founders drinks sept: building a global a-team with freelancers
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For September's Founders Drinks, Jovin Hurry from Elance shares how companies can build an international team efficiently.TRANSCRIPT
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Work… …Differently
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
On Creating a Global A-Team
How Singapore Startups and
Freelancers can take advantage
of Online Work Wednesday 25 September 2013
Founders Drinks | Hood Bar and Café | 7pm | Singapore Jovin Hurry & Loretta Tioiela
Elance Mobilizers (Singapore)
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
The Dawn of the E-Lance Economy
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
My day @ VintageandRare.com
8:00 – Coffee!
8:15 – Meeting with researcher
9:00 – Approval of MockUps
11:00 – Briefing Programmer
13:00 – Online Marketing Strategy
15:00 – Update from Sales
17:00 – Customer Service recap
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Vintage & Rare – A Hybrid Organization
Rajkumar
Designer
Pakistan
Ravindra
Researcher
India
Bill
Sales/Product
Florida
Jill
Sales
Texas
Sarah & Ulrik
SEO + Social
Bulgaria
Rahul
Programmer
India
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 6
THE FRACTIONAL ECONOMY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
?
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Search Friction
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
2.5m freelancers – rated and tested
500k active clients – last 6 months
+95.000 job posts last 30 days
Freelancers and clients residing in 170+ countries
+$750m in lifetime freelancer earnings
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Most Popular Skills on Elance
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Value
Demand
SQL
Serve
r
Ruby
C#
.Net
ASP AJA
X HTML
5 Android iPad
iOS
Mobile
SEO
mySQ
L JQuer
y
PHP
Web
Desig
n
HTM
L Wor
dPre
ss
CS
S
iPhon
e
Java
scrip
t
Socia
l
Medi
a
Mark
eting
Demand in 2013
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Mobile skills on Elance
Android: 17246
BlackBerry: 3171
BlueTooth: 288
Game Dev.: 1813
HTML5: 38386
iOS: 10037
iPad: 4944
iPhone: 12935
Mobile: 24210
Windows Mobile: 2194
Windows Phone: 1812
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Singapore the Cloud
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
EVERY BUSINESSES CHALLENGES
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
49% Of European clients save
>50%
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
We did a mockup site on Wordpress and it
would have been about 8 times more
expensive in Finland
Antti Vilpponen
Co-Founder & CEO
How is this possible?
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
0
5
10
15
20
25
30
35
40
45
Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10
Hours/W
eek
TIme
Staff
U
pandD ownonDemand
WebDeveloper
MobileDeveloper
WebDesigner
Translator
Researcher
GraphicDesigner
Flexibility:
Staff Up & Down On Demand
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Getting Things Done. Faster.
08:39
Job
posted
1st
proposal
Availa-
bility
request
Awarded
job
First
draft
received
Final
delivery
Job
details
and files
sent
12:13 10:01 11:19 10:17 10:08 09:02 08:43
3:34:00 / $50
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
10 Online Hires for Your Business
WEB
DEVELOPER
MOBILE
DEVELOPER
VIRTUAL
ASSISTANT
CONTENT
WRITER
MARKET
RESEARCHER
SOCIAL MEDIA
MARKETER
GRAPHIC
DESIGNER
LEAD GENERATION
SPECIALIST LAWYER
SEO
EXPERT
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
...32 Jobs You Can Use Them For
TM
registration
Ecommerce
Website
Design Website
development
Voice
Talent
Video
Production
Display
advertising
Copywriting
Graphic
design
Newsletter
Writing
Logo
Creation
Project
Management
Market
Research
Software
Testing
Mobile
Apps
Web Analytics
PR
SEM
SEO
Social
Media
Marketing
Bookkeeping
Data Entry
Admin
assistance
Business
Incorporation
Events
Telemarketing
Translations
Contracts
Financial
Analysis
Tax Filing
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Bogota
UTC +10
08.00
Develop
16.00
Istanbul
UTC +3
08.00
Spec
16.00
Sydney
UTC -5
07.00
Design
16.00
The Traditional Way: 72 hours
The Elance Way: 24 hours
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 28
Agree to Terms Job Active
Collaborate,
Communicate
Share Files
Post Job
Review
Freelancers’
Proposals
Interview and
Rate
Freelancers
Select
Freelancer
Hiring Manager
Approves Work
Hiring Manager
Pays
Freelancer
Fixed Price:
Define
Milestones
Hourly Price:
Define
Hours/Duration
MATCH
PAY
COLLABORATE
THE PROCESS
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
FROM FREELANCER TO
ENTREPRENEUR
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
6 Key Freelancer Takeaways
TIME Invest time in your Elance profile
MATCH Scout for the right jobs
TAILORED Right-to-the-point, tailored proposals
ESCROW Ensure Escrow funding
PRO Professional collaboration
PATIENT Bepatient.Ittake’stimetowinthefirstjob
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute. 32
SAFETY & SECURITY
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Few Tips for Your Business
Brainstorm what tasks
can be outsourced. Evolve your online work.
Think about a hybrid
organization model.
Don’tonlythinkcostsavingsbut
instant, on-demand access to skills.
© 2000-2012 Elance, Inc. Elance proprietary and confidential. Do Not Distribute.
Jovin Hurry, Elance Mobilizer (Singapore)
– Email: [email protected]
– Phone: +65 84 08 63 46
– Twitter: @JovinHurry
– LinkedIn: Jovin Hurry
Loretta Tioiela, Elance Mobilizer (Singapore)
– Email: [email protected]
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