four elements of email campaign success - accelerate! virtual workshop - 062911
TRANSCRIPT
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8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
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Kb{ko Ko`nbma`}bcl 3 :833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
Noqz Alaea`}{ on Aecbl Kcexcbi[qkka{{Gq`a :2, :833 Ckka{{ Yajb`cz Zakozmb`i
https://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=52777507&rKey=df61c9d82fb04344https://cisco.webex.com/ciscosales/lsr.php?AT=pb&SP=EC&rID=52777507&rKey=df61c9d82fb04344 -
8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl :
Gannzar Zbka, [z Za{aczkd C`clr{}
Eczfa}b`i[dazxc / EAKLCJ[ Xzbeczr Za{aczkd
HYGannzarZ
[azibo Jclai`o, Mbzak}oz on Za{aczkd
Eczfa}b`i[dazxc / EAKLCJ[ Xzbeczr Za{aczkd
H[aziboJclai`o
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;
Ja`kdeczf Zaxoz} Nb`m ydc} yozf{ noz}doq{c`m{ on aecbl eczfa}az{
Ec}qza kdc``al, b`kzaea`}cl bexzo~aea`}{Eql}bxla }ck}bk{ ckkalazc}a xaznozec`ka
Dc`mjoof Bma`}bnr ja{} xzck}bka{ c`mnozeqlc}a c ea}domoloir
Kqzza`} {}cia on xzoka{{ noz aecbl eczfa}b`iLoof c} }da `ay LACX[ ea}domoloir
F`oylamia }zc`{naz ]ackd aecbleczfa}az{ doy }o cxxlr ja{} xzck}bka{
[qeeb}{, yozf{dox{, kaz}bnbkc}bo`, yajb`cz{
C ko`}b`qoq{ bexzo~aea`} xzoka{{
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =
Xlckaea`} on aecbl b` }da eczfa}b`i . {cla{ xbxalb`a Xlc``b`i noz b`}az`cl yb`{
]zbcl, }a{} c`m ox}bebwb`i {}zc}aiba{
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 1
LACX[
La~azcia cll }ck}bk{ }o jqblm sqclb}r lb{}{
A`icia roqz cqmba`ka yb}d zala~c`} ko`}a`}
Ck} za{xak}nqllr }o a`{qza malb~azcjblb}r
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[ r`k aecbl yb}d {okbcl c`m {ecz} xdo`a{
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl >
Kb{ko Ko`nbma`}bcl > :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
7/54 :833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 9
[alak}b`i xlckaea`} on aecbl b`eczfa}b`i . {cla{ xbxalb`a
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8/54 :833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 4
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10/54 :833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 38
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8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
11/54Kb{ko Ko`nbma`}bcl 33 :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
12/54Kb{ko Ko`nbma`}bcl 3: :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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8/6/2019 Four Elements of Email Campaign Success - Accelerate! Virtual Workshop - 062911
13/54Kb{ko Ko`nbma`}bcl 3; :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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Kb{ko Ko`nbma`}bcl 3= :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
]da iocl on }da {azba{ on aecbl{ b{ }oeo~a }da {qj{kzbjaz sqbkflr nzoe *fbkfb`i}da }bza{* }o c` amqkc}am jqraz
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Kb{ko Ko`nbma`}bcl 31 :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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Kb{ko Ko`nbma`}bcl 3> :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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Kb{ko Ko`nbma`}bcl 39 :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
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Ko`{}zqk} eac{qzaea`}{ }dc}dbidlbid} }da kollcjozc}bo`ja}yaa` maxcz}ea`}{
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Xlc` yb}d }da a`m b` eb`m
Yc}kd `ay {qj{kzbjaz ea}zbk{kczanqllr
Ja za{oqzkanql b` xzo~b`i ZOB
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;1Kb{ko Ko`nbma`}bcl ;1 :838 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am
ALAEA@][ +; c`m +=7
]ZBCL, ]A[], OX]BEBWA % ZAXAC]
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;>
Ea}domoloir noz aecbl}a{}b`i c`m ox}bebwc}bo`
]a{} xzaxczc}bo`
Alaea`}{ }o }a{}
C{ {oo` c{ roq {cr, ncblqza b{ `o} c` ox}bo`, roq)~a gq{} {cbm,b``o~c}bo` b{ `o} c` ox}bo`.
% [a}d Iomb`
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;9
>3! on ozic`bwc}bo`{ mo `o}zoq}b`alr }a{} aecbl kcexcbi`{
Ja{} xzck}bka{ cza c {}cz}b`i
xob`}]a{}b`i b{ }da o`lr ycr }o nb`m oq} ydc}yozf{ noz roqz koexc`r c`m kq{}oeaz{
Mambkc}a 1%38! on za{oqzka{ }o}a{}b`iZa{ql}{ b` ay cxxzockda{, b`b}bc}b~a{,c`m b`{bid}{ lacmb`i }o eoza annbkba`}c`m annak}b~a koeeq`bkc}bo`{
Ra{
;2!
@o
>3!
[oqzka7 Eczfa}b i[dazxc Aecbl Eczfa}b`i Ja`kdeczf [qz~arEa}domoloir7 Nbalmam [ax :838, @53,331
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;4
]da koexc`r 7 Kb{ko [r{}ae{
]da eczfa}xlcka 7
Koeeq`bkc}bo`{ }akd`oloir
]da xzomqk} 7 Koexq}az `a}yozf{
]da kdc``al 7 Aecbl
]da kcexcbi` ojgak}b~a 7
Ck}b~c}a }doq{c`m{ on ko`}ck}{ b` mc}cjc{a
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ;2
[}ax +3. [alak} c }a{} {aiea`}
Kdo{a 3= 1! on }da q`eczfa}cjla Q [ ko`}ck}{noz zack}b~c}bo` }a{}
[}ax +:. Ec}kd onnaz }o ko`}ck}{ xo}a`}bcl ~clqa
[xlb} lb{} b`}o }yo izoqx{6 dbid%la~al c`m loy la~alko`}ck}{ jc{am o` }dabz goj }b}la{
]da b`ka`}b~a{ b`klqmam7Dbid%xo{b}bo` izoqx7 -:1 [}czjqkf{ ibn} kczmLoy%xo{b}bo` izoqx 37 Ydb}axcxaz moy`locmLoy%xo{b}bo` izoqx :7 @o onnaz
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =8
[}ax +;. Kzcn} aecbl{ noz ackd {aiea`}
Dacmlb`a }at} Ia} Ko``ak}am, [}cr B`nozeam
[qjgak} lb`a Dbid%xo{b}bo` izoqx7Ia} c [}czjqkf{ kczm jr qxmc}b`i roqz xzonbla
Loy%xo{b}bo` izoqx 37Ia} c Kollcjozc}bo` ydb}axcxaz jr qxmc}b`i roqz xzonbla
Loy%xo{b}bo` izoqx :7 Qxmc}a roqz xzonbla }o {}cr kqzza`}
Kcll }o ck}bo` Qxmc}a `oy jq}}o`
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =3
Dbid%xo{b}bo` izoqx / Ibn} kczm onnaz Ko`~az{bo` zc}a7 > 38!
Loy%xo{b}bo` izoqx 3 / Ydb}axcxaz onnaz Ko`~az{bo` zc}a7 3 =8!
Loy%xo{b}bo` izoqx : / @o onnaz Ko`~az{bo` zc}a7 ; 28!
@o onnaz* b{ }da ja{} onnaz c{ b}
Zasqbzam {ecllaz b`~a{}ea`} }dc` }da *ibn} kczm* onnaz Mbm `o} *jczicb`* noz c` qxmc}am xzonbla
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =:
Kzac}a c kql}qza on ko`}b`qoq{ bexzo~aea`}C{{bi` c izoqx on Lcj Koc}{ }o a{}cjlb{d c xzoka{{noz atxazbea`}c}bo`, eac{qzaea`} c`mbexlaea`}c}bo`Ecb`}cb` c` o`iob`i lb{} on }a{}b`i bmac{ zc`ib`i nzoe{bexla }o }da bexo{{bjlaA`koqzcia b`xq} nzoe eaejaz{ oq}{bma roqzmaxcz}ea`}
[}cz} {ecll
Icb` eoea`}qe yb}d sqbkf yb`{[ecll {kcla }a{}{ ib~a nlatbjblb}r c`m eb`bebwa zb{f
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =;
daqzb{}bk noz Aecbl Ea{{cib`i Ox}bebwc}bo` B`mat7
aea 5 z~ $on & b" $n & c"
aea 5 aecbl ea{{cib`i annak}b~a`a{{ b`mat
z~ 5 zala~c`ka }o }da ko`{qeaz alaea`}{ on xzoka{{ $b`}az`cl c`m at}az`cl"
on 5 onnaz ~clqa $ydr"
b5 b`ka`}b~a }o }cfa ck}bo`
n5 nzbk}bo` oz x{rkdoloibkcl za{b{}c`ka
c 5 c`tba}r oz x{rkdoloibkcl ko`kaz` {}beqlc}am
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl ==
Klczb}r }zqex{ xaz{qc{bo` Mz Nlb`} EkIlcqidlb`,
Ec`cib`i Mbzak}oz $KAO",
EAKLCJ[
C} b}{ koza, aecbl b{ c ~clqaatkdc`ia
Mo `o} xazeb} q`{qxaz~b{am }db`fb`i
[}zqk}qza c }doqid} {asqa`ka
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =1
Eczfa}az{ dc~a la{{ }dc` {a~a`{ako`m{ }o izcj }da zacmaz{c}}a`}bo` c`m ko`~b`ka }dae }o }cfack}bo`
[}cz} yb}d o`a ma{bzam oq}koea,q{qcllr c klbkf, `o} c {cla
Dc~a o`a koza ea{{cia, mo `o}klq}}az yb}d eql}bxla onnaz{ , lb`f{ oznloyazr lc`iqcia
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =9
Roqz koeeq`bkc}bo` on ~clqa
jaib`{ b` roqz {qjgak} lb`a{ c`m{doqlm ja ecb`}cb`am }dzoqidoq}}da a`}bza ko`~az{bo` xzoka{{
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =4
Kcx}qzaXzoxaz b`}zomqk}bo`, `cea,
koexc`r, }b}la
Ko`~b`ka
Jqblm onn {qjgak} lb`a c`mizaa}b`i, ib~a {xakbnbk zac{o`{ydr }da {qj{kzbjaz {doqlm faaxzacmb`i
Klo{aKcll }o ck}bo` c`m ko`}ck} b`no
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl =2
Zbid} c`clr}bk{Ecfa {qza roq dc~a c xzoka{{ ozc`clr}bkcl {r{}ae b` xlcka }o kcx}qza }daea}zbk{ }bam }o roqz iocl{
Zbid} {aiea`}Q`b~az{cllr }a{}b`i ckzo{{ }da joczm ybllxqll }da nb`mb`i{ b` cll mbnnaza`} mbzak}bo`{[aiea`} lb{}{ jc{am o` }a{}b`i ojgak}b~a
Zbid} nzasqa`krJclc`ka, mo`} }a{} }oo on}a` oz }oo{almoe
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 18
;3!
=8!
=8!
=9!
=4!
1=!
>3!
>=!
28!
Nzoe lb`a
Xaz{o`clbwc}bo`
Lc`mb`i xcia{
]bea on mcr {a`}
Mcr on yaaf {a`}
Lcroq} c`m becia{
Kcll{ }o ck}bo`
Ea{{cia $izaa}b`i, jomr, klo{b`i"
[qjgak} lb`a $xdzc{b`i, la`i}d"
[oqzka7 Eczfa}b i[dazxc Aecbl Eczfa}b`i Ja`kdeczf [qz~arEa}domoloir7 Nbalmam [ax :838, @53,331
Mo`} lbeb} roqz{aln }o gq{} {qjgak} c`m nzoelb`a }a{}b`i
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 13
Kzac}a roqz oy` }a{}b`i lcj
Dc~a c ea}domoloir c`mja`kdeczf za{ql}{
Xzaxcza mblbia`}lr
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:833 Kb{ko c`m/oz b}{ cnnblb c}a{ Cll zbid}{ za{az~am Kb{ko Ko`nbma`}bcl 1;
Qxkoeb i Yajb`cz{7
% ]da B`}azck}bo` on Aecbl, [okbcl Eambc, c`m Eojbla
EAKLCJ[ Eczfa}b i Yozf{dox{7
-;88 Mb{koq`} o` J:J Eczfa}b`i, Aecbl Eczfa}b i . Lc`mb i Xcia Ox}bebwc}bo`Kaz}bnbkc}bo` Koqz{a{Nb`m Mc}a{ . Lokc}bo`{
A`}az xzbozb}r koma 384%Y[%:222 }o zakab~a roqz -;88 mb{koq`}
Nqll [az~bka Xzoizce{ b Xcz}`az Eczfa}b i Ka`}zcl
Aecbl Eczfa}b i Xzoizce{ Eczfa}b i Ox}bebwc}bo Xzoizce{ Aecbl Za{xo`{a Ox}bebwc}bo`
Lacm @qz}qzb i Xzoizce{ a@qz}qza c`m a@qz}qza yb}d ]alaxzo{xak}b i
[}cr Ko` ak}am }o Kb{ko Ckkalazc}a#
http://www.meclabs.com/training/workshopshttps://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=57&lid=1https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=172&lid=1https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=235&lid=1mailto:[email protected]?subject=Subscribe%20to%20Accelerate!http://twitter.com/http://www.scribd.com/CiscoAccelerate/shelfhttp://blogs.cisco.com/category/truthmarketing/https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=235&lid=1https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=235&lid=1https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=172&lid=1https://www.ciscopartnermarketing.com/Orgs/Play.aspx?id=57&lid=1http://www.meclabs.com/training/workshops -
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