fpa little black book spring/summer 2012-13

Spring/Summer 2012-13

LITTLE BLACK BOOKResources, events and opportunities for FPA members

AS AN FPA MEMBER, YOU ARE UNIQUE IN BELONGING TO AUSTRALIA’S ONLY PROFESSIONAL ASSOCIATION FOR FINANCIAL PLANNERS THAT:

OUR INDUSTRY ISRAPIDLY EVOLVING INTOA RESPECTED PROFESSION

ACTS IN THE PUBLIC INTEREST

HAS ADEQUATE RESOURCES AND CONTROLS

HAS A PROFESSIONAL GOVERNING BODY

LEADS PROFESSIONAL DEVELOPMENT

MONITORS COMPLIANCE WITH STANDARDS

HAS AN INDEPENDENT DISCIPLINARY PROCESS.

FPA LITTLE BLACK BOOK SUMMER 2012/13

APPROVED DEGREE REQUIRED

FOR NEW MEMBERS

1 JULY 2013


ACTS IN THE PUBLIC INTEREST

HAS ADEQUATE RESOURCES AND CONTROLS

HAS A PROFESSIONAL GOVERNING BODY

LEADS PROFESSIONAL DEVELOPMENT

MONITORS COMPLIANCE WITH STANDARDS

HAS AN INDEPENDENT DISCIPLINARY PROCESS.

7 KEYS TO THE CFP® PROFESSIONAL

DIFFERENCE

If you are already a CFP professional, this is your ‘Professional Dividend’. If you are not yet CFP certified, take the next step and find out more about CFP certification.

CFP®, CERTIFIED FINANCIAL PLANNER® and CFP Logo® are certification marks owned outside the US by the Financial Planning Standards Board Ltd (FPSB). Financial Planning Association of Australia Limited is the marks licensing authority for the CFP marks in Australia, through agreement with FPSB.

For consumers, the CFP® designation is the most commonly cited credential when looking for a financial planner.

67% of financial planners believe that the CFP® designation would have a positive impact on their reputation.

41% of financial planners believe that the CFP® designation would have a positive impact on their business growth.

57% of licensees report that business revenue increased as a result of employing CFP® professionals.

65% of licensees claim that client relationships are strengthened by having a greater number of CFP® practitioners.

CFP® professionals account for over 35% of the planner population but less than 2% of ASIC enforcement activity.

78% of licensees state that corporate risk and complaints are reduced by having a greater number of CFP® practitioners.

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Visit fpabestpractice.com.au/cfp

ENROLMENTS OPEN 10 JAN 2013

EARLY BIRD DISCOUNT

CFP® CERTIFICATION PROGRAM


FLYING YOUR FLAGWITH CONSUMERS

• TV advertising reached over 860,000 people

• Print advertising reached nearly 450,000 people over three times each

• Click-throughs for online ads are three times higher than the industry average

• Online advertising drove over 50,000 hits to the FPA website and generated over 20,000 Find-a-Planner searches

• More consumers use the FPA website to find a financial planner than any other source – including Google and the ASIC website.*

THROUGHOUT 2012 FPA MEMBERS HAVE CONTINUED TO BENEFIT FROM ONGOING CONSUMER ADVERTISING TO PROMOTE THE HIGHER STANDARDS OF FPA MEMBERS.

Source: *Australia Online Research survey of 505 Australians, September 2012.


Awareness of FPA members increased by 24%

The more often ads were seen by consumers, the more FPA members were perceived as

Positive impressions of the financial planning profession increased by31%

increase in awareness of CFP® professionals. The perception of CFP® professionals as the

highest qualified financial planners increased by up to

24%

17%

I’m thrilled to see the FPA promoting the benefits of our professionalism to consumers, and even more delighted that I have directly benefited from the campaign in securing new business from clients looking for a qualified and professional adviser.

“”Cameron Howlett CFP®, Melbourne

The FPA has positioned and enhanced the standing of its members in the community and the financial services sector.“ ”Wayne Barber CFP®, Wodonga

qualifiedprofessional

trustworthyeducated

ethicalresponsible

Learn more about the campaign.Visit fpabestpractice.com.au/campaignhq


Who is this toolkit for?This toolkit is targeted to support FPA practitioner members who are both new to the profession as well as experienced practitioners. Separate modules have also been developed for FPA Professional Practices.

AS PART OF OUR COMMITMENT TO SUPPORT YOU THROUGH THE FoFA CHANGES, THE FPA IS DEVELOPING A UNIQUE PRACTICAL EDUCATION AND RESOURCES TOOLKIT AVAILABLE FREE OF CHARGE TO FPA MEMBERS.

BULLET-PROOF FINANCIAL PLANNING

A practical education and resources toolkit

Be fully equipped using the FPA Code to meet all your obligations including FoFA.Align your advice process with the regulatory requirements and the FPA Code of Professional Practice in the key areas of Best Interests Duty, Opt-In, Scaled Advice and the removal of conflicted remuneration.Understand what you can do differently in your advice process to enhance client engagement and deliver improved strategic advice.Protect your advice and your business from client complaints and enforcement activity.Build a sustainable and professional business for the long-term.

The toolkit is the product of close collaboration between the FPA’s policy, standards and education experts working in conjunction with CFP® practitioners and FPA Committees.

The content of this toolkit is entirely focused on the best practice delivery of strategic advice – it is a ‘product-free zone’!

Why is it different?

How will the toolkit benefit you?Whether you are an individual practitioner or owner of an advice practice, you will benefit from the opportunity to:


ONLINE FORUMS

USER GUIDE

WEBINAR LEARNING

VIDEOUPDATES

Webinar Program overleaf>

BESTINTERESTS

DUTY

SCALEDADVICEOPT-IN

CONFLICTEDREMUNERATION

INSIDE THE TOOLKIT YOUR RESOURCES WILL INCLUDE:

Get access now!Access information and resources on Conflicted Remuneration now! Visit fpabestpractice.com.au/bulletproof. Other areas of the toolkit will be launched in stages from November 2012 and throughout early 2013.

AVAILABLENOVEMBER

COMINGSOON

COMINGSOON

COMINGSOON


FPA PROFESSIONAL PRACTICES

Practice principals and managers can learn how to identify and implement the necessary business changes in the post-FoFA world. Tackle the threats and exploit new opportunities to manage, protect, grow and sustain your business into the future.

The post-FoFA professional practice20 February 2013 12:00 - 1:00pm

Business risk mitigation to save you time and $$$

6 March 2013 12:00 - 1:00pm

With change comes opportunity20 March 2013 12:00 -1:00pm

INDIVIDUAL PRACTITIONERS

This customised series addresses how to deliver best practice strategic advice. It will equip practitioners to meet your obligations and professional responsibilities and better engage with clients in the post-FoFA world and beyond.

Charging for a professional service in a financial planning environment

12 February 201312:00 - 1:00pm

Incorporating the new Best Interests Duty in your advice process

27 February 2013 12:00 - 1:00pm

Staged Advice13 March 2013 12:00 - 1:00pm

BULLET-PROOF WEBINARS

Find out more and register at www.cpdlive.com/fpa/index.html


THE FPA IS DELIGHTED TO ANNOUNCE THAT OUR SIGNATURE NATIONAL CONFERENCE WILL RETURN IN 2013 AS THE INAUGURAL FPA PROFESSIONALS CONGRESS TO BE HELD AT THE SYDNEY CONVENTION CENTRE ON THE 17TH AND 18TH OF OCTOBER 2013.

The FPA 2013 Professionals Congress will offer members unique opportunities to share best practice ideas with other practitioners, learn from the leaders in the profession and gain fresh insights from local and international educators.

SYDNEY17-18 October 2013SAVE THE DATE

PROFESSIONALS

CONGRESS

You will discover in the FPA Professionals Congress an invaluable setting to engage with the profession and bring to life what it truly means to be a professional financial planner.

What would you like to see?Visit our website and let us know what topics, speakers or activity you would like to see featured at the Professionals Congress.

Share your ideas at fpabestpractice.com.au/professionalscongress2013


GET ONLINE WITH THE FPA

THE ENHANCED FPA FINANCIAL PLANNER WEBSITE IS UPDATED WITH NEWS AND INFORMATION EVERY DAY! THE LATEST UPDATES AND RECENT NEWS ARE NOW JUST ONE CLICK AWAY.

FIND A PLANNER DIRECTORYLet clients know you’re there!Our refreshed Find-a-Planner service is a vital tool to assist consumers in the search for a planner in their area. More consumers use the FPA Find-a-Planner service than any other service, including Google and the ASIC website totalling up to 30,000 searches each month, so make sure your entry is up to date. Recent updates mean that now consumers can now search for:

• FPA Practitioner Members• CFP® Practitioners• FPA Professional Practices

Check out your entry at www.fpadifference.com.au

Access exclusive FPA members-only content, toolkits and online resources.

Have your say on shaping FPA policy by contributing to our submissions to Government and regulators.

Discover local FPA Chapter events and play an active part in your community.

Read how FPA education programs can take your knowledge and career to the next level.

Keep on learning with industry-leading FPA CPD webinars.


Financial Planning Association of Australia @AustraliaFPA

CONNECT WITH US NOWEnjoy lively discussion on topical issues on the FPA member-only LinkedIn Discussion Forum.

Find out the latest news from the FPA by following our LinkedIn Company Page.

Get the FPA take on issues affecting our members and consumers as they happen. Follow us on Twitter.

ENHANCED!


Financial PlanningMAGAZINE & WEBSITE

THE FPA IS PROUD OF OUR HIGHLY REGARDED ‘FINANCIAL PLANNING’ MAGAZINE. AN ESSENTIAL PUBLICATION

DELIVERED TO YOU AS PART OF YOUR MEMBERSHIP.

IN PRINT

Discover a wealth of content online at the magazine’s dedicated website:ONLINEArticles from the current issue and an archive from past issues of the magazine.

The latest news from the financial planning profession.

Social media functions to make it easy to share articles with others.

Take part in online forums and post comments.

A knowledge bank of resources on all technical, practice management and regulatory topics.

Each month you will read the latest insights from financial planning industry experts on issues from practice management and professional standards to policy and advocacy. Each issue covers the latest market and economic views with contributions from the FPA and key figures in financial planning.

Regular features include:

CFP® practitioner strategy

Recognition of new CFP professionals

Stories and opinions on issues that matter to our members

The latest FPA events and chapter initiatives.

Visit www.financialplanningmagazine.com.au


Visit www.future2foundation.org.au/Grants/Grantfilms

Watch our films and you’ll see the living proof in the stories of the young people who have benefited from Future2 grants.

THE ENERGY AND RESOURCES OF FINANCIAL ADVICE PROFESSIONALS LIKE YOU MAKE A LASTING DIFFERENCE IN THE LIVES OF THOSE IN OUR COMMUNITIES WHO ARE MOST IN NEED.

Can you help us too? We’d love to hear from you.

Together, we can give more disadvantaged young Australians the opportunity they deserve to build fulfilling, productive lives.

[email protected]

Cycling from Sydney to Melbourne to raise over $140,000 in the AMP Future2 Wheel Classic.

Encouraging and supporting 40 of 42 Future2 Make the Difference! grant applications from community not-for-profits.

Organising and taking part in events to raise funds for Future2.

Volunteering their time and skills with community organisations and Future2.

Providing pro bono financial advice to those in need.

Making donations to Future2 when renewing FPA membership.

It’s a record to be proud of!

Among recent great achievements by FPA professionals on behalf of Future2 are:

In 2012, FPA members raised over $80,000 for the Future2 Foundation.


The FPA Professional Practice designation is a way of illustrating to clients the professional standards within our firm in a way that is marketable and easy for the consumer to understand.

“”Craig Green CFP®, Green Associates

The commitment by your practice to maintain the highest professional and educational standards will stand your business apart as a role model in the community.

Your practice’s benefits include:

BECOMING AN FPA PROFESSIONAL PRACTICE WILL DISTINGUISH YOUR BUSINESS AS A FINANCIAL PLANNING PRACTICE OF THE HIGHEST CALIBRE THROUGH THE CO-BRANDING OPPORTUNITIES AVAILABLE.

BECOME AN FPAPROFESSIONAL PRACTICE

FPA Professional Practices receive:

• Contractual rights for your business to use the FPA Professional Practice logo.

• Access to invitation-only events.

• Priority contribution to Financial Planning magazine.

• Special rates for the CFP1 unit of the CFP® Certification Program.

• Special rates for the LRS® Life Risk Specialist designation program.

• Special rates for FPA events.

• Tailored CPD workshops designed to fit in with your programs and requirements.

• 10% savings on FPA online CPD programs.

Discover more benefits at fpabestpractice.com.au/professionalpractice

Get higher client and community recognition The use of the FPA Professional Practice branding in your offices and on your business stationery will clearly identify you as a high quality, professional financial planning practice.

To your peers, you’ll represent higher standards The quality of your business will be instantly recognisable because at least 75% of your practitioners are FPA members and at least 50% have achieved CFP® professional status.

Your practice will become an employer of choice Both future and current employees will be reassured by your standing as a Professional Practice.


YOU CAN PROMOTE YOUR FPA MEMBERSHIP TO YOUR CLIENTS AND CONSUMERS USING A VARIETY

OF TOOLS THAT ARE AVAILABLE ONLINE NOW.

PROMOTE YOUR FPA MEMBERSHIP

These resources have now been brought together into one easily accessible kit for members.

Visit fpabestpractice.com.au/promote

• Embed the FPA TV ad on your website or display in your business.

• Upload online ads to your website or include them in client communications.

• The new consumer video will let your clients know that they are in safe hands. Use it in your practice and on your website.

• Download A3 posters to display in your business and at events.

• Use the FPA consumer brochure in your practice, on your website or download the PDF version to send to prospective clients.

• Utilise the Find-A-Planner directory to its full potential by including your picture and a full description of your services.

CFP®, CERTIFIED FINANCIAL PLANNER® and CFP Logo® are certification marks owned outside the US by the Financial Planning Standards Board Ltd (FPSB). Financial Planning Association of Australia Limited is the marks licensing authority for the CFP marks in Australia, through agreement with FPSB.

ABN 62 054 174 453GPO Box 4285Sydney NSW 2001

Phone 02 9220 4500Fax 02 9220 4580

Members call 1300 337 301Consumers call 1300 626 393

[email protected]

fpa little black book spring/summer 2012-13

Documents

cfp marks

cfp designation

cfp professional differenceif

cfp logo

awareness of cfp professionals

cfp professionals account

financial planners

fpa website