fragrance has no smell
DESCRIPTION
Surprising facts in the process of buying a perfume !TRANSCRIPT
FRAGRANCE HAS NO SMELL
1390 The first perfume appeared in Italia in
DID YOU KNOW ?
DID YOU KNOW ?
90year old
The famous chanel n°5 is more than
(1921)
SIGHT #1 sense in buying
SMELL #2
?HOW TO PROMOTE PERFUME w i t h n o u s e o f S M E L L
Y O U did not notice ?
NO SMELL
NO SMELL
NO SMELL
Wait a minute …
Sensuality
Sensuality
Sensuality
So no need to smell it to buy it
?
steps 3 act of buying
1
The consumer knows a product
The consumer likes & wants a product
2
The consumer is willing to buy
3
T h e r e i s usual ly N O c h a n g e o f mind at this 3rd step …
T h e r e i s usual ly N O c h a n g e o f mind at this 3rd step …
The sense of S M E L L a p p e a r s precisely at th is step !
S E E w h a t I m e a n ?
FEW people will choose a
perfume with SMELL
only
If you are one of them …
Remember our smell loses its accuracy after some tries !
D i g i t a l & C r o s s C a n a l
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STEPHAN MORAND