fostering interventions for rapid market advancement firma project overview october 01 , 2009
DESCRIPTION
Fostering Interventions for Rapid Market Advancement FIRMA Project Overview October 01 , 2009. Snjezana Derviskadic, MBA Tourism Team Leader. Overview. Focus on three sectors: Wood processing Tourism Light manufacturing ( metal processing ) Guiding Objectives: - PowerPoint PPT PresentationTRANSCRIPT
Fostering Interventions for Rapid Market Advancement
FIRMAProject OverviewOctober 01, 2009
Snjezana Derviskadic, MBATourism Team Leader
FIRMA Overview – RCI Conference – Oct-09
2
Overview
Focus on three sectors:– Wood processing– Tourism– Light manufacturing (metal processing)
Guiding Objectives:– Stimulate growth of SMEs, generate employment and
increase household income by– Achieving Copenhagen Economic Criteria: “The existence of
a functioning market economy as well as the capacity to cope with competitive pressure and market forces within the Union.”
Secure sustainability through increasing capacities of FIRMA Implementing Partners
FIRMA Overview – RCI Conference – Oct-09
3
2004 2005 2006 2007 2008 2009*
Foreign Arrivals 198 213 250 300 350 325Growth 11% 8% 18% 20% 17% -7%
Overnights / Tourist 2.3 2.2 2.3 2.3 2.2 2.2
Tourism Sector Status
• Moderate drop in foreign arrivals• Entity tourism strategies in process of formal adoption• Tourism law has not advanced• Reduction in budgetary support due to crisis-related
revenue reductions• BiH still an emerging tourism destination of interest,
but well below potential due to weaknesses in marketing and product development
* Jan-June annualized.
NOTE: Official statistics substantially understate actual arrivals
FIRMA Overview – RCI Conference – Oct-09
Tourism Sector Interventions
• Product development– Niche products
– Development efforts based on product linkages rather than geographic definitions
– Product quality measurements and mechanisms
– Environmental Impact Assessment
• Marketing and promotion– Branding
– Marketing strategy
– Marketing and promotion activties
• Workfoce development– Development of industry’s continuous training and education
capacities
• Industry structures– Strenghtening private sector capacities in public-private dialogue
FIRMA Overview – RCI Conference – Oct-09
Tourism Sector Prospects
USAID CCA “legacy”:• BiH autorities:
– Dedicated grant funds for tourism development projects – (both entity budgets)
– Municipal funds
• Significant EU funds:– CBC funds with Croatia, Serbia and Montenegro– IPA Funds
• Dedicated tourism SME grant line - € 2 mil• Dedicated tourism policy support - € 2 mil
• Increased international support: – UNDP– GTZ– Bi-lateral: Spain, the Netherlands, France, Sweden, Switzwerland, Japan,
Austria, ...
FIRMA will resume donor coordination role
FIRMA Overview – RCI Conference – Oct-09
FIRMA
You’ll hear from us soon!