Four tips on how to win back customer trustand rebuild your brand following a crisis

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From time to time a company will go through a crisis that damages the

brand and effects the public’s perception.

This brings up two questions that the brand must answer…

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How do you rebuild public confidence in

the brand?

How do you win back customer trust?

and

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Here we have four tipson how to win back

customer trust…

1. Respond openly to immediate customer concerns

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Address customer anxietyand

vow to fix all issuesin order to

win back the trust of your customers.

2. Be transparent about the people responsible

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Be honest and ruthlesswhen you rid your companyof the people responsible.

3. Realign all internal teams behind the brand’s values

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Promote inter-departmentalcollaboration and prioritize

brand education among all staff.

Ensure the brand is communicating integrity and

reliability.

4. Take a radical step11

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Make an ambitiousbut brand-mending move.

Give yourself a competitive advantage in order to repay

loyal customers and shareholders.

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Show the world that your company has the courage to change in the name of

the brand’s values.