FPPA 11th Annual Convention

February 25th, 2008

2

Worldwide Printed Packaging Market

Corrugated

Folding Cartons

Labels / Tags

Flexible Packaging

$70.1

$62.1

$27.1

$24.5

WW Market = $183.7B Source: Pira, The Future of Global Printing to 2010 (2006)

Note: Retail Value of Packaging in billions of USD

3

Retail Value of Printed Packaging by Region

Note: %s are CAGR

2005 WW Retail Value of Packaging = 183.7B

$-

$10.0

$20.0

$30.0

$40.0

$50.0

$60.0

$70.0

$80.0

Bill

ion

s o

f U

SD

US&C EAMER Japan LAR GCR INSEAN

2000 2005 2009

3.5% 3.9% 2.6% 3.8%

1.1% 1.8%

4.7% 4.7%

15.4% 11.4% 1.6% 7.9%

Source: Pira, The Future of Global Printing to 2010 (2006)

4

Brand owners: the ultimate customer

Trends: Globalization Time to market Security Sustainability Limited shelf space Brand loyalty

5

Brand Owner

Design Agency

Trade Shop

Converter

Retailer

Global BrandingConsistencyQualityMulti-media programs

InnovationPredictable, printable graphicsMany substratesRapid approval process

Draw consumerSupply chainLower costPrivate label

StandardizationWorkflow toolsDesign involvementBrand Asset Mgmt

StandardizationManufacturingSubstratesProcess easeShort run

Needs of “Strategic Brand Network” Trade shops are at cross roads

6

4 packaging printing technologies

Digital

Gravure Flexo

Offset

7

Kodak integrated solutions: concept to consumer

Packaging Workflow

Proofing

Consumables

Security

Output

8

Our KODAK Message to Packaging Customers

Committed to packaging

Most complete range of solutions

Consistent color across substrates

Offset-class flexo production

Unified workflow for offset, flexo and digital printing

Brand authentication through KODAK Security Solutions

Committed to sustainability