foundation seminar 5
DESCRIPTION
Semiotics 2TRANSCRIPT
![Page 1: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/1.jpg)
Dr John CrossleyHSFC FOUNDATION SEMINAR
#5
![Page 2: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/2.jpg)
Week 5 - Semiotics 2
Symbol/symbolic: a mode in which the signifi-er does not resemble the signified but which is fundamentally arbitrary or purely conventional - so that the relationship must be learnt: e.g. language in general (plus specific languages, alphabetical letters, punctuation marks, words, phrases and sen http://1.bp.blogspot.com/_wlYDdZEKUec/SxTzsDSWtcI/AAAAAAAAAF8/Bii_7Nzu1V8/s1600/number-1-sign-756266.jpg tences), numbers, morse code, traffic lights, national flags;
Icon/iconic: a mode in which the signifier is perceived as resembling or imitating the signi-fied (recognizably looking, sounding, feeling, tasting or smelling like it) - being similar in possessing some of its qualities: e.g. a portrait, a cartoon, a scale-model, onomatopoeia, meta-phors, ‘realistic’ sounds in ‘programme music’,
sound effects in radio drama, a dubbed film soundtrack, imitative gestures;
Index/indexical: a mode in which the signi-fier is not arbitrary but is directly connected in some way (physically or causally) to the signi-fied - this link can be observed or inferred: e.g. ‘natural signs’ (smoke, thunder, footprints, ech-oes, non-synthetic odours and flavours), medi-cal symptoms (pain, a rash, pulse-rate), measur-ing instruments (weathercock, thermometer, clock, spirit-level), ‘signals’ (a knock on a door, a phone ringing), pointers (a pointing ‘index’ finger, a directional signpost), recordings (a photograph, a film, video or television shot, an audio-recorded voice), personal ‘trademarks’ (handwriting, catchphrase) and indexical words (‘that’, ‘this’, ‘here’, ‘there’).
PEIRCE: SYMBOL - ICON - INDEX
![Page 3: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/3.jpg)
SYMBOLS are arbitraryThe arbitrary nature of symbols makes them both flexible buit also meaningless outside of an agree-ment between sign users about what they mean. In other owrds, sybols only work where a group of people agree to a conventional meaning htat should be attached to them.
![Page 4: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/4.jpg)
ICONSIcons always involve some sort of physical re-semplance. In some ways they can be undersood without learning a particular language - but there can also be a learnt way of seeing tied up with decoding them
![Page 5: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/5.jpg)
Lie detectors, smoke, speedometers, weathervanes are all signs that have a physical link with the signified. ie the direction of the wind is signified
Index
![Page 6: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/6.jpg)
TaskIn Your Group try to analyse the meaning of your image, with reference to symbols, indexs and icons
![Page 7: Foundation Seminar 5](https://reader031.vdocuments.site/reader031/viewer/2022020501/568c48251a28ab49168eeaba/html5/thumbnails/7.jpg)