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FortiPresence Product OverviewWi-Fi Presence Analytics for Retail

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The Digital Connected Consumer

These shoppers know what they want when they arrive at a brick-and-mortar retail store:

Price, style, availability, an engaging shopping experience.

Loyalty runs short, price checking is real.

…serving these savvy consumers will be a defining factor for the success of traditional retailers over the next decade…

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The Digital World – How consumers interact

Customers are increasingly using Technology & the Internet to make purchasing decisions

In 2013, globally $1.3 Trillion worth of goods were researched online, before being purchased…

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Reverse the “Showrooming” Effect

Amazon and other online retailers are eroding sales using data analysis to understand their customers

Fortinet Presence Analytics gives you the tools to understand your customers, increasing store performance and sales conversion

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FortiPresence - Presence Analytics Solution Overview

Uses existing in-store FortiAP or FortiWiFi access points to collect the Wi-Fi signal information from the smartphones of visitors.

Solution Components:» FortiAP or FortiWiFi - Detects Wi-Fi signal from smartphones» FortiGate Connected UTM - Aggregates signal information from

multiple APs» FortiPresence Cloud – Processes data and presents analytics on

dashboard

FortiPresence

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Measure, Connect and Influence: Omni-Channel Marketing

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Measure – Presence and Positioning Analytics

Total visitor traffic Real time visit capture rate Dwell time duration A/B comparison across stores Repeat visitors, frequency

VIP Alert Heat maps with animated flows Real-time density, staff

resources Measure marketing campaign

effectiveness

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Connect – Social Wi-Fi and Opt-In Marketing

Like Us on Facebook

Push coupon to customer

• Guest Wi-Fi access via using social network username, or email address• Expands retailers Social Media advertising footprint• Marketing value of a Facebook fan has increased from $136 to nearly $200

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Influence – Real-time Location Base Marketing

Analyzes visitor Wi-Fi traffic» URL searches, Amazon.com, etc.

Detect product search and price Provides real-time triggers to

enable:» Smart digital signage» Instant price cut» Coupon-push to loyalty ap

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Cloud Analytics Engine

Access Point captures signal

Analytics Dashboard

Wi-Fi device detected

FortiGate collects data

Analytics API

Social Wi-FiI accept the terms…

Customer Influence

tools

How it comes together…

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Contattaci gratuitamente…

In questi anni di partnership con la casa madre, Lan & Wan Solutions ha ottenuto tutte le specializzazioni previste nei vari iter di certificazione, raggiungendo la qualifica di Partner Of Excellence.

Certified experts in Fortimail and email security

Certified experts in Fortiweb and web application firewall protection

Certified experts in FortiAp, FortiWifi and wireless security

ContactsTel. +39 049 8843198 DIGIT (5)contacts@lanewan.it

www.lanewan.it