founder queens - schema app tools€¦ · queens university & mit applied math &...
TRANSCRIPT
Queens University
& MIT
Applied Math & Engineering
Innovation & Strategy
Member of
Alumni
foundermakesOffer
nationality
alumniOf
1. What is Schema Markup?2. Benefit of Schema Markup3. Schema Markup Strategy4. Best Practices5. Tools for Getting Started6. Measuring the Value of Schema
Markup
Agenda
Schema.org
JSON-LD
Microdata & RDFa
● Classes are the types of things described: Organization, Person, Creative Work, Event, etc.
● Properties indicate the attributes or relationships of the things
● Sub-classes (e.g. MedicalOrganization) inherit the properties of parent classes (LocalBusiness, Place, Organization and Thing)
Class
Properties
Rich ResultsHigher Click Through Rates
Quality TrafficCustomer Engagement
Results
What should you optimize with Schema Markup?
Strategy
#1 What are the important aspects of the business? What makes it unique?
#2 What Google Features are you eligible for?
● Use JSON-LD● Use the most specific class possible● Markup only what is on the page● Connect “things” in schema markup● Relate to Wikipedia/websites to
define topics
Best Practices
Contact Page
Social Media
Telephone
Address
ImageURLNameLogo
https://www.schemaapp.com/tools/schema-paths/
https://en.wikipedia.org/wiki/Bicycle
https://en.wikipedia.org/wiki/Milan
CreateTestDeployMaintainMeasure
Process
Google Data Highlighter https://www.google.com/webmasters/tools/data-highlighter
Merkle SEO JSON-LD Generator https://technicalseo.com/seo-tools/schema-markup-generator/
Schema App FREE & Subscriptionhttps://www.schemaapp.com/tools/jsonld-schema-generator/
Plugins & Add-Ons
Create
https://www.google.com/webmasters/data-highlighter/
https://technicalseo.com/seo-tools/schema-markup-generator/
https://www.schemaapp.com/tools/jsonld-schema-generator/
https://www.schemaapp.com/
Google Search ConsoleStructured Data Report
Google Structured Data Testing ToolSDTT BookmarkletLinter Testing Tool
Test
https://www.google.com/webmasters/tools/structured-data
https://search.google.com/structured-data/testing-tool/u/0/
http://www.seoskeptic.com/structured-data-markup-validation-testing-tools/google-structured-data-testing-tool-bookmarklet/
http://linter.structured-data.org/
Manual - Copy and PasteJavascriptTag Manager
Deploy
Manual ToolsAaron Bradley’s Google Updates Spreadsheet Google Search Console
Automated ToolsSchema App https://www.schemaapp.com
Maintain
Existing Reporting ToolsRich Results Reporting
Google Search ConsoleSEMRUSH MozGetStat
Semantic Analytics
Measure
Semantic Analytics
1. What is Schema Markup?2. Benefit of Schema Markup3. Schema Markup Strategy4. Best Practices5. Tools for Getting Started6. Measuring the Value of Schema
Markup
Summary
Focus on Strategy, Automate the Rest
Take-Away
