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Page 1: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect
Page 2: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Forward-Looking Statements

The following presentation contains forward looking statements. Forward-looking statements reflect our expectations, estimates or projections concerning future results or events, including, without limitation, our expectations for our growth,

new product launches, consumer trends and strategic initiatives, including restructurings, and our outlook for future financial, operational or other potential or expected results. These statements generally can be identified by the use of

forward-looking words or phrases such as “believe,” “expect,” “expectation,” “anticipate,” “may,” “could,” “intend,” “belief,” “estimate,” “plan,” “target,” “predict,” “likely,” “will,” “should,” “forecast,” “outlook,” “project,” or other similar words or

phrases. These statements are not guarantees of performance and are inherently subject to known and unknown risks, uncertainties and assumptions that are difficult to predict and could cause our actual results, performance or

achievements to differ materially from those expressed in or indicated by those statements. The forward-looking statements included in this presentation are only made as of the date of this document and we disclaim any obligation to

publicly update any forward-looking statement to reflect subsequent events or circumstances. Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements,

including, without limitation:

• Our ability to improve operations and realize cost savings;

• Our ability to continue planned advertising and other promotional spending;

• Our ability to predict consumer consumption trends;

• The possibility that estimates related to restructuring initiatives may change as our plans are developed and finalized;

• Our ability to timely implement strategic initiatives in a successful manner;

• The impact of the strategic initiatives on our relationships with employees, major customers and vendors; and

• The success of new products and the ability to continually develop new products.

In addition, other risks and uncertainties not presently known to us or that we consider immaterial could affect the accuracy of any such forward-looking statements. The list of factors above is illustrative, but by no means exhaustive. All

forward-looking statements should be evaluated with the understanding of their inherent uncertainty. Additional risks and uncertainties include those detailed from time to time in our publicly filed documents, including our annual report on

Form 10-K for the year ended September 30, 2012.

Market and Industry Data

Unless we indicate otherwise, we base the information concerning our industry contained or incorporated by reference herein on our general knowledge of and expectations concerning the industry. Our market position, market share and

industry market size is based on our estimates using our internal data and estimates, based on data from various industry analyses, our internal research and adjustments and assumptions that we believe to be reasonable. We have not

independently verified data from industry analyses and cannot guarantee their accuracy or completeness. In addition, we believe that data regarding the industry, market size and our market position and market share within such industry

provide general guidance but are inherently imprecise. Further, our estimates and assumptions involve risks and uncertainties and are subject to change based on various factors, including those discussed in the “Risk Factors” section of

our annual report on Form 10-K for the year ended September 30, 2012 and the other information contained or incorporated by reference in the accompanying prospectus. These and other factors could cause results to differ materially from

those expressed in the estimates and assumptions.

Trademarks and Brands

We use “Energizer,” “Schick,” “Wilkinson Sword,” “Playtex” and the Energizer, Schick, Wilkinson Sword and Playtex logos as our trademarks or those of our subsidiaries. Product names and company programs appearing throughout are

trademarks of Energizer Holdings, Inc. or its subsidiaries.

Page 3: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Agenda

• Improving Shareholder Returns

• Divisional Business Review

Page 4: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Improving Shareholder Returns

• Successful Innovation

• Broadened Personal Care Portfolio

• Meaningful Restructuring Projects

• Working Capital Initiative

• Initiation of Dividend

• New Compensation Plan

• Enhanced Investor Relations Efforts

Page 5: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Successful Innovation

Projected Sales

> $300 million =

30% increase

in FY 13

Page 6: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Successful Innovation

7.7%

10.9%

0.0

2.0

4.0

6.0

8.0

10.0

12.0

52 Wks 3/13/10 52 Wks 1/12/13

Hydro

LegacyBrands

Source: Nielsen U.S. FDMx

Va

lue S

ha

re o

f M

en

’s S

yste

ms

Page 7: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Successful Innovation

Hydro Silk Launched Feb. 2012

40

42.1

12 months ended Dec. 2011 12 months ended Dec. 2012

Launch Markets Value Share

Page 8: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

EDGE/SKINTIMATE

Enhanced Competitive

Position

• Increased market

share since

acquisition

Broadened Wet Shave Portfolio

21.8

26.5 24.6

28.3

-

5.0

10.0

15.0

20.0

25.0

30.0

CY 2008 CY 2012

Unit Share $ Share

Edge Share of Men’s Preps TUS FDMx

Source: Nielsen ScanTrack– FDMx Calendar Years

Notes:

-EPC acquired Edge/Skintimate in June 2009

-FDMx is used as the market as XAOC data is only available back to 2010

Edge 2012 dollar is share up +3.7pts vs. 2008 and

unit share is up +4.7pts

Cross purchase of our

shave prep and razor brands

increased from 29% to 43%

Page 9: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Broadened Wet Shave Portfolio

AMERICAN SAFETY RAZOR - PRIVATE BRANDS GROUP

Enhanced Ability to Compete

• Greater scale within wet shave

– Nearly doubled unit volumes =>

now 36% of category in U.S. and Large European markets

• Broader portfolio in both product and customer reach

– Over 60% share of global private label razors and blades

– Emerging market presence

– New technology platforms

Page 10: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Broadened Personal Care Portfolio

Wet Shave

Wet Shave

Wet Shave

$0 $500 $1,000 $1,500 $2,000 $2,500

2012

2008

2004

Page 11: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Restructuring Projects

• 2011 Battery Manufacturing

Restructuring – Closure of two battery production

facilities

– Reduced SKU count by 30%

– $34 million savings realized

• 2013 Enterprise-wide

Restructuring

– Estimated $250 million in costs

– Estimated $200 million in savings

• $110 gross margin

• $90 overhead savings

– Reduce global headcount by 10%

– Completed by the end of fiscal 2014

– Expected to provide enhanced

earnings and funds to re-invest

SECULAR BATTERY CATEGORY DECLINE HAS

RESULTED IN TWO RESTRUCTURINGS:

Page 12: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Undertook benchmarking efforts focused on 6 key markets

Identified opportunities in Sun Care, Wet Shave, Alkaline and Lights

Implemented standardized, center-led terms policy across global supplier base

Project Approach:

DSO

DII

DPO

Targeted

400 Basis Point

Reduction =

$200 million in

savings

Working Capital Initiative

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Initiation of a Dividend

• Initiation of a dividend – provides a consistent element of return

– 25% payout of 2012 net earnings

– 40% payout of current domestic free cash flow

• Meaningful share repurchases throughout our history

• In 2011-12, 84% of free cash flow returned to shareholders through stock repurchases and dividends

Page 14: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

New Compensation Plan

ANNUAL PLAN Cash Based

• Adjusted EPS

• Adjusted Pre-tax Operating

Profit

• Cost Savings

• Adjusted Net Working

Capital as a % of Sales

FY2013 ANNUAL AND THREE-YEAR INCENTIVE PLAN METRICS

3-YEAR PLAN Share Based

• Adjusted Return on Invested

Capital

• Adjusted Cumulative EBITDA

• Relative TSR Modifier

Page 15: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Enhanced IR Efforts

IMPROVED

TRANSPARENCY

• Revised earnings

release format

• Initiated annual

financial outlook

INCREASED

VISIBILITY

• Reinstituted

quarterly

conference calls

• Added additional

investor

conferences

MORE

ENGAGED

• Increased one-

on-one meetings

• Heightened

investor targeting

efforts

Page 16: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Improving Shareholder Returns

• Successful Innovation

• Broadened Personal Care Portfolio

• Meaningful Restructuring Projects

• Working Capital Initiative

• Initiation of a Dividend

• New Compensation Plan

• Enhanced Investor Relations Efforts

Page 17: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect
Page 18: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Energizer Household Products

MISSION

Outperform the competition in batteries, delivering

significant cash to the corporation, and ultimately

contributing to the collective success of EHI

ROLE IN EHI PORTFOLIO

Stabilize Profitability and Generate Cash

Page 19: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Short Term Drivers

• Restructuring enables change to the way we operate, stabilizing

profitability and driving greater cash flow

– Rationalize and streamline operations facilities

– Re-focus on core product line

– Bring overhead costs down, division-wide

– Centrally led, locally executed marketing campaign simplifying the overall business

• Improve Working Capital

DII = Days In Inventory

DPO = Days Payables Outstanding

Page 20: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Longer Term Drivers

Energizer remains committed to our brands and the categories we compete in

• Continue to drive cost leadership across the business

• Reinvest To Win in Batteries and Portable Lights

• Leverage dual brands and broad product portfolio

• Introduce innovative brand news and maintain product support

• Focus on category fundamentals

Page 21: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Leverage Two Strong Global Brands

Combined Energizer And Eveready Brands Deliver #1 or #2 market share

ranking in 28 out of 31 Nielsen Measured Markets Source: Nielsen Global Track, dollar share 52-weeks ending December 2012,

includes all Energizer and Eveready branded batteries

U.S.: 35.1%

Canada: 41.6%

Greece: 58.6%

Italy: 34.0%

Great Britain: 18.2%

Spain: 19.3%

France: 27.9%

Belgium: 21.9%

Singapore: 76.2%

Saudi Arabia: 50.9%

South Korea: 54.1%

Hong Kong: 39.7%

Egypt: 83.6%

Malaysia: 74.8%

New Zealand: 70.2%

Australia: 61.6%

Argentina: 61.5%

Colombia: 43.3%

Mexico: 30.7%

Page 22: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Recognizable Icons and Effective Campaigns that

Resonates with Consumers

Page 23: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

The Bunny is a Big Deal!

Over 100 Billion TV Impressions in the past 24 years

Q Scores indicate Energizer is the 17th highest scoring brand

In the top 10% of 175 brands measured

Q Scores indicate Energizer Bunny ads are the 5th most liked In the top 3% of brands measured

Source: Q Score Company, Marketing Evaluations, Inc., Fall 2012

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Two Brands And A Broad Portfolio Uniquely Positions

Energizer Holdings To Cover More Consumers

And Increase Share Of Requirements

PREMIUM

BRAND

VALUE

BRAND

With the Broadest Product Portfolio

Page 25: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Winning in Batteries

• Large profitable Division that generates significant cash

• Leading share positions around the world

• Two world class brands: Eveready & Energizer

• Comprehensive battery and portable lights portfolio

• Distribution potential into new customers and markets

• Energizer is a focused competitor

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Page 27: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Energizer Personal Care

MISSION

Satisfy consumers and customers better than

anyone through insight, innovation and execution

ROLE IN EHI PORTFOLIO

Generate Topline Growth

Page 28: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Marketing Alliance

Licensing agreement between Unilever & Energizer to manufacture, market, and sell

co-branded razors under the AXE Schick brand name under test market in 2013.

Page 29: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

AXE is a global leader in male grooming

Axe has a very loyal consumer base

A strong following with younger

consumer target (16-24)

AXE’s influential advertising and social media will provide a significant

opportunity to penetrate key consumer base

Numerous marketing synergies with other AXE

products

Why an AXE Razor?

Page 30: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Schick AXE Portfolio

• 10 SKU’S launching in February 2013

• Sensitive and Smooth variants

• System, Power, and Disposable formats

Page 31: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Schick AXE Razors – guys’ newest tool in the mating game,

giving guys the confidence to get closer than ever before.

Why an AXE Razor?

• Three Ultra Glide blades, each on its own independent suspension, adjust to the contours of a man’s face, so he can get close with maximum confidence

• A moisturizing chamber, infused with aloe and Vitamin E, moisturizes throughout each shave, helps reduce friction and lasts up to two times longer than ordinary lubrication strips

• Schick signature Skin Guard technology reduces skin bulge between blades, providing a smooth shave

Page 32: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Out of store activities driving awareness & trial

COUPONS

16 & 17 YEAR OLD BIRTHDAY SAMPLING

PRINT & DIGITAL

Out of Store Support

Page 33: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Launch Merchandising Support

Permanent Fixture in-line

adjacent to the shave POG

Page 34: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Litter Genie

Page 35: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Innovation Delivering on

Unmet Consumer Needs

• Consumers

extremely satisfied

with Litter Genie®

system’s ultimate

odor control and

convenience

• Extremely positive

feedback!

“No more smelly room and clean-up

is a snap.”

“It is the best

invention ever”

“LOVE LOVE LOVE!!”

“I swear by this

thing”

“Cleaning the litter box is no longer

the dreaded chore it once was. This

WORKS!”

“I would just like to say thank you

very much for this product and

you have a consumer for life .....”

35

Page 36: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

High Satisfaction Rates Result in

Strong Conversion to Refills

*BASES research 10/2010

**ASPCA.org

Refill conversion pacing faster than expected!

Each pail has significant repeat opportunity with expected sales of 7.3 refills

per year* AND average lifespan of cats being 13-17 years**

Page 37: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Strong Marketing Support Driving

Awareness and Trial

• TV advertising to drive broad awareness

• Unique Digital campaign with Litter Genie music videos to drive word of mouth and engagement, 2.5MM views

• Strong display support to drive awareness in-store

Page 38: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Hydro Disposables

• First ship date: 1/22/13

• Nearly 100% retail acceptance

on both items

• Expect to ship ~80k displays in

the first 3 months

• Heavy sampling:

– Bonus Packs

– Consumer Sampling Programs

• Premium price

Page 39: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Intuition Pure Nourishment

• First ship: 2/4/13

• Intuition, introduced globally 10

years ago, is the

first and only product to lather,

shave and moisturize.

• Pure Nourishment is the latest in

a successful strategy of skin

care ingredients.

• Intuition remains EPC’s largest

female brand globally.

Page 40: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

EPC Sun Care

Protection &

Moisturization Instant Cooling

Technology

12 hour

Moisturization

Page 41: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Banana Boat – Protect and Hydrate

• 2-in-1 sunscreen

• UVA/UVB protection &

moisturization

• Ribbons technology

• Premium pricing

Page 42: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Banana Boat – Cool Zone

• Instant cooling

technology

• Premium pricing

Page 43: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Hawaiian Tropic – Silk Hydration

• 12-hour moisturization

Page 44: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Feminine Care

Playtex Gentle Glide 360°

• The only triple-layer

tampon product

Page 45: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

($ in millions, except per share data)

As Reported FY 2002 FY 2012 CAGR

Net Sales $1,739.7 $4,567.2 10.1%

Earnings $178.4 $408.9 8.6%

EPS $1.92 $6.22 12.5%

Financial Results – Last 10 Years

Page 46: Forward-Looking Statements/media/Files/E/EdgeWell-IR/...Forward-Looking Statements The following presentation contains forward looking statements. Forward-looking statements reflect

Our Continuing Focus

• Generating consistent earnings growth while investing in our businesses for the long term

• Maintaining a capital allocation emphasis on both dividends and opportunistic share repurchases

• Continuing to engage investors in order to increase awareness, provide transparency to financial results, and enhance the understanding of our business strategies

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