foundational seo search engine o · search engine marketing. ... contextual search...
TRANSCRIPT
Technical SEO
Content SEO
Amplification SEODon’t forget… UGC
SEM Search Engine Marketing
How does it work ?What is the primary function
of search…
PageRank
Authority
Integrity
Quality Control
4 Stages of Search
How Google WorksCrawl
CrawlingPage #0012 Page #0137
How Google WorksCrawl
Index
IndexingWords FoundPage #2054
Student
Health
and
Counseling
Services
1
2
3
4
5
…
How Google WorksCrawl
Index
Analyze
Freshness
1000’s of Signals
Diversity
Site QualityPage Quality Site Authority
Social Signals
Domain Age
Keyword Location Keyword Proximity Keyword Density
Backlinks
Content Length
Page Authority
Content Quality
SpellingSyndication
Reading LevelAuthor Reputation Strong Text
Document Structure
Responsive Design
Bookmarks
Government/Education
How Google WorksCrawl
Index
Analyze
Results
Page #2054
Health
Page #3076
Page #4051
Student
Page #2054
Page #4051
Page #54
Student Health
1
2
5 62
W# W#
How Google WorksCrawl
Index
Analyze
Results
Popularity
Optimal Content
Quality
BacklinksInternal LinksSocial Shares
Quality ContentCode Quality
SpeedUptime
Negative Impact to Rankings
Duplicate Content
Broken Links
HTML Errors
URL Length
Spam Links
Downtime
Keyword Stuffing
Slow Pageloads
What do you think is themost common SEO mistake?
404
I was hired
Be Carefulwith Hidden Content
Intro to Web Spam FlagsSpam
External links in your <nav>
Large site
too few links
Too many external
Links
Other Flags
Site link diversity low
Thin content
Heavy anchor text
No contact info
Domain name length
Domain name with numerals OR -
10On Page SEO TipsTOP
Keywords1 A word thatis important
Importance & Front Loading
Front LoadTop Three Paragraphs
watch for first <p>
Use Frequently & Use Early
TF-IDFTerm Frequency
Inverse Document Frequency
Headlines2Headings <H1>, <H2>
URLTitle <title>
Breadcrumbs
Keywords in URL
https://shcs.ucdavis.edu
https://shcs.edu
https://ucdavis.edu/shcs/
https://ucdavis.edu/shcs.html
Description Tags3 Include keywords
Be strategic
150 characters
Description Tags
<meta name="description" content="Wellness is an active process of becoming aware of and making choices toward a healthy and
fulfilling life. ...a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.">
Twitter CardOpen Graph (OG)
Social Platform Meta Tags
Subheads4 1 - 3 - 5 Paragraphs
Use Keywords
Length5 600 - 975 word count
2000+ expert content
< 300 be careful
Links6 Use keywords
No “click here”(same<p>)
Avoid universals
Example
Bullets7 Helps the reader
Include keywords
Ordered list is best
Bold & Italic8 Use Keywords in<strong> <em>
Example of using bullets and bold
Media9 5+ ImagesAlt Text < 125 chars
Use keywords(File Name & alt)
Use Video (with captions)
Synonyms10 Add diversity below halfway point
If longer, at a third
Head Term
Long TailVS.
Wellness Ways I can improve my emotional wellness?
Head Term
Long TailWays I can improve my emotional wellness?
best schools in northern california
best beaches in north shore kauai
how much sugar should you eat in a day
modifier/limiter head termcontextual search
contextual search head term
contextual search
modifier/limiter
head term modifier/limitercontextual search
Tools
answerthepublic.com
Reddit Quora
Free Tools
SEO CentroMeta Tag Analyzer
MozBarChrome plugin
SEO PowerSuite
Other Tools
ahrefs SEMrush
Wordpress Plugins
Yoast (drupal)
Redirection
Secondary Title
YARPP
Getting Started
Pick 3-5Keywords
Plan forSubheads, lists, bold…
PrepareImages & Video(s)
Coordinatewith Partners
Don’t wasteFirst <p>
headings: <h*>
Avoid404’s, web spam flags
hidden content
Developgood infrastructure
Be intentionalabout creating new sites
Let’s Talk…
Adam Napolitanadamnapolitan.com
Connect With Me On:adamnapolitan.comSubscribe: