Four Cards that could change the world…. Four Cards that could change the world…. one Community at a Timeone Community at a Time

The Local Heroes and loyalty platform enables merchants to The Local Heroes and loyalty platform enables merchants to engage customersengage customers

● Track customer behavior and historyTrack customer behavior and history

● Allow cardholders to earn PlusCounts/Points toward rewardsAllow cardholders to earn PlusCounts/Points toward rewards

● Reward points based on purchases, frequency of visits, or a variety of other criteria Reward points based on purchases, frequency of visits, or a variety of other criteria that the merchant choosesthat the merchant chooses

● Encourage customers to spend more by offering bonus points for purchases over Encourage customers to spend more by offering bonus points for purchases over certain amountscertain amounts

● Allow customers to apply their points toward future purchases or redeem points for Allow customers to apply their points toward future purchases or redeem points for free branded merchandisefree branded merchandise

● Create special promotions, such as members-only discountsCreate special promotions, such as members-only discounts

● Instantly recognize and reward customers directly at the point-of-saleInstantly recognize and reward customers directly at the point-of-sale

● Engage customers with real-time promotional campaignsEngage customers with real-time promotional campaigns

● Overcome slow sales by offering extra points on purchases made during off-peak Overcome slow sales by offering extra points on purchases made during off-peak seasonsseasons

● Instantly reward customers based on criteria like purchase amounts, purchase Instantly reward customers based on criteria like purchase amounts, purchase history, demographics and morehistory, demographics and more

● Communicate to customers directly on their receipts with customized coupons, bonus Communicate to customers directly on their receipts with customized coupons, bonus points promotions or even instant sweepstakes campaignspoints promotions or even instant sweepstakes campaigns

45% of consumers spend more money at stores where they have loyalty cards45% of consumers spend more money at stores where they have loyalty cards

Local Heroes platform enables merchants to…

Summary of Local Heroes loyalty program Summary of Local Heroes loyalty program features and benefitsfeatures and benefits

● Real-time loyalty points programReal-time loyalty points program

● Electronic gift cardsElectronic gift cards

● Electronic coupons at POSElectronic coupons at POS

● ‘‘Instant Win’ loyalty programInstant Win’ loyalty program

● Instant live messaging at POSInstant live messaging at POS

● Customer database aggregation and analysis toolsCustomer database aggregation and analysis tools

● Local Heroes affinity and community based valuesLocal Heroes affinity and community based values

Program features described in this presentation include:

Real-Time Points Programs and Instant Redemption Real-Time Points Programs and Instant Redemption at the Time of Purchaseat the Time of Purchase

● Gather intelligent marketing data that can be Gather intelligent marketing data that can be used to increase their “Lifetime” value of used to increase their “Lifetime” value of each customereach customer

● Local Heroes Points Programs provide a Local Heroes Points Programs provide a powerful tool to reward loyal customers for powerful tool to reward loyal customers for making purchasesmaking purchases

● All points are accrued and/or redeemed at the All points are accrued and/or redeemed at the POS in real-timePOS in real-time

● Point awards can be tailored to coincide with Point awards can be tailored to coincide with seasonal business cycles. (Double points, seasonal business cycles. (Double points, bonus points etc.)bonus points etc.)

● You can collaborate with other merchants in a You can collaborate with other merchants in a shared “Closed Loop” or Coalition Programshared “Closed Loop” or Coalition Program

● Provide program participants with the Provide program participants with the excitement and instant gratification of points excitement and instant gratification of points statements each time they use their card statements each time they use their card (including up to 360 characters of instant (including up to 360 characters of instant custom messages printed right on the custom messages printed right on the receipts)receipts)

● Avoid the hassle of producing expensive Avoid the hassle of producing expensive month-end statements for customersmonth-end statements for customers

Striving to retain your customers? Want to keep the most frequent & most profitable ones coming back for more?…

Stored Value, VIP & Gift CardsStored Value, VIP & Gift Cards

● Provide your customers with a convenient, Provide your customers with a convenient, branded, stored value or loadable/re-loadable Gift branded, stored value or loadable/re-loadable Gift CardCard

● Display the card at the POS or combined with Display the card at the POS or combined with other in-store promotionsother in-store promotions

● Avoid giving cash back on returned merchandiseAvoid giving cash back on returned merchandise● Drive greater return traffic - customers are Drive greater return traffic - customers are

presented with a statement, displaying the presented with a statement, displaying the balance available each time he/she uses the card. balance available each time he/she uses the card.

● Utilize the Local Heroes Gift Card as a stored value Utilize the Local Heroes Gift Card as a stored value card, prepaid card, or debit cardcard, prepaid card, or debit card

● Customers win by having a simple & secure Customers win by having a simple & secure method of payment; while in the customers’ method of payment; while in the customers’ wallet, your business remains top of mindwallet, your business remains top of mind

● Local Heroes will track stored value and electronic Local Heroes will track stored value and electronic Gift Cards and can provide information on who’s Gift Cards and can provide information on who’s buying what and at which locationbuying what and at which location

Want to use gift certificates to increase revenue and return traffic? Want to stop returning change on partially used gift certificates?

55% of gift card recipients make more than one visit to deplete the card61% spend more than the amount on the card

55% of gift card recipients make more than one visit to deplete the card61% spend more than the amount on the card

Customized Electronic Coupons at POSCustomized Electronic Coupons at POS

● Instantly direct offers into the hands Instantly direct offers into the hands of your most profitable customers or of your most profitable customers or likely prospectslikely prospects

● Enhance your customers satisfaction Enhance your customers satisfaction by targeting a personalized coupon by targeting a personalized coupon that is meaningful to them and that is meaningful to them and rewards past behaviorrewards past behavior

● Electronically track the effectiveness Electronically track the effectiveness of existing promotional campaigns and of existing promotional campaigns and immediately react to market immediately react to market conditions and data that would conditions and data that would indicate making an change to a indicate making an change to a program parameterprogram parameter

● Chain retailers/ restaurants can create Chain retailers/ restaurants can create effective cross-sell and marketing effective cross-sell and marketing programs with other cross-sell programs with other cross-sell merchant partners and/or locations in merchant partners and/or locations in the chain the chain

Want to increase customer spending and visit frequency? Want to elevate sales on specific items in inventory?

Instant Win ProgramsInstant Win Programs

● We can custom design a program to be We can custom design a program to be consistent with your business cycles and consistent with your business cycles and in store trendsin store trends

● Attract new customers and motivate Attract new customers and motivate existing customers to purchase more existing customers to purchase more frequently and create in store excitementfrequently and create in store excitement

● Increase customer contact, giving your Increase customer contact, giving your customers a chance to instantly win customers a chance to instantly win prizes with every transactionprizes with every transaction

● Reward most profitable customers with Reward most profitable customers with guaranteed prize at pre-determined guaranteed prize at pre-determined spending level spending level

● Reward based on transaction size or Reward based on transaction size or spending levels attained spending levels attained

● Reward a customer with a Grand Prize Reward a customer with a Grand Prize during peak selling hours during peak selling hours

You WIN a$100

Gift card

You Have Won a $100 Gift card!

Could compelling prizes or awards increase your sales?

Instant Live Messaging @ Point of SaleInstant Live Messaging @ Point of Sale

● Our system enables the flexibility to Our system enables the flexibility to customize an instant message by customize an instant message by location, day of week, time of day, location, day of week, time of day, specific promotions and the past specific promotions and the past purchase behavior of their customerspurchase behavior of their customers

● Instant Messages are electronically Instant Messages are electronically displayed on the customers POS receipt displayed on the customers POS receipt (up to 320 characters) and can be (up to 320 characters) and can be targeted to promote up-coming sales, targeted to promote up-coming sales, contests and cross marketing contests and cross marketing opportunities opportunities

● Promotion/message change requests Promotion/message change requests are performed within 24hrsare performed within 24hrs

● Administrative functions can be made Administrative functions can be made available to select merchants through available to select merchants through Local Heroes secure Network and Local Heroes secure Network and Intranet triggered User/Merchant Intranet triggered User/Merchant Interface tools Interface tools

Would you like to communicate pertinent messages directly with specific customers?

Setting the industry standard for customer rewards and merchant loyalty programs….

while leading business into the future through innovative management of transactional data.

Local Heroes suite of database Local Heroes suite of database aggregation & analysis toolsaggregation & analysis tools

● Instantly monitor the success of multiple programs running Instantly monitor the success of multiple programs running concurrentlyconcurrently

● Identify the most profitable segments of your customer Identify the most profitable segments of your customer basebase

● Determine who your top customers are based on shopping Determine who your top customers are based on shopping demographics/ purchase behavior (SKU level detail, based demographics/ purchase behavior (SKU level detail, based on countertop prompt and electronic journal matching)on countertop prompt and electronic journal matching)

● Accurately judge the effectiveness of direct marketing Accurately judge the effectiveness of direct marketing campaigns and adapt them based on market conditions campaigns and adapt them based on market conditions

● RFM reports (Recency, Frequency and Monetary) RFM reports (Recency, Frequency and Monetary) segmenting & ranking of customer databasesegmenting & ranking of customer database

● Implement Corporate/ Employee Incentive ProgramsImplement Corporate/ Employee Incentive Programs

Our Interactive suite of tools and customized report engine will enable you to:

What’s the greatest difference between Local What’s the greatest difference between Local Heroes and other loyalty programs?Heroes and other loyalty programs?

Local Heroes was designed to enhance the relationship with existing customers and give you the tools to attract new ones

Additionally, Local Heroes can save you money on your credit/debit card transactions – as low as 1% of purchasesAdditionally, Local Heroes can save you money on your

credit/debit card transactions – as low as 1% of purchases

Most complete, compelling and responsive loyalty program available. Maximizes sales from your customer base

Local Heroes affinity program, affiliation with active members of local and national non-profit groups and our online community program bring new customers through your door.

Loyalty Affinity

Local Heroes GeN “X-2” PlatformLocal Heroes GeN “X-2” Platform

Local Heroes aggregates the power of individual choice into social marketing that works for both the consumer and the community in which

the transaction takes place

Local Heroes aggregates the power of individual choice into social marketing that works for both the consumer and the community in which

the transaction takes place

It allows you to pay for It allows you to pay for your purchases at values your purchases at values based merchantsbased merchants

It gives you loyalty It gives you loyalty points for each dollar points for each dollar spentspent

Payment Connectivity

It connects you It connects you to a rising group to a rising group of like minded of like minded people for social people for social networkingnetworking

It gives you It gives you access to a access to a directory of directory of value based value based merchants and merchants and productsproducts

It creates a It creates a coalition of coalition of consumers, consumers, social benefit social benefit organizations organizations and businessesand businesses

Gifting

Local Heroes will donate a Local Heroes will donate a significant portion of our fees significant portion of our fees directly to local non-profits directly to local non-profits selected by your customersselected by your customers

Local Heroes is a connectivity card, linking Local Heroes is a connectivity card, linking participants to like-minded individualsparticipants to like-minded individuals

How it works:

• Members complete an online profile with privacy parameters controlled by each user that captures areas of personal interest and expertise

• Connect and organize with other local members that share similar interests and strategic goals

• Post notices of events to the Local Heroes community

• Receive notices of local events that match personal interests

Local Heroes cardholders are also members of a unique organization that uses values as a membership filter

Local Heroes membership keeps your loyalty program cardholders engaged

Local Heroes membership keeps your loyalty program cardholders engaged

Summary of merchant benefitsSummary of merchant benefits

Cost effective way to increase sales

A low cost loyalty program and management tool to identify and reward valued customers

Access to aggregate database information, including relevant community trends and opportunities

A positive image and cause-related market tool that gives back to the community