Tuesday, May 215:30pm Opening Reception - Coffman Theater7:00pm Keynote Speaker: Brian Collins

Wednesday, May 228:00am Late Registration - Coffman Theater8:30am Opening Remarks8:45am Speaker Presentations10:30am Break11:00am Speaker Presentations12:45pm Lunch Break1:45pm Speaker Presentations3:15pm Break3:45pm Speaker Presentations5:15pm Closing Remarks5:30pm Closing Reception - WAM

Fourth AnnualMay 21-22, 2013Coffman Memorial Union

Luminaries, inspiration, and remarkable work in visual communications by 14 different speakers

$129 members / $169 non-members / $25 studentsRegister at: www.seechangeconference.org

Charles Miller is an Associate Professor at the University of Minnesota in the Learning Technologies program and Co-Director of the Learning Technologies Media Lab. Charlie’s research explores opportunities to transform the instructional experience through design, bridging the gap between aesthetic learning experiences and contemporary interaction design. With more than 16 years of new media design, development, and research experience, Charlie has received design awards from organizations such as USA Today, The Washington Post, American Scientist, IBM, Adobe, and the International Association of Science and Technology for Education for his work on projects ranging from environmental expeditions and political campaigns to information visualization platforms and educational initiatives. Charlie has published

more than 70 journal articles, book chapters, and conference proceedings, and is co-editor of the forthcoming The New Landscape of Mobile Learning.

Aaron Doering is an Associate Professor in the Learning Technologies program at the University of Minnesota. He holds the Bonnie Westby Huebner Endowed Chair in Education and Technology and is Co-Director of the Learning Technologies Media Lab. Aaron is also a laureate of the prestigious humanitarian Tech Awards, and a fellow for the University of Minnesota Institute on the Environment. Since his childhood growing up on a farm in southern Minnesota, he’s always had a passion for the environment and for education. He believes our personal actions have a huge impact on our environment and that we need to be cognizant of how we’re all interconnected. Aaron’s academic writing focuses on how adventure learning impacts the classroom experience; designing and developing online learning environments; and K-12 technology integration. He’s published over 80 journal articles, book chapters, and conference proceedings, and is co-author of the bestselling textbook Integrating Educational Technology into Teaching, and co-author of the forthcoming The New Landscape of Mobile Learning._________________________________________________________________________________________

Jim Fiscus is known for his pioneering work integrating conceptual photography and computer generated imagery, Jim has produced award-winning images for Levi’s, Showtime, Nike, ESPN and many others. Voted International Photographer of the year in 2006, his work has landed two Communication Arts covers and multiple articles. Fiscus was named #1 photographer in the United Kingdom in 2008 by industry bellwether Campaign for his highly-narrative provocative work for Channel 4. A native Texas, Fiscus lives in the eccentric southern town of Athens, Georgia.

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Carl De Torres graduated from the California College of the Arts in 2003 with a focus in editorial illustration. Shortly after school he joined the art department at WIRED in San Francisco and quickly worked his way up the masthead to Senior Art Director. His background in illustration, love of design and interest in science was a perfect fit for the magazine. Over the next few years Mr. De Torres and his fellow teammates led WIRED to receive three consecutive National Magazine Awards for Design, three consecutive Magazine of the Year Awards from the Society of Publication Designers in New York, as well as dozens of other accolades for individual story design, illustration and photography.

In 2010 he left WIRED to start Carl De Torres Graphic Design, a multi-disciplinary studio that specializes in creation of visual identities, illustration and information design. A few of his regular clients include Adobe, ESPN, Facebook, Fortune, George Lucas, IBM, Nature, The New York Times, and TIME. He lives and works in Oakland, California.

Brian Collins is Chief Creative Officer of COLLINS: a company dedicated to designing experiences and communications that shape companies and people for the better. Brian’s creative work has been featured The New York Times, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him one of five American Masters of Design. Business Week named his work on the Hershey Chocolate Factory in Times Square as a design “Wonder of the World.” Over his career, Brian has won most every major creative award. He was recently awarded Gold from The One Show, The Clios, and the Jay Chiat 4A’s Gold for Strategic Excellence. He won a Cannes Silver Lion in Design for his work with Nobel Laureate Al Gore and The Alliance for Climate Protection. For ten years prior to the founding of COLLINS: in 2008, Brian was Chief Creative Officer of the Brand Integration Group (BIG), the design and branding division at Ogilvy & Mather Worldwide. His team’s work at BIG is included in the Cooper Hewitt National Museum of Design. Brian’s clients have included Levi Strauss & Co., Coca-Cola, Microsoft, CNN, Mattel,The Miller Brewing Company, IBM, Hershey’s, The Ford Motor Company, The Walt Disney Company, Unilever, The New York Public Library, Giorgio Armani, American Express, Microsoft and Oxfam America. Brian speaks globally on design and innovation. He was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland. He is also a member of the Forum’s Global Agenda Council. In 2011, he was selected by the AIGA to represent the United States at Beijing Design Week. Brian is Vice President of The Art Directors Club and is a director of Virginia Commonwealth University BrandCenter. He has been a professor in the Graduate Program of the School of Visual Arts since 2001. Brian was made a Distinguished Alumna of the Massachusetts College of Art in 2004 and received an Honorary Doctorate from the Art Center College of Design in 2008.__________________________________________________________________________________________

Guillermo Nagore is Managing Creative Director at SYPartners, where he oversees a team of multidis-ciplinary designers working alongside strategists to help great leaders build great companies.

SYPartners fuses systems thinking and creativity to help CEOs and their leadership teams set vision and strategy, build the culture of purpose required to deliver, and design the experiences that bring these ambitions to life for customers. SYPartners’ consulting work has been recognized in The Wall Street Journal, Fast Company, and Fortune for its uniquely human-centered approach.

SYPartners list of recent clients includes leadership teams from clients such as IBM, Starbucks, Bloom-berg, Ann Inc., AMEX, and AT&T.

Before joining SYPartners in October 2008, Guillermo worked in publishing, most notably as an Art Director for The New York Times. He also worked as a consultant for Innovation at International Media Consulting Group, driving the redesign of leading newspapers and magazines in Portugal, Venezuela,

United Arab Emirates, Brazil, and Honduras.

Before moving into consulting, Nagore ran his own design studio in Barcelona in partnership with the New York-based magazine de-sign studio Hopkins/Baumann, where he had previously worked. Following journalism school at the University of Navarra, Guillermo started his career as art director of Barcelona ‘92, the official newspaper of the 1992 Summer Olympics.

Over his career, Guillermo and his work have been recognized by the Society for News Design, the Society for Publication Awards, AIGA, and D&AD.

Christopher Hirsheimer served as food and design editor for Metropolitan Home magazine, and was one of the founders of Saveur magazine, where she was executive editor. Christopher has cowritten four cookbooks, the award-winning Saveur Cooks series and The San Francisco Ferry Plaza Farmers’ Mar-ket Cookbook. She is a writer and a photographer. Her pictures have illustrated more than thirty cookbooks for such notables as Julia Child, Jacques Pépin, Lidia Bastianich, Mario Batali, Rick Bayless, and Frank Stitt. Her photographs have also appeared in such magazines as Saveur, Instyle, Food & Wine, Coun-try Home, Metropolitan Home, and Town and Country.

Melissa Hamilton cofounded the restaurant Hamilton’s Grill Room in Lam-bertville, New Jersey, where she served as executive chef. Following her tenure there, she embarked on a career in food styling, and recipe testing and devel-opment for cookbooks and food magazines. This including stints at Martha

Stewart Living and Cook’s Illustrated. Melissa joined Saveur first as director of the test kitchen, and then became food editor. Her styling work has appeared in numerous cookbooks for such well-known chefs as David Tanis, Joyce Goldstein, Roberto Santibañez, and Michael Psilakis.

Christopher and Melissa opened their own studio, Canal House, in 2007. They now self-publish Canal House Cooking and continue to collaborate, photographing and designing cookbooks.__________________________________________________________________________________________

Geoffrey Warner is the founder of Alchemy, weeHouse, and an avid proponent of efficient house design. As an architect in a Minneapolis firm, Warner became impatient with “business-as-usual” thinking. So in 1989, he did what anyone would do: he quit his job to get real, hands-on experience. Literally. He constructed buildings, furnishings, lighting, and artful fabrications using a variety of materials and hand-, machine-, and CAD-based processes. The office he founded, Alchemy, concentrates on art and industry while maximizing the impact of modest budgets through creative construction technologies and celebrating a sense of “tightwad panache.”

Alchemy’s completion of the first weeHouse in 2003, then just an inexpensive prefab cabin, gained international attention as a symbol of architectural optimism. Since then, Alchemy has widened its scope, developing the weeHouse as a prefabricated answer for cabins, houses, offices, rooftop studios, and multi-unit developments, and has completed over 3 dozen prefabricated projects around the United

States. Warner’s clients share cultural values, even where their politics differ; they include a Chicago art patron couple who are very influential in the National Democratic Party, a Texas House Republican candidate, and the daughter of one of the only mainstream Independent Party candidates to run for president in the last twenty years.

Projects have been published in numerous national and international magazines, books, blogs, and cyberspace slots including: The New York Times , Dwell, The Wall Street Journal, Time, Wired, Interior Design , and Kiplinger’s along with MSN.com, CBS Marketwatch and The Huffington Post. weeHouse.com has averaged 20,000 unique visitors per month.

Exhibitions include Some Assembly Required-The Walker Art Center, the HOME House Project - Frederick R. Weisman Art Museum, Design Philadelphia: A Clean Break, and MASTER/Plan: Visionary Architects and Their Utopian Worlds - Cornell Museum of Fine Arts.

Alchemy has received national AIA awards for the Blair Barn House and Specs Optical Facades and numerous AIA Minnesota Honor Awards.

Geoffrey Warner holds an architecture degree with high honors from the University of Minnesota (1987), and taught Design-Build classes there from 1998 to 1999. He received the Dinkeloo Traveling Fellow Award coupled with a stay at the American Academy in Rome (1989), where he studied the detailing work of Italian architect Carlo Scarpa. He lives in St. Paul, MN with his family, and would really rather be kitesurfing than any of the above activities.

Ivan Kander is a freelance filmmaker and motion designer from Washington, DC. With over seven years experience in the industry, he has created videos and animations for numerous corporate, government, and non-profit clients. In addition, he is the writer and director of several short films that have screened at festivals across the country. As assistant editor for the popular short film curation website, Short of the Week, Ivan is a firm believer that short narrative content is the driving cause for innovation, growth, and change in the film industry.

A filmmaker, write and curator, Jason Sondhi is co-founder of Short of the Week, the web’s premiere destination for short film recommendations and criticism. Managing the site’s editorial and social media presence, he has positioned Short of the Week at the nexus of the film and digital worlds. A graduate of the University of Washington, he now calls New York home, as curator of the online video platform Vimeo.

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Sven Seger, Chief Creative Officer, FutureBrand North America

Sven plays a hands-on role in our creative projects – from ideation to implementation – leading our design, architecture, implementation and production teams. He is based in New York, where he shares responsibility for running the firm’s North American operations.

Over the course of more than 20 years of creating visual identities, he has developed an in-depth understanding of the role that strong brands can play in the lives of individuals. This ability has had a strong and lasting impact in shaping a number of well-known brands. For Four Seasons, he identified that the luxury hotel and resort chain could only redefine its role by working from the inside out. This took the form of rethinking the guest experience and reducing, rather than increasing, the touchpoints on which Four Seasons branded material appeared. This simple shift in focus helped elevate the brand experience and the brand’s overall standing.

In addition to Four Seasons, Sven counts Bank of America, Pfizer, American Express, Yahoo!, Microsoft, Sony PlayStation, UPS, Aflac and the YMCA among his past clients. He currently leads our creative work for Disney, USAA, Dow, [yellow tail] wine and American Airlines.

Prior to joining FutureBrand, Sven served as Worldwide Executive Creative Director at Siegel+Gale.Sven graduated with honors in graphic design from the International School of Graphik-Design Alsterdamm, located in Hamburg. His work is featured in several books and publications, and he has lectured at AIGA meetings and universities throughout his career.

Jörg Pierach is the President and Creative Director of Fast Horse, a Minneapolis-based marketing agency he founded in 2001. The agency boasts a client roster that includes a wide variety of local, regional, national and even international companies and organizations, including The Coca-Cola Company, Champs Sports, Best Buy and Marvin Windows and Doors.

Pierach and his team plan programs that creatively engage consumers — whether online, through advertising, at sporting or cultural events or through other traditional and non-traditional marketing efforts. At the core of the agency’s proposition is an understanding of how to create and distribute content — whether it’s video, written or design - that engages target audiences with a brand’s story. Pierach is accountable for the firm’s overall strategic and creative product on behalf of clients.

Under Pierach’s direction, Fast Horse has executed national-award-winning programs such as Blue Cross and Blue Shield of Minnesota’s “do” campaign, which was recognized as PRWeek’s 2006 Community Relations Campaign of the Year, and aided in the national launch of The Coca-Cola Company’s Full Throttle Energy Drink, for which the firm won an Effie, the advertising industry’s highest award for effectiveness. The firm has been listed among the “Best Places to Work” by both Minnesota Business Magazine and the Mpls/St. Paul Business Journal, which also included the firm among the Fast 50 honoring the fastest growing private companies in Minnesota. In 2013, Fast Horse was cited among Minnesota’s “Top Marketers” by Minnesota Business and was among 10 companies in Minnesota to be presented the prestigious Jefferson Award for corporate giving.

Prior to founding Fast Horse, Pierach was an executive vice president in the Minneapolis office of Weber Shandwick, which he joined as an intern in 1989. Pierach headed the firm’s Consumer & Lifestyle Practice Group in North America, a role which made him part of the agency’s Global Leadership Team. Outside of Fast Horse, Pierach also co-owns a Minneapolis eatery called Tilia, which he launched with his friend and James Beard-nominated chef Steven Brown in 2011. Tilia was named “Best New Restaurant” by Minnesota Monthly in 2011, and was honored as the “Outstanding Restaurant” winner at the 2013 Charlie Awards.

An active adviser to numerous non-profit and community organizations, Pierach serves on the Board of Trustees of the University of Minnesota Foundation, as well as the Capital Campaign Committee of Milkweed Editions, the nation’s largest independent literary publisher. He is a frequent guest lecturer at local colleges and universities. In 2004, Pierach was chosen as one of The Business Journal’s “Forty Under 40,” an award recognizing accomplishments of young Twin Cities business leaders, and in 2013, was listed among “100 Minnesotans You Should Know” by Twin Cities Business Monthly.

A citizen of Germany and native Minnesotan, Pierach holds a B.A. from the University of Minnesota’s School of Journalism and Mass Communication. He lives in St. Paul with his wife, Angie, and two young children.____________________________________________________________________________________________________________

Marcela Lorca — a Director/Choreographer/Master Teacher became Movement Director for the Guthrie Theater in 1991, and has since coached more than 100 plays. She is also Head of Movement for the University of Minnesota/Guthrie Theater BFA Actor Training program. As a Director/Choreographer her recent productions include Caroline or Change at The Guthrie Theater and Syracuse Stage. The Burial At Thebes, and The Secret Fall of Constance Wilde at the Guthrie Theater. House of the Spirits and Found at Mixed Blood Theater. Blood Wedding at the Guthrie Lab and Missouri Repertory Theater. Time Sensitive, Going Live, Macondo, Chain of Fools, Postcards from Earth and Confluence at the Guthrie’s Dowling Studio. The Clean House at Juilliard Drama. Bring Love to My Doorstep, The Long Walk, I Keep Walking on Sinking Sand, Bye Bye Margarita, and In Darkness at the Guthrie Lab. Wilde Honey, Antigone, The Seagull, Three Sisters, Iphigenia at Aulis, and The Gods: Helen and Orestes at the University of Minnesota. If You Could Touch My Heart, Raw and Walking Around at the Southern Theater. Her choreography includes The Winter’s Tale at Oregon Shakespeare Festival, The Persians at Washington Shakespeare Theater, A Light in the Piazza at the Goodman Theater, and Pericles at the Brooklyn Academy of Music. At the Guthrie Theater she has choreographed over 20 plays including The Great Gatsby, Pride and Prejudice, Merrily We Roll Along, Blood Wedding, Sweeny Todd, Much Ado About Nothing, You Can’t Take It With You, Winter’s Tale, Pericles, Lysistrata, A Midsummer Night’s Dream, As You Like It and A Christmas Carol. She has also worked at the National Actor’s Theater and Signature Theater in New York City, Long Wharf Theater in New Haven, National Opera of the Dominican Republic, and Grupo del Centro-Chilean dance company. Ms. Lorca teaches Lorca Movement at the University of Minnesota/Guthrie Theater BFA Actor Training program. She has also taught at New York University, Juilliard Drama School, the London International School of Performing Arts, US conferences and the Guthrie Experience for Actors in Training.