Point of

View

POV: What it is

Casper’s POV...

and how we found it

Competition: Retail

Competition: Product

Competition: Marketing

Competition: Branding

UserInsights:

Experience

UserInsights: Product

FactoriesManufacturing

Options

FactoriesSupply Chain

Economics

Developing the Casper

Mattress

Firmness graphic

Function

Form

CupPipePatch

CupPipePatch