fostering digital craftsmanship
DESCRIPTION
We know intuitively whether something “sucks” or not, but how can we really define what a quality product is in the digital realm? Whether it’s writing code that’s maintainable, modular, and reusable, or designing for both high usability and delight, as product builders we now have to concern ourselves with areas beyond our particular discipline. How can we stretch ourselves—and our teams—to bring the same level of polish as our heroes in the physical product realm? How can you instill this mindset throughout your organization? How do you balance creativity and innovation with reality and pragmatism? In this talk Zachary Smith, Director of Technology and Innovation, will discuss how we can define what quality is and introduce a cross-disciplinary framework that can guide you and your teams to excellence in your work.TRANSCRIPT
F E B R UA RY 1 0, 2 0 1 4
F O S T E R I N G D I G I TA L C R A F T S M A N S H I P
June 20, 2014
BEFORE WE GET STARTED…
THIS GUY…
THIS GUY…
RYAN HARASYN
I AM NOT THIS GUY!
RYAN HARASYN
INSTEAD YOU GET THIS GUY…
HI!
INSTEAD YOU GET THIS GUY…
HOPE THAT’S OK!
W E LO V E B U I L D I N G D I G I TA L P R O D U C T S
F O S T E R I N G D I G I TA L C R A F T S M A N S H I P
“THERE IS ROOM FOR BEAUTY
IN THE FUNCTIONAL”Melissa Scott
APOLOGIES TO:
DIETER, PAULA, ROB,
CHARLES, JON, RAE,
PAUL, L INDON, INGE &
MASSIMO
!
FOR MY HAPHAZARD
PRESENTATION OF THEIR
BEAUTIFUL WORK! !
APOLOGIES TO:
BILL , STEVE, SANDY, MATZ,
L INUS & GUIDO
!
FOR NOT BEING ABLE TO
F IND P ICTURES AS
ATTRACTIVE AS THE ONES
FOR DESIGNERS! !
WHAT’S NEW IS OLD
THE VALUES THAT DRIVE OUR VISION
OF QUALITY
PURPOSEFUL & FOCUSED
INSIGHTFUL
VALIDATED
ITERATIVE
APPROPRIATE
UNDERSTANDABLE
BALANCED
PRINCIPLED
PRINCIPLES OF…
FORWARD LOOKING
A FRAMEWORK
OBSERVE DIVERGE
DECIDE VALIDATE
Go deep. Look at what you have done.
Create clear goals. Identify and
prioritize users. Make Hypothesis. Look
at competitors.
OBSERVE
Look at design patterns. Create and
prioritize user flows. Sketch. A lot. Then
some more. Discuss, debate. Decide
DIVERGE
Turn ideas into storyboards. Review
your goals and user flows. Prioritize
functionality and decide on a concept.
DECIDE
Sketch, code, prototype. Recruit users
and test. Collect feedback. Prioritize
and repeat.
VALIDATE
GO MAKE AMAZING THINGS!
THANK YOU
