FourStepstoDeliveraGreatDigitalCustomerExperience

Satisfyingthedemandsofdigitalconsumersischallenging.

Satisfyingthedemandsofdigitalconsumersischallenging.Today,consumersexpectbrandstobeeasilyavailableandaccessibleacrossmultipletouchpoints.– Theybookaflightontheirlaptop– Theycheckintotheflightontheirtablet– Theyusetheirphonetocheckthestatus

That’sthreeinteractionsoverthreedifferenttouchpoints.Andeachtouchneedstoworkflawlessly.

Areyouprovidingyourprospectsandcustomersachoiceinthewaythat

theyconnectwithyou?

Ifnot,youneedtoaccelerateyourdigitaltransformationbytakingthesefourcriticalactions…

1.FreeYourData.

Isyourdatatrappedinalegacysystemorothersilos,makingitdifficulttodistributeovermultiplechannels?Useanapplicationprogramminginterface(API)tofreeit,securely.

Today’sapplicationsuseAPIstoblendin-housedatawithexternaldatasourcestoprovideabetter

customerexperience.Insideyourcompany,APIscanbringtogetherdatafromallsegmentsofyourbusiness.Externally,APIscanhelpyoucreatenewapplicationsandservicesbysafelyopeningyourdatatoyourpartners’developers.

2.TestYourSoftware.

Tocompete,youneedtodevelopandreleaseproductsfasterthaneverbefore.However,thetestingandQAprocesscandelayyourtimetomarketasteamslosevaluabletimewaitingforvariousresourcestobecomeavailable.

Rampupthespeedofyourtestingprocesswithoutcuttingcorners.

Rootoutsoftwareproblemsfaster— andearlier—bymovingdevelopmentandtesttaskstoearlierphasesofthesoftwaredevelopmentlifecycle(SDLC).

3.EnsurePerformance.

Consumerswantanapplicationloadtimeoflessthansixseconds.Yettoday’sapplicationdeliverychainsareincrediblycomplex,involvingdozensofsystemsandthird-partyAPIs.

TheNewBattleground forBrandLoyaltyStudy,CAandZogbyAnalytics,2014.

Forthebestcustomerexperience,youneedtotrackperformancethroughthecompleteapplicationchain,ensuringeachtouchpointoffersfamiliarityandconsistency.

4.SeetheBigPicture;MindtheDetails.

Inarecentglobalstudy,25percentoforganizationshavedevelopedfiveormorecustomer-facingapplicationsinthepastyear.Bringingmoreappstomarket—atanincreasinglyrapidrate—leadstogreatercomplexityandachaoticdevelopmentenvironment.ApplicationEconomyGlobalStudy,CAandVansonBourne,2014.

Yourprojectplanningenvironmentneedstobeasagileasyour

developmentprocess.

Manualspreadsheetswon’tcutitanymore.Finetuneyourplanninganddecision-makingprocessesateverylevel— fromtheC-suitetotheQAlab.

LearnmoreaboutsatisfyingthedemandsofdigitalconsumersintheeBook:HowDoIDeliveranAmazingCustomerExperienceAcrossAllTouchpoints?