foundations for measuring your presence and visibility online
DESCRIPTION
TRANSCRIPT
Foundations for measuring your presence and visibility online
04/1
0/2
02
31
We are brands
•Yup. As soon you start a blog or open Twitter a account
•If you do good things people will interact with what you produce, publish, create and share
• People will talk to you and about you
04/1
0/2
02
32
Measurement becomes important because?
• We want to know we’re doing the right thing: our efforts are contributing towards something that is growing
• No hits, clicks, friends or conversations? It’s time to change the format!
04/1
0/2
02
33
04/1
0/2
02
34
But lets be honest.
Measurement is not quite the Scarlett Johansson of advertising.
Where to start?
• So many tools
• Soo much data
• Sooo many numbers
GAHH!• What’s important?
04/1
0/2
02
35
Lets start with the tools
04/1
0/2
02
36
“The best things in life are free”0
4/1
0/2
02
37
Janet was right
Google Analytics
• Getting started is easy
• If you don’t want to mess with your footer you can use widgets supplied by Wordpress or Blogger
04/1
0/2
02
38
• Up and ready in minutes
04/1
0/2
02
39
FeedBurner0
4/1
0/2
02
31
0
BackTweets0
4/1
0/2
02
31
1
Dashboard of your blog0
4/1
0/2
02
31
2
Twitter tools0
4/1
0/2
02
31
3
Now let’s talk numbers
04/1
0/2
02
31
4
Things should be on the up
• Traffic
• Especially referrals and search engine traffic
• Look out for traffic from other blogs and social networks
04/1
0/2
02
31
5
Interactivity
• Comments and pingbacks
• Retweets and @replys
04/1
0/2
02
31
6
Number of friends
• RSS subscriptions
• Twitter followers
• Google connect
04/1
0/2
02
31
7
Homework
• Keep spreadsheet and monitor your growth
• If you’re a massive geek set up a Daytum account
• Seeing all the information in one place paints a nice picture of how well you’re doing
04/1
0/2
02
31
8
More swotting
• Free Google Analytics training online
• Measurement books – hundreds on Amazon
• Things written by Avinash Kaushik
04/1
0/2
02
31
9
04/1
0/2
02
32
0
You can wake up now
Dhiren Shingadia // @numetrick83 //
uba-kontrovasie.com
Thanks
Photos that I stole borrowed
http://www.onlinemathlearning.com/image-files/measuring-angles4.jpg
http://www-dse.ec.unipi.it/persone/ricercatori/Guerrazzi/Pictures/Data.jpg
http://www.sas.com/resources/screenshot/data-quality-1-full.jpg
http://blog.syracuse.com/news/2008/10/Janet_Jackson_NY131.JPG
http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-R/i+heart.jpg
http://4.bp.blogspot.com/_GTnM91jpoz4/SRG2zF1gUSI/AAAAAAAAADI/WWU8APRyhMI/S1600-R/i+heart.jpg
http://blog.makezine.com/ddimg/tools.jpg
http://burbanklibrary.files.wordpress.com/2009/06/be-creative.jpg
04/1
0/2
02
32
1