by sectors 2009
14
Processed products
Sursa: Inregistrare MADR
15
Sheep cheeseSheep cheeseSchweitzerYellow cheeseHoney
Other organic processed products
16
sunflower oil cold pressed fruit juices processed soy products Pasta herbal teas processed products from snails Pastries Confectionery processed pork products Processed products from hamp Wine from organic grapes Vegetable processed products
Inspection and certification bodies approved by Ministry of Agriculture
-2 national inspection and certification body ( SC ECOINSPECT SRL and CERTROM SRL ) + 14 branches or subsidiaries of EU certification bodies approved by Ministry of Agriculture:BCS ÖKO-GARANTIE ROMÂNIA S.R.L; QC&I S.R.L , S.C SUOLO e SALUTE S.R.L , ICEA ROMANIA S.R.L , S.C ECOCERT S.R.L, BIOS S.R.L ITALIA SUCURSALA ROMÂNIA, LACÓN PRIVATE INSTITUTE FOR QUALITY ASSURANCE, S.C IMO CONTROL SRL, CERES HAPPURG GMBH, AGRECO R.F GÖDERZ GMBH GERMANIA SUCURSALA ROMÂNIA, BIOAGRICERT ITALIA SRL SUCURSALA ROMÂNIA, CERTIFICATION SERVICES INTERNATIONAL CSI GMBH GERMANIA SUCURSALA ROMÂNIA, AUSTRIA BIO GARANTIE S.R.L SUCURSALA ROMÂNIA ECOGRUPPO – SUCURSALA BUCURESTI A ECOCERT ITALIA SRL
Each of them has a unique identification code RO – ECO - xxx
17
Organic products marketAn emerging domestic market estimated at about EUR 20 million (in 2009) with a constant increase.
Distribution channels:- Wholesale sales in stores- farm-gate sales- Sales in natural and healthy products shops- on-line sales through stock - hyper and supermarkets - Specialised organic shops- home delivery services
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Selling channels of organic products - organic producers
16%
5%
5%
11%
26%
5%
32% Hypermarket
Supermarket
District Shops
Municipal open Market
Direct sales
Other
Bio Shops
Results from questionnaires analysis
Dynamics of organic products trading
2006=62.115 to Share 2008 cereals (54 %) 2007=99.356 to -oil plants (22 %) 2008=129.770 to - spontaneous flora collection (20%) - processed milk products 1 %) -honey 2007 (0,94%) -other products (2,06),• Main export markets: Netherlands, Germany, Italy, Denmark, UK
Perspective: U.S. market penetration
20
0
20000
40000
60000
80000
100000
120000
140000
Cantitate (to)
2006 2007 2008
cereals
Oil and proteic plants
Spontaneous flower and fruits
Milk processed products
honey
Sun flower oil
Other products
Total
Sursa: Comunicari comercianti
Training need analysis of beneficiaries interested in organic food retailing
Producers
Topics are:
•Organic Agriculture
•Organic food production
•Organic products labeling
•Processing requirementstraining in basic organic production and processing methods is required
Training tools • face to face training• printed materials• on job training and short seminars
Training need analysis of beneficiaries interested in organic food retailing
Most important topics of training - PRODUCERS
0
1
2
3
4
5
6
Org
anic
Agric
ultu
re
Fair
Trad
e
Car
e of
goo
ds
Satis
fyin
gEn
viro
nmen
tal
Org
anic
food
prod
uctio
n
Sale
sco
mm
unic
atio
n
Pric
e po
licy
Legi
slat
ive
basi
cs o
f ret
ail
Topics
Prio
rity
Organic Agriculture
Organic trade
Fair Trade
Food hygiene and safety
Care of goods
Communication Skills
Satisfying Environmental obligations
Processing
Organic food production
Organic products labeling
Sales communication
Retail structure
Price policy
Advertising
Legislative basics of retail
Training need analysis of beneficiaries interested in organic food retailing
Retailers
Topics are: • organic agriculture in general
• trade in Organic Agriculture• Organic food production
• other topics, communication skills, nutrition science
Training tools • face to face training• printed materials
Percentage of organic products purchased
46.15
26.92
3.85
26.92
3.85
69.23
15.38
42.31
34.62
57.69
3.85
50
7.69
19.23
0
15.38
29.92
11.54
0 10 20 30 40 50 60 70 80
1
Other
Stimulants
Baby food
Fish
Meat products
Beverages
Eggs
Mashrooms
Milk/Dairy products
Bakery products
Cereals and cereal products
Nuts
Honey
Grape
Herbs and medicaments
Potatoes
Fruit
Vegetable
• Romanian organic sector is dynamic and in continuous development
• Increasing of internal market
• A big demand from consumers
• Highest priority: conversion of conventional farms to organic methods
25
Conclusion
Action plan
Producers/processors• problem - lack of information related to organic production but mostly to
organic processing requirements and trading of organic products (legal framework, labeling, distribution channels and selling materials)
• solution: - seminars and informative materials on how to produce organic products and how to successful sale organic products on internal market.
Retailers • problem - lack of information related to organic agriculture methods and
organic trade. There is lack of knowledge also related to organic food production legal requirements.
• solution: - producing of qualitative, standardized informative materials (flyers and booklets) but also organizing face to face courses
Consumers, stakeholders and decision makers• problem - lack of information related to organic agriculture in general. Problems
related with trust in “made in Romania” organic products and inspection services, confusion with traditional/natural/healthy products.
• solution: - informative campaign related to EU rules for organic production with a clear, distinct and impressive message, training of mass media factors in organic concept, increasing the visibility of Ministry of Agriculture as a key and correct factor in control of the certification bodies activities, campaign for clarification of the difference between the mentioned products and organic products.
Continuous formation of the youngest consumers from kindergarten to universities even not related to agriculture.
EcoR Partener
Motto: Excellence in organic agriculture by partnership and professionalism - the key to success in business
•EcoR established in 2010
•Founder members – executive responsabilities
•Goal - promoting excellence in the sale of certified organic products
The Board team
EcoR PartenerInternational network
www.o-r-a.org
www.avalon.nl
www.ifoam.org
www.ifoam-eu.org
EcoR PartenerNational network• FNAE Federatia Nationala de
Agricultura Ecologica – Romania
www.fnae.ro• BIOTERRA Asociatia BioAgricultorilor
din ROMANIA – Cluj-Napocawww.bioterra.org.ro
• ADFR – Asociatia de Dezvoltare a Fermierilor din Romania
• CNIPMMR www.cnipmmr.ro • Ministrul Economiei,
Comerţului şi Mediului de Afaceri
http://www.minind.ro
EcoR PartenerEvents 2010-11
• Organic Romania: International Forum for organic business - Sibiu November 2010 - EcoKonnect
• BioFach Targul Mondial de EcologieNürnberg Germania Februarie 2011
2. EcoR Partener2.4 Evenimente 2010-11
Goal: development of a standardized qualification system for organic retailers (owners and sellers)
Target group: - organic farmers- organic food retailers - processors of organic products Period Start 2010 – end 2012
Bulgarian partners:Higher School “Agricultural College”, Prof. Dr. Mariana Ivanova
Eurocentre - Land and Environment, Prof. Dr. Vladislav Popov
Projects in implementation developed by EcoR
EcoQualify EcoQualify III project - "Implementing a Quality Assurance System for training of certified organic products retailers'
Other projects
• organic farms school type (South school organic farm - Constanta -
in collaboration with the Association and Eng Alexe Niculai BioKreis Center and organic farm school - Cluj Napoca
• materials (publications, videos, DVD) with practical aspects of crop / processing and marketing of organic products ;
• development of private standard "EcoR Partner" for organic business to be recognized by similar organizations. The ultimate goal is to achieve a higher degree of recognition of the organic sector in Romania and confidence in the products and manufacturers certified under this standard in Romania,
• "Travel packages - Organic trip" in collaboration with City Tours & Events (www.city-tours-events.ro) in EU countries (Austria, Germany, France, Greece)
• Economic missions development for organic producers and processors (Emirates, Canada and Japan – 2011)